Marketing news

• The Brady Center to Prevent Gun Violence installs 'gun-sharing station' to highlight the problem of easy gun access

  12-05-2018 14:22
  Gun safety organisation the Brady Center to Prevent Gun Violence has partnered with The Escape Pod to create an art installation featuring a 'gun-sharing station' in Chicago to spark an important conversation about gun violence and gun laws.
  The installation, titled 'Chicago Gun Share Program', appears like a bike-sharing station but with 10 replicas of AR-15 rifles highlighting how easy it is to access guns.  
  As part of the campaign, the Brady Center has also proposed three poli
  
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• Creative recreates ‘Fearless Girl’ to win job at McCann’s

  12-05-2018 13:51
   
  McCann’s Bristol has offered a one month placement to Jade Delaney who transformed herself into the 'Fearless Girl' statue.
  The 'Fearless Girl' statue which stares down US Wall Street’s famous “Charging Bull” was created by McCann and has generated a huge amount of media attention since it was installed.
  Jade mimicked the pose of the fearless girl and painted her clothes, shoes and skin color into gold and waited outside McCann Bristol's office. She placed a plaque
  
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• Digital Cinema Awards 2018 open for entries

  12-05-2018 12:16 via campaignlive.co.uk
  The 2018 Digital Cinema Awards are now open for entries.
  
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• SpotX partners with Zvelo to combat fake news

  12-05-2018 12:09
  Online video advertising platform SpotX has partnered with Zvelo to ensure brand safety by tackling fake news.
  Both the companies will work together to block websites and content that is fake. SpotX will aim to remove sites that disseminate fabricated news and disinformation from available ad inventory thereby preventing advertisers from associating brand content with this objectionable content. 
  Jeff Finn, CEO, Zvelo said: "SpotX was the first supply-side platform that we partnered with in
  
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• Cisco to remove ads from YouTube through brand safety concerns

  12-05-2018 10:33
  Cisco has made the decision to remove all ads from YouTube to avoid them from featuring 'accidentally' around any unwarned or sensitive content.
  A Cisco blog by Karen Walker, chief marketing officer, initially stated: "At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards. But we continue to use it
  
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• Klout was made for a simpler time when social media was fun

  12-05-2018 08:52
  Two weeks out from GDPR, customer engagement/data company, Lithium, announces the shuttering of the increasingly meaningless Klout platform. When? May 25th. The very day that the General Data Protection Regulations roll out. Coincidence? Maybe (probably not) – but we’ll come back to that. 
   
  For those of you who self-identify as a GenZennial – [sickemoji.gif], the word ‘Klout’ recalls a simpler time. B
  
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• Pepsi pays tribute to musicians Michael Jackson, Britney Spears and Ray Charles in 'Generations' campaign

  12-05-2018 01:55
  Pepsi continues with its 'Generations' campaign by commemorating its partnership with musicians of past and present like Michael Jackson, Ray Charles and Britney Spears.
  As part of the global campaign, Pepsi has introduced limited-edition cans across its full portfolio in the US i.e. Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.
  Pepsi will also partner with Live Nation to integrate Pepsi Generations artist cups into their venues across the country in summer for which the d
  
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