Marketing news

• Doubts remain for future of Sainsbury's and Asda brands as merger plan set to be announced

  28-04-2018 18:21 via campaignlive.co.uk
  Sainsbury's and Asda are set to announce plans on Monday morning (30 April) for a merger that would see the combined business overtake Tesco as the UK's biggest supermarket.
  
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• Sainsbury’s and Asda in ‘advanced’ talks over shock merger

  28-04-2018 18:07
  Sainsbury’s has confirmed it is in the “advanced” stages of talks with Walmart over a merger between Asda and Sainsbury’s that could create the UK’s biggest supermarket group.
  The shock deal between the UK’s second and third biggest supermarkets would give the combined entity about 31% of the supermarket sector, ahead of current market leader Tesco on 28%, according to latest Kantar Worldpanel data. The combined entity would have about 2,800 stores.
  The deal,
  
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• Porta Communications chief executive officer Steffan Williams departs

  28-04-2018 14:55
  Steffan Williams, Porta Group's chief executive officer, has left the Group with immediate effect and will cease to be a director on or before 5 May 2018 according to a company statement.
  Porta Communications has announced the appointment of Emma Kane, CEO of Redleaf Communications, and Brian Tyson, managing partner of Newgate Australia, as joint CEO's of Porta.
  Kane has been appointed to the board of Porta and her first responsibility
  
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• Argos aims to forge modern family connection with 'You're Good to Go' campaign

  28-04-2018 12:41
  As part of the promotional strategy of its same day delivery service, Argos builds on its previous 'Get Set Go Argos' campaign to highlight how it keeps up with the modern families of the modern times. 
  The campaign, entitled 'You're Good to Go' is conceptualised by The&Partnership London and features a family on an 'Operation Holiday' where they are traveling to a vacation campsite in a plane driven by the father. The plane remains in the air as the mother
  
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• Google to join forces with Walmart to aid Flipkart acquisition bid suggest reports

  28-04-2018 09:38
  Google's parent company Alphabet is reported to be set join forces with Walmart in India to aid Walmart's efforts to buy a majority stake in Indian e-commerce platform Flipkart.
  As part of the deal, Alphabet might pick up minority stakes in Flipkart by investing $1-2 bn after the Walmart acquisition according to Economic Times.
  Google and Walmart already joined forces last year in the US to allow consumers to order hundreds of thousands of products by voice with Goo
  
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• Google to join forces with Walmart to aid Flipkart acquisition bid

  28-04-2018 09:38
  Google's parent company Alphabet is reported to be set join forces with Walmart in India to aid Walmart's efforts to buy a majority stake in Indian e-commerce platform Flipkart.
  As part of the deal, Alphabet might pick up minority stakes in Flipkart by investing $1-2 bn after the Walmart acquisition according to Economic Times.
  Google and Walmart already joined forces last year in the US to allow consumers to order hundreds of thousands of products by voice with Goo
  
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• Hampshire County Council leverages Amazon Echo skills to help older people live independently

  28-04-2018 06:58
  Hampshire County Council is aiming to leverage voice-activated home speaker Amazon Echo skills to assist with adult social care after budget cuts of local authorities.
  Hampshire County Council has dedicated a £50,000 program through which it has given 50 Amazon Echo to assist elderly with tasks like reminding them of taking medicine and helping them to live independently.
  According to the council, over 9,000 people are currently benefiting from assistive technology such as Amazon’s E
  
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• Joerg Hempelmann announced as first president for FCB Health Europe

  28-04-2018 06:00
  FCB has named Joerg Hempelmann as the first president of FCB Health Europe in a newly created role which aims to create a global business model.
  Hempelmann will direct all European operations, including overseeing ICC, one of the two full-service UK-based healthcare agencies, the other being FCB Halesway.
  According to the company's statement, he will provide an integrated team approach, enhance payer strategy, medical education, digital marketing efforts and video production offerings, as w
  
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• Ad of the Day: Stop Ivory urges UK government to convert trade ban into a law

  28-04-2018 05:22
  Stop Ivory, an NGO for the conservation of African Elephants, in its latest campaign highlights how ivory trade, despite being illegal, continues to take place and urges the UK government to convert the ban into law.
  The campaign, titled 'Going,Going Gone', was conceptualised by JWT London and features an auction taking place where people are bidding for an ivory tusk. As the bidding concludes and the gavel falls, a gunshot is heard and a spatter of blood hits the buyer's face as she is con
  
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