Marketing news

• Collins appoints Karin Soukup to managing partner, brand experience design

  11-05-2018 21:47
  Independent brand experience design company Collins has appointed Karin Soukup to its senior leadership team in​ San Francisco.
  Soukup, who previously served as brand experience director for the company, will now be managing partner, brand experience design. Soukup will direct the office and continue to contribute to client work for some of Collins’ key brand partners.
  “Karin has been a leader at Collins for some time now,” said Brian Collins, co-founder and chief creativ
  
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• Mother New York and Martin Starr wish human moms a happy Mother’s Day with nature videos

  11-05-2018 21:25
  This Mother’s Day, comedian Martin Starr is helping remind us all how lucky we are to have human moms, and not be subject to the sometimes brutal practices of mothers in the wild kingdom.
  Mother New York has released a series of nature documentary short videos titled ‘Happy Human Mother’s Day,’ voiced in deadpan docu-delivery by ‘Silicon Valley’ star Starr. It turns out that, compared to the giraffe, the cuckoo bird and a beetle, human children have it pretty
  
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• How the marketing industry can improve employee wellbeing | The Drum Documentary

  11-05-2018 20:12
  Nearly two-thirds of the media and marketing industry have considered leaving due to poor workplace wellbeing, according to research conducted at The Drum’s annual Do It Day by Mind and Nabs. In our latest documentary, we investigated the reasons why the numbers of marketers suffering are so high.
  In the video, head of workplace wellbeing at Mind, Emma Mamo, said issues comes generally stem from poor management and long hours.
  “Employers need to really understand that looking after t
  
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• TV Ad Spend Weekly: 'Alexa, get mom something really nice for Mothers' Day'

  11-05-2018 17:56
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  For the week of April 30, advertisers spent $134m on new national TV placements, a 14% increase over the amount they spent on new commercials during the prior week. The 144th Kentucky Derby was the big winne
  
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• B2B marketers can do more to unlock the potential of their brands

  11-05-2018 17:50
  The team here at LinkedIn recently celebrated 'B2B in focus' week, a few days dedicated to unearthing the latest trends and innovations in B2B marketing.
  One of the things that really struck a chord with me was a panel discussion we hosted with Kantar Millward Brown, BrandZ, Hill & Knowlton and a number of leading marketers – Dean Aragon of Shell, Judith Everett from The Crown Estate, Ryan Miles from Microsoft and Annabel Venner of Hiscox –
  
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• How to have the best advertising internship

  11-05-2018 17:20
  With the academic summer break approaching, many students and recent graduates are currently looking to secure internships within marketing, advertising and digital agencies worldwide.
  While the cynical among you may be tempted to regard interns as simply ‘cheap labor’, enlightened agencies are quickly coming to realise that making themselves attractive to interns is an effective way to ensure that the agency’s culture, outlook and strategy are fit for the future.
  Think about i
  
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• Virgin Media get red carpet ready with Rapp UK

  11-05-2018 17:13
  Virgin Media have launched an interactive campaign to coincide with the sponsorship of this year’s annual Virgin TV British Academy Television Awards held on Sunday (13 May).
  Created by Rapp UK,  the Virgin Media interactive sponsorship will use innovative world first 360+ LIVE technology to give fans a ‘virtual walk along’ the red carpet and the ability to keep up to date will all the attendees from their mobile device. The 360º camera will also feature interactive e
  
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• The Land Rover way to define your brand identity

  11-05-2018 16:04
  Let’s play some word association: what do you think of when you think of Land Rover? Their superior off-road capability, perhaps, or their rugged and honest design? Their heritage-laden legacy, maybe, or their versatility and durability?
  Whatever you think of, it’s likely to be positive. And why is that? The answer’s simple: because Land Rover has done a brilliant job defining the brand. Powerful brands like Land Rover are easy to recognise: their values are clear and they nurt
  
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• Ad industry welcomes review into junk food ad ban on TfL

  11-05-2018 15:44
  The ad industry has welcomed a consultation into whether junk food ads should be banned from London’s public transport network.
  The Mayor of London Sadiq Khan says he is planning a ban on ads that promote food and drink products that are high in salt, fat and sugar on tubes, buses and overground trains that are part of the Transport for London (TfL) network or in stations follow a consultation.
  Khan explains: “Child obesity in London is a ticking time bomb and I am determined to
  
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• Industry bodies cry foul over TfL plans to ban junk food ads

  11-05-2018 14:49 via campaignlive.co.uk
  The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.
  
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• Ahead of GDPR, Google has made it easier for users to control their own data

  11-05-2018 14:45
  Google is to make it easier for users to understand what data it collects on them and why ahead of EU regulators implementing the new General Data Protection Regulation (GDPR) on 25 May.
  The firm hasn't announced any sweeping changes to its data policies, instead like Facebook it's seeking to improve "user transparency" by giving people more explicit tools to manage their own data.
  In a blog post from William Malcolm, Google's director of privacy and legal for EMEA the intern
  
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• Ad of the Day: Persil butchers embroidered animals with condiments to show stains can be fatal

  11-05-2018 14:00
  A crocodile meets an untimely ketchup casualty. A penguin is blotted out by a smear of jam. These tragedies can be wiped away by using wash soap brand Persil – according to a new new print campaign by DDB Mexico. 
  The ads for the detergent brand show that a stain on your favorite clothes can be fatal, but there is still life in your clothes if you use Persil. The Izod/Lacoste crocodile with his head splatted with a red stain isn't dead, merely out of commission until the nex
  
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• YouTube Re:View: Deadpool dancing, driving with Mourinho & Kris Jenner's assistant

  11-05-2018 13:35
  YouTube Re:View
   
  Loading...
  Welcome to our roundup of YouTube Re:View. This week, we witness José Mourinho trying to teach comedian Jack Whitehall how to drive and Deadpool dancing to Céline Dion. 
  José Mourinho gives Jack Whitehall driving lessons
  We're used to seeing José Mourinho manage his football team (and sometimes manipulate the media!) but can he put his skills to good use as a driving instructor? Comedian J
  
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• The marketing insights of the top beer brands

  11-05-2018 13:31
  Beer and cider is one of the country’s most dynamic consumer goods sectors, with established brands fighting keenly over on- and off-trade sales, while craft brands cause a wave of disruption to tempt consumers to try something new.
  YouGov conducted an in-depth study of beer and cider drinkers in the UK, and here’s what it uncovered.
  READ MORE: Download YouGov’s beer and cider whitepaper here
  Pubgoers tend to be older men with the means to spend
  More than half of exclusive pub
  
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• Desperados recreates festival experience in Shoreditch

  11-05-2018 13:31 via campaignlive.co.uk
  Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and "a refreshing evening mist".
  
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• Creative Director's Choice: Red Interactive’s Emily Zaborniak on Serviceplan’s ‘Adoptify’ campaign

  11-05-2018 13:05
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Red Interactive’s group creative director, Emily Zaborniak, talks about the minimalistic beauty of Serviceplan’s music-meets-pets ‘Adoptify’ campaign for a Munich animal shelter.
  Show me entity :: 20006
  You had me at “dogs” (and then kept m
  
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• Starbucks, Budweiser, Unilever: 5 things that mattered this week and why

  11-05-2018 13:03
  Starbucks and Nestlé need each other to grow
  Starbucks and Nestlé’s $7bn licensing deal brings two of the coffee industry’s biggest companies together to create an alliance that ought to strengthen both firms’ bottom line.
  It might seem strange that Starbucks would want, or need, Nestlé’s help to sell coffee. It is already the biggest coffee shop chain in the world with a brand equity that you would think would make selling in retail easy. But in real
  
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• Why Chicago hopes this installation will spark discussion around gun crime

  11-05-2018 13:00 via campaignlive.co.uk
  A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it is obtain a weapon.
  
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• ITV instructs viewers to ‘Forget’ all they know about the World Cup in England-focused spot

  11-05-2018 13:00
  ITV has unveiled its World Cup 2018 creative urging viewers to forget everything they know about the games.
  ITV Creative has issued a call to arms to football fans around England, urging them to focus on what could be at Russia. The spot encourages ITV audiences to forget about the past – Maradona’s infamous handball, ‘the could haves’ and even England's 1966 win. 
  It features the moments that fans and players alike hang on to too tightly, using a dive
  
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• Header bidding for video: how to maximise ad revenue from every impression

  11-05-2018 12:22
  Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources -  programmatic and direct - simultaneously to find the highest paying ad for each impression. While most are aware of the benefits, there are many that aren’t taking advantage of them - money is being left on the table.
  Publishers are still working with ad servers that lack the pr
  
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• Goal set to Facebook Live stream Street Child World Cup in Russia

  11-05-2018 11:58
  Goal is set to stream the 'Street Child World Cup: The Future Depends On You Moscow 2018' through Facebook to its 40 million fans.
  The tournament, which lands before the World Cup 2018 in Russia in June, will see the publisher stream matches, and editorial around the event and the children players.
  The work looks to change negative perceptions and treatment of children living on the streets when the tournament kicks off on Friday, 11 May.
  The publisher hopes it can draw a global audien
  
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• Junk food ads face ban across London tube and bus network under Sadiq Khan proposal

  11-05-2018 11:56
  Ads for food and drinks high in fat, salt or sugar (HFSS) are facing off a ban across London's tube and bus network under a new proposal from the city's mayor Sadiq Khan. 
  The mayor said he was determined to act on childhood obesity, which he described as "ticking timebomb" in the capital. 
  "It can’t be right that in a city as prosperous as London that where you live and the income you have can have a massive impact on whether you have access to healthy, nutritious food and
  
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• Aldi partners with ITV for full ad break entirely in sign language

  11-05-2018 11:39 via campaignlive.co.uk
  ITV and Aldi will mark the start of Deaf Awareness Week with an ad break during Coronation Street in which all ads will be signed.
  
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• How to maintain a healthy B2B marketing budget

  11-05-2018 11:04
  Back in the land of B2C marketing, I could build a water-tight business case for TV using insight from Think Box, present a strong argument for redeveloping my e-commerce process by pointing to indisputable benchmarking data, and get under the skin of my target customers using a bucket-load of comms planning tools.  
  Best of all, I could prove the impact of my efforts to senior management.
  “Just look at those numbers! No, seriously. Look. At. Those. Numbers.”   
  Before
  
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• Maserati revs up the competition with BMW and Audi with first UK TV ads

  11-05-2018 11:03
  Italian luxury car brand Maserati has launched its first national UK TV ad campaign, which it hopes will drive home the message that it is “significantly more exclusive” than the likes of BMW, Audi and Mercedes.
  “This campaign taps into our essential brand proposition, which is affordable exclusivity,” Maserati’s general manager Mike Biscoe tells Marketing Week.
  “This means we are competing against the upper levels of the German competition – BMW, A
  
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• Maserati revs up the competition with BMW and Audi with first UK TV ad campaign

  11-05-2018 11:03
  Italian luxury car brand Maserati has launched its first national UK TV ad campaign, which it hopes will drive home the message that it is “significantly more exclusive” than the likes of BMW, Audi and Mercedes.
  “This campaign taps into our essential brand proposition, which is affordable exclusivity,” Maserati’s general manager Mike Biscoe tells Marketing Week.
  “This means we are competing against the upper levels of the German competition – BMW, A
  
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• Brands have a better chance of connecting with World Cup fans away from TV

  11-05-2018 10:35 via campaignlive.co.uk
  More than a quarter of UK fans will stop watching the World Cup on TV once their team is knocked out, but they will continue to keep tabs through other channels, a study by Oath has revealed.
  
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• Unilever's sustainable brands grow almost 50% faster than rest of business

  11-05-2018 10:31 via campaignlive.co.uk
  Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18 to 26 brands in the last year.
  
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• ITV boss McCall to focus on ad-funded, broadcasting side of business

  11-05-2018 09:55 via campaignlive.co.uk
  New ITV boss Dame Carolyn McCall has signalled that her "strategic refresh" is likely to have a major focus on the ad-funded, broadcasting side of the business because viewing habits are changing.
  
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• Campaign Newscast: magazine sector in buoyant mood at the PPA Festival

  11-05-2018 09:29 via campaignlive.co.uk
  The Campaign newscast goes to the PPA Festival where Magnetic's Sue Todd and Enders Analysis' Douglas McCabe joined global editor-in-chief Claire Beale and head of media Gideon Spanier.
  
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• Publishers must 'grow their own' amid fierce competition for digital talent

  11-05-2018 09:20 via campaignlive.co.uk
  The race for digital talent is so competitive that for publishers must invest in training fresh graduates rather than directly compete against the likes of Facebook and Google, three media chiefs agreed.
  
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• London mayor Khan plans to ban junk food ads on public transport

  11-05-2018 09:01 via campaignlive.co.uk
  Junk food advertising would be banned from London's Tube, bus and rail network under plans unveiled by the capital's mayor Sadiq Khan today.
  
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• Only 1% of Brits say they're more likely to use brands sponsoring the World Cup

  11-05-2018 09:00
  Oath has studied the viewing habits of World Cup fans to deliver ad insight to its clients, and in doing so, it learned about brand recognition levels in the UK - and a staggeringly low purchase intent.
  In February, 7,294 respondents from UK, France, Brazil, Denmark, Germany, Sweden, Italy and Spain gave their views on sponsors. For Coca-Cola retention levels were at 45%, at McDonalds it was 41%, Adidas (33%), Visa (31%) and Budweiser (27%). 
  Brazilians were found to be the most p
  
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• Canon on reframing the business to avoid further smartphone disruption

  11-05-2018 08:38
  It is almost exactly a year since Canon relaunched its brand with the aim of making it “accessible” to a wider group of customers. The shift was predicated on a realisation that the organisation needed to move from being product-centric to more customer-centric, focusing more on how its cameras and printers meet consumers’ needs rather than shouting about the latest specs.
  The most obvious sign of this was a TV ad (see above), ‘Live for the story’ created by VCCP, t
  
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• Seb Coe: Physical inactivity is a 'ticking time bomb'

  11-05-2018 08:29 via campaignlive.co.uk
  The athletics legend and sports ambassador tells Campaign Asia-Pacific why marathon-watching at Tokyo 2020 will be an experience like no other; how brands are seeing the 'health' agenda in supporting Asian games; and why traditional sport mustn't discard esports.
  
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• Brands are ditching CVs to find new ways of discovering diverse talent

  11-05-2018 08:22
  As the workplace environment evolves and society moves to more flexible, decentralised ways of working, brands are increasingly seeking to tease out skills from potential employees that cannot be expressed on an old school CV.
  Businesses are also waking up to the fact that a diverse workforce creates the best products and services, a reason why focus is increasingly being put on making recruitment more democratic in order to attract people from a variety of socio-economic backgrounds.
  Companies
  
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• Tata Steel Pravesh pays tribute to mother's strength for Mother's Day

  11-05-2018 05:40
  Household brand, Tata Steel Pravesh highlights how mothers never display their weaknesses to inspire their kids to be strong in every situation to commemorate Mother's Day.
  The campaign,  conceptualised by J. Walter Thompson Kolkata and directed by Aditya Vikram Sengupta features mothers walking the distance without being tired to encourage her tired son to keep walking, encouraging daughters to fight back in difficult situations and urging their kids to follow their dreams.
  Peeyush Gu
  
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• The Trade Desk posts Q1 revenues of $86m with CTV cited as 'the most exciting thing in media'

  11-05-2018 00:59
  Amid a whirlwind of headlines chronicling trepidation among the adtech sector, The Trade Desk beat earlier analyst expectations posting revenues of $85.7m for the first quarter of the year, an increase of 61% year-over-year.
  The performance beat expectations by $12.7m, with the company’s share price rising 22.1% ahead of the company’s subsequent earnings call, with The Trade Desk additionally forecasting revenues of $103m for the second quarter and $443m for the year.
  
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