Marketing news

• 'Fake it 'til you make it' and other lessons learned on a book crit world tour

  06-05-2018 14:21
  Like many young creative duos looking to break into advertising, Katie Healy and Shivani Patel found their emails to London agencies often got lost or ignored in creatives’ inboxes.  So, armed with a fund from their university, they set off to get their book through the doors of shops outside of the UK in a tour they dubbed #GlobalBookCrit.
  The idea for the trip sparked from a brief set by their University of Lincoln course. “It asks you to do whatever you want for a project as
  
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• Sports Direct launches legal battle against House of Fraser claiming 'unfair prejudice'

  06-05-2018 12:28
  Sports Direct has begun legal proceedings against the embattled House of Fraser, claiming the department store’s treatment of the sports chain has been “unfairly prejudiced” in the ongoing business restructure.
  Mike Ashley’s Sport Direct, which owns 11.1% of the House of Fraser, is looking to take its fellow retailer to court to gain access to its business plan.
  House of Fraser announced it would close a number of stores following investment from the Chinese C.banner, the
  
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• Corona devises humble bragging out-of-office gif generator

  06-05-2018 11:55
  Corona’s latest digital campaign centres on ‘the world’s most unapologetic out of office generator’, a microsite launched right in time for the UK’s May Day Bank Holiday weekend.
  Launched under the moniker of WoooHooo.com, the site allows consumers to automatically generate unusual and poetic automatic replies to emails received while on holiday. Prose on offer includes ‘Right now letting the swell dictate my schedule’ and the alluring ‘You really
  
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• Why typography has won a starring role in the streaming TV age

  06-05-2018 11:00
  If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic typeface.
  Much has already been said of these now-famous title sequences, but less often discussed is how typography and orthographic design has recently found a new starring role, thanks to the meteoric rise of streaming services.
  Intense competition for the attention and loyalty of the ‘peak
  
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