Marketing news

• Blue Bunny ice cream gets a brand update urging people to ‘Give in to the Bunny’

  27-04-2018 22:31
  Blue Bunny ice cream has been around for 80 years, but a new campaign is updating the bunny to be an animated helper around the house who pushes ice cream treats.
  The new brand campaign by FCB Chicago aims to appeal to adult consumers, and Blue Bunny is on a mission to do whatever it takes to get people to say yes to fun and ‘Give In To The Bunny.’ The brand is launching its first fully integrated campaign that reinvents its mascot Blu the bunny, while also highlighting two prem
  
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• AT&T’s ‘It Can Wait’ campaign shows what distracted driving victims would look like if they had lived

  27-04-2018 21:35
  In a heartbreaking couple of spots, AT&T is bringing attention to two victims of distracted driving by using technology and family interviews to picture what they would look like today if they had lived.
  It’s the latest iteration of AT&T’s ‘It Can Wait’ campaign, and it makes sure that everyone hears the message loud and clear during Distracted Driving Awareness Month – that no distraction is worth a future.
  If Caleb Sorohan and Forrest Cepeda
  
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• Sony Music vet Duncan Bird joins NYC social agency Glow as executive creative director

  27-04-2018 21:29
  New York-based digital and social agency Glow announced the hiring of 29-year industry veteran Duncan Bird as its executive creative director.
  Bird has helped launch and build large and small agencies in New York and London and served as vice president of marketing for Sony Music Entertainment. At Sony Music, he created partnerships and events with brands including Unilever and Motorola, as well as artists such as Bruce Springsteen, Outkast and Susan Boyle.
  His agency-side accomplishments includ
  
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• From ‘daddy’ to indie: Gut check time for Anselmo Ramos

  27-04-2018 20:57
  “I feel very uncomfortable now.”
  That answer, to the first question asked to Anselmo Ramos, one of the masterminds behind David, the WPP agency that took the ad world by storm with breakthrough work, seemed a bit out of place.
  “But that’s a great feeling,” he noted. “When I look at my career, every time I’ve advanced was a moment that was uncomfortable.”
  Speaking with The Drum on stage at the Worldwide Partners Inc. (WPI) conference in Miami, Ramos
  
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• TV Ad Spend Weekly: All about the action as Marvel looks to Infinity, and beyond

  27-04-2018 19:31
  Spend on new national TV ads increased 13% during the week of April 16th compared to the previous week, reaching a total of $132m. Overall national TV expenditures also got a boost, increasing 9% to $928m. As the first full week of the NBA playoffs, advertisers invested the most heavily professional basketball games. NBA games brought in $16m on new ad expenditures, 12% of all new spending.  
  Show me entity :: 19682
  It was a fairly tame week overall for TV spending—the NBA postse
  
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• Data science and media drove IPG growth in Q1

  27-04-2018 19:02
  Interpublic Group posted a net revenue of $1.77bn in the first quarter of 2018, an increase of 5.9% compared with the same period in 2017.
  Overall, the holding company's total revenue for the quarter was $2.17bn, a 5.1% jump compared with the same period in 2017.
  Some of the successes IPG experienced in its past quarter include the recent win of Hotwire by FCB West in San Francisco, the launch of R/GA’s launch of venture studios in Europe and Los Angeles, and the development of its data sc
  
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• Financial Times to use experiences for 'deeper engagement'

  27-04-2018 18:16 via campaignlive.co.uk
  The Financial Times is planning to use experiential marketing to better connect with its audience and pull in new readers to the FT Weekend.
  
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• Snap’s Jeff Lucas joins Oath as head of Americas sales

  27-04-2018 17:40
  Jeff Lucas, former global head of sales at Snapchat’s parent company Snap, is joining Verizon’s Oath as vice president-head of Americas sales.
  In this newly created role, Lucas will manage Oath’s national and mid-market sales teams in the US, Canada and Latin America. He will report to John Devine, Oath’s chief revenue officer.
  “Jeff brings exceptional experience to this new leadership position at Oath and he will play a vital role as we drive brand building solutio
  
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• Starbucks moves away from the ‘drumbeat of promotions’ to build longer term relationships with customers

  27-04-2018 17:37
  Starbucks is shifting its focus from short-term goals to build a more “sustained platform”and more personal relationship with customers.
  Speaking on an investor call yesterday, Matthew Ryan, global chief strategy officer at Starbucks, said: “The long-term strategy is something that is going to build over time, and it’s part of an ongoing shift in our marketing, from a short-term ‘one and done’ focus to a sustained platform, ongoing relationship focus with our
  
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• Starbuck moves away from the ‘drumbeat of promotions’ to build longer term relationships with customers

  27-04-2018 17:37
  Starbucks is shifting its focus from short-term goals to build a more “sustained platform”and more personal relationship with customers.
  Speaking on an investor call yesterday, Matthew Ryan, global chief strategy officer at Starbucks, said: “The long-term strategy is something that is going to build over time, and it’s part of an ongoing shift in our marketing, from a short-term ‘one and done’ focus to a sustained platform, ongoing relationship focus with our
  
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• John Lewis rebrands to John Louis in a fit of royal baby reverence

  27-04-2018 17:14
  Retail brand John Lewis is keen to show the world that it is euphoric about the birth of the latest British royal baby, Louis Arthur Charles.
  It has done so by rolling out a new look on its social media channels, rebranding as John Louis in reverence to the aristocratic bambino.
  While there has been debate around the pronunciation of the prince’s name, John Lewis believes it is orated as Lewis rather than the more continental Louis.
  The work was produced by Adam&Eve/DDB just two days a
  
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• Ad of the Day: Halifax agent lands in the Emerald City for seamless Wizard of Oz reworking

  27-04-2018 17:10
  Nifty editing has allowed Adam&Eve/DDB to transport a Halifax mortgage advisor right into the emerald action of The Wizard of Oz.
  'The Wizard of Halifax’ is the latest in the bank’s series featuring beloved childhood characters and settings. It sees branch employee ‘Greg’ join Dorothy, Toto, the Tin Man and the Cowardly Lion on the 1939 set of the Emerald City, in the land of Oz. 
  When the foursome knocks on the doors of the Great and Powerful Oz’s castle,
  
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• Vitaminwater features ‘Sorta-Fit Spokesguy’ to inspire the average gym goer

  27-04-2018 17:02
  For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active.
  Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product - not taking itself too seriously while encouraging consumers to have fun with fitness.
  The ‘Sorta-Fit Spokesguy’ is an average Joe, a no
  
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• Vice reboots luxury fashion and travel video brand Amuse

  27-04-2018 16:54
  Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series.
  The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015.
  Continuing the A-theme, content will be categorized on the website across Adventure, Antidote (wellness), Appetite, Apparel and Agenda.
  Initial content includes Arctic Adventure
  
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• WPP's Read writes to staff about importance of 'respect' in wake of Sorrell press coverage

  27-04-2018 16:35 via campaignlive.co.uk
  WPP joint chief operating officer Mark Read has today emailed all staff at the group to tell them to expect respect from their colleagues and announce a group-wide code of conduct review.
  
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• WPP begins post-Sorrell era with flat revenues as slowdown eases

  27-04-2018 16:35 via campaignlive.co.uk
  WPP reported a solid first quarter with revenues virtually flat for the final three months when Martin Sorrell was in charge.
  
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• How to address the challenges of flexible working

  27-04-2018 16:32
  Marketing Week hosted a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, where she discussed how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just launched The New Work network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist was joined by features editor Lucy Tesseras for the session.
  
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• Helen Tupper to answer your questions on flexible working

  27-04-2018 16:32
  Marketing Week is hosting a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, to discuss how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just help launched The New Work Network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist will be joined by features editor Lucy Tesseras for the sessi
  
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• Helen Tupper answers your questions on flexible working

  27-04-2018 16:32
  Marketing Week hosted a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, where she discussed how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just help launched The New Work Network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist was joined by features editor Lucy Tesseras for the sess
  
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• Sir Martin Sorrell leaves WPP with 71% pay drop

  27-04-2018 16:30
  Sir Martin Sorrell’s remuneration for his final year at the helm of the world’s largest ad network plunged 71% to £13.9m in the last 12 months versus £48.1m in 2016 and £70.4m in 2015.
  The figures were shared in WPP’s annual report, released today (27 April), which was issued by executive chairman Roberto Quarta. It said Sorrell’s total pay package for 2017 – a year he dubbed “not pretty” in wake of its poor performance &
  
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• DAC Group optimizes its North American senior management team

  27-04-2018 15:44
  Toronto-based digital media agency DAC Group has made changes to optimize its senior management team in the US and Canada, as it continues its international expansion.
  Newcomer Rich Dimitriou has been brought onboard to fill the newly-created role of vice president and general manager, Central and Western Canada, and Mario Lemieux has moved to the role of partner, remaining president of the Montreal office and taking on the added responsibilities for all new business activities for Canada. He wi
  
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• My side hustle: why I write for a magazine that doesn't make women 'feel shit'

  27-04-2018 15:16 via campaignlive.co.uk
  LA Ronayne, creative director, Stink Studios spends her spare time writing for women's "smart" magazine Riposte and believes that the advertising industry could learn a lot from the recent 'boom' in independent publishing.
  
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• Asda signs up AMV BBDO to lead new agency ‘ecosystem’ model

  27-04-2018 15:01
  Asda has appointed AMV BBDO as its new lead agency partner to spearhead the creative development for Asda and George, starting with immediate effect. AMV BBDO replaces Saatchi & Saatchi, which has controlled Asda’s ad business for the last two years.
  AMV BBDO – which ran Sainsbury’s creative account for 35 years until August 2016 – will sit at the centre of Asda’s new agency ‘ecosystem’ model. Quite what that means is a little unclear, but Asda
  
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• Asda's creative account moves from Saatchi & Saatchi to AMV BBDO after surprise review

  27-04-2018 15:00
  AMV BBDO has won Asda's creative account following a surprise review that kicked off earlier this year.
  The agency pitched against incumbent of two years Saatchi & Saatchi, Leo Burnett and J Walter Thompson London.
  The retailer's chief customer officer, Andy Murray, said: “We are delighted to appoint AMV BBDO. Their brilliant team and inspiring work has given us real confidence that they understand Asda and how to connect with our value-seeking, busy customers.
  “We are
  
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• The three programmes helping government ‘really grasp digital’

  27-04-2018 14:56
  The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
  Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &pou
  
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• Government puts focus on ‘grasping digital’ in effectiveness drive

  27-04-2018 14:56
  The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
  Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &poun
  
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• American Apparel, M&S, Heineken: 5 things that mattered this week and why

  27-04-2018 14:46
  American Apparel arrives back in the UK with new brand focusAmerican Apparel is back on the UK retail scene, promising its days of semi-pornographic advertising are over as it looks to win over young shoppers with products and body positivity.
  It’s a big task, given the LA-based brand had landed itself in hot water more than a handful of times for advertising that was deemed to sexualise children and normalise sexual predatory behaviour. But its now female-led marketing team, headed up by
  
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• Merchant Gourmet launches Waitrose pop-up with hockey captain Alex Danson

  27-04-2018 14:44 via campaignlive.co.uk
  Merchant Gourmet, the pulses grains, seeds and nuts brand, has launched a healthy eating pop-up counter in Waitrose in Salisbury.
  
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• Martin Sorrell's WPP pay plunged to £13.9m for last year in charge

  27-04-2018 14:39
  Former chief executive’s 2017 remuneration was below £70.4m in 2015 and £48.1m in 2016Sir Martin Sorrell, the former chief executive of WPP, pocketed £13.9m for his last year in charge of the world’s largest advertising services group – far below the £70m he took home in 2015. Sorrell, who resigned earlier this month over a scandal involving an investigation into alleged financial misconduct at the company he founded, was one of the UK’s best-paid
  
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• The Marketing Academy appoints first global chair in expansion push

  27-04-2018 14:25
  The Marketing Academy has appointed Cannes Lions’ chairman Terry Savage as its first global chair in an expansion push.
  Savage is tasked with helping the Academy further its global expansion plans. He will also lead a ‘global council’ of industry figures with the aim of raising awareness of the organisation and its work across the world.
  Phil Rumbol, partner at MullenLowe, will continue as UK chair.
  The Marketing Academy launched in the UK in 2010 with Marketing Week as a found
  
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• R/GA London hires ex-Droga5 NY group executive producer for new role

  27-04-2018 14:13 via campaignlive.co.uk
  R/GA London has hired Ross Plummer,Droga5 New York's former group executive producer, take on the newly-created position of group director, integrated content production.
  
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• Asda appoints AMV BBDO to lead agency 'ecosystem'

  27-04-2018 13:53 via campaignlive.co.uk
  Asda has called time on its two-year relationship with Saatchi & Saatchi by handing its advertising business to Abbott Mead Vickers BBDO.
  
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• Roast reveals insights in Voice Search across multiple sectors

  27-04-2018 13:25
  Online performance agency Roast, part of the TIPi Group, which unveiled the Voice Search Ranking Report in January, has now published whitepapers that run across 22 sectors and identify opportunities for brands in Voice Search.
  The whitepapers gathered data on 10,000 key phrases in different verticals over a month-long period and answer box ranking data was also gathered, then integrated into the Voice Search Ranking report. One of the key observations the agency found is that the Google Assista
  
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• Don't trust everything you read about GDPR

  27-04-2018 13:24
  As a marketer, everywhere you look today you come across something to do with GDPR – an article in the marketing press, an agency event, a webinar, or a promoted post on LinkedIn urging you to download a whitepaper – that more often than not is asking for your data in a non-compliant way. Oh, the irony!
  In our little world, GDPR is everywhere, and everyone has an opinion.
  Beware the expert
  D-Day – or GDPR-Day – is almost upon us. Various reports suggest that close to two-
  
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• YouTube Re:View: Ariana Grande’s ‘no tears’, royal baby names & Christina Aguilera’s carpool karaoke

  27-04-2018 13:07
   
  Loading...
  Welcome to our YouTube Re:View. This week a jaw-dropping scene in singer Ariana Grande's new single, the new royal baby name, and Home Alone star Macaulay Culkin on The Ellen Show. 
   
  Ariana Grande walks on top of ceilings in new song ‘No Tears Left to Cry’
   Ariana Grande goes all 'Matrixy' in her new music video where she is surrounded by stunning skyscrapers that flip upside down like something out of a sci-fi puzzle game. It’s
  
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• Sorrell's pay fell more than 70%, WPP annual report reveals

  27-04-2018 12:52 via campaignlive.co.uk
  WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.
  
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• Overcoming marketing roadblocks in regulated industries

  27-04-2018 12:45
  How do you advertise in heavily regulated sectors? Of course self-regulation and co-regulation exists in the shape of the Advertising Standards Authority Certain sectors, however, such as the tobacco and alcohol industries, various aspects of financial services, gambling, online dating, healthcare, charities and transport are obligated to follow stricter rules and regulations. 
  What, then, are the key strategies brands in these sectors should employ to ensure they stay both ahead of th
  
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• Volkswagen's car crash phone cases provide twisted foreshadowing to distracted drivers

  27-04-2018 12:28
  Volkswagen is looking to rebuild its reputation with incisive creative that warns drivers of the dangers of using their mobile while behind the wheel.
  New Swedish laws outlawed driving while using a mobile phone, but the accident rate has at this early stage remained the same. 
  VW as a result has creative mobile phone covers from crumpled car metal as a stark reminder what can happen to distracted drivers.
  The campaign from NORD DDB "will make you think twice before you pick up yo
  
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• Meantime creates 'ballsiest ever' blind tasting

  27-04-2018 12:16 via campaignlive.co.uk
  Meantime, the craft brewer, gave out around 20,000 free pints in what it is calling "the ballsiest blind taste test London has ever seen".
  
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• Man City's top marketer on how its kids app will secure the next generation of fans

  27-04-2018 12:05
  Manchester City has developed its first children's app in the hopes of cultivating its future fandoms. But it’s doing so at a time of increasing scrutiny over how brands are engaging with kids online.
  The City Football Group is quickly becoming one of the world's first truly global brands, but the key to its next phase of growth is securing a generation of fans who some worry are not as interested in football as previous generations. 
  Speaking to The Drum, City Group’s
  
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• Elliot Muscant steps down as CEO of Dentsu Aegis Network North

  27-04-2018 11:55
  Dentsu Aegis Network North's chief executive officer Elliot Muscant has stepped down from his role with immediate effect.
  Muscant has been in the role since September 2016 and handled the company’s sites in Manchester, Leeds, Edinburgh and Newcastle, comprising staff across the Carat, iProspect, Vizeum, Amplifi, Fetch and Amnet agencies.
  The agency released a statement confirming that the exec had stood down with immediate effect.
  It said: “With a strong leadership team in place acro
  
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• Expand your content horizons with Headless CMS

  27-04-2018 11:27
  Look around you. Every day, we are exposed to and surrounded by dynamic editorial and advertising content, from apps and smartphones to AR and VR applications. This content is no longer just pushed out through traditional digital channels, but also omnichannel marketing and Internet-of-Things (IoT) systems. As a result, the platforms we have traditionally regarded as Content Management Systems (CMS) now need to evolve to manage a broader range of content, specifically, content beyond that normal
  
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• RAPP UK promotes Bhatt to creative director - Design

  27-04-2018 11:09
  RAPP UK has promoted Hiten Bhatt to creative director - design, reporting to RAPP’s chief creative officer Al Mackie.
  Bhatt, who joined the company in 2016, will be responsible for the design output across all of RAPP’s clients, including Virgin Media, PayPal and Mercedes-Benz.
  Chris Freeland, CEO at RAPP UK said: “Hiten’s passion and talent enable us to push the boundaries of stand out and effective design. Without doubt, he is a unique talent and his determination
  
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• Isobar promotes vice president of channel partners Peter Giersch

  27-04-2018 11:05
  Isobar, part of Dentsu Aegis Network, has promoted Peter Giersch, vice president of channel partners to vice president, channel partners Isobar US, expanding his previous role.
  Based in Boston, Giersch in his new position will now be responsible for building and growing strategic partnerships across Isobar’s key markets in the US, EMEA, APAC and LATAM. Giersch will continue to report to Deb Boyda, Isobar US CEO, in addition to Vikalp Tandon, Isobar’s senior vice president & globa
  
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• Draft EU tells Netflix and Amazon Prime Video 30% of their content must come from Europe

  27-04-2018 10:59
  Netflix and Amazon Prime Video will be obligated to maintain minimum content quotas of at least 30% from Europe under a proposed new EU law to promote local production and creative economies and level the playing field with broadcast media.
  If approved the proposed new laws would encompass all streaming video providers in addition to internet streaming services, which will also be legally required to fund European film and television productions.
  Provisions will also be made to ‘protect mi
  
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• Why House of Fraser looked to Amazon in reinventing its big brand event

  27-04-2018 10:41 via campaignlive.co.uk
  House of Fraser's nationwide shopping event and ad campaign "The Blackout" was inspired by Amazon's Prime Day, the department store's chief marketing officer told Campaign.
  
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• Estrella Damm creates Mediterranean pop-up to unveil Peter Dinklage short film

  27-04-2018 10:23 via campaignlive.co.uk
  Estrella Damm, the Spanish beer brand, is creating a Mediterranean pop-up experience.
  
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• Celebrity endorsement deals overlook African American talent, study finds

  27-04-2018 10:20
  Brands are lagging behind Hollywood when it comes to hiring celebrities of colour for endorsement deals, new research has shown.
  At $1.3bn and counting, the box office revenues of Black Panther may have established the commercial value of an African American cast to film studio execs, however brands have proven less willing to collaborate with musicians, actors and personalities of colour when it comes to endorsement contracts.
  Spotted, a celebrity endorsements data platform, noted that 47 celeb
  
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• Sign up to our webinar to learn how Auto Trader Is accelerating consumer relationships

  27-04-2018 10:07
  Think back to the last time you received (and deleted) a mistargeted marketing email in the past month. The past week? Today? Incorrect or superficial use of consumer data is one of the biggest drivers in damaging brand relationships. As consumers continue to ratchet up expectations for smoother brand experiences, marketers must learn to engage with insight. Auto Trader’s marketing is powered by Selligent Marketing Cloud.
  Hear from Sarah Jones, senior CRM manager at Auto Trader, as s
  
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• Diageo VR experience brings the reality of binge drinking to life

  27-04-2018 10:04
  Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking.
  'Decisions: Party’s Over' takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 million people in the UK who admit to having ‘binged’ on alcohol.
  During the course of the presentation viewers can switch th
  
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