Marketing news

• Facebook rolls out its own dating service

  01-05-2018 22:16
  Facebook is building a dating feature that it plans to begin testing later this year.
  Plans for the dating service were announced at the social giant’s F8 developers conference in San Jose, California today (May 1). The news sent the stock of Match Group, owner of popular dating apps including Tinder and OkCupid, into a downward spiral.
  Details about the dating service remain scant, but chief executive of Facebook Mark Zuckerberg said the feature will “be for building real, long-term
  
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• Sofology reviews ad account

  01-05-2018 20:57 via campaignlive.co.uk
  Sofology, the sofa retailer owned by DFS, is on the hunt for a creative agency.
  
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• Instagram adds video chat to its host of features

  01-05-2018 20:51
  Instagram is rolling out video chat in addition to a number of other new features. 
  According to the Facebook-owned app, video chat will be available to users in the “coming weeks.” The feature, which will support both one-on-one and group chats, will also give users the option to minimize the video and continue the chat while doing other things on Instagram.
  In addition to video chat, users will now also be able to post content from apps like Spotify and GoPro directly to Insta
  
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• Disaster of your own making? How (not) to handle burnout

  01-05-2018 20:38
  I’m tired.
  Not like I-need-a-nap tired. I mean drained-of-all-resources tired.
  As a designer, one of my biggest thrills is a blank space. It’s my job to take that blank space and fill it with things that have never existed. I synthesize information and shape it into something not only beautiful and unique but also useful and impactful. I rely on my primary tools of creativity and experience — ephemeral, hard-to-quantify elements borne out of experimentation that have no contain
  
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• Fever-Tree 'Gin school' partners Granary Square Brasserie for summer events

  01-05-2018 20:28 via campaignlive.co.uk
  Fever-Tree, the premium drinks mixers brand, is bringing back its "Gin school" to teach guests about the nature of botanicals.
  
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• New Beautyrest campaign urges people to ‘Be More Awake’

  01-05-2018 20:02
  Mattress company Beautyrest, is set to launch its new ‘Be More Awake’ campaign on May 14, which highlights the impact sleep has on our waking success.
  The campaign by Anomaly challenges consumers to rethink the role their mattress plays in their everyday lives. Each element in the campaign emphasizes the direct connection between the power of sleep and everyone’s ability to reach their full potential.
  The new multi-media campaign, which includes national TV spots, social and di
  
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• SpotX will now use Nielsen connected TV data to measure campaigns

  01-05-2018 19:35
  Supply-side platform SpotX will begin using Nielsen audience data for connected TV (CTV).
  SpotX will use its ad exposure data and Nielsen's panel data to help advertisers understand their total campaign audience.
  According to SpotX, brands that run CTV campaigns will be able to understand the unduplicated and incremental reach of a campaign's ads on connected TV and linear TV using Nielsen metrics.
  "Trusted third-party measurement in CTV has historically been the number-one barrier to entry for
  
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• Facebook will let users opt out of sharing the browsing history data it uses to sell ads

  01-05-2018 18:55
  Facebook is building a tool that will let its users opt out of giving the platform permission to access their browsing history data, which the company uses to sell targeted ads.
  Dubbed Clear History, Facebook claims the new tool will "give people more control over" the data it receives from websites and apps that are plugged into its ad network.
  Coming in the midst of Facebook's ongoing Cambridge Analytica crisis, the move signals the first time Facebook has let users opt out of this kind of dat
  
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• Karen Kaplan: What women want (not the movie version)

  01-05-2018 18:37
  As a woman, mother, and agency CEO in this business for thirty years, it would be reasonable to assume I know what women want — that I’m keenly attuned to the needs of our agency’s female talent, potential employees, and those of the female consumer, right? 
  Well, maybe. One thing I do know is that nobody knows everything. And there’s never been a more important time for agency leaders to park their egos at the door, ask what they could be doing better, and be o
  
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• Covergirl continues ‘I Am What I Make Up’ campaign with trainer and social star Massy Arias

  01-05-2018 17:41
  Covergirl’s ‘I Am What I Make Up’ was a stark change from its previous slogan, ‘Easy, Breezy, Beautiful,’ and it has proven to have staying power. The latest campaign entry, ‘Focus,’ features powerful fitness trainer and social media star Massy Arias.
  The 45-second film promotes Covergirl’s new Flourish Mascara by LashBlast, and it illustrates that wearing makeup isn’t just about how a woman portrays herself to others – it’s also
  
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• Ad of the Day: Philips brings still life fruit alive with museum blender experiment

  01-05-2018 17:40
  Philips is making fruit visible and drinkable with a museum prank which is one part art heist and another part smoothie bar.
  Working with Ogilvy Amsterdam, London and Singapore, the electronics brand created a stunt where an illusionist steals fruit from famous works of art in Amsterdam's Rijksmuseum and puts it in a Philips' new blenders and juicers, offering it to patrons of the museum.
  Phillips said it wants to “put fruit and vegetables back in the picture” with the work whic
  
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• Somewhere over the pitch deck: a brief history of The Wizard of Oz in advertising

  01-05-2018 16:37
  The UK is collectively tapping its ruby slippers together after the launch of Halifax’s new ad campaign for its home mortgage products. In a clever production we see Halifax enter the nostalgic world of Dorothy, the Tin Man, the Cowardly Lion and the Scarecrow using a mash-up of new scenes and existing footage from the 1939 classic.
  But this isn’t the first time the world has seen the iconic family film tied in with advertising.
  I worked at Warner Bros in their licensing team for fou
  
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• Snap shares plunge as Q1 revenue, user growth miss expectations

  01-05-2018 16:35 via campaignlive.com
  Drop-off associated with app's recent redesign.
  
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• Hate something, change something: how marketing agencies can make a (real) difference

  01-05-2018 16:28
  If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness agencies slide down the client’s calling list as fast as that ex who just won’t let go.
  The marketing industry prides itself on its innovative thrust, but frankly it doesn’t seem ready to deal with sustainability and come up with real solutions. Instead it is stuck with short-termism, chasing quarterly results and an everlasting vani
  
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• Freeview stirs up emotion and recognition with ad mashup mixing iconic British shows

  01-05-2018 16:09
  TV provider Freeview has released a new ad campaign underlining the breadth of content available on its channels. 
  The latest spot from Anomaly mashes together memorable visuals and soundtracks from some of the UK's most identifiable shows, informing viewers just what is on offer in the network. It builds upon The Other Way campaign, which previously leant upon beloved IPs to stir up a connection with the brand.
  The ad features audio cues from the likes of the BBC, ITV, Channel 4,
  
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• MPs tell Mark Zuckerberg to volunteer Cambridge Analytica evidence or face formal summons

  01-05-2018 16:04
  The UK government has demanded Facebook and chief executive Mark Zuckerberg give evidence, in person, on the Cambridge Analytica scandal, warning that if he does not agree he could face formal summons the next time he lands on UK soil. 
  The Drum reached out to Facebook for a response and to confirm when the boss is next due to appear in the country. While the company gave no official line, a source at Facebook said that its chief technology officer Mike Schroepfer g
  
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• One CMO on why his background in sales was an ‘amazing foundation’

  01-05-2018 16:03
  Like many people in their final year at university, Guy Longworth didn’t know what he wanted to do when he graduated. On the advice of his father, he applied to a number of big companies that offer training programmes, and says he was “very fortunate” to land a role at Procter & Gamble in the sales department.
  He describes his four years at P&G as an “amazing foundation” and despite spending all his time on the sales side, it was during his time at the FMCG
  
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• The Telegraph annual gin experience moves to Hurlingham Club

  01-05-2018 15:55 via campaignlive.co.uk
  The Telegraph annual gin experience is moving to the Hurlingham Club in London.
  
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• IBM dishes on the ins and outs of A.I. marketing

  01-05-2018 15:47 via campaignlive.com
  More than three in four marketing execs say A.I. will revolutionize the industry by 2020.
  
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• Why TMW Unlimited's Jennifer Cownie reads tarot cards | Creative Pursuits

  01-05-2018 15:41
  Jennifer Cownie may have the word ‘strategic’ in her job title, yet outside of work it’s empathy and emotion that drive her creative pursuit of tarot card reading.
  TMW’s senior strategic planner first peeked at the world of tarot on the suggestion of a friend. She learned her trade at an occult bookshop (“Yes, they do exist”) and fell in love with the art of deciphering the meanings of the cards, the order they fall in and the neighbours they make on the table
  
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• Campaign Diary: Toys R Us Geoffrey avoids the brand graveyard; campaign idea sought for Prince Charles

  01-05-2018 15:41 via campaignlive.co.uk
  The History of Advertising Trust rides to the rescue of the Toys R Us brand icon, while an ex-J Walter Thompson staffer seeks to defend the rightful heir to the throne from Stuart Pretender (in a fictional book).
  
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• Cronin replaces Clarke as Publicis Media Sport and Entertainment global head

  01-05-2018 15:32 via campaignlive.co.uk
  Ben Cronin, global lead for network client solutions at Publicis Media Sport and Entertainment, is replacing Robin Clarke as the agency's global head.
  
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• UK Top Shazamed ads: Three, Schwarzkopf & iPhone 8

  01-05-2018 15:22
  Schwarzkopf LIVE Colour, Three and iPhone 8 have smashed The Drum's Shazam chart. The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  Bursting with bright and bold colours is Schwarzkopf's 2018 create your own style, featuring Jax Jones Feat. Demi Lovato & Stefflon Don's 'Instruction'. It takes fourth place on the chart. 
  Making it in at number six, is Three'
  
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• Ad Council names GS&P CCO Margaret Johnson as chair of one of its Campaign Review Committees

  01-05-2018 15:00
  Margaret Johnson, chief creative officer of advertising agency Goodby, Silverstein & Partners, has been named chair of one of the Ad Council’s Campaign Review Committees (CRCs).
  Johnson joins additional CRC chairs Susan Credle, global chief creative officer of FCB; Cindy Gallop, founder and chief executive, IfWeRanTheWorld; and Rob Reilly, global creative chairman, McCann.
  The Ad Council has four Campaign Review Committees that are comprised of the top creative minds in the industry. T
  
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• Ofcom to investigate Trinity Mirror deal to buy Express and Star titles

  01-05-2018 14:42 via campaignlive.co.uk
  Ofcom will investigate Trinity Mirror's £184m deal to buy the Express and Star newspapers from Northern & Shell over plurality and editorial independence concerns.
  
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• Peperami: yes we've revived Animal but he needed to grow up

  01-05-2018 14:02
  Peperami’s Animal mascot has returned to TV screens this week, but beneath the familiar animation lies a slightly altered personality, with brand owner Jack Link's having purposefully created a more ‘grown up’ version removed from the 90s lad culture of his past.
  The mascot is currently appearing in two TVCs as part of a partnership promoting new rides from Alton Towers owner Merlin Entertainments. He's also popping up in the theme park brand's ‘Wussometer’ app, whi
  
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• Marketoonist on innovation risk

  01-05-2018 13:58
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on innovation risk appeared first on Marketing Week.
  
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• Nationwide taps 'This Girl Can' marketer Tanya Joseph to lead purpose-driven external relations

  01-05-2018 13:21
  Nationwide Building Society has hired Tanya Joseph, the architect behind Sport England's prosperous 'This Girl Can' campaign, as director of external relations.
  Joseph, a former press secretary to ex-Labour Prime Minister Tony Blair, will be tasked with helping the brand address any social and national issues it wants to hone in on, beginning with housing. 
  Giving a flavour of what's in store from Joseph in the purpose-focused role, Nationwide's chief executive Joe Garner said: "Her breadth
  
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• DAC Group launches new reseller partner division ConvergenSEE™

  01-05-2018 13:18
  Digital agency DAC Group has launched a new reseller partnership division, ConvergenSEE, allowing agencies, publishers and media companies to white-label DAC’s location-based technology solutions. 
  ConvergenSEE provides a range of solutions including reputation management, location management, listing management and local paid search tools. 
  Commenting on the launch Kiran Prashad, executive vice president of DAC Group said: “It was clear to us that the proprietary DAC Group
  
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• Bank of England studies Spotify habits to gauge consumer mood

  01-05-2018 13:03
  The Bank of England (BoE) is gauging the mood of the country by keeping an eye on their Spotify listening habits. 
  The BoE’s chief economist Andy Haldane has said that Spotify’s data, paired with new analytic techniques is being used by its researchers as an indicator of people’s mindset.
  Spotify has been using listening habits, particularly its bespoke playlists, to understand user moods to inform its advertisers as well as its own marketing campaigns. &nbs
  
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• Why Channel 4's 'celebration of ability beyond disability' changed attitudes

  01-05-2018 12:51 via campaignlive.co.uk
  Channel 4 won the Cultural Shift category at Campaign's 2017 Marketing New Thinking Awards by celebrating diversity with its Rio Paralympics campaign "We're the superhumans", which built on its "Meet the superhumans" London 2012 work.
  
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• How Nationwide created its most successful ever social campaign

  01-05-2018 12:51 via campaignlive.co.uk
  Nationwide, alongside VCCP and MEC, won the Social Storytelling category at Campaign's 2017 Marketing New Thinking Awards, in association with Sky Media, by creating a real-time conversation around Mother's Day with an added dash of poetry.
  
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• Glossy print magazine May Contain dispels EpiPen myths perpetuated by movies like Pulp Fiction

  01-05-2018 12:49
  Movies like Pulp Fiction, Horrible Bosses and The Rock have incorrectly informed the public that EpiPen – the device that treats allergic anaphylaxis – are to be thrust into the heart, but now a concerned creative has launched a campaign to tackle the myths perputrated by pop-culture.
  The campaign comes in the form of a striking magazine called May Contain, which aims to combat these misconceptions and raise awareness about anaphylaxis.
  Daniel Kelly, a creative at Ted
  
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• Three creates brunch for guests to pet pugs and take selfies with giant rainbow poo

  01-05-2018 12:18 via campaignlive.co.uk
  Three, the mobile network, is hosting a brunch where visitors can also pet a pug and take a selfie with a giant rainbow poo.
  
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• Brand safety, Twitter's tie up & Living-rooms of the future: Key takeaways from the opening day of Digital Content NewFronts

  01-05-2018 12:18
  The 2018 Digital Content NewFronts has kicked off with the opening day’s proceedings featuring pitches from both legacy and digital media companies ranging from BBC, The New York Times, Twitter, and Viacom. The Drum rounds up some of the insights from the day.
  YouTube and brand safety are already dominating early discussions
  Even though Google-owned YouTube isn’t scheduled to host its Brandcast event until May 3, reports emerged that it plans to improve the quality of content made av
  
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• Nationwide hires Tanya Joseph for lead comms role

  01-05-2018 12:15
  Photographer: Rehan JamilMarketing Week columnist Tanya Joseph has joined Nationwide Building Society as director of external relations, where she will focus on campaigns addressing social issues such as housing.
  Joseph was the architect of Sport England’s Cannes Lions-winning behavioural change campaign ‘This Girl Can’, which launched three years ago and earned her the title of marketer of the year at Marketing Week’s 2015 Masters of Marketing awards.
  She has worked in
  
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• Get a lift to work, give a book crit: how one creative duo is trying to break into advertising

  01-05-2018 12:12 via campaignlive.co.uk
  A young creative team trying to break into the advertising industry is offering busy agency executives free taxi rides to work in exchange for book crits.
  
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• Campaign School Reports: meet the agencies that scored a 9

  01-05-2018 12:11 via campaignlive.co.uk
  Four agencies were rated "excellent" in the Campaign School Reports. Find out how they did it.
  
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• Decision Tech appoints Mark Pocock as senior commercial manager for home communications

  01-05-2018 12:02
  Following a £40 million buy out courtesy of Moneysupermarket earlier this year, Decision Tech has announced the appointment of Mark Pocock as senior commercial manager for home communications.
  Joining the company from Telefonica, Pocock will be in charge of leading the strategic commercial direction of the home communications portfolio of the comparison technology and performance marketing group.
  Michael Phillips, chief executive officer at Decision Tech, said of the appointment: “Th
  
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• Publishers hit out at Google’s ‘imposing’ GPDR policies

  01-05-2018 12:00
  Just under a month until the European Union’s General Data Protection Regulations (GDPR) come into force, trade bodies representing publishers on either side of the Atlantic have co-signed an open letter to Google which questions “the legality or fairness” of its proposed compliance policies for use of its DoubleClick tools.
  DoubleClick announced a policy change that will classify itself as a “data controller”, thus limiting its ability to share data gener
  
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• David and Macma continue to call attention to breast cancer screening with new social video

  01-05-2018 12:00
  David Buenos Aires has again created a video for Argentina's Movimiento Ayuda Cáncer de Mama (Macma, also known as the Breast Cancer Awareness Movement in English) to call attention to breast cancer, and it uses social media and strategically placed emojis to cover the parts Facebook won’t allow.
  In ‘What’s on your mind?’ we see a woman looking up at a generic social media status, asking the question in the title. A voice-over says, speaking to
  
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• Why Hostelworld built an app to get travellers speaking each others' languages

  01-05-2018 11:58 via campaignlive.co.uk
  Hostelworld won the Power of Partnership category at Campaign's 2017 Marketing New Thinking Awards, held in association with Sky Media, by linking up with Google to give people the ability to communicate in languages other than their own
  
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• How the world's first Twitter bot helped London's commuters on the go

  01-05-2018 11:58 via campaignlive.co.uk
  In 2015, the Twitter platform changed, with tweets no longer appearing in chronological order. This presented a problem for Transport for London (TfL) - its approach of providing real-time, minute-by-minute information no longer worked.
  
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• How Hostelworld built connections among travellers by getting them to talk each others languages

  01-05-2018 11:58 via campaignlive.co.uk
  Hostelworld won the Power of Partnership category at Campaign's 2017 Marketing New Thinking Awards, held in association with Sky Media, by linking up with Google to give people the ability to communicate in languages other than their own
  
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• Brian Cox, Gerard Butler and Sir Chris Hoy join all-star National Trust campaign

  01-05-2018 11:27
  Scotland’s cultural and sporting royalty have united to share their love for the country in the largest ever campaign to be undertaken by the National Trust for Scotland.
  The high-profile line-up includes Brian Cox, Gerard Butler, Sir Chris Hoy, Judy Murray, Alex McLeish, Stuart Hogg, Finn Russell, Andrea McLean and Evelyn Glennie who have been charged with boosting membership at the charity by over a third to 500,000.
  In the process it is hoped to double paid visits to one million and inc
  
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• WPP fully acquires Y&R and Wunderman JV operations to strengthen its pan-Asia hold

  01-05-2018 11:06
  WPP has acquired the full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and Taiwan to continue its growth in pan-Asia.
  It has also acquired Dentsu Sudler & Hennessey in Japan, following a share swap transaction with Dentsu Inc. Dentsu Sudler & Hennessey will further be rebranded as Sudler.
  According to WPP, its companies across Asia Pacific generate revenues of almost US$4.8 bn including associates and employ more than 53,000 people.
  
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• Gatorade signs Lionel Messi, Luis Suarez and Gabriel Jesus for global football campaign

  01-05-2018 10:46
  Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything Changes’, the largest international campaign ever undertaken by the brand.
  Lionel Messi, Luis Suarez and Gabriel Jesus will team up for the TV promotion as they champion Gatorade Football Energy, a drink specially formulated for the sport, while demonstrating what happens when erstwhile teammates become rivals.
  FC Barcelona stars Messi and Suarez are depicted as best friends, train
  
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• Gatorade signs Lionel Messi, Luis Suarez & Gabriel Jesus for global football campaign

  01-05-2018 10:46
  Sports drink brand Gatorade is fielding an all-star team of its own with the launch of ‘Everything Changes’, the largest international campaign ever undertaken by the brand.
  Lionel Messi, Luis Suarez and Gabriel Jesus will team up for the TV promotion as they champion Gatorade Football Energy, a drink specially formulated for the sport, while demonstrating what happens when erstwhile teammates become rivals.
  FC Barcelona stars Messi and Suarez are depicted as best friends, train
  
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• Fast Web Media names Rob Weatherhead as new head of agency

  01-05-2018 10:35
  Manchester based digital marketing agency Fast Web Media has announced the appointment of Rob Weatherhead as its new head of agency.
  Prior to his new role, Weatherhead held senior positions at MediaCom, Dentsu Aegis, Tecmark and Latitude. He will be report to Glyn Shadwell who was made chief operating officer of Fast Web Media’s parent company, Mporium Group, earlier in the year. The appointment comes as the agency expects to consolidate it growth following a move from MediaCityUK into Man
  
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• Baroness Fairhead: Marketers are key to unlocking overseas trade for the UK

  01-05-2018 10:30
  As the UK looks to the future, and creates its first independent trade policy in more than 40 years, there can be no better time to boost British exports.
  Marketing professionals know as well as anyone the benefits of selling overseas. As an industry, the UK marketing sector comprises some of the most innovative firms, whose world-leading expertise has made them substantial and successful exporters, and the returns are clear.
  Exporting, typically, drives business growth, productivity and innova
  
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