Marketing news

• Adidas stands by Kanye West despite slavery comments

  03-05-2018 23:29
  It appears Adidas won’t be cutting ties with Kanye West despite being quoted as having said slavery “sounds like a choice” during a recent interview with TMZ.
  On Thursday, the company’s chief executive Kasper Rorsted said in an interview with Bloomberg TV that West is a “very important part” of its strategy, calling him a “fantastic creator.”
  West designs shoes for Adidas under his Yeezy line. While Rorsted suggested during the inter
  
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• Tiffany blankets NYC with its signature blue hue to celebrate latest jewelry line

  03-05-2018 22:02
  Tiffany is commemorating the launch of its latest jewelry collection by bringing its signature robin's-egg blue to the streets of New York City.
  The brand is celebrating the arrival of the new jewelry line, called Tiffany Paper Flowers, with a number of pop-up installations throughout the city. The Paper Flowers collection is the first to come from Reed Krakoff, who joined the luxury jewelry brand last year as chief artistic officer.
  Tiffany-themed coffee carts are serving complimentary bre
  
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• Tune in: The Drum talks future of video during Twitter Q&A

  03-05-2018 20:12
  Upfronts and NewFronts season is in full swing, and The Drum is marking the occasion with a Twitter Q&A to discuss all things video.
  The Twitter chat begins at 12 pm ET/9 am PT on Friday, May 4. Topics up for discussion include TV viewing metrics and whether they're fit for purpose, the future of the 30-second spot, and which non-traditional publishers are using video well. We'll also keep things topical by asking for participants’ thoughts on this season's Upfronts and NewFr
  
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• Six weeks until the Cannes Lions: Here's what we know

  03-05-2018 19:23 via campaignlive.com
  Record year for brands, fewer celebrities, lower volume of entries expected and much more.
  
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• McCann promotes Nannette Dufour and Chris Macdonald

  03-05-2018 19:03
  McCann Worldgroup has promoted Nannette Dufour and Chris Macdonald to newly created leadership roles.
  Dufour, who currently serves as chief client officer, will step into the role of president-global clients and business leadership. Macdonald has been promoted to president-advertising and allied agencies. Previously, he served as president of McCann North America.
  According to the agency, Dufour will add operational oversight over all of McCann Worldgroup’s global and key regional accounts
  
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• Ramadan and the new generation of Muslim consumers

  03-05-2018 18:53 via campaignlive.com
  WhatsApp facilitating the Quran readership is just one example of how technology is shaping the holy month.
  
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• The future of audience measurement is getting clearer, but Nielsen may not carry the torch

  03-05-2018 18:40
  The state of television, for as long as it has matured as a medium, has always hinged on the strength of one thing: how well networks have been able to measure the number of people that tune into programming.
  Nielsen has not only been the first name that comes to mind, but the only name in television metrics—and has unavoidably been affected by the disruption caused by streaming services and the fragmentation of the medium itself. 
  Mark Gorman, chief executive of media-industry softwa
  
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• Lidl scales back digital media investment after seeing poor ROI

  03-05-2018 18:14
  Lidl has scaled back its investment in digital media to a more “appropriate level” after finding that its return on investment was not as effective in digital as in other media channels.
  The discounter has rapidly increased its marketing spend over the past five years, from £28m in 2013 to £75m in 2017, because it could see the impact it was having on the brand and, more importantly, sales. It also shifted where it invested from print and flyers to TV and digital, with th
  
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• McCann's Macdonald, Dufour upped to new president roles

  03-05-2018 17:59 via campaignlive.com
  Macdonald adds global duties, Dufour takes on additional account responsibilities.
  
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• Harrods appoints Amanda Hill as marketing and customer chief

  03-05-2018 17:26
  Harrods has secured Amanda Hill in a joint executive role overlooking marketing and customers.
  Hill is to serve as the outlet's first ever chief marketing and customer officer, helpfully abbreviated as the CM&CO.
  She will be charged with leading brand strategy, marketing, communications, visual merchandising, CRM, customer service, digital, personal shopping and media campaigns and operations.
  Harrods claims the appointment marks one of the most substantial strategy pivots in its 180-ye
  
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• Harrods hires former BBC brands leader as top marketer

  03-05-2018 17:21 via campaignlive.co.uk
  Harrods has appointed Amanda Hill, formerly chief brands officer at BBC Worldwide, to the new role of chief marketing and customer officer.
  
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• Lego rolls out storytelling skill on Alexa

  03-05-2018 17:19
  Lego has created a skill for Amazon Alexa that consists of 10 stories kids can listen to and interact with while playing with the brand’s brick toys.
  The skill was created specifically for Lego Duplo, the brand’s line of toddler-friendly bricks that are twice the size of its standard ones.
  Using any Alexa device, such as Amazon Echo or Echo Dot, children can choose between five vehicle or five animal-themed stories. Each story is interactive and is meant to help children learn throug
  
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• NMPi acquires paid social specialist Media Pact

  03-05-2018 16:55
  International digital agency NMPi is refining its experience of paid social with the acquisition of boutique social media specialist Media Pact.
  According to NMPi’s commercial director, there is no better time for the agency to expand its knowledge in paid social, and the acquisition will allow NMPi to give its clients earlier access to Facebook and Instagram betas.
  “We are always looking for ways to strengthen our service offering and from the beginning it h
  
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• Solo: A Star Wars Story brand videos hint at the movie's locales

  03-05-2018 16:15
  To mark May the 4th, the annual Star Wars celebration coined because it sounds like ‘May the force… be with you’, The Drum has taken a look at how brand partners are integrating with soon to launch Star Wars prequel Solo.
  Historically, Disney has integrated these brands in a way that can see some of the higher tiered partners come away with footage not shown in the trailers or even new material shot for purpose.
  For anyone keen to chart the locales of the film before its
  
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• JD Williams hires TBWA\Manchester as it targets older female consumers

  03-05-2018 16:09
  Fashion retailer JD Williams has named TBWA\Manchester as its lead creative agency as it aims to attract an older female demographic.
  The appointment will see TBWA\Manchester first create a campaign for the autumn with the aim of growing female-consumer sales among those aged 45-60.
  Paul Ray, head of brand and advertising for JD Williams, explained that the appointment was made in an effort to grow the brand and “disrupt the industry”.
  The agency’s chief executive, Fe
  
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• Number of ads banned by ASA went up 47% in 2017

  03-05-2018 15:59 via campaignlive.co.uk
  Action by the Advertising Standards Authority led to 7,099 ads being withdrawn or amended last year - a massive increase on the 4,824 adds affected in 2016.
  
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• TBWA Manchester and McCann Manchester clean up at The Drum Roses Creative Awards 2018

  03-05-2018 15:52
  TBWA Manchester has cleaned up at The Drum Roses Creative Awards 2018, snagging nine awards, including the Grand Prix.
  Suicide is the biggest killer of young people  under 35 in the UK with 1659 young people taking their own lives in 2015. TBWA produced numerous adverts for Papyrus that highlighted this harrowing matter.
  Video of #BedtimeStories 
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  For it's work on Papyrus, TBWA Manchester won the Grand P
  
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• Why marketers should lead the charge for better mental health at work

  03-05-2018 15:45
  While much work has been done to remove the stigma surrounding mental health across our wider society, in the workplace effort still needs to be made to address the issue head on.
  The latest research from Bupa reveals that mental health has become a boardroom priority for 63% of businesses providing professional services such as marketing, with some 28% of those surveyed saying mental health is now a bigger issue among their employees than physical illness.
  Clinical director for mental health at
  
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• Barbecue brand Weber and Simon Rimmer take over double decker bus

  03-05-2018 15:42 via campaignlive.co.uk
  Weber, the barbecue brand, is partnering with celebrity chef Simon Rimmer to turn a London double decker bus into a pop-up restaurant.
  
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• Reporters Without Borders ad fights fake news on World Press Freedom Day

  03-05-2018 15:33
  Reporters Without Borders (RSF) is commemorating World Press Freedom Day with a striking campaign attacking fake news and disinformation.
  A TV spot called 'FightFakeNews' from BETC Paris takes viewers through how counterfeit items like industrial or pharmaceutical products cause harm - and how fake news is no different. It argues that fake news in actual fact undermines the foundations of democracy.   
  Christophe Deloire, secretary-general of RSF, said: “Conte
  
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• Think Jam founder Robey freestyles on Jazz FM

  03-05-2018 15:21
  Daniel Robey, founder and chief executive officer of film and entertainment agency Think Jam, has become the latest agency leader to feature on the Jazz FM Business Shapers show.
  Robey, in conversation with the show’s host Elliot Moss, discusses his life as an entrepreneur, the creation of Think Jam and its corporate culture, and the state of the entertainment industry in 2018.
  With reference to the importance of diversity in modern agencies, Robey said: “We have different peopl
  
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• Sol creates 'pleasure island'-themed pub

  03-05-2018 15:21 via campaignlive.co.uk
  Sol, the Mexican lager brand, is creating a "pleasure island" themed pop-up pub with neon table tennis, vintage console games and themed bingo nights.
  
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• Synthetic diamond and supermaterial maker Element Six appoints Click Consult for organic SEO

  03-05-2018 15:19
  Element Six, a world leader in synthetic diamond and other supermaterials and a member of The De Beers Group of companies, has selected Cheshire search marketing agency Click Consult to provide its long term organic search (SEO) strategy, following a successful SEO audit and analysis phase.
  Element Six’s innovations are used in industries such as manufacturing for automotive and consumer electronics, mining and road components, and oil and gas drilling.  The company is also opening up
  
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• Microsoft underlines presence in the media game with launch of Microsoft Audience Network

  03-05-2018 15:00
  As much of the industry bemoans the dominance of ‘the duopoly’ when it comes to online media spend, Microsoft is underlining its own prowess in the space to marking the launch of its Microsoft Audience Network, a new AI-powered offering that will help brands reach audiences on its Bing search engine.
  Launched to mark its third annual partner summit, Microsoft Audience Network offers advanced audience targeting that blends various data points, such as Microsoft demographic data Bing s
  
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• Google named as Cannes Lions Creative Marketer of the Year 2018

  03-05-2018 14:56 via campaignlive.co.uk
  Cannes Lions has named Google as its Creative Marketer of the Year for 2018.
  
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• Google named as Cannes Lion Creative Marketer of the Year 2018

  03-05-2018 14:56 via campaignlive.co.uk
  Cannes Lions has named Google as its Creative Marketer of the Year for 2018.
  
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• Why the ad industry needs to help build a 'media smart' generation of children

  03-05-2018 14:50
  Young people today grow up in a world of ubiquitous, tech-enabled commercial messaging with more need than ever to understand exactly what is being suggested, promised and sold to them.
  The flip side is that this world is also creative and inspiring, where ideas come alive to entertain, engage and connect.
  Media Smart exists to help the next generation make the most of this world. We’re a not-for-profit organisation that creates free educational materials for schools and youth organisation
  
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• Budweiser inspired by George Washington, Burger King fans trade boarding passes for Whoppers: International round-up

  03-05-2018 14:47
  Budweiser’s new brew is inspired by George Washington’s recipe
  Brewer Budweiser has based its new beer on a recipe by former US President George Washington.
  The beer, Freedom Reserve Red, is set to hit the shelves this month and is inspired by a hand-written recipe found in Washington’s military journal during the French and Indian War in the 1700s. Washington described it as a “small beer”, while the company says the actual beer has a caramel malt taste and a &ldqu
  
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• Brandwatch: Adidas has the most shared logo of any brand on social media

  03-05-2018 14:27
  The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch.
  The analytics company’s Image Insights Product uses image recognition to scan for logos shared in social media pictures. In April it found that Adidas by far featured in the most shared images, clocking 154 unique images every minute.
  It was followed by rival Nike at 5.3m, Google at 3.8m, Emirates at 2.8m and Puma at 2.7m, said the report.
  Adidas was b
  
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• Campaign Newscast: Nils Leonard and Chris Hirst reunite to discuss Sainsbury's and Asda's merger news, WPP results, and D&AD

  03-05-2018 14:17 via campaignlive.co.uk
  From Sainsbury's and Asda to WPP's results, Uncommon's Nils Leonard and Havas' Chris Hirst reunite to chew over the week's headlines in Campaign's latest newscast...
  
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• Influencers persuade one in four Brits to buy products, says Golin research

  03-05-2018 14:10 via campaignlive.co.uk
  One in four Brits have bought a product as a direct result of social influencer recommendations - but 42 per cent called for content providers to curb the fake news and offensive opinions, according to research from Golin.
  
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• HP shows off printer capabilities with an AR app that places virtual photo frames in the home

  03-05-2018 14:09 via campaignlive.co.uk
  HP has worked with Oath's Ryot Studio and media agency PHD to create an AR experience that lets users view and position virtual photo frames around their homes.
  
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• Holland & Barrett’s CEO on taking on The Body Shop with its ‘clean beauty’ push

  03-05-2018 14:08
  Holland & Barrett wants to be known for more than just selling vitamins, supplements and vegetarian alternatives. It wants to create a ‘clean living’ movement that encompasses more than just food by accelerating the growth of its beauty offer, a move it hopes will pit it against high street natural beauty front-runner The Body Shop.
  Given the backlash The Body Shop received after it was acquired by L’Oréal in 2006 – a business that has been accused of test
  
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• Asicstiger asks What The Gel? in vivid ad push

  03-05-2018 13:16
  Asicstiger is putting its gel technology through its paces in a series of bold ads that it hopes enshrines the brand’s comfortable footwear.
  The What the Gel campaign underlines that the brand has been using the technology since 1986 and also helps reposition it in the lifestyle space. To underline the move, Asicstiger has also told the stories of three creative talents across Europe who embody its ‘What the Gel’ mentality.
  Berlin agency and gallery ‘The Adventures O
  
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• Ketel One Vodka creates 'London's first clean-air bar'

  03-05-2018 12:59 via campaignlive.co.uk
  Ketel One Vodka, the Dutch spirits brand, is creating a series of eco-friendly experiences including what it is calling London's first "clean-air bar".
  
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• US Creative Work of the Week: puppets sing about inner city problems for Kansas City youth

  03-05-2018 12:51
  There aren’t many children’s songs about how to tell if your parents are overdosing or how to avoid gunfire, but a campaign by VML has people humming along to tunes trying to teach youth in Kansas City these tough life lessons.
  Since many people ignore urban problems like poverty, hunger, violence and drugs, to get the attention of potential donors for Kansas City Youth Ambassadors, VML and the organization had puppets sing and act out ‘Lessons from My Neighborhood.’ The
  
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• Accenture Interactive hits 25,000 staff globally as it wins Radisson experience agency brief

  03-05-2018 12:30 via campaignlive.co.uk
  Accenture Interactive has hit 25,000 staff worldwide as the consulting giant continues its rapid expansion in digital marketing services, winning Radisson Hotel Group for a global experience agency brief.
  
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• Hovis builds Sherlock Gnomes activation to serve toasties

  03-05-2018 12:09 via campaignlive.co.uk
  Hovis has partnered with Paramount Pictures to create a Sherlock Gnomes experience serving toasted sandwiches.
  
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• Business on the move: Subway, Evening Standard, Cheil, and more

  03-05-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
  Agency wins
  Subway has appointed MRM//Meteorite has its CRM and loyalty agency.  The agency has been tasked with looking after Subway's direct communications and raising engagement with Subcard and Subsquad, the sandwich chain's loyalty programmes.
  The Evening Standard has appointed More Media Sales to handle its representation outside its London
  
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• Lamoda appoints Return for paid media push

  03-05-2018 11:40
  Women’s fashion and accessories brand Lamoda has chosen digital marketing agency Return to take charge of its paid media campaigns.
  The Manchester-based retailer sells a wide range of footwear, handbags, sunglasses, jewellery and accessories. Established in 2012, Lamoda originally traded via ASOS Marketplace before launching its own e-commerce site, originally focusing on backpacks and jewellery before expanding its its product range and increasing its focus on footwear.
  Discussing the app
  
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• Accenture Interactive checks into Radisson for digital customer experience overhaul

  03-05-2018 11:01
  Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, a role which will see it take charge of the hotel brand’s digital customer experience.
  Intended to bolster online presence and custom, the partnership will span over 1,100 hotels in 80 countries including brands such as Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson.
  Drawing upon Accenture’s hospitality expertise the initi
  
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• How R/GA's shot through hoops to create an immersive basketball campaign for Nike in China

  03-05-2018 11:00
  In an attempt to inspire young basketballers to play the best games of their lives, Nike has launched ‘The Road to HBL’ in China.
  The campaign is part of the lead up to Nike’s High School Basketball League (Nike HBL)’s Greater China invitational finals, which aims to help fans live out their own customised Nike HBL journey.
  Fans will be able to get first-hand experience of the rigorous training regime, team bonding, pep talks and match excitement from the point of view of
  
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• Fewer than one in seven front page photos are taken by women

  03-05-2018 10:45
  Fewer than one in seven of every main front page photographs published by the world’s best-known newspapers is taken by a woman.
  It is an extraordinary statistic in an era where good quality cameras are available to everyone with a smartphone and when women constitute more than two-thirds of users of the most photo-friendly social media platform, Instagram.
  And it raises the likelihood that he news media is exacerbating gender disparity by viewing and portraying the world almost exclusivel
  
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• Amazon seeks to acquire 60% stake in Flipkart to tackle Walmart's bid

  03-05-2018 10:36
  The battle for Flipkart intensifies as now Amazon has initiated a formal bid to acquire a 60% stake in the Indian e-commerce platform according to a report by CNBC TV18 which cited sources.
  The news comes after Google's parent company Alphabet was reported to be set to join forces with Walmart in India to aid Walmart's efforts to buy a majority stake in Flipkart for around $12bn.
  According to CNBC TV18, Amazon’s offer was on par with Walmart's bid, while it had additionally offered to
  
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• Holland & Barrett promotes 'cleaner' beauty range with provocative campaign

  03-05-2018 10:25 via campaignlive.co.uk
  Holland & Barrett is aiming for a tenfold increase in sales of its beauty range over the next few years - but first consumers need to know it exists, the brand's chief executive told Campaign.
  
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• DreamWorks Trolls experience to launch in New York

  03-05-2018 10:25 via campaignlive.co.uk
  DreamWorks is creating an immersive experience around its Trolls film in New York.
  
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• Jon Wilkins: art and science - the key to quality for brands

  03-05-2018 09:44
  One of the debates in the industry at the moment is about context and the value of quality media environments for brands. When you bring publishers, creatives and technologists together, they’re obviously going to defend their respective patches.
  In one corner you have those in the old guard of advertising, who believe in the glory of the traditional TV ad and see digital as secondary - ‘the culture over collateral' debate - alongside premium publishers like Marie Claire arguing
  
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• Watch: Best of the Best videos from Brand Film Festival London 2018

  03-05-2018 09:30 via campaignlive.co.uk
  From a robot searching for love to a curious ostrich and an emotional take on the time machine concept... here are the Best of the Best winners from Brand Film Festival London 2018.
  
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• GroupM predict global online media consumption will overtake linear TV for the first time in 2018

  03-05-2018 09:30
  The latest ‘State of Digital’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time.
  WPP’s media investment arm calculates that consumers will spend 9.73 hours with media in 2018, up from 9.68 hours in 2017 – with online accounting for a 38% share (3.69 hours) of this total and linear TV falling a smidgen behind at 37% (3.63 hours).
  Th
  
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• Most brands willing to work with agencies that refuse to pitch

  03-05-2018 09:11 via campaignlive.co.uk
  Two-thirds of advertisers would consider hiring an agency even if they refuse to take part in a traditional pitch, according to a new study by Creativebrief.
  
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