Marketing news

• Jack in the Box celebrates National Space Day with a fast food constellation

  04-05-2018 21:41
  You’ll hear plenty of people saying “May the Fourth Be With You” today, possibly to the point of annoyance. But while May 4 is synonymous with Star Wars, it also marks National Space Day. 
  To celebrate the double-day occurrence, fast food restaurant Jack in the Box is making history with what it’s calling “fast food’s first-ever constellation.” Being a promotional opportunity, the constellation is, of course, in the shape of Jack Box&rsquo
  
  Read more

• Dos Equis celebrates Cinco de Mayo by adding three more Xs

  04-05-2018 18:22
  Cinco de Mayo is more than just hailing the victorious Battle of Puebla - it’s also a way for Americans to celebrate Mexican culture, and Mexican beer Dos Equis is getting in on the spirit of the day by adding three more Xs to its can.
  Cinco Equis finds the Mexican flag colors backing five big Xs on the can, and the brand is promoting the stunt with some humorous, profanity-bleeped videos with Workaholics star Blake Anderson. The comedian and actor is appearing in two cheeky new videos cre
  
  Read more

• Delivering a personalised shopping experience to surprise and delight

  04-05-2018 18:16
  Retail today has become about far more than buying things; it has reached a stage where a retailer’s success no longer depends on the transaction alone. It is certainly important to have a well-stocked online product page and a smooth checkout process but, in the age of Amazon, even these are not enough. Indeed, we have seen two high-profile retailers – Toys R Us and Maplin – go out of business in the first few months of 2018 despite ticking both of these boxes.
  The future of
  
  Read more

• Microsoft retains Dentsu Aegis to global media buying account

  04-05-2018 17:49
  Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.
  After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.
  It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.
  The win was announced within DA earlier today, The Drum understands but at the time of writing neither the network, nor Microsoft, commented when contacted.
  
  Read more

• Advertisement

• Microsoft retains Dentsu Aegis as global media buying account

  04-05-2018 17:49
  Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.
  After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has held the contract since 2014.
  It is believed the DA beat out both Wavemaker and Publicis Media, which were both in contention.
  “After completing a review of our global media agencies, we are extending our relationship with Dentsu Aegis.” confirmed Kathleen Hall, corpora
  
  Read more

• Facebook, fake ads and the death of democracy

  04-05-2018 17:21
  Mark Zuckerberg's position regarding Facebook is that it is not a ‘media’ but a ‘platform’ which facilitates the conversations of others, so making it more akin to a phone company than a media brand.  Therefore, unlike traditional ‘media’, Facebook has no editorial responsibility - or liability - for the content or the advertising it carries. 
  Accept this at face value and it all sounds quite reasonable doesn't it? After all, a phone company isn&rsqu
  
  Read more

• Kylie Jenner’s Instagram posts are worth $1m

  04-05-2018 17:06
  Kylie Jenner’s Instagram posts are valued at more than $1m, according to social media insights firm D’Marie Analytics.
  Essentially, this means that posts marked “#sponsored” or “#ad” by the youngest member of the Kardashian-Jenner clan are worth more than $1m in advertising spending. According to the firm, she is currently the highest valued influencer on social media, a title previously held by Beyoncé.
  “Kylie is an undeniable global brand, which
  
  Read more

• The future of content marketing up for debate at Kaizen event

  04-05-2018 16:52
  Technology and sustainability journalist Lauren Razavi and Innocent Drinks’ head of digital and communities Helena Langdon will join Pete Campbell and Bobbi Brant of content and SEO agency Kaizen on stage to discuss the future on content marketing and journalism next week in London.
  Ravazi, who has written for The Guardian, Vice, ShortList, NPR and The Atlantic and worked with global brands including Google, Facebook, Timberland and Land Rover, will deliver a talk on the ‘The Ne
  
  Read more

• Advertisement

• Tic Tac debuts new character Mr Tic Tac in first TV campaign for five years

  04-05-2018 15:43 via campaignlive.co.uk
  Tic Tac is back on TV in a £1.5m campaign that introduces a new face of the brand: the sharp-suited, sashay-ing Mr Tic Tac.
  
  Read more

• World's biggest newsbrands promote each other in press freedom campaign

  04-05-2018 15:11
  Unesco is encouraging media plurality and engaging with different perspectives with an ad campaign running in conjunction with top media titles. It has encouraged viewers to adopt a rich and diverse media diet.
  The campaign from Unesco and Droga5 marked #WorldPressFreedomDay on 3 May. Top media outlets were invited to participate in the scheme, this includes CNN, BBC News, the New York Times, The Atlantic, the Financial Times, and more.
  The New York Times ran a print ad on Thursday. Further
  
  Read more

• Corona heads to a lesser-used media space: your email out-of-office

  04-05-2018 14:55 via campaignlive.co.uk
  Corona is exploiting what is set to be the hottest early May bank holiday to date with an out-of-office reply generator encouraging the UK's workers to switch off the email and relax.
  
  Read more

• A decade on, Victoria Beckham wants her eponymous fashion brand to move into cosmetics

  04-05-2018 14:38
  When a young Victoria Beckham, then Adams, joined the Spice Girls she told the group's manager Simon Fuller that she wanted them to "be more famous than Persil Automatic". Now, fresh from a £30m cash injection in her fashion house she holds the same ambitions for own business, and a decade after its launch she's eyeing other industries too.
  As well as making sure her eponymous womenswear brand is investing heavily in digital and e-commerce, Beckham has her eye firmly se
  
  Read more

• Adidas plays down Russia World Cup opportunity

  04-05-2018 14:26
  Adidas CEO Kasper Rorsted has admitted there is “no doubt” the World Cup, which kicks off in Russia in a little over a month, offers less of a sales opportunity for the brand compared to the same event in Brazil four years ago.
  In 2014, Adidas sold more than €2bn (£1.7bn) in football gear helped by Germany (one of the team it kits out) winning the World Cup. But speaking on Adidas’s Q1 2018 financial conference with investors, Rorsted acknowledged Russia doesn’
  
  Read more

• Sainsbury’s, Lidl, Starbucks: 5 things that mattered this week and why

  04-05-2018 14:12
  Sainsbury’s and Asda merger throws up brand challenges
  The UK’s second and third biggest supermarkets confirmed they will be merging their businesses earlier this week, bumping Tesco from the top spot to create a new mega-player in the grocery space.
  Sainsbury’s chief executive Mike Coupe described the deal as a “transformational opportunity” to create a new force in UK retail, saying that it will create a business that is “more dynamic, more adaptable, more r
  
  Read more

• The top R/GA Venture Studio start-ups for brands and retailers

  04-05-2018 13:41 via campaignlive.co.uk
  R/GA London has completed its second round of IoT Venture Studios, its incubator programme for start-ups that use IoT solutions innovatively in the real world.
  
  Read more

• Q&A with Rav Singh of Caliber: “Diversity isn’t about blending in, it’s about standing out”

  04-05-2018 13:24
  Rav Singh, chief executive officer at organic marketing agency Caliber, recently spoke with The Drum Network to discuss his own experiences of racism and discrimination in the industry and the changes he believes need to take place inside UK marcoms.
   
  What are the benefits of encouraging ethnic and gender diversity among your workforce?
  Looking across my 30 years of professional experience, I can see how having a range of different perspectives inside your team is very valuable for any bus
  
  Read more

• Q&A with Rav Singh of Caliber: 'Diversity isn’t about blending in, it’s about standing out'

  04-05-2018 13:24
  Rav Singh, chief executive officer at organic marketing agency Caliber, recently spoke with The Drum Network to discuss his own experiences of racism and discrimination in the industry and the changes he believes need to take place inside UK marcoms.
   
  What are the benefits of encouraging ethnic and gender diversity among your workforce?
  Looking across my 30 years of professional experience, I can see how having a range of different perspectives inside your team is very valuable for any bus
  
  Read more

• Sovereign Housing launches AA compliant customer portal with MMT Digital

  04-05-2018 13:05
  Sovereign Housing, one of the largest housing associations in the UK, has launched an accessible online portal for its 130,000 customers, the first step in a complete digital transformation for the organisation. 
  Designed, developed and delivered by MMT Digital, the portal, called MySovereign, gives customers the freedom to manage their own account from any device, enabling them to report any repairs needed, pay rent and access information regarding their account. 
  Sovereign required a
  
  Read more

• Ad of the Day: Paul Pogba heads up musical Adidas ad, intersecting football and style

  04-05-2018 12:54
  Paul Pogba, the Manchester United footballer come lifestyle and cultural icon, is heading up his third 'season' of creative for Adidas.
  Pogba, who is as much an influencer now as he is an influence in United's midfield, has unveiled a new range from the sports apparel firm. This encapsulates everything from apparel to sneakers, football boots and more specialised gear carrying Pogba's branding. 
  The work from Stink Studios goes well beyond football and shows how the right gear and atti
  
  Read more

• Aperol's biggest ever UK event will feature an orange canal

  04-05-2018 12:52 via campaignlive.co.uk
  Aperol, the Campari-owned alcohol brand, is creating an Italian-themed experience with an orange canal for its biggest ever event in the UK.
  
  Read more

• Uber launches new campaign highlighting app safety features ahead of TfL hearing in June

  04-05-2018 12:40 via campaignlive.co.uk
  Embattled ride-hailing app Uber will be launching a new campaign on Monday aimed at highlighting its features that share information on drivers and security.
  
  Read more

• We're in the money... aren't we? What agencies can learn from the Asda/Sainsbury’s merger

  04-05-2018 12:14
  So another supermarket sweep roll of the dice has seen Asda appoint AMV to take charge of the agency ecosystem. Helpfully, via it’s group of agencies.
  Having lost Sainsburys a few months ago, it comes as no real surprise to see them win another big supermarket assignment. And it turns out that Asda and Sainsbury are in talks to come together!
  Who knew? Well somebody did, and it didn’t seem to stop the regular ‘if in doubt call an advertising pitch’ urges of Asda.
  It&
  
  Read more

• Pinterest reminds Brits how it can provide the inspiration to solve everyday problems

  04-05-2018 12:10
  Pinterest has launched a new ad campaign called 'Start here' that goes to great lengths to show how the social network can be a source of inspiration to users.
  The brand's third UK ad campaign demonstrates how people can use the app to find ideas for everyday life, be it haircut inspirations or how to life-hack a dog bed.
  Mac Huynh, creative lead at Pinterest, said: "Seeing a good idea is the spark you need to get started. When you see what you’re looking for, you’re one st
  
  Read more

• 'The Ferrari in the garage': why a cultural divide can support in-house brand innovation

  04-05-2018 12:02
  When it comes to sparking a culture of innovation in-house, brands and agency leaders advocate marking out a healthy amount of distance between a distinct innovating team and the rest of the company.
  Protecting a company’s cultural divide may sound counterintuitive in an age where collaborative working, hot-desking and co-working spaces are the norm. Yet brands including Santander and Cancer Research UK believe it’s this space from the routine operations of a brand that allows an inn
  
  Read more

• Sweaty Betty annual body positive US fundraiser returns

  04-05-2018 12:00 via campaignlive.co.uk
  Sweaty Betty, the British activewear brand, and non-profit organisation Movemeant Foundation are returning with their fourth annual US fitness event encouraging women to workout in their sports bras.
  
  Read more

• Tempur UK beds in with Rooster PR

  04-05-2018 11:31
  Tempur UK has appointed Rooster PR to launch the mattress brand to the UK audience.
  While the bedding firm has traditionally focused on above-the-line marketing and advertising, it has charged Rooster to develop a PR campaign highlighting the brand heritage, product range and health and wellbeing benefits of Tempur bedding. 
  Rooster will look to increase Tempur’s market share in UK trade and consumer media, promoting ambassador partnerships and establishing a corporate social responsi
  
  Read more

• YouTube Re:View: Ant-Man, behind-the-scenes with Prince & comedy at the White House

  04-05-2018 11:15
  YouTube Re:View
   
  Loading...
  Welcome to YouTube Re:View. This week, Marvel has released the trailer for Ant-Man and The Wasp and the movie is looking ace.  The Avengers film franchise has been mega successful breaking box office records and we predict that this latest installment will not disappoint. 
  In other news, president Donald Trump's no-show at the annual White House Correspondent's dinner might have been a wise move given comedian's Michelle Wolf's digs. And a look b
  
  Read more

• Refinery29 annual exhibition expands to San Francisco and Chicago

  04-05-2018 11:02 via campaignlive.co.uk
  Refinery29, the digital media company, is expanding its 29Rooms exhibition across the US.
  
  Read more

• What the advertising industry can learn from television's most binge-watched shows

  04-05-2018 10:57
  Can we make ad campaigns as binge-worthy as Game of Thrones or as anticipated as Season 2 of The Handmaid’s Tale?
  Ask any digitally-savvy marketer and they’ll tell you the same old “insight”: Audience attention is at an all-time low. Content should be snackable. Commercials must make the most impact in the shortest amount of time.
  Yet, conversely, streaming platforms have occupied the other end of digital media. The rise of Netflix, Hulu, and Amazon Video shows us that wh
  
  Read more

• Richard Branson speaks out over ‘worrying’ rise in fake endorsements of Bitcoin scams

  04-05-2018 10:54
  Virgin Group founder Richard Branson has added his voice to a chorus of critics slamming the ‘worrying’ spread of scam articles online promoting get-rich-quick Bitcoin trading schemes, many of which use his identity for false endorsements.
  Scurrilous advertisers have been quick to take advantage of a poorly policed market enabling them to impersonate established media platforms such as CNN and steal the identities of well-known figures with impunity.
  Such content has spread rapidly a
  
  Read more

• Advertising duo expand across Europe with £1.5bn billboard acquisition spree

  04-05-2018 10:02
  Wildstone founders Damian Cox and Patrick Fisher have shown their hand in an ambitious £1.5bn Europe-wide billboard acquisition drive with the goal of establishing themselves as the single biggest owner of outdoor advertising real estate in the world.
  Best known for their roll-out of oversized roadside digital advertising hoardings alongside some of the UK’s most traffic clogged locales the enterprising ad duo  assist landlords, property owners and local authorities wishing to h
  
  Read more

• Adidas China reports 26% growth as Asia Pacific also increases 15% in Q1

  04-05-2018 09:53
  Adidas China has continued its growth trajectory reporting a 26% increase year-on-year, as the Asia Pacific region also increases 15% in the first quarter of 2018.
  China was once again the sportswear brand’s best performing market, contributing to a 17% increase in net profit to $650m.
  The Q1 results mark the first financial reporting since Adidas integrated its key markets of Greater China, Japan, South Korea and Southeast Asia-Pacific to one operating market Asia-Pacific.
  Colin Currie, m
  
  Read more

• European TV industry agrees that the time has come for better data and metrics

  04-05-2018 09:37 via campaignlive.co.uk
  As TV in UK, Italy, France, Germany and Benelux goes through "dramatic" change, industry leaders call for better metrics and data.
  
  Read more

• Twitter ‘bug’ leads to all 330m members being asked to change passwords

  04-05-2018 09:35
  Twitter is asking all 330 million of its members to change their passwords after a ‘bug’ saw login details stored as readable text on an internal computer system rather than being properly encrypted.
  The lapse is understood to have affected a ‘substantial’ number of users, leaving their logins unprotected for ‘several months’ before the company became aware of the issue several weeks ago.
  Conceding that it had dropped the ball the social network held its
  
  Read more

• Alibaba expected to report a drop in profits in quarterly results

  04-05-2018 09:23
  Alibaba is expected to post its first decline in profit in one and a half years when the e-commerce giant announces its latest quarterly report.
  Analysts are attributing the projected decline to the folding of Alibaba’s loss-making businesses as well as increased spending in its battle with rivals such as Tencent.
  According to Bloomberg, the e-commerce giant’s revenue is still expected to climb 53% to RMB 59bn ($9.3bn), however the figure indicates the company’s smallest growth
  
  Read more

• Judges announced for Campaigns for Good Awards - enter now

  04-05-2018 09:17 via campaignlive.co.uk
  Senior figures from PR, marketing and charity have been announced as judges for Campaigns for Good - the new awards scheme from PRWeek, Campaign and Third Sector - as the entry deadline nears.
  
  Read more

• It is time for a 'revolution' of funny women in advertising

  04-05-2018 09:15 via campaignlive.co.uk
  Lynne Parker set up Funny Women to disprove the old stereotype that women can't be funny. Now she's taking her mission to advertising.
  
  Read more

• Long form is ok, make it vertical... and make a difference: lessons from Brand Film Festival London

  04-05-2018 09:11 via campaignlive.co.uk
  The audience at this week's Brand Film Festival London were treated to a wealth of insights, ideas and inspiration to help create great brand videos. These are just some of the things were learned.
  
  Read more

• How Channel 4 played on robot paranoia to successfully promote 'Humans'

  04-05-2018 08:51 via campaignlive.co.uk
  Channels 4's "Human Test" campaign has left viewers confused as to whether what they are watching is real.
  
  Read more

• Why Wieden & Kennedy's DeCourcy and Hoffman are creative heroes

  04-05-2018 08:47 via campaignlive.co.uk
  Wieden & Kennedy's staff pay tribute to D&AD President's Award winners Colleen DeCourcy and Susan Hoffman.
  
  Read more

• NZ PM Jacinda Ardern and Rhys Darby front Tourism New Zealand campaign

  04-05-2018 08:01
  New Zealand Prime Minister Jacinda Arden has joined comedian Rhys Darby in a campaign which aims to expose a conspiracy to delete the tiny nation from world maps.
  The Tourism New Zealand campaign sees Darby hatching a plan to get to the bottom of a global conspiracy which has seen the likes of the BBC, Conde Nast Traveler, The Telegraph and even the Smithsonian Air & Space Museum omit the country from world maps.
  Darby enlists the Prime Minister who reveals the campaign hashtag #getNZonthema
  
  Read more

• House of Fraser – where did it all go wrong?

  04-05-2018 08:00
  House of Fraser (Hof) will soon shutter the doors of several of its stores across the UK as part of a restructuring deal, as the owner of Hamleys, Chinese conglomerate C.banner, takes control of the ailing chain. It is yet another high-street casualty – so where did it all go wrong for the 169-year old brand?
  The action plan will see HoF launch a company voluntary arrangement (CVA) insolvency process to close an unspecified number of its 59 brick and mortar stores, threatening job cuts to
  
  Read more

• KL Rahul gets pranked by teammates in Kingfisher's 'Indian Prank League'

  04-05-2018 05:47
  Indian Premier League (IPL) players are seen pulling off pranks at their team mates expense as part of Kingfisher's 'Indian Prank League'.
  The campaign video, which is part of Kingfisher's sponsorship activation, depicts Kings XI Punjab (KXIP) batsman Chris Gayle pranking his teammate KL Rahul on his 26th birthday. Chris Gayle, through a cut in the table. presented his head as the birthday cake decorated with fruits to Rahul.
  The other videos in the series feature players from Sun
  
  Read more

• It took a decade, but International Women's Day has become a significant event in China

  04-05-2018 05:43
  March was the month for women.
  China is probably the only place in the world that celebrates International Women’s Day (March 8) to the extent that all female staff are officially entitled to a half-day off.
  10 years ago, we referred Women’s Day by derogatory term ‘Three-Eight Day’ – which is literally translated from the date March 8, connoting goofy and ditzy women. Thanks to the collective effort of brands and marketers, in recent years people go to the other ext
  
  Read more

• Qantas highlights Aussies' love of travel in new campaign

  04-05-2018 05:24
  Qantas has paid tribute to Australians’ love of travel with an integrated campaign promoting the airline's popular destinations.
  In a musical campaign reminiscent of the airline’s iconic ‘Still Call Australia Home’ campaigns from the 90s and 00s, the ad features a reinvented version of the song ‘I’ve Been Everywhere’ to showcase twelve of airlines key destinations.
  The campaign features Australian travellers surfing in Waikiki, hiking in Yosemite, on saf
  
  Read more

• Qantas highlights Aussies love of travel in new campaign

  04-05-2018 05:24
  Qantas has paid tribute to Australians’ love of travel with an integrated campaign promoting the airline's popular destinations.
  In a musical campaign reminiscent of the airline’s iconic ‘Still Call Australia Home’ campaigns from the 90s and 00s, the ad features a reinvented version of the song ‘I’ve Been Everywhere’ to showcase twelve of airlines key destinations.
  The campaign features Australian travellers surfing in Waikiki, hiking in Yosemite, on saf
  
  Read more

• Rubicon Project tops Q1 expectations despite low cost model declines

  04-05-2018 01:23
  Rubicon Project posted revenues of $24.9m for the first quarter, exceeding its earlier predicted figure of $23m, although the sum represented a drop of 46% year-over-year, demonstrating the scale of the task ahead as the sell-side operation transitions to a no buyer fee model.
  Other positive signs include ad spend on the platform increasing 10% year-over-year to $211m with its take rate standing at 11.8% for the quarter, which it expects to maintain in the second quarter or the year, but its net
  
  Read more

• Record number of ad complaints sees online overtake TV

  04-05-2018 01:01
  A record number of ads were amended or withdrawn in 2017, with the internet overtaking TV as the most complained about medium.
  Last year the UK’s ad watchdog, the Advertising Standards Authority (ASA), received 27,138 complaints about 19,398 ads, up 14% year on year – 73% of which concerned potentially misleading ads.
  A total of 10,932 complaints were made about 9,951 online ads, while 9,466 complaints were made about 4,666 TV ads, resulting in 7,099 ads either being amended or
  
  Read more

• People now more likely to complain about online ads than those on TV finds ASA

  04-05-2018 01:00
  With the significance and volume of online ads seemingly increasing each year, it is worth noting a turning point issued by the Advertising Standards Authority (ASA). In the year leading to May 2018, the ASA received more complaints for online ads than for those on TV for the first time ever.
  Online ads had double the complaints of TV, and the authority claims this trend reflects changes in the wider ad ecosystem. TV's 10,932 complaints about 9,951 online ads eclipsed TV’s 9,466 complaints
  
  Read more

Follow @marketing_UKnws on Twitter!