Marketing news

• Oath CEO Tim Armstrong among potential WPP chief candidates

  13-05-2018 13:50
  Oath chief executive Tim Armstrong is reportedly one of the candidates being considered to replace Sir Martin Sorrell at WPP.
  Sorrell, left the role earlier this year after 32 years steering the company to become one of the largest in the advertising industry. He departed after an unspecified "allegation of personal misconduct”.
  The Financial Times is touting Armstrong as one of the execs in for the role. He is likely placed alongside other candidates on a list curated by executive re
  
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• Sir Martin Sorrell slips down Rich List, JCDecaux owner ranks top in advertising

  13-05-2018 13:13
  The Sunday Times has released its UK Rich List giving insight into the rising (or declining) fortunes of the nation's wealthiest people - there have been a handful of moves in the advertising sector worth keeping tracking of including Sir Martin Sorrell, Jean-Francois Decaux and Charles Saatchi.
  Those on the Rich List have since 2017, accumulated 10% more wealth than the previous year. Since 2012, the number of UK billionaires doubled from 77 to 145. Furthermore, only 14% of those in t
  
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• Mother's Day creative roundup: from Mother, Allswell, Quirk Creative and more

  13-05-2018 13:00
  For all they put up with, mothers deserve to have every day as Mother's Day, but since there's a designated holiday for them, make sure you appreciate your mom on her special day. 
  Here are a few fun campaigns for Mother's Day to help you tell your mother how much she has meant to you over the years. Some are funny, some are tender, some are just blunt, so enjoy, and click through to our Creative Works site to see the latest creative campaigns from around the world.
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• Deadpool apologises for mocking David Beckham's voice but gets more than he bargained for

  13-05-2018 12:11
  20th Century Fox’s odd and omnipresent marketing campaign for Deadpool has dragged in English football legend David Beckham.
  Ryan Reynold's Deadpool turned up at Beckham manor to apoligise to the playmaker for mocking his voice in the original movie. The trailer starts with Beckham watching and rewatching the insult before Deadpool appears at the door to express his deepest apoligies.
  It is certainly not the first time the movie has ditched showing movie footage in a trailer
  
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• McDonald's app, table service and ordering screens underlined in ad campaign

  13-05-2018 11:44
  McDonald’s new acampaign is underlining how its new features help increase its convenience.
  The campaign by Leo Burnett London, features three ads illustrating that fast and efficient service is ever more important. The UK ads focus on table service, the app and ordering screens.
  ‘Hands Full’ shows a young couple adjusting to life with a newborn baby and all the paraphernalia that comes with parenthood. ‘Grown Up’ highlights McDonald’s ordering screens wh
  
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• Aldi embraces Oscar-winner Maisie Sly to run ITV's first ever sign language ad

  13-05-2018 11:21
  Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street.
  Marking Deaf Awareness Week (May 14th-20th), the signed ad break, marks the start of Aldi's new Like Brands advert.
  Created by McCann UK, the work features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign.
  The collaboration looks to raise awareness of the challenges of deafness and hearing loss faced by 1 in 6 people ac
  
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• Schweppes creates touch sensitive dress to highlight female harassment in nightclubs

  13-05-2018 11:13
  Schweppes is taking a swing at the harrasment of women on nights out by creating a dress that shows how commonly women's evenings are disrupted.
  A specially designed touch-sensitive dress measured how many times three women are harassed in nightclubs following up on research claiming that 86% of Brazilian women have been harassed in nightclubs.
  Three volunteers, Luisa, Tatiana and Juliana, were invited to wear a touch-sensitive dress at a nightclub in São Paulo. The fabric picked up
  
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• Vauxhall sponsors Sky Cinema and Channel 5 Movies

  13-05-2018 11:03
  Vauxhall Motors has unveiled its sponsorship of Sky Cinema and Channel 5 Movies. 
  The sponsorship, from Mother and MediaCom Beyond Advertising, looked to create playful idents that allow the brand to engage with the Sky Cinema and Channel 5 movies audience for the rest of 2018.
  Vauxhall cars from the ‘SUV family’ of Mokka X, Crossland X and Grandland X, in addition to the Corsa and Insignia are included. The vehicles were put through their paces in everyday British scenarios, bu
  
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