Marketing news

• TBWA\Chiat\Day New York hires Al Merry as ECD

  09-05-2018 23:46
  Al Merry has joined TBWA\Chiat\Day New York as executive creative director.
  Merry spent the last eight years at Wieden + Kennedy (W+K), where he held creative roles across the agency’s London, New York and Amsterdam offices. He will lead the Nissan and Adidas accounts and report to chief creative officer Chris Beresford-Hill.
  "Al has been behind some of the best work in the industry; however, those who know him best lead with what a great person he is," said Beresford-Hill in a s
  
  Read more

• Bima inducts Saul Klein and Dr Sue Black into the UK's digital Hall of Fame

  09-05-2018 23:30
  The British Interactive Media Association (Bima) has added some heavyweights to its Hall of Fame; serial entrepreneur Saul Klein and computer scientist Dr Sue Black.
  The pair are acknowledged as major players in the UK digital industry with the induction, now sitting alongside the likes of Jamal Edwards MBE, Stephen Fry, Sir Tim Berners-Lee and Dame Martha Lane Fox.
  Klein got an education in digital from a career spanning The Telegraph, Ogilvy & Mather and Microsoft, he later served on
  
  Read more

• ‘Reach is a vanity metric’: Diageo global senior brand manager Neil Shah talks future of video

  09-05-2018 23:00
  Diageo, home to global liquor brands including Smirnoff, Captain Morgan and Baileys, is no stranger to TV advertising. But the continued fragmentation of the media landscape has forced the liquor giant to reconsider how it measures success with TV campaigns and what metrics it values.
  Neil Shah, Diageo’s global senior brand manager for Smirnoff, said at The Drum’s Video Futures event that he considers reach - long the gold standard for TV measurement - to be nothing more than a vanit
  
  Read more

• Secret Cinema debuts Romeo and Juliet summer festival

  09-05-2018 22:38 via campaignlive.co.uk
  Secret Cinema is bringing Baz Luhrmann's adaptation of Romeo and Juliet to life for an estimated audience of 5,000.
  
  Read more

• Advertisement

• Spike Lee teaches Angelinos how to eat New York pizza in JetBlue promo

  09-05-2018 21:31
  Spike Lee knows New York and is a fitting tutor to teach those in Los Angeles how to eat Big Apple thin crust pizza. That's the concept behind a new promo JetBlue is running over the next few days.
  The airline will fly authentic New York City pizza all the way to Los Angeles International Airport (LAX) from today (May 9) through May 11.
  In the video promo, director and producer Lee indoctrinates Angelinos in the do’s and don’ts of eating New York-style pizza for JetBlue’s
  
  Read more

• Amazon Prime Video aims to establish itself as India's new primetime in latest TVC

  09-05-2018 20:47
  Amazon Prime Video portrays itself as 'India ka Naya Primetime' (India's new Primetime) in its latest ad, which showcases how people don't have to be slaves to TV anymore.
  The integrated campaign, conceptualised by Leo Burnett India, features a couple called Rohan and Roshni who are enjoying the movie ‘Padmavat’ on Amazon Prime Video. Roshni gets a call from her mother telling her she has made laddoos (Indian sweet) and Roshan asks her to
  
  Read more

• Campaign Diary: hot grumpy MPs, Nils Leonard's furry friends and rude restaurants

  09-05-2018 20:46 via campaignlive.co.uk
  The Advertising Association's chief faced some snark in Parliament, while Uncommon's Nils Leonard went back to basics in his attempts to find new staff.
  
  Read more

• Small ballers hit the lottery in ESPN’s Skee-Lo 'I Wish' music video remake

  09-05-2018 18:46
  ESPN and Droga5 New York have revealed the fruits of their first brand campaign together – ‘Smaller’ a modern remake of the 1995 Skee-Lo hit and basketball cult anthem 'I Wish'.
  The two-minute film, coinciding with the NBA Playoffs, pays homage to the killer crossovers, magician-like ballhandling, three-point shots, and acrobatic moves around the rim that define many of the league's smaller guards, such as reigning NBA champ Stephen Curry, Houston Rocket guard (and State Farm s
  
  Read more

• Advertisement

• Slimes, squishies and social influencers: How The Entertainer is looking to rip up the toy market rule book

  09-05-2018 18:08
  High street toy retailer The Entertainer’s new £700,000 flagship store in Westfield London is a children’s haven of high-tech tablets, interactive floor projections and fart buttons. Stand in front of its augmented reality mirror and you can change your outfit entirely.
  To avoid the same fate as recently-folded Toys R Us, The Entertainer knew it needed to offer more than rows of shelves crammed with toys. And with profit up 37% year on year, CMO Phil Geary’s belief that s
  
  Read more

• Havas Group Media promotes Greg James to global chief strategist role

  09-05-2018 17:53
  Havas Group has promoted Greg James from chief strategy officer of North America to global chief strategy officer for the network’s media business.
  James had been part of Havas Group since 2008, when his previous company, Cake, was acquired as part of Havas’ stable of media and content agencies. He had been promoted to Cake Group’s US managing director in 2008 and shifted over to Havas Media in 2013 as its chief strategy officer for the North America region.
  Among clients
  
  Read more

• TV's upfronts – are they still relevant?

  09-05-2018 17:20
  An excuse for networks to gather TV’s biggest and brightest stars for lavish parties? Or an opportunity to secure the best TV inventory for the coming year? Upfronts is an annual tradition, and possibly the last bastion of old TV – paying for reach and reach alone.  
  But, TV is no longer just about reach. It’s also about response, especially when it comes to using TV to activate audiences in the digital ecosystem. With the new age of TV, can upfronts keep pace and all
  
  Read more

• US Creative Work of the Week: Digestive Advantage puts on a happy face

  09-05-2018 16:48
  People seem to like their digestive health this week, as our readers voted the campaign for Digestive Advantage the US Creative Work of the Week.
  McCann Health launched the first-ever brand campaign, titled 'Stay Strong,' for Digestive Advantage, a prebiotic and probiotic brand from RB. The spots in the campaign use relatable humor to speak to adults who experience mild to moderate digestive issues that may undermine their ability to enjoy everyday activities and stay strong through life’s
  
  Read more

• Burger King asks Wendy's to prom

  09-05-2018 16:33
  It's prom season, and apparently that goes for fast food chains too, as Burger King recently asked a neighboring Wendy's to the prom.Burger King asks Wendy's to prom
   
  Loading...
  The Burger King is located in Lynn, Massachusetts and it is located directly across from a Wendy’s, so it seemed a good fit for an ask. People are now seeing the sign and tweeting it.Burger King prom tweet
   
  Loading... Show me entity :: 19946
  Boston-based agency MullenLowe was behind the prom s
  
  Read more

• BP chooses WPP for global marketing duties following review

  09-05-2018 16:31
  BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year.
  It's a big win for the holding company considering its chief executive Martin Sorrell abruptly stepped down last month. WPP will be tasked with handling BP’s Corporate, Fuels and Castrol businesses globally.
  WPP has created a dedicated unit for the client called Team Energy that will provide advertising, media investment management, digital media, ma
  
  Read more

• Colin Lewis: We need evidence-based marketing to save us from the fads and fashions

  09-05-2018 15:55
  In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of blood – or ‘bloodletting’, most often by leeches – had been accepted for centuries as a cure for everything from indigestion to cancer. It was around so long, in fact, that the leading British medical publication is still called the Lancet – a device used to drain blood.
  Louis’s clinical trial compared pneumonia patients treated with
  
  Read more

• WPP forms Team Energy to handle BP's global media, advertising and communications account

  09-05-2018 15:21 via campaignlive.co.uk
  WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of Team Energy after a competitive review.
  
  Read more

• US Creative Works: featuring David&Goliath, Space 150, Arnold Worldwide and more

  09-05-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our
  
  Read more

• Tom Goodwin: brands need to do more than 'gestural innovation' if they want to evolve

  09-05-2018 14:00 via campaignlive.co.uk
  Too many large companies waste time making innovation gestures rather than actually innovating, Zenith's executive vice-president and head of innovation Tom Goodwin, said.
  
  Read more

• Russian Standard Vodka creates DIY cocktail bar activation

  09-05-2018 13:56 via campaignlive.co.uk
  Russian Standard Vodka is touring the UK with a custom-built cocktail bar with fresh herbs and fruit.
  
  Read more

• Co-op CMO on launching her own ad consultancy after losing faith in the agency model

  09-05-2018 13:51
  The former chief marketing officer for the Co-op has launched her own advertising consultancy and agency network after growing frustrated with the “traditional” industry model.
  Jemima Bird has spent over two-decades client side, most recently at the Co-op where as customer director she oversaw its move to refocus on local communities – including a brand campaign directed by filmmaker Shane Meadows – and negotiated the landmark product partnership with Coronation Street.
  S
  
  Read more

• Walmart finally seals the deal with Flipkart

  09-05-2018 13:40
  Walmart has at last acquired Flipkart in a deal which is being valued around $18bn-20bn.
  According to Reuters, this is Walmart's biggest ever acquisition deal. The news of the deal was confirmed by Masayoshi Son, chief executive officer (CEO) of SoftBank according to NDTV.
  Japan’s SoftBank is the largest investor in Flipkart with around a 25% stake.
  The news comes after Google's parent company Alphabet was reported to join forces with Walmart in India to aid Walmart's efforts to buy a majo
  
  Read more

• UK Top Shazamed ads: Vauxhall pulls into this week's chart

  09-05-2018 13:35
  The latest Drum's Shazam Chart is in with adverts from Vauxhall, Moneysupermarket and Three. 
  The chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Vauxhall is a new entry this week, in fifth place. Featuring Riton Feat. Kah-lo's 'Rinse and Repeat', the short clip sees a mother, daughter, and her friends testing out the sound system for the Corsa Energy. The salesman has li
  
  Read more

• Tencent signs govt deal to open pathway to China for UK's creative industries

  09-05-2018 13:34 via campaignlive.co.uk
  China-based tech giant Tencent has signed a Memorandum of Understanding with the UK's Department for International Trade to work closely in the cultural and creative fields.
  
  Read more

• Ad of the Day: Danone gently ribs the constant cycle of food fads in the Konfusion Kitchen

  09-05-2018 13:15
  Rigged with hidden cameras and a company of actors, an undercover film of Danone’s pop-up restaurant – the ‘Konfusion Kitchen’ – highlights the current absurdity of ever-changing healthy food trends.
  Vice creative agency Virtue Scandinavia created the Copenhagen pop-up to test just how much foodies are willing to put with in their plight to sample zeitgeist dishes. Diners are first presented with a menu serving ‘holistic, organismic, biodynamic, low
  
  Read more

• Marketing Agencies Association successor signs back office deal with PRCA

  09-05-2018 13:00 via campaignlive.co.uk
  Marketing Agencies Action Group, the company formed to acquire the assets of the collapsed Marketing Agencies Association, has formed a collaboration deal with fellow trade body the Public Relations and Communications Association.
  
  Read more

• IcelandAir pushes passengers to learn from its World Cup team with stopover classes

  09-05-2018 12:56
  Iceland’s football team provided the ultimate underdog narrative at Euro 2016, showing small nations everywhere that character and unity can go a long way in breed footballing success – IcelandAir is looking to imbue fans with this mentality in the run up to the World Cup this summer.
  The North Atlantic minnows again exceeded expectations by qualifying for the World Cup, where giants like USA, Chile, Cameroon, Netherlands and Italy failed, and to mark this occasion, the Icelandic air
  
  Read more

• How Google made the first-ever VR Doodle to celebrate a filmmaking legend

  09-05-2018 12:25 via campaignlive.co.uk
  Google took its daily Doodle to another dimension by immersing viewers in a VR story paying tribute to pioneering filmmaker Georges Méliès. Campaign asks the creators how they pulled it off.
  
  Read more

• If the pitch process is broken, what is the alternative?

  09-05-2018 12:17 via campaignlive.co.uk
  Brands and agencies are in agreement that the traditional pitch process is no longer "fit for purpose". What is less clear is what will replace it as a means of marketers selecting agency partners.
  
  Read more

• One Championship announces analytics partnership with Adobe

  09-05-2018 12:08
  One Championship has partnered with Adobe to measure analytics, with the ultimate aim of extending the viewership base of One's mobile app and attracting new viewers.
  One Championship said the partnership would allow the business to getter a clearer view on how its fans want to experience the brand, allowing it to test new experiences.
  Chatri Sityodtong, chief executive officer and founder, One Championship said:  "With Adobe, I am confident that we will be able to deliver the same great vi
  
  Read more

• Godiva seeks agency to develop unified global brand strategy

  09-05-2018 12:06 via campaignlive.co.uk
  Godiva, the luxury chocolate brand owned by Pladis, has kicked off a review of its global advertising agency requirements.
  
  Read more

• How GDPR will impact Facebook, Google and online advertising

  09-05-2018 12:02
  Brands could see the price of personalised online advertising skyrocket from the end of this month, as the EU’s General Data Protection Regulation (GDPR) comes into force. The supply of ad impressions that can be targeted using personal data is likely to suffer a significant drop, as it becomes clear how many publishers (or how few) have successfully obtained consent from consumers to use that information.
  Some believe online targeting will eventually shift away from the use of personal da
  
  Read more

• The growing importance of humanising your brand

  09-05-2018 11:40
  In the first of two parts, Ant Cox, executive director of Dragon Rouge, explains why behaving in a more human way is a vital part of building and growing brands.
  It’s pretty common when you work in the world of brand strategy and design to hear certain words or phrases again and again – and you know the ones, things like ‘urgent’, ‘jump on a call’ and ‘procurement’. But recently, across a number of clients’ brand projects, I’ve not
  
  Read more

• Connecting marketing to business outcomes

  09-05-2018 11:40
  The amount of data being created and collected continues to explode, theoretically giving marketers the ability to track consumers, predict outcomes and react intelligently. However, despite the profusion of data, marketers are not always making meaningful decisions from it and are falling foul of widespread knowledge gaps around data, insight and appropriate action.
  Against this landscape and seeking to better reflect the role of data in marketing, Media iQ has rebranded to MiQ with a new focus
  
  Read more

• Google removes Singaporean YouTuber Amos Yee channel over brand safety fears

  09-05-2018 11:36
  YouTube vlogger Amos Yee is in the news again after his YouTube channel was taken down by Google over brand safety concerns after he posted videos defending paedophilia.
  The Singaporean was charged for six charges related to the anti-religion posts on his YouTube channel and two for failing to show up to court, two years ago. He then sought asylum in the United States after finishing his sentence.
  Google acted after the US Toy Association removed its advertisements from YouTube when it found tha
  
  Read more

• Sign up to our webinar on the anatomy of a successful Instagram ad campaign

  09-05-2018 11:19
  Marketers live and breathe ad campaigns. A lot of effort is put into them and yet, not all campaigns turn out satisfactory. How can we turn the tide?
  In this webinar, Sarah Cunningham, head of demand generation at AdRoll and Maria Toft, demand generation manager at Falcon.io will uncover:
  A step-by-step process for launching effective ad campaigns
  Creative best practices and advanced ad targeting options
  The KPIs you should be measuring.
  Join us on Tuesday 5 June at 3pm GMT to find out mor
  
  Read more

• NTUC Income 'most ready' for digital transformation against the likes of Prudential and AIG

  09-05-2018 11:15
  NTUC Income ranks the highest in Singapore when it comes to being future proof for digital transformation, when compared to other insurance companies, according to a new report.
  The local insurer beat out the likes of insurance giants like Prudential, AXA, AIG and Liberty Insurance for its innovation initiatives, innovation drive and digitalisation.
  The report benchmarked the insurers based on three categories of online, social and innovation. It found NTUC Income ranked on the first page of Goo
  
  Read more

• Select Instagram business partners offered range of enhancements

  09-05-2018 11:00
  Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. 
  The partners will be able to display options such as 'Book', 'Get Tickets', 'Reserve' or 'Start Order' buttons on their profiles, establishing Instagram as a platform where business can be conducted without leaving the page. 
  The move has been spurred by the knowledge that 200m users vi
  
  Read more

• Pick of the week: Mother made a comedy song with a serious message to fight trolling

  09-05-2018 11:00 via campaignlive.co.uk
  Mother took the right approach in a campaign fighting back against online trolls.
  
  Read more

• Mars marketing boss makes the jump from confectionery to petcare

  09-05-2018 10:35 via campaignlive.co.uk
  Chris Rodi has been appointed marketing director at Mars Petcare UK after eight years with the food giant's confectionery division.
  
  Read more

• Google responds to tech backlash with smartphone addiction tool

  09-05-2018 10:31
  Google is seeking to reposition itself as a force of 'digital wellness' by unveiling a raft of artificial intelligence powered tools. The launch hopes to ease user's smartphone addiction and enable them to hold conversations with gadgets. 
  The announcement came at the tech giants annual developer conference when Google chief executive, Sundar Pichai, set out his stall as a ‘positive force’. He stressed the benefits that technology can bring while skirting the soci
  
  Read more

• Pizza Hut holds therapy session for people affected by 'complicated food'

  09-05-2018 10:22
  Pizza Hut has launched a new campaign which wants to show how uncomplicated food should be.
  The video for the campaign, created by Ogilvy & Matter Singapore, shows a group of food lovers in a therapy session, where they share their dismay about ‘food overcomplication and pretentiousness’ they have encountered.
  According to the brand, even though Singapore’s culture today sees people insisting on taking photos of their food before eating, never ending food trends and complic
  
  Read more

• Wavemaker MENA names Rabinder Thirumurthy as chief executive

  09-05-2018 10:15
  Wavemaker has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as chief executive officer (CEO) for Wavemaker MENA to strengthen its presence in the region.
  Prior to this, Iyer worked as managing director of GroupM India media agency Motivator, based in Delhi. 
  Iyer will relocate to Dubai to officially join Wavemaker on June 10.
  Ajit Varghese, Wavemaker’s global president of market development commented
  
  Read more

• Study reveals over 50% of Brits confused by smart technology

  09-05-2018 10:00
  More than half the British population have little idea how to use the smart technology in their homes, according to field marketing agency Gekko.
  The ‘Smart Home Shopper’ study, which investigated smart home purchasing behaviour, showed that 56% of British adults that have bought the latest ‘must have’ home smart technology but have no idea how to use them once purchased. Three out of ten surveyed admitted to regretting at least one or more items purchased.
  The survey als
  
  Read more

• Unlimited Group targets B2B marketing boost with First base acquisition

  09-05-2018 09:57
  Agency network Unlimited Group has acquired specialist B2B content marketing agency First Base as it seeks to add to its own B2B and technology strengths.
  The acquisition will deliver a wealth of experience to Unlimited in one fell swoop; including content and digital strategy and execution for inbound marketing, account-based marketing, lead nurture and demand generation.
  Specialists in the arts and science and owners of technology PR and communications agency Nelson Bostock Unlimited Unli
  
  Read more

• AA's Stephen Woodford faces fierce questions on junk food ads from Parliament

  09-05-2018 09:38 via campaignlive.co.uk
  Advertising Association chief executive Stephen Woodford made the case against tougher restrictions on advertising of foods high in fat, salt or sugar to the House of Commons Health and Social Care Committee yesterday.
  
  Read more

• Vodafone strikes €18.4bn Liberty Global telecoms takeover

  09-05-2018 09:28
  Vodafone has acquired Liberty Global’s cable networks spanning Germany and eastern Europe in a deal valued at €18.4bn, its largest single acquisition since acquiring Germany’s Mannesmann in 2000 for a whopping £112bn.
  The pair have long been rumoured to be courting as part of wider consolidation efforts in European telecoms and today’s deal will hand Liberty a war chest of €10.6bn in cash with which to beef up its remaining markets in the UK and Switzerland.
  Lib
  
  Read more

• Unsung Heroes - the receptionist: Corina Jipong, IPG Mediabrands

  09-05-2018 09:16
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, and this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them. You can read the most recent feature, which looks at the role of the social media executive, here.
  
  Read more

• Nike gets a kicking from ASA over Twitter competition

  09-05-2018 09:15 via campaignlive.co.uk
  The Advertising Standards Authority has censured Nike after the apparel giant failed to deliver a pair of limited-edition shoes to a footwear fan who had won the chance to buy them in a Twitter competition.
  
  Read more

• AppNexus restructures EMEA commercial team in response to digital upheaval in Europe

  09-05-2018 09:05
  AppNexus has announced a round of commercial executive appointments and promotions in a restructure designed to help clients better navigate the challenges posed by changes in Europe, like the forthcoming General Data Protection Regulation (GDPR). 
  The ad tech outfit has promoted Jerome Underhill, ex-vice-president of account management to senior vice-president of EMEA where he will be responsible for commercial teams in the region, ensuing collaboration between&nbs
  
  Read more

• Sorrell praises Trump economy, warns about Amazon, China

  09-05-2018 08:58 via campaignlive.co.uk
  The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.
  
  Read more

Follow @marketing_UKnws on Twitter!