Marketing news

• DDB San Francisco shines a light on energy conservation with glow in the dark billboard

  26-04-2018 21:56
  DDB San Francisco recently worked with Energy Upgrade California to show that Californians can be ‘Better Off’ when lights on billboards are turned off at night.
  In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate that together we’re #BetterOff. They arranged to have the usual lights on the billboard turned off for a night to create an alternative ad sup
  
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• Pepsi is increasing media spend to better rival Coke

  26-04-2018 21:23
  Pepsi is struggling to keep pace with Coke — and is hoping a bump in ad dollars will help turn its fortunes around.
  Parent company PepsiCo plans to invest more into marketing its namesake soda business, which has taken a hit as of late. The soda giant’s North American beverage unit — home to brands including Pepsi, Gatorade, and Mountain Dew — experienced a 1% sales dip during PepsiCo’s first quarter, marking the unit’s third straight quarter of sale
  
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• Ogilvy starts ‘next chapter’ with launch of 900-person global martech ‘center for excellence’

  26-04-2018 20:52
  Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the Marketing Technology Center of Excellence.
  In an email to all staff, Seifert addressed the need for his agency to respond to the "changes, challenges and opportunities" that have come with the maturing of this digital era. He added: “Our clients are responding to all these changes with their own transformation plans, figuring out how best to innovate and grow wit
  
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• Ogilvy continues ‘next chapter’ with launch of 900-person global martech ‘center of excellence’

  26-04-2018 20:52
  Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the Marketing Technology Center of Excellence.
  In an email to all staff, Seifert addressed the need for his agency to respond to the "changes, challenges and opportunities" that have come with the maturing of this digital era. He added: “Our clients are responding to all these changes with their own transformation plans, figuring out how best to innovate and grow wit
  
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• Digitas CCO Chris Clarke departs proud to have 'changed the culture of the industry'

  26-04-2018 18:14
  After ten years at the company Digitas chief creative officer Chris Clarke is leaving the company to pursue opportunities in the tech space.
  Clarke has been in the international CCO role since 2008. The role will not be filled again as the agency claims there is a strong creative team in place across the world. However, there is now a UK CCO role on the table.
  Clarke said he is leaving to pursue his "interest in the social impact of technology and the role of brands in shaping the huma
  
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• Universal Music Group names Spotify’s Dave Rocco executive vice president of creative

  26-04-2018 18:10
  Universal Music Group has hired Dave Rocco to fill the newly created position of executive vice president-creative.
  Rocco joins from Spotify, where he served as the music streaming service’s global head of artist and label marketing.
  In his new role, he’ll be tasked with leveraging artists’ music and brands across established and emerging channels, developing innovative digital campaigns, and working with Universal Music Group labels around the world to accelerate artists&rsquo
  
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• Foul-mouthed parrot fronts campaign to promote print media

  26-04-2018 17:50 via campaignlive.co.uk
  Print Power, a European trade association promoting the use of print media, has launched a new campaign featuring a potty-mouthed parrot character.
  
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• Opera singer belts out praises for Rao’s Homemade sauces in brand’s first formal campaign

  26-04-2018 17:15
  New Yorkers know Rao’s for its iconic restaurant, while home cooks know the name from its line of signature sauces. Online and social posts from those home cooking fans about the sauces have been put to inspiring opera music in the first formal creative campaign for Rao’s Homemade from BSSP.
  The much loved pasta sauce was born out of the iconic restaurant, and it was Frank Pellegrino’s vision to share his family’s sauces far and wide, and not just those who were luck
  
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• Fearless Girl and Tide win coveted D&AD black Pencils

  26-04-2018 17:09 via campaignlive.co.uk
  Fearless Girl and Tide's 2018 Super Bowl ad won two of the three black Pencils awarded for creative excellence in advertising and design at tonight's D&AD awards ceremony.
  
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• Isle of Dogs designer Dorn on how Wes Anderson changed her creative process

  26-04-2018 16:07 via campaignlive.co.uk
  Designer Erica Dorn can divide her creative career so far into two distinct stages: before Wes Anderson and after.
  
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• Facebook apologises for data scandal, Burger King disguises Whopper as popcorn: International round-up

  26-04-2018 15:57
  McDonald’s unveils out-of-home ad to entice Hungarian drivers
  McDonald’s in Hungary is attempting to direct drivers to its fast-food outlets through simple billboards as part of its 30th anniversary.
  The restaurant chain’s quirky out-of-home ads feature images of McDonald’s two most popular products (a burger and a pack of fries) and have been placed on busy motorways.
  Local studio, Gravy, designed the ads using lights from cars to form images of a burger and fries.
  READ
  
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• From provocative to body positive: The American Apparel comeback

  26-04-2018 15:34
  American Apparel is back. Almost 18 months since the fashion brand went into administration it is plotting an unlikely comeback as it looks to shake off its controversial past while at the same time trying to return to what made it popular in the first place.
  Key to that comeback is the new female-led marketing team, which is determined to change how people perceive the brand and put the focus back on the product. It is an interesting marketing challenge given the brand’s legacy of disco p
  
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• Snap corrects lack of foresight, launching revised Spectacles with waterproofing

  26-04-2018 14:50
  Snapchat is doubling down on its hardware venture, unveiling details of its second generation of smart glasses, Spectacles.
  The Spectacles are wearable cameras that can sync up with the Snapchat app, but it is worth noting that the company is reported to have hundreds of thousands of unsold units from its first run, valued at around $40m in unsold inventory.
  With the new launch, the company hopes to power up the hype train behind a new line that take on board consumer feedback like the need for
  
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• Argos opts for emotional strategy as the might of Amazon looms large

  26-04-2018 14:47 via campaignlive.co.uk
  Argos is featuring its sister brand Sainsbury's for the first time in a campaign telling the story of a family of five setting off on their summer holiday - in a Chinook military helicopter.
  
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• Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

  26-04-2018 14:09 via campaignlive.co.uk
  Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack of success with the original which it launched at the end of 2016.
  
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• Targeting, data and social media will drive better brand activation says events agency Identity

  26-04-2018 14:00
  Brands are increasingly utilising external activity and stunts in a bid to build a stronger bond with consumers through immersive and brand storytelling. However, it is not an approach that will work for every brand. Events agency, Identity says there is no one size fits all solution when it comes to experiential.
  IPA Bellwether claims experiential marketing budgets were up by 5.5% in the final quarter of 2018, and a few months later at SXSW in Austin it became clear brands can send a
  
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• Reality check: can Alibaba rescue its reputation from counterfeiters?

  26-04-2018 13:30
  The counterfeit goods that plague Alibaba’s platforms continue to be a major thorn in the company’s side.
  In recent years, Alibaba has taken steps to curtail the sale of fakes on sites such as Taobao and Tmall. Yet earlier this year, Taobao found itself back on the US Trade Representative’s ‘notorious markets’ list. In the report, Taobao was called out for the “high volume of infringing products” that reportedly continue to be offered on the site.
  Alibab
  
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• Chris Clarke leaves Digitas after decade as chief creative officer

  26-04-2018 13:07 via campaignlive.co.uk
  Chris Clarke will be leaving his position as chief creative officer, international, at Digitas on Monday.
  
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• Wavemaker taps Jason Dormieux as first chief transformation officer in leadership shake-up

  26-04-2018 13:03
  Wavemaker has named Jason Dormieux as its first ever global chief transformation officer and the chairman of its UK arm. 
  As global chief transformation officer, Dormieux will further push the WPP-owned network's tech-enabled transformation while overseeing key UK clients as chairman. Wavemaker was formed last September with the merger of Maxus and MEC.
  Tim Castree, Wavemaker global chief executive, said: “Jason’s knowledge and expertise in cre
  
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• Brands can be 'flag bearers of hope' when governments fail us, artist Robert Montgomery believes

  26-04-2018 12:31 via campaignlive.co.uk
  The street artist known for taking over billboards with poetry believes advertising has the power to create social change and warns creatives against cynicism.
  
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• Channel 4 reduces men and women to their bits in promo for Genderquake season

  26-04-2018 12:28 via campaignlive.co.uk
  Channel 4 has launched a 60-second ad for Genderquake, its new season of programmes on the gender debate, that provides a potted history on the two tribes of humanity: the "penises" and "vaginas".
  
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• Business on the Move: Sky, Royal Caribbean, Nestlé and more

  26-04-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
  Agency wins
  Sky has appointed PR and social media marketing agency 33Seconds as its retained social media partner. Following a competitive pitch, the agency will be executing all social campaign work for Sky Entertainment channels and Sky Kids.
  Huawei has appointed Wavemaker as its media agency-of-record for its device marketing division in
  
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• John Lewis' JLab scheme looks beyond start-ups in call for more established businesses to apply

  26-04-2018 11:51
  John Lewis has announced a significant expansion of its incubator programme, JLab, by welcoming established businesses with open arms for the first time as part of a wider overhaul of the scheme. 
  JLab, now in its fourth year, has previously focused on finding the latest start-ups to invest in.
  This broadening of reach coincides with a number of new activities to shake up the scheme; it will now be laid on throughout the year rather than condensed within a brief 12-week programme with
  
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• Creative Equals launches third leadership school series

  26-04-2018 11:48 via campaignlive.co.uk
  The third leadership school aims to help address the lack of female creative directors.
  
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• How publishers and advertisers can bulletproof their brand safety

  26-04-2018 11:38
  Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story is no different -- the actions of a few give the rest a bad name. 
  But there are ways for publishers and advertisers to safeguard themselves against this bad behaviour and help make issues like fraud, unverified impressions or illicit content a thing of the past. 
  For pub
  
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• Indian government issues deadline to Facebook and Cambridge Analytics for misuse of data of Indians

  26-04-2018 11:17
  The Indian government has issued notices to Facebook and Cambridge Analytica to probe on the misuse of data, following Facebook’s Cambridge Analytica data protection scandal .
  The Indian government has given the two companies a deadline of 10 May to respond to questions related to Indian citizens’ data. This is the second notice in this regard, as the first notice was issued to Cambridge Analytica on 23 March and to Facebook on 28 March according to Livemint.
  In a letter to
  
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• Boys & Girls names Robert Senior as non-executive chairman

  26-04-2018 11:09
  Irish advertising agency Boys and Girls has scored a coup with the appointment of respected advertising guru Robert Senior as non-executive chairman.
  Coinciding with a major brand refresh to emphasise the agencies collaboration credentials with both clients and creatives.
  Patrick Meade, partner and managing director at Boys and Girls said: “Robert’s views on creativity and the power of creative ideas are aligned with ours. He shares our passion for collaboration while his enthusiasm
  
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• The changing face of retail: top trends and challenges

  26-04-2018 11:08
  If you were to believe the headlines, the death of the high street is imminent. Since the collapse of Woolworths in 2009 the UK retail scene has seen a wave of high profile administrations. For example, those Friday evening trips to the local Blockbuster are a thing of the past!
  However, in reality, retailers are learning to innovate – looking at new ways to engage with audiences and understand the changing consumer dynamics that are determining the way they shop.
  So here we have a look at
  
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• Havas breaks silence on Bolloré corruption probe as employee is formally investigated

  26-04-2018 11:00
  Havas has said it will fully cooperate with authorities after confirming that an employee of a French subsidiary is being formally investigated. It comes after Vincent Bolloré was charged by French police as part of an investigation into corrupt practices in Africa.
  Vincent Bolloré is chief executive of the Bolloré Groupe the former chairman of Havas-owner Vivendi, and father of Havas chief executive Yannick Bolloré. It is alleged that he used Havas to finan
  
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• ITV appoints Uncommon for ad brief as broadcaster plots brand review

  26-04-2018 10:59 via campaignlive.co.uk
  ITV has appointed Uncommon to work alongside ITV Marketing and ITV Creative on a future-facing brand strategy, following a competitive pitch.
  
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• Guardian Media Group and D&AD partner for new global festival

  26-04-2018 10:35
  Guardian Media Group and D&AD have joined forces to oversee a new global festival in London, billed as an annual celebration of the power of creativity and how it moulds both business and culture.
  Business leaders, thinkers and creatives will gather under this banner for the festivals launch in 2019, uniting different cultural quarters including design, film, advertising, gaming, music, fashion and architecture in a single goal.
  GMG chief executive David Pemsel said: “At a time when di
  
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• Outgoing Cannes Lions chairman Terry Savage joins Marketing Academy

  26-04-2018 10:27 via campaignlive.co.uk
  Outgoing chairman of Cannes Lions, Terry Savage, will join The Marketing Academy as its first global chairman when he leaves his current role in June.
  
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• Wavemaker names Dormieux as global chief transformation officer and Hutchison as UK CEO

  26-04-2018 10:25 via campaignlive.co.uk
  Wavemaker has promoted Jason Dormieux to global chief transformation officer and Paul Hutchison to succeed him as UK chief executive.
  
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• John Lewis seeks the next big thing in health and wellbeing for incubator programme JLAB

  26-04-2018 10:21 via campaignlive.co.uk
  The John Lewis Partnership has launched a new format for its retail tech innovation programme JLAB - which will now run throughout the year.
  
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• Fallon founder Robert Senior joins indie Irish agency

  26-04-2018 09:43 via campaignlive.co.uk
  Robert Senior, who stepped down as global chief executive of Saatchi & Saatchi at the start of 2017, has joined Irish agency Boys and Girls as non-executive chairman.
  
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• Brewdog silenced by Tennent's in ill-judged Twitter spat

  26-04-2018 09:33
  Brewdog has retreated from Twitter with its tail between its legs after squaring up to Scotland’s biggest lager brand and coming out of the resulting tussle second best.
  In a Twitter showdown Brewdog’s official account tweeted a cheeky jibe at their rivals from Glasgow in the latest of their regular ‘Wednesday Wisdom’ updates, writing: “Things we recommend doing instead of drinking @TennentsLager. 1. Anything else.”
  The craft brewer’s attempt to call tim
  
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• Ad of the Day: TD Ameritrade places visual ad in blockchain with ASCII art

  26-04-2018 09:30
  In a definite first, TD Ameritrade and Havas have placed an ad in the blockchain as a celebration of innovation and creativity.
  The ad is made up of 68 lines of code and made up of a string of the 80 computer characters that come together to create ASCII art. It can only be viewed visually on a landing page, as it consists of 60 cryptocurrency transactions. When it all comes together, the code forms an image of a flag being held by a hand and featuring the TD Ameritrade logo.
  Being the
  
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• Navel gazing a big problem for advertising, admits Grey's global CEO

  26-04-2018 09:25 via campaignlive.co.uk
  In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.
  
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• Chatbots and charlatans: how the BBC is cracking down on fake news

  26-04-2018 09:00
  The BBC is “really worried” by a new tactic by fake news propagandists and fraudsters who are exploiting the rise of chat apps to spread false content carrying the broadcaster’s trusted branding.
  The organisation has found itself repeatedly targeted by what appears to be a mixture of state-backed political activists, opportunistic fraudsters and malicious pranksters, who are grafting the BBC’s famous logo onto false reports that are shared on the largely unregulated chat
  
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• Meet the ECD rewriting the rules of meat and marketing with the Impossible Burger

  26-04-2018 08:30
  She’s an in-house executive creative director, a Londoner in LA, an employee of a vegan meat company, a believer in the powers of the cosmos and a marketer who hates the term ‘brand’. Is the industry ready for Impossible Food’s Sasha Markova?
  It’s not often you go to a marketing conference and hear a client-side creative quote Arundhati Roy on stage. It’s even rarer to hear them discussing the theory that the world’s plants are subconsciously manipu
  
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• Havas 'co-operating with authorities' following Bolloré arrest

  26-04-2018 08:29 via campaignlive.co.uk
  Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
  
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• Innocent brings TV ad to life with dance performances

  26-04-2018 08:10 via campaignlive.co.uk
  Innocent, the smoothies brand owned by the Coca Cola Company, is creating a series of dance performances to bring its latest TV ad to life.
  
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• Visit Seattle leans on the locals for new series with Vox

  26-04-2018 02:35
  Long adventurous in the content marketing space, Visit Seattle is launching another compelling, bold initiative. Crowdsourced, a video series in partnership with Vox Media and agency PB&, relies heavily on local knowledge and locals themselves.The premise is decidedly lo-fi. Mike Greenfield, one of the brothers of the Brooklyn-based cooking duo Brothers Green Eats, visits Seattle without the aid of technology. With no phone or even a newspaper for that matter, Greenfield relies solely on rec
  
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• Unsung Heroes - the YouTube news writer: Lou Foglia, Beme

  26-04-2018 02:00
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, and this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them. You can read the second feature, which looks at the role of the ad ops exec, here.
  Lou Foglia 
  
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• Auntie Anne’s celebrates 30th birthday with launch of pretzel-themed clothing line

  26-04-2018 01:28
  Pretzel fans can celebrate this year’s National Pretzel Day in style thanks to Auntie Anne’s.
  The soft pretzel purveyor and shopping mall staple is celebrating its 30th birthday with a line of pretzel-themed apparel that can be purchased online. Fans can shop the collection just in time for National Pretzel Day on April 26.
  All profits from the collection will be donated to Alex’s Lemonade Stand Foundation, a national childhood cancer nonprofit. According to Auntie Anne&rs
  
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• UK ad spend reaches record £22.2bn in 2017

  26-04-2018 01:01
  Advertising spend in the UK hit a record high of £22.2bn in 2017, according to the latest figures from the Advertising Association and Warc Expenditure report.
  The 4.6% increase in spend marks the eighth consecutive year of growth for the industry in the UK. It has led to a revision of the forecast for 2018, which has been upgraded by 1.4 percentage points to 4.2% growth while a rise of 3.8% is now predicted for 2019.
  “These very impressive ad spend figures demonstrate the stren
  
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• Three partners with Snapchat as it looks to AR to build its brand

  26-04-2018 01:01
  Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s nine million-strong daily UK audience.
  From today (26 April), Snapchat users will be able to interact with a Tamagotchi-style digital pug-butterfly and follow its story as it transforms from ‘Puppyfly’ to ‘Puggerfly’ over the course of a week.
  Through a variety of lenses, they will be able to feed their
  
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• Three UK centres ad push on the charisma of the Snapchat Puggerfly, a buzzworthy AR pet

  26-04-2018 01:00
  Three UK has put Snapchat and a monstrous pug and butterfly mash-up at the center of its new marketing campaign underlining its Go Binge offering.
  The mobile carrier claims subscribers can send all the Snaps they desire without digging into their data allowance and to illustrate this, they are working with the messaging app to promote the Puggerfly, its answer to rainbow vomit and other memeworthy lenses. 
  Wieden+Kennedy London created the ad with help from CGI experts The Mi
  
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• Channel 4 reboots Humans marketing with synth test on Amazon Echo and Google Home

  26-04-2018 01:00
  Channel 4 is continuing its run of interactive marketing stunts promoting sci-fi show Humans with ‘The Human Test’, an app that utilises Google Assistant and Amazon Alexa to be able to decipher if the user is a ‘synth’ (robot) or a human.
  The project marks Channel 4’s first foray into voice assistant programme marketing. It was created by in-house agency 4Creative to promote season three of the TV drama 
  Those who install the app will be asked by thei
  
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• Criteo founder JB Rudelle back at helm in chief executive swap-out

  26-04-2018 00:02
  Martech firm Criteo today (April 25) announced that founder and chairman JB Rudelle will return to the role of chief executive officer at Criteo's Paris headquarters immediately.
  Current chief executive officer Eric Eichmann will become an advisor to the Rudelle, and transition out of the board of directors effective today.
  "The board of directors has asked Criteo's founder JB to play a more active role to help the company in its next phase of growth, and given this, Eric Eichmann has chosen to
  
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