Marketing news

• Perform Group signs $1bn US streaming deal with Matchroom Boxing

  10-05-2018 23:40
  Perform Group will launch its sports streaming service DAZN in the US after striking a $1bn broadcast deal with Anthony Joshua's promoter Matchroom Boxing.
  Billed as the "biggest-ever deal in boxing," the eight-year partnership will see Matchroom Boxing USA stage 16 fight nights a year across America which will be streamed live on the DAZN platform.
  Simon Denyer, chief executive of Perform Group, said: “Perform Group has a rich history of long-term strategic partnerships with the
  
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• Billionaire philanthropist throws Trump in the impeachment storm again with new ad

  10-05-2018 22:56
  Tom Steyer, a billionaire hedge fund manager and philanthropist has been on the road throughout the country, with a push, in town hall settings, to impeach US president Donald Trump. A new 60-second TV ad seeks to add further pressure, especially in light of recent developments in the Stormy Daniels saga.
  Airing nationally, the spot, entitled Unlawfully Executed, carves a familiar route, with a news clip-heavy timeline of recent events, featuring the back-and-forth of Trump and Rudy Giuliani, re
  
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• Ad of the Day: sleeping bags become superhero capes in homelessness poster drive

  10-05-2018 19:08
  WCRS has employed the simple optical trick of photograph inversion to turn young homeless people into superheroes in the latest poster campaign for End Youth Homelessness.
  The images used in ‘Turn Lives Around’ were photographed by Dan Medhurst and produced by Black Dog Films to project a message of hope and change public perceptions around youth homelessness.
  At first glance, the young people depicted appear to be Superman-style heroes flying defiantly through the sky. However, a cl
  
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• Videology files for bankruptcy and accepts multimillion offer from Amobee

  10-05-2018 18:57
  Ad tech outfit Videology has filed for chapter 11 bankruptcy protection, announcing that Amobee will snap up its assets in a deal reported to be worth around $45m. 
  The move follows on from a restructure earlier in the year in which the firm shed 6% of its global workforce. 
  Commenting on today's decision, founder and chief executive Scott Ferber said he believed it to be "the best path forward" for the company and its stakeholders.
  "Most importantly, we anticipate it being seamless fo
  
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• Tuborg Open again embraces musical talent for exclusive tracks and experiences

  10-05-2018 18:10
  Tuborg has reinitiated its music-centric campaign The Tuborg Open, teasing a slate of new collaboration tracks with artists around the world.
  The Danish lager brand kicks off the second year of the event with help from DJ Diplo and long-term collaborator MØ. The pair have rolled out the track ‘Stay Open’ which will tie into the brand’s Open To More efforts. Artists across Tuborg’s key markets in Asia and Europe will build upon the campaign in the months to com
  
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• Zlatan Ibrahimovic is going to the World Cup – but with Visa, not Sweden

  10-05-2018 17:30
  Visa is working with Zlatan Ibrahimovic, one of football's biggest personalities, in a campaign that will bring him to World Cup in Russia this summer. The work has synced with a swelling of US love for the new LA Galaxy forward and intrigue around his rumoured (and debunked) return to the Swedish national side.
  The 36-year-old striker recently whipped up a media storm when he told Jimmy Kimmel Live that he would be 'attending' the World Cup – the assumpt
  
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• Labour MP Umunna: tech giants need to be regulated on a global scale

  10-05-2018 17:04 via campaignlive.co.uk
  Brexit is "not inevitable", Labour MP Chuka Umunna told an audience at the PPA Festival, as political wrangling over the UK's future relationship with the EU continues.
  
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• Here’s how advertisers can navigate their way out of the programmatic maze

  10-05-2018 17:00
  Marketers willing to undergo the complex process of taking their online ad spend in-house must prepare to unravel the complex web of contractual relationships, but potentially stand to benefit their wider operation’s financial health.
  That’s the conclusion of a recent report by programmatic consultancy Labmatik which notes that the current in-house movement has been driven by a quest for improved operational efficiencies through decisions made outside of a marketing department.
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• Sagittarius recruits Ian MacArthur as director of global digital strategy

  10-05-2018 16:55
  Digital marketing agency Sagittarius has appointed Ian MacArthur as its global digital strategy director.
  With more than 25 years industry experience, MacArthur has previously held roles including chief marketing officer at NSPCC, where he led the Full Stop campaign and developed ChildLine online services. He also led Once We Were, a digital consultancy supporting brands and agencies with engagement.
  Paul Stephen, chief executive of Sagittarius, said: “As we expand our leading edge busines
  
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• BBC and commercial radio unite for Mental Health Minute in media first

  10-05-2018 16:48 via campaignlive.co.uk
  In a historic broadcasting first the BBC and commercial radio stations are joining forces to broadcast a one-minute message about mental health to 20 million listeners.
  
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• Mark Watson and Omid Djalili serve as Curry's PC World pundits in World Cup TV giveaway

  10-05-2018 16:41
  Veteran comedians Mark Watson and Omid Djalili have embraced the style of football pundit Des Lynam in a Curry's PC World TV giveaway campaign playing on the World Cup.
  The ad debuted during Who Wants to be a Millionaire on Wednesday (9 May) and pitched that between 9 May and 26 June, 5% of customers who buy a 55 inch or above TV from the chain will get it for free.
  The work from creative agency AMV BBDO, media agency Blue 449 and word of mouth agency 1000heads
  
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• Bud Light creates US summer festival with Sam Hunt and Lil Jon

  10-05-2018 16:38 via campaignlive.co.uk
  Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon, Dashboard Confessional and Harry Hudson.
  
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• Fuller's turns pub into urban garden

  10-05-2018 16:25 via campaignlive.co.uk
  Fuller's, the London brewer and pubs owner, has turned one of its sites into an urban vegetable garden.
  
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• Coke brings back ‘Share a Coke’, Ikea asks students to bully a pot plant: International round-up

  10-05-2018 15:57
  Coca-Cola revives its ‘Share a Coke’ campaign
  Coca-Cola US has brought its ‘Share a Coke’ campaign back to life, and just in time for the summer.
  The drinks giant first introduced the campaign in the US in 2014 when it produced a number of personalised bottles and urged consumers to post a photo using the hashtag #ShareaCoke.
  As part of this year’s version of the campaign, the name labels on the Coke bottles are stickers meaning consumers can peel them off to revea
  
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• Purplebricks appoints Wavemaker to UK media account

  10-05-2018 15:18 via campaignlive.co.uk
  Online estate agency Purplebricks has hired Wavemaker to handle its "multi-million pound" media planning and buying business, as it plans to step up spending on data-driven marketing.
  
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• Forget data, privacy is the new marketing gold: 10 reasons why GDPR will boost your brand

  10-05-2018 15:00
  With GDPR coming up on 25 May, we are standing before a new challenge, and I’m not talking about ‘being GDPR compliant.’ That’s not a challenge, that’s a self evident truth. The legal aspect is manageable. The big question, though, is: how will your brand profit from this call for privacy?
  Because believe it or not, the GDPR – and therefore privacy – will be the new marketing gold. Brands that embrace it and use it properly will be the ones to stand out.
  
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• Hearst boss James Wildman: media agencies need to start moving up the marketing funnel

  10-05-2018 14:23 via campaignlive.co.uk
  Traditional sources of revenue for magazine brands are under intense pressure, but the situation is unlocking creative thinking and business bravery, the chief executives of four of the UK's biggest magazine publishers have said.
  
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• Unilever’s sustainable brands now delivering 70% of its growth

  10-05-2018 14:22
  Unilever’s sustainable brands are now more responsible for more of Unilever’s growth than ever before, delivering 70% of its turnover growth as more of its brands put purpose at the core of their offering.
  The FMCG giant’s ‘sustainable living’ brands also grew 46% faster than the rest of the business in 2017, although this is a slightly slower rate of growth than last year, when it topped 50%.
  In a next step to prioritise sustainability, Unilever is using employee f
  
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• How brands can keep their identity while using Alexa's voice

  10-05-2018 14:21 via campaignlive.co.uk
  One of the challenges faced by brands looking to build a presence on Amazon's voice platform, Alexa, is the difficulty of creating a voice that isn't Alexa's.
  
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• Why are we still buying into generational stereotypes?

  10-05-2018 14:08
  As the office’s resident member of Generation Z, it’s been fascinating to see articles flooding my LinkedIn feed advising concerned business leaders on how to prepare for my generation to enter the workforce in droves. Particularly fascinating are those claiming to hold the secrets of to how to engage Gen Z – and most of them tend to assume that people born after 1995 form part of some disengaged, short-attention-spanned monolith.
  The notion that people who were born during a s
  
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• Tess Alps: Marketers must stop moaning and take action

  10-05-2018 13:39
  Deeds not Words: as we celebrate the 100th anniversary of (some) women getting the vote in the UK, the suffragettes’ rallying cry carries a special relevance for us in marketing.
  If you have been to any conferences recently, then you will have listened to a lot of troubling words, presentations and debates around a list of familiar ‘problems’ in our industry that just don’t seem to go away – short-termism, equality and diversity, agency remuneration and brand safety
  
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• Unilever's sustainable brands are the fastest growing part of its business

  10-05-2018 13:00
  Unilever's investment in social good is paying off for the business, with the FMCG giant saying its sustainable brands have grown 46% faster than others in its portfolio over the past year. 
  While the company's 26 sustainable brands already include Unilever's top six best-performing names like Dove, Lipton and Knorr, the numbers show that overall these brands have posted growth for the fourth consecutive year – delivering 79% of the FMCG giant’s turnover increase
  
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• Simply Be splits with agency as it unveils Instagram-inspired summer campaign

  10-05-2018 12:48
  Simply Be, the plus-sized women's label, has unveiled its Summer ’18 campaign – the last created for the brand by retained agency Love following a mutual parting of ways.
  The Manchester-based creative shop has worked with the retailer for three years, creating 12 successive seasonal campaigns and redesigning Simply Be’s visual identity and logo.
  Neither agency nor brand responded when asked the reasons for the break-up, however Trevor Cairns, the chief executive of Lo
  
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• 'We back surfers, not waves' - tech entrepreneur Saul Klein on a career cherry-picking 'practical sci-fi' startups

  10-05-2018 12:30
  "It makes you realise you have been doing something for a very long time, I started in this industry in 1993, it has been more than half my life," says tech entrepreneur Saul Klein to The Drum after he was this week inducted into 2018 British Interactive Media Association (Bima) Hall of Fame in recognition of his 25 years cultivating startup innovation and helping to develop revolutionary companies like Skype and Lovefilm.
  Marking the occasion, Klein talked through how the scene has changed duri
  
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• St-Germain partners House of Holland for floral activation

  10-05-2018 12:25 via campaignlive.co.uk
  St-Germain, the French elderflower liqueur brand owned by Bacardi, has partnered with fashion label House of Holland to create a two-day sensory experience.
  
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• What’s the deeper worry around big data and creativity?

  10-05-2018 12:20
  In scientific studies, the bigger the data set the better. A clinical trial with 100 people is better than 50 people. 1,000 people is better still. No doubt about that. It's the same story in marketing, right?
  Data can help us discriminate between creative options. A retailer might test one creative option focusing on quality against another offering a discount for example. But if the resulting data suggests that the discount was more successful, that’s not to say the right move is to star
  
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• Red Bull seeks ad agency to create global social incubator campaign

  10-05-2018 12:20 via campaignlive.co.uk
  Red Bull is pitching a global advertising brief to promote its growing incubator programme for social entrepreneurs.
  
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• Cat Leaver arrives as Brand Scotland project director

  10-05-2018 12:03
  Cat Leaver has been handed responsibility for overseeing a new marketing strategy for Scotland after being appointed as project director of Brand Scotland, hot on the heels of the launch of Scotland is Now.
  Assuming her new role on 3 July Leaver will coordinate marketing activity by VisitScotland, Scottish Development International and the Scottish Government internationally; including responsibility for managing digital infrastructure and talent.
  Leaver currently serves as head of strategy at A
  
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• Business on the move: BP, Microsoft, BMW, and more

  10-05-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year. WPP, which has created a specialised team just for the account, will be tasked with handling BP’s Corporate, Fuels and Castrol businesses globally.
  Microsoft has retained D
  
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• PepsiCo Latin America 'refresh' 7Up campaign with Impero

  10-05-2018 11:56
  PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. 
  The campaign has been rolled out on the brand’s Instagram and Facebook across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ or ‘7Up vs the Heat’ campaign. Divided into four concepts, each with eight short
  
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• Westons Cider awards £3m media buying account to M/Six

  10-05-2018 11:40
  Beverage brand Westons Cider has pressed media agency M/Six into service for its £3m UK media planning and buying account, supplanting incumbent Universal McCann.
  The family firm has been producing cider from its Herefordshire base since 1880 and harbours ambitious growth plans to increase the business by over 40% as soon as 2023, at which point it hopes to have a turnover in excess of £85m.
  This follows the unveil of a new brand identity last October designed to counter large amount
  
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• Thinkbox TV Planning Awards 2018 shortlist revealed

  10-05-2018 11:26 via campaignlive.co.uk
  No single agency dominates the shortlist for this year's Thinkbox TV Planning Awards, held in partnership with Campaign.
  
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• Apple axes apps which share location data without consent

  10-05-2018 11:18
  Apple has tightened up its privacy credentials by removing apps from its App Store which share location data with third parties without having obtained the consent of app users – in violation of its terms of service.
  Deletions follow a ‘re-evaluation’ of previously sanctioned content to confirm compliance with App Store guidelines but may be resubmitted for sale subject to full compliance with tightened data sharing and use standards.
  Apple is now operating a blanket ban on any
  
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• San Miguel's 'Rich list' campaign is back with a social experiment

  10-05-2018 11:11 via campaignlive.co.uk
  San Miguel, the Spanish lager brand owned by Carlsberg UK, is helping people find out whether material goods or experiences matter most to them.
  
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• Making the most of LinkedIn advertising

  10-05-2018 10:57
  How to get the most from your LinkedIn advertising? Try some lesser known strategies.
  With over 500 million users across the globe, LinkedIn is by far the largest professional network available. Without an already established company following, paid advertising gives businesses the opportunity to reach potential customers at an extremely granular level.
  Whilst the cost per click for LinkedIn may be higher than other social platforms like Facebook and Twitter, the ability to reach people that wor
  
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• BT slashes 13,000 office staff and abandons central London HQ to save £1.5bn

  10-05-2018 10:40
  BT has set itself an ambitious cost saving target of £1.5bn through reducing its workforce by 13,000 by 2021 and abandoning its prestigious central London head office.
  Back office staff and middle managers at the telecommunications giant are braced for the brunt of the cutbacks, having been put on notice that two-thirds of the global reduction in headcount to be drawn from its 80,000 strong UK workforce.
  The balance will be drawn from BT’s 18,000 international staff but the exodus wi
  
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• The importance of connections

  10-05-2018 10:31
  In this second and final part of the series Ant Cox, executive director of Dragon Rouge, highlights the importance of creating a connection with the consumer.
  So what does it take to humanise a brand? Given how complex human beings are, it’s not surprising that there isn’t a simple checklist, but we think there are certain principles that in combination can lead to more human brands.
  Show genuine character
  One of the most evident ways we can judge whether a brand behaves in a human w
  
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• Outbrain partners with IAS to broadens brand safety net for marketers

  10-05-2018 10:00
  Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.
  The tie-up will hand marketers full control over their campaigns, imparting confidence that they will not be associated with inappropriate content by drawing on a real-time pool of 500bn media quality points, measured and collected by IAS on a daily basis.
  In this way the IAS-powered brand safe
  
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• Brands 'missing out on £3bn profit' by ignoring newsbrands

  10-05-2018 09:40 via campaignlive.co.uk
  Advertisers are underspending on newsbrands to such an extent that they are losing out on £3bn of potential profit, the latest effectiveness research from Newsworks has found.
  
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• Studios and online performance give ITV first quarter boost

  10-05-2018 09:31
  ITV has marked a welcome uptick in viewers across its network of channels over the first quarter of 2018, logging a 4% increase in total minutes viewed across the board, a 6% rise in time spent viewing online and a 31% increase in ITV Hub viewers.
  The rising tide of viewers helped bring total external revenues up with it by 5% to £772m, propelled by double digit growth of 11% to £382m at ITV Studios and a 41% boost to online revenue.
  Total advertising, including net advertising
  
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• ITV expects 2% ad revenue rise thanks to World Cup and digital growth

  10-05-2018 09:31 via campaignlive.co.uk
  ITV is expecting ad revenues to rise 2% in the first half of the year thanks to strong online growth and the World Cup in June which should offset a plunge in April.
  
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• How the music of Ed Sheeran and Adele can help fund the BBC’s journalism

  10-05-2018 09:00
  The BBC plans to use its reputation for championing music artists, such as Ed Sheeran, Adele and Jay-Z, to strike commercial deals around the world that will add to its growing revenues from brand partnerships.
  For the first time, branded content created by the BBC’s commercial studio contributed more than 50% of advertising revenues to BBC Global News Ltd, with notable brand partners including DHL, Dubai Tourism and the UK’s Department for International Trade. This was an incre
  
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• Brand building on Instagram: What marketers need to know

  10-05-2018 08:00
  You might be forgiven for thinking Instagram is a space for selfies, travel snaps and brunch pictures but with more than 800 million users, including 25 million business accounts, and two million advertisers it is becoming an increasingly important part of brands’ marketing strategies.
  Arguably, it’s a space where big brands, small businesses and consumers are all in the same position, with the same opportunity to create a page, gain followers and connect.
  Amy Cole, Instagram’s
  
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• Roku eyes further TV app tie-ups to build on Samsung deal as Q1 revenues top $136m

  10-05-2018 07:30
  Roku posted revenues of $136.6m for the opening quarter of the year, representing a 47% increase year-over-year, with the company telling financial analysts it is seeking additional distribution tie-ups for its Roku Channel app.
  The TV streaming service yesterday (May 9) made its third quarterly earnings call since listing as a public company with its average revenue per user (ARPU) standing at $15.07, generating viewing time of over 5.1 billion minutes during the period.
  At the close of the qua
  
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• Do not underestimate Walmart: Indian Flipkart deal will transform e-commerce and create jobs

  10-05-2018 05:10
  Walmart has finally acquired major stakes in Flipkart in what is being hailed as the world's biggest e-commerce deal, valued around $18-20bn.
  An official statement by Walmart said that the investment will help accelerate Flipkart's customer-focused mission to transform commerce in India through technology, and underscores Walmart’s commitment to sustained job creation and investment in India.
  Walmart has been attempting to enter the Indian retail market for more than 15 years but the
  
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• AppNexus and Brightcove ready tie-up to lower ad load time with video header bidding

  10-05-2018 01:00
  AppNexus and Brightcove are trialing a software product to help reduce the amount of time it takes for video ads to load on a publisher’s website, a notably worsening issue that is severely impacting the user experience of online audiences.
  The adtech outfit and online video platform have conducted tests on an open source software plug-in that will help online publishers running video ads to reduce the amount of time it takes for those units to load when they are auctioned off using header
  
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