Marketing news

• Jabong introduces a 'Showstopper Festival' to encourage people to be #FashionGuilty

  29-04-2018 14:35
  Indian e-commerce brand Jabong is embracing the fashion conscious in a campaign to promote its Showstopper Festival.
  The campaign #FashionGuilty, which was created by Happy Mcgarrybowen, aims to highlight how mediocrity in fashion should cease to exist and everyone who dresses fashionably is #FashionGuilty.
  The campaign features a courtroom where fashion-forward and stylish individuals are charged with crimes.
  The campaign will run across digital media, outdoor, cinema and radio.
  Gaurav Ka
  
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• Twitter under fire from UK government over Russian influence in 2017 election

  29-04-2018 14:19
  Twitter has been criticised by the UK government in wake of an expose into how Russian accounts run by 'bots' may have influenced the 2017 general election.
  According to an investigation by The Times, in conjunction with Swansea University, over 6,500 Russian Twitter accounts (many of which were identified as fake), were found to have promoted positive messages about the Labour leader in the lead up to the general election.
  It found that 80% of the ‘bot’ accounts were created just we
  
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• Kantar CEO in talks with banks over WPP break up

  29-04-2018 13:17
  The chief executive of Kantar is reported to be in talks with banks and private equity firms about a potential split from parent company WPP following the exit of Sir Martin Sorrell earlier this month.
  According to The Times, Eric Salama it looking to make a potential £3.5bn management buyout of the data and market research company.
  Kantar currently employs around 30,000 staff in 100 countries and last year achieved operating profits of £350m on £2.7bn of sales.
  
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• Asda and Sainsbury’s in ‘advanced’ merger talks

  29-04-2018 11:38
  Asda and Sainsbury’s are in “advanced discussions” over an estimated £10bn merger.
  Sainsbury’s rushed out confirmation of the speculation following reports in Bloomberg and Sky News.
  A statement read: “Sainsbury's confirms that it and Walmart are in advanced discussions regarding a combination of the Sainsbury's and Asda businesses.”
  A further announcement will be made on Monday 30 April, it said.
  The merger of Sainsbury’s and Walmart-owned As
  
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• 'Shut up and listen': The Chemical Brothers director Adam Smith shares his secret to strong creative partnerships

  29-04-2018 11:37 via campaignlive.co.uk
  The director who has worked with The Chemical Brothers since their first gig shares his tips for successful creative collaborations.
  
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• The gospel of creative vandalism, according to Jeff Goodby

  29-04-2018 09:00
  Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners, bases his creative process in the tradition of “vandalism” – something he saw a lot of growing up in Providence, Rhode Island. His philosophy? Think differently, and make your client think differently too.
  Goodby preached his creativity commandments to a crowd of creatives at the D&AD Festival earlier this week.
  Take a different route to work every day...
  ...or, if you’re rich, “a
  
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