Marketing news

• Make-A-Wish 'Hope is Medicine' awareness campaign engages public in Chicago

  05-05-2018 17:54
  In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for children work.
  “Make-A-Wish actually has more wishes than kids. There is often a general misconception that wishes are only for children suffering from terminal illnesses. That&r
  
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• Javi Campopiano to leave Saatchi’s to join FCB Mexico as chief creative officer

  05-05-2018 11:11
  Javi Campopiano is reportedly set to join FCB Mexico as partner chief creative officer,  is being his time with Saatchi & Saatchi.
  In his new role, Campopiano will oversee the creative direction of FCB Mexico in Latin America and across all FCB Mexico's client. Campopiano previously served as regional executive creative director of FCB Latin America and led FCB Buenos Aires.
  Prior to it, Campopiano has also worked  JWT, Ogilvy and Del Campo Nazca.
  Susan Credle, FCB&r
  
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• Google introduces new policies for US election ad transparency

  05-05-2018 09:39
  Google has introduced new policies for U.S. election ads across its platforms to improve transparency of political issue advertisem.
  Google is adding additional verification for anyone who wants to purchase an election advert on Its platform in the U.S. and require that advertisers confirm whether they are a U.S. citizen or lawful permanent resident, as required by law. 
  Advertisers will also have to provide a government-issued ID and other key information. The advert wills a
  
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• Metrics mess: The Drum Twitter Q&A talks measuring video today

  05-05-2018 09:01
  The fragmentation of the media landscape has made it increasingly difficult for advertisers to measure how their campaigns are performing across platforms.
  Some networks have taken the matter into their own hands as of late. Last month, NBUniversal rolled out CFlight, a metric that measures all live, on-demand and time-shifted commercial impressions on every viewing platform. According to NBCUniversal, the impressions-based metric delivers advertising clients the “most comprehensive repres
  
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• Bank of Ireland names Henry Dummer as chief marketing officer

  05-05-2018 08:58
  Bank of Ireland has appointed Henry Dummer as its new chief marketing officer to drive brand development.
  Prior to this, Dummer served as group marketing director for consumer and business at Eir.  He was also marketing director at Tesco Ireland and customer marketing director at Diageo Ireland.
  He also held consumer marketing roles at GlaxoSmithKline and Mars UK.
  Francesca McDonagh, group chief executive, Bank of Ireland said : “I previously announced the creation of a new posit
  
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• Xiaomi rolls out music and video app to strengthen its presence in India

  05-05-2018 07:14
  Chinese smartphone maker Xiaomi has released a video and music streaming app in association with various content partners.
  Music app Mi Music will offer integration of music streaming services, with the option to store local music. Mi Music will further partner with Hungama music. 
  Meanwhile, Mi Video is an integrated video streaming across platforms with an aggregation of video content from Hungama Play, SonyLiv and Voot.
  Xiaomi was earlier named as the leading smartphone brand with 2
  
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• Celine Dion features in latest installment of Deadpool 2’s marketing push

  05-05-2018 06:12
  Celine Dion has debuted with her new single Ashes featuring action hero Deadpool (Ryan Reynolds) as a promotional video for the forthcoming sequel.
  The video features superhero Deadpool wearing heels and performing ballet-like dance moves. Towards the end both Dion and Deadpool engage into a dialogue:
  Deadpool: Celine, that was amazing. That was the most beautiful performance I've ever seen in my life
  Celine: Thank you so much, thank you.
  Deadpool: No, no, thank you. We need to do it a
  
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