Marketing news

• Representation in marketing: right, responsible and profitable

  02-05-2018 23:20
  Anecdotes around better representation of women and more diverse audiences have traveled around entertainment and advertising for years. At the 3% Movement Minicon in Los Angeles, held at Deutch’s new Steelhead space, the stories have turned to real research and insight that shows that more representation on screen, whether in entertainment, advertising or business, can have a significant and positive impact.
  The Geena Davis Institute on Gender in Media conducted a study with 21st Century
  
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• Sinclair Broadcast Group stations removed from Sony's PlayStation Vue platform

  02-05-2018 22:27
  Sinclair Broadcast Group, the owner of a number of local news stations across the country, is pulling its ABC, CBS, Fox and NBC affiliates from Sony's PlayStation Vue platform.
  The broadcasting company said the removal is due to Sony “failing to comply with certain contractual provisions.” According to Sinclair, Sony has told PlayStation Vue subscribers that it will replace the removed stations with certain on demand content.
  "We regret Sony was not willing to meet certain requiremen
  
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• Cambridge Analytica files for insolvency amid growing public concern over online privacy

  02-05-2018 22:15
  Cambridge Analytica has filed insolvency proceedings just weeks after it was embroiled at the center of a political scandal involving Facebook's data protection policies, the 2016 US general election of President Trump and the ethics of online advertising. 
  A statement on the company website has confirmed it has ceased all operations effective immediately, and that it will appoint insolvency practitioners Crowe Clark Whitehill to act as the independent administrator.
  Add
  
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• WeWork clears up misconceptions about its coworking spaces in first digital campaign

  02-05-2018 20:31
  WeWork has launched its first-ever digital campaign in hopes of clearing up any confusion around what exactly its coworking spaces have to offer.
  The campaign consists of a handful of short videos that contrast staid, drab offices with WeWork’s vibrant and trendy spaces. In one spot, a trio of worn out office workers play with paper airlines and throw cramped paper balls into garbage cans to try and beat the afternoon slump. When a paper airline toss leads them through the doors of a WeWor
  
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• The New York Times adds Slate vet Amanda McCartney to drive audio, podcast ad revenue

  02-05-2018 20:00
  The New York Times Company (NYT) announced the hire of Amanda McCartney in a newly-created role: director of audio and podcasts.
  McCartney joins NYT from Slate Media, where she sold its selection of podcasts, including advice show Dear Prudence, Lexicon Valley, explainer show The Gist, and Trumpcast; shows for Slate’s Panoply network, and branded podcasts for three years. She had also previously worked for The Washington Post and HuffPost as a national sales manager.
  In this new role,
  
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• Hulu surpasses 20m subscribers, grows engagement by over 60%, adds new original series

  02-05-2018 20:00
  Coinciding with the launch of the second season of The Handmaid’s Tale, Hulu’s Upfront presentation today (May 2) packed as much of a punch as its leading original drama, as the paid streaming service boasted that it has surpassed the 20 million subscriber mark.
  Hulu also touted that it has grown engagement by over 60% and that it will launch the ability to dynamically insert advertising within its Hulu with Live TV product later this quarter. This on top of announcing
  
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• Beefeater Pink Gin hits the market with help from Impero

  02-05-2018 18:20
  Beefeater is working with independent agency Impero to launch a brand-new product, Beefeater Pink – a strawberry take on the classic Beefeater London Dry Gin.
  Impero has developed an entirely new visual identity for the gin, in addition to a full creative campaign, which spans out-of-home, digital, on-trade and social media. The campaign first launched in Spain, the world’s second largest market for gin, and will roll out to 12 additional markets over the summer.
  “We&
  
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• Publicis London chairman Karen Buchanan departs after seven years

  02-05-2018 18:00
  Karen Buchanan is calling time on her seven year stint at Publicis London as chairman in addition to her responsibilities as chief client development officer of Publicis UK.
  She joined the company in 2011 as chief executive and was promptly promoted to chairman in 2012. Buchanan is credited with aiding recent business wins like Morrisons, International Olympic Committee (IOC) and Airbus, and also helped integrate Poke into the wider network. 
  Guy Wieynk, Group chief executive
  
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• Marketing executives from Target, Ford, and Bel Brands on hiring for data-driven marketing

  02-05-2018 17:48
  With the advent of new marketing tools and technologies, marketers must increasingly be able to quantify ROI and prove value. In fact, research indicates that CMOs are becoming the primary point person accountable for revenue growth. Accordingly, CMOs should be leveraging data throughout all their business practices.
  This emphasis on data-driven marketing reflects growing optimism in our ability to quantify efficacy. Traditionally, offline marketing has been challenging to measure regarding sale
  
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• Using sensory branding will create more meaningful experiences for customers

  02-05-2018 17:22
  It’s easy to simplify our perceived experience with a brand, reducing it down to its mere visual appeal; but there’s more going on with successful brands than visuals alone. 
  Research shows that there’s a 90-10 split between our subconscious and conscious minds - meaning that many of the decisions that we think are rational and analytical are, in fact, driven by something much more instinctive and emotional. The subconscious, anatomically known as the limbic system, is whe
  
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• Publicis London chairman Karen Buchanan departs

  02-05-2018 17:20 via campaignlive.co.uk
  Karen Buchanan is leaving her role as chairman of Publicis London and chief client development officer across Publicis UK.
  
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• Mercedes-Benz parent Daimler puts global media up for review

  02-05-2018 16:40 via campaignlive.com
  It's a busy time for the auto industry with multiple global reviews in play.
  
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• Conan Exiles parodies Ikea's self-assembly to hammer home the game's barbarity

  02-05-2018 16:26
  To publicise the launch of Conan Exiles, Funcom has released three ads showing how poorly Conan would fare in our world.
  Juxtaposing this notion, each video asks viewers how they would fare in Conan's world. The second ad in the campaign (above) shows the warrior attempt to assemble a torture device, a clear nod to Nordic retailer Ikea.
  The work was created in-house at the publisher, largely by the marketing team and internal video producer. A freelance line producer as well as lighting, ca
  
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• If you still think AR is just a novelty, you’re missing a trick

  02-05-2018 16:20
  Augmented reality has for too long been dismissed as a gimmick in the marketing industry, a novelty worth trialling but not something to include as part of a brand’s core marketing mix.
  The time for novelty is over. The smartphone camera’s use in AR marketing is becoming a key strategic focus for the major platforms like Facebook and Snapchat and its offer of both functional utility and creative engagement should be very exciting for any brand.
  The potential is in
  
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• How AI is helping brands improve the customer experience

  02-05-2018 16:09
  Find quick wins on the road to digital transformation
  Virgin Holidays used AI to prove the value of overhauling its email emarketing as it prepared for a full-scale transformation of how it communicates with consumers.
  Saul Lopes, Virgin Holidays’ customer lifecycle lead, admitted that when he first joined three years ago its email marketing setup was “complex”; it was using three different tools to send emails, it had a marketing and CRM team without any data analysts, it was
  
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• Marketing Week Meets…David Wheldon, CMO of RBS Group

  02-05-2018 15:39
  The post Marketing Week Meets…David Wheldon, CMO of RBS Group appeared first on Marketing Week.
  
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• Brand Film Festival London 2018: winners revealed

  02-05-2018 14:24 via campaignlive.co.uk
  Winners of the second Brand Film Festival London have been announced, with five Best of the Best brand films given the most prestigious accolade at the event last night (2 May).
  
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• Virgin Trains is now selling tickets via Amazon's Alexa

  02-05-2018 14:21 via campaignlive.co.uk
  Virgin Trains is now the first travel operator worldwide to sell tickets through Amazon Alexa.
  
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• US Creative Works: featuring McCann Health, BSSP, Duncan Channon and more

  02-05-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit wor
  
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• One-word answers with Sainsbury's Mark Given

  02-05-2018 13:49 via campaignlive.co.uk
  The supermarket's marketing director reveals which aisle he heads for first when doing the shopping and what he looks for in agency partners
  
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• One-word answers with Group of Humans creative partner Chris Clarke

  02-05-2018 13:49 via campaignlive.co.uk
  One of the industry's top creatives shares the best way to find top talent and the industry's most annoying buzzword.
  
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• The Drum Presents: Ask Seth Godin

  02-05-2018 13:26
  Arguably the world’s leading marketing services trainer, Seth Godin has agreed to take questions directly from The Drum readers in an attempt to help the them overcome any issues they currently face in their work.
  Godin, the co-founder of book packaging firm yoyodyne, would become Yahoo’s vice president of director marketing as a result the company’s acquisition in 1998. 
  He has gone on to write numerous titles on the topic of marketing, including Purple Cow, Free Prize In
  
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• The Macallan whisky prepares first global marketing drive to 'live in digital'

  02-05-2018 13:20
  The Macallan is preparing for its first ever global marketing campaign, a "significant" investment that will see the premium scotch whisky brand reshape its mentality and delve wholeheartedly into digital advertising.
  Glen Gribbon, marketing director at The Macallan, told The Drum to expect an ad campaign costing around £11m to launch in October. The work will "mainly live in digital" which is a first for the brand that has had a low media spend for the last half a
  
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• People on the move featuring Ogilvy UK, Publicis Media, United Collective, Datagran and more

  02-05-2018 13:15
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
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  Ogilvy Group UK
  Following his appointment as chief executive of Ogilvy Group UK, Michael Frohlich has made a number of changes to his senior leadership team.
  Charlie Rudd has been appointed as chief client officer, a new role which will see Rudd be responsible for all cl
  
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• Linear TV overtaken by digital globally and by mobile in the UK

  02-05-2018 13:06 via campaignlive.co.uk
  Studies have found that consumers are now spending more time with digital than with linear TV and, in the UK, mobile trumps TV.
  
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• Smyle Group sells majority stake to private equity company Rockpool

  02-05-2018 13:02 via campaignlive.co.uk
  Smyle Group has secured private-equity backing as it plans to grow the business.
  
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• Endeavor Global Marketing names Robin Clarke as SVP-international

  02-05-2018 13:00
  Robin Clarke has joined Endeavor Global Marketing as senior vice president-international.
  Clarke joins from Publicis Media Sport & Entertainment, where he served as global head. In his new role, he will be tasked with overseeing Endeavor Global Marketing’s international team of brand marketers.
  He will report to Ed Horne, executive vice president of Endeavor Global Marketing.
  Prior to his work with Publicis Media, Clarke held leadership roles at Fuse, a marketing agency
  
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• Cheil Worldwide acquires Centrade Integrated to strengthen global presence

  02-05-2018 12:34
  Cheil Worldwide has acquired Centrade Integrated in South East Europe to help broaden its business platforms across Europe as well as bolster its global business accounts.
  Centrade Integrated serves a wide variety of clients in South East Europe providing digital marketing solutions for P&G, Raiffeisen Bank as well as operating and managing Samsung.com site.
  Cheil Worldwide further aims to continue with its merger and acquisition activities by targeting agencies involved in digital inno
  
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• Mark Ritson: Asda and Sainsbury’s must balance unity with differentiation to make their merger work

  02-05-2018 12:29
  Mike Coupe, the chief executive of Sainsbury’s, is not a frivolous man. If anything, the University of Birmingham-educated boss could even be described as a quite serious figure. So when he was captured quietly singing ‘We’re in the Money’ while waiting for his interview with ITV News to commence this week, you know he is probably onto something.
  The revelation that Sainsbury’s and Asda intend to merge was met with initial scepticism that a deal of this magnitude wo
  
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• Turkey of the week: TotallyMoney ad uses the worst kind of cheap innuendo

  02-05-2018 12:18 via campaignlive.co.uk
  Omar Oakes is heartbroken to see Anthea Turner's star fall so low that she is reduced to the worst kind of cheap innuendo claptrap.
  
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• Kantar launches analytics practice amid WPP sale rumours

  02-05-2018 12:11 via campaignlive.co.uk
  WPP-owned research and insight specialist Kantar is launching a new Analytics Practice, amid rumours that the holding group may be preparing to sell the division.
  
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• Pitch update: Moneysupermarket.com, Sofology, Audi, Asda, ITV and more

  02-05-2018 12:02 via campaignlive.co.uk
  A final pitch date has been set for the Moneysupermarket.com ad account, while Brothers & Sisters and Republic of Media join the new-business rankings for creative and media respectively.
  
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• Pitch update: Moneysupermarket.com, Sofology, Asda, ITV and more

  02-05-2018 12:02 via campaignlive.co.uk
  A final pitch date has been set for the Moneysupermarket.com ad account, while Brothers & Sisters and Republic of Media join the new-business rankings for creative and media respectively.
  
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• New Look launch spring/summer campaign with Rochelle Humes

  02-05-2018 11:54
  MediaCityUK based film production company Chief has launched the new spring/summer 2018 campaign for fashion retailer New Look featuring television presenter and Saturdays singer Rochelle Humes.
  Filmed in Morocco, the campaign consists of 60sec, 30sec and 15sec films running across online, outdoor, social and in-store. The spoken word artist Emmanuel Speaks performs the voiceover in the campaign.
  The creative was developed by New Look’s in-house team, working closely with Chief director Na
  
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• IAB Tech Lab invites feedback on updates designed to support publishers with GDPR

  02-05-2018 11:51
  IAB Tech Lab and IAB Europe are inviting industry comment on a series of new products the trade bodies say have been designed to support publishers in their transparency drive.
  The groups have unveiled two new "technical specifications" – the first pubvendors.json lists publishers' vendors and provides a platform for media owners to publicly declare those they work with and their respective data rights and configuration. It will also allow vendors to verify publishers' GDPR
  
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• What will the Asda/Sainsbury's merger mean for the retail sector?

  02-05-2018 11:48
  As the dust settles on the proposed Sainsbury's and Asda merger one of the core questions marketers will be thinking about is what does this mean for brand comms for the newly merged organisation.   So far, we understand that both brands will co-exist alongside the other Retail facias in the group - Argos and Habitat. In many ways this is great news. The businesses - whilst similar on many levels  not least in culture -&n
  
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• Pick of the week: Channel 4's 'Human Test' cleverly uncovers the synths among us

  02-05-2018 11:26 via campaignlive.co.uk
  Channel 4 previously made waves with innovative work to promote the drama Humans, and this latest campaign has the same creative flair.
  
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• Ofcom wades into Trinity Mirror’s pending Express and Star takeover

  02-05-2018 11:16
  Media regulator Ofcom is to investigate a pending £200m takeover of the Express and Star by Trinity Mirror to assess whether the takeover could have any implications for editorial independence and media plurality in Britain.
  The proposed deal would see Trinity Mirror assume ownership of the Daily Express, Sunday Express, Daily Star and Daily Star Sunday, as well as well as celebrity gossip magazine OK!
  Ofcom’s intervention follows calls from culture secretary Matt Hancock for greater
  
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• Saffola records rap song to help people combat junk food cravings

  02-05-2018 11:09
  Marico's Saffola is aiming to distract people from unhealthy food cravings via a rap song introducing its active slimming Nutri-Shake.
  The campaign conceptualised by WATConsult has also launched a site to help people maintain their diet by avoiding junk food cravings. 
  The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ and also healthy alternative recipes are available on the microsite.
  Rajiv Din
  
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• Ad of the Day: Gidget marks World Maternal Mental Health Day with self-help book that doubles up as bedtime stories.

  02-05-2018 10:35
  To celebrate World Maternal Mental Health Day on 2 May, Gidget Foundation has launched a book in Australia which consists of bedtime stories and doubles up as a self-help book.
  According to the not-for-profit organisation, one in five new mums and one in 10 new dads in the Oceanian country suffer from perinatal depression and anxiety (PNDA), which is almost 100,000 expecting and new parents each year.
  The books, titled ‘The Little Helper Bunny Books’, which is created by Naked, are a
  
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• Digitas' Chris Clarke joins new consultancy that helps brands build ethics into design

  02-05-2018 09:42 via campaignlive.co.uk
  Chris Clarke, who left his role as international chief creative officer of Digitas on Monday, has joined a newly-founded consultancy, Group of Humans, as creative partner based in London.
  
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• Apple iPhone sales surpass expectations even as average selling price increase

  02-05-2018 09:30
  Apple has surprised on the upside after announcing that sales of its flagship iPhone have remained on track even as consumer enthusiasm to race through the revolving door of annual smartphone upgrades begins to wane.
  In its latest set of quarterly results, Apple reported sales of 52.2m iPhones, up from 50.7m sold last year and only marginally behind a Wall Street target of 52.3m. Moreover the consumer electronics and services firm is upbeat about its prospects in the current quarter, projecting
  
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• Movers and shakers: Ogilvy, Wavemaker, Nationwide, Digitas, R/GA, FT and more

  02-05-2018 09:22 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Two weeks to go to British Media Awards 2018

  02-05-2018 09:01 via campaignlive.co.uk
  There are two weeks to go until the winners of the British Media Awards 2018 are announced at the Park Lane Hilton in London on 16 May.
  
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• People don’t trust brands because… well, why would they?

  02-05-2018 08:30
  Trust in UK brands is at its lowest since the 2008 financial crash. Big players like Delta Airlines and Uber have taken massive hits to their reputations. You can blame it on austerity, you can blame it on Brexit, but the bottom line is that people haven’t had much faith in brands for a fair while.
  Brands aren’t doing enough to actually make people care.
  They might be active in the public eye, sure, but that old ‘there’s no such thing as bad publicity’ waffle just d
  
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• Taking control: Why brands are seizing the eSports opportunity

  02-05-2018 08:00
  The Mercedes-Benz activation at the IEM in Katowice, Poland.Crowds of screaming fans sit glued to their seats for hours on end, watching their favourite players take on the competition in an all-out battle for supremacy. No, this isn’t the SuperBowl or the World Cup Final, it’s the rapidly expanding world of eSports.
  And with a loyal army of highly engaged fans there are now real opportunities for brands that get involved. Just last week mobile giant Vodafone became a premium partne
  
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• Oath marks NewFront debut with Samsung tie-up and 'simplified' adtech offering

  02-05-2018 08:00
  Oath marked its Digital Content NewFront debut with a host of announcements including a mobile advertising tie-up with Samsung, plus a host of new programming, which it's pitching to marketers along with the unified adtech assets of AOL and Yahoo.
  The Verizon-owned online behemoth, which aims to rival the dominance of Facebook and Google when it comes to online media budgets, chose its 2018 NewFront bonanza to announce a global distribution deal with the handset manufacturer that will see i
  
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• Unsung Heroes - the social media executive: Robin Hutchinson, Switched On

  02-05-2018 06:03
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, and this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them. You can read the second feature, which looks at the role of the YouTube news writer, here.
  Robin H
  
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• Will major brands still turn to Steve Smith and the Australian Cricket Team in the future?

  02-05-2018 05:47
  Once the “Weet-bix Kid”, Steve Smith is now most likely to be seen fronting campaigns for another of Australia’s well known brands, Bunnings Warehouse, selling sandpaper.
  That self-mockery worked wonders for Gareth Southgate after his missed penalty in Euro ’96 for England, when he embraced his failure in adverts for Pizza Hut. But Gareth Southgate was playing by the rules, trying his best to win fairly for his country. Steve Smith and co broke the rules and, in doing so,
  
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• Creative Works APAC featuring Naked, Jones Knowles Ritchie, TBWA, MullenLowe and more

  02-05-2018 05:03
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 8 May.
  For project information, credits and more hover o
  
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