Marketing news

• Facebook's largest brand campaign vows 'to do more to protect privacy' as it posts 50% Q1 revenue surge

  25-04-2018 23:11
  Amid what is arguably the biggest crisis in its 14-year history, Facebook today (April 25) launched its largest-ever brand advertising campaign in the US, the same day it posted almost $12bn in revenue for the first quarter.
  Despite the Cambridge Analytica scandal breaking towards the close of Q1, the social network was still able to report a 49% annual increase in total revenue, with ad spend up 50% year-over-year.   
  Mobile advertising revenue represented approximately 91% of adverti
  
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• Facebook revenue soars despite data privacy scandal

  25-04-2018 22:38 via campaignlive.com
  Zuckerberg admits the company "didn't do enough."
  
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• US Creative Work of the Week: McCann NY gives personality to boring weekdays in spots for MGM

  25-04-2018 20:26
  Mondays and Wednesdays are usually a couple of blah days. MGM National Harbor, a popular casino and resort in Washington DC, knows this, which is why McCann New York and the casino decided to pep up the two days - as well as Tuesdays and Thursdays - with some actual personalities.
  In a series of spots, director Jim Jenkins took those more mundane weekdays and personified them. The spots feature each day in turn as they discover that at MGM National Harbor, 'Every Day Is Monumental.'
  In
  
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• Unruly's plan to take on Google and Facebook as industry trust wanes

  25-04-2018 20:07 via campaignlive.com
  Norm Johnston joined Unruly from Mindshare in February.
  
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• Kraft Heinz targets Chinese millennials with a new biscuit brand

  25-04-2018 20:03
  Kraft Heinz has introduced its first biscuit brand Jif Jaf in China, in partnership with Alibaba’s e-commerce platform T-Mall.
  The campaign headlined as ‘discover deliciously different’ is conceptualised by Jones Knowles Ritchie (JKR) Singapore and will be launched with its own T-Mall flagship store.
  Kraft Jif Jaf which translates in Mandarin as 'interesting clan' is aimed at younger shoppers and will be supported by an integrated marketing campaign, including vi
  
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• TMC, Burn, Love and The Big Group snap up top accolades at The Drum's RAR Awards 2018

  25-04-2018 18:35
  TMC Strategic Communication, Burn, Love and The Big Group snapped up the Grand Prix awards at The Drum’s Recommended Agency Register (RAR) Awards 2018.
  Brands including Mastercard, Diageo, The Kellogg Company Limited,British Heart Foundation, Merlin Entertainment Group, Nestle and more submitted their views on a cross-section of the industry’s marketing services providers.
  The ‘Small Agency’ category (40 staff or less) included the likes of TMC, Cool Blue Brands and
  
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• Comcast counters Murdoch's Sky bid with ‘firm superior cash offer’ as it reports Q1 earnings of $22.8bn

  25-04-2018 18:35
  Comcast announced today (April 25) that it has made a $31bn bid for Sky and pledged an investment in the UK rivaling Rupert Murdoch’s offer, as it reported revenues of $22.8bn for the first quarter of the year, up 10.7%.
  The owner of NBCUniversal bid what was deemed a “firm superior cash offer” to what 21st Century Fox had earlier pledged via Rule 2.7, with the bid representing a 16% premium to the existing Rupert Murdoch offer, according to Comcast.
  Back in Febr
  
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• M&S’s food marketing director on making provenance a point of difference

  25-04-2018 18:17
  Marks & Spencer is launching a new food campaign that puts the focus on provenance and food standards as new food marketing boss Sharry Crammond looks to “shout louder” about what makes the retailer “special”.
  The campaign, created by Grey London, launches today (25 April) with a focus on its beef traceability standards. The ‘We trace it, so you can trust it’ activity, which will run across press, radio and digital, highlights the claim that M&S is the
  
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• Mobile adspend surges past TV for the first time

  25-04-2018 17:16 via campaignlive.co.uk
  UK advertisers spent more on mobile than TV for the first time in 2017, the latest Advertising Association/Warc expenditure report shows.
  
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• Pick of the week: Ikea scores again with playful 'Ghosts' ad

  25-04-2018 17:13 via campaignlive.co.uk
  Ikea and Mother have done it again.
  
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• Mark Ritson: Pret must bite the cost bullet if it wants to keep its ‘natural’ brand positioning

  25-04-2018 17:03
  It has been the high-water mark for British branding for more than two decades. Look around the high street and it’s hard to find a better run marketing operation. Pret A Manger is, on so many levels, as it good as it gets.
  Its in-house design team continues to produce a distinctive experience second to none. The constant evolution of its menu and the jaw-dropping decision to make and bake much of its products at each location ensure very high levels of quality and freshness. Its approach
  
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• Guardian and D&AD to launch global creative festival

  25-04-2018 16:57 via campaignlive.co.uk
  Guardian Media Group and D&AD have come together to launch a global festival of creativity in London.
  
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• The Guardian on track to break even as it enters final year of recovery plan

  25-04-2018 16:21
  The Guardian has reported lower-than-expected losses as it enters the final year of its three-year recovery plan, with bosses saying it’s on track to break even.
  As The Drum reported last year, the Guardian has massively increased the revenues from paying readers – to the point where it now outweighs that generated by advertising.
  In 2017, the publisher attracted 200,000 more paying readers to take its total number of financial supporters to over 800,000. Of these about 200,000 are p
  
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• How Xbox translated Fifa controller inputs into a newspaper match report ad

  25-04-2018 16:17
  To compete with PlayStation’s “huge global marketing campaign” promoting Fifa 18, Xbox has combined the traditions of match analysis and print advertising for its own initiative.
  The brand enlisted McCann London to take its digital product and translate it into the original analog advertising platform – the newspaper. The agency put together a match report covering the high points of the recent Juventus v Real Madrid match, telling the story not in wor
  
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• Adam Pally just nailed my existential crisis as an advertising creative

  25-04-2018 16:14
  “Sometimes people don't want to hear the truth because they don't want their illusions destroyed.” -Frederick Nietzsche
  Social media has an awards show, and Adam Pally still can’t accept it. Two Sundays ago, the actor known for his roles on “Happy Endings” and “The Mindy Project” got kicked offstage in a four-alarm blaze of glory while presenting at a social media awards show. And he got paid for it.
  Mr. Pally went on an 11 minute or so rail against the
  
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• Video accounted for more than half of Twitter's $665m Q1 ad revenue

  25-04-2018 16:00
  Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year.
  Ad revenue for the period was up 21% year-over-year hitting $575m with total ad engagements also up 69% although its cost per engagement fell 28%. Meanwhile, data licensing and other revenue also increased 20% compared to 12 months earlier to $90m, with the company also reporting that it has been profitabl
  
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• Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award

  25-04-2018 15:01 via campaignlive.co.uk
  The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet.
  
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• Meet the 'Puggerfly' Three's new virtual pet and data mascot

  25-04-2018 14:50 via campaignlive.co.uk
  For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is half-pug, half-butterfly, but 100% cute.
  
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• Vodafone expands its use of chatbots as it looks to transform the digital experience

  25-04-2018 14:34
  Personal may not be the first word that springs to mind when talking about chatbots, but Vodafone’s head of digital Jon Davies is adamant its digital sales assistant has improved the customer experience online by making it “far more engaging and personal”.
  Vodafone originally launched its chatbot, TOBi, last April to improve customer service and offer advice on SIM-only price plans. But over the past year its remit has been rapidly extended; now in addition to guiding customers
  
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• Why brands need to bring their purpose to life internally, not just externally

  25-04-2018 13:48
  Any true measurement of the social impact of a purpose campaign should start by analysing the impact on employees. Total transparency around the goals and achievements of each campaign will help businesses bring the wider team along with them, and in turn help consumers see it is a genuine effort.
  The Body Shop has a number of ongoing initiatives, such as its ‘Forever Against Animal Testing’ petition to get animal testing in cosmetics banned worldwide. It is aiming to reach
  
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• One month sprint to GDPR compliance: 5 things to do now if your business isn't prepared

  25-04-2018 13:41
  The General Data Protection Regulation (GDPR) affects every company or organisation, anywhere in the world, that touches an EU citizen’s data, yet with one calendar month to go until the 25 May compliance deadline fast approaching, many have found themselves largely unprepared for the new regulatory framework. 
  But, there's still time to act.
  While a number of organisations have spent the better part of the past 16 months preparing for compliance, others haven’t taken full advan
  
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• Crackdown on junk food promotions set to come into force

  25-04-2018 13:31
  The government is set to impose tougher restrictions on junk food marketing, including a ban on buy-one-get-one free deals, and similar promotions, for food and drinks high in fat, salt and sugar (HFSS).
  According to reports, Labour, the Liberal Democrats and the Scottish National Party said in a joint letter to the prime minister today (25 April) that they would back the introduction of 13 separate measures to tackle obesity.
  Central to the planned legislation being drawn up by Downin
  
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• US Creative Works: featuring Y&R, Mustache, Havas Chicago and more

  25-04-2018 13:30
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for
  
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• Mary Portas: it's only a matter of time before Alibaba comes for eBay, Asos et al

  25-04-2018 13:30
  British retail guru Mary Portas explains why the west should take note of Alibaba’s success.
  In China, Alibaba has many different tentacles within its business offering. Its rich ecosystem of online marketplaces and vast range of B2C, B2B and C2C services aims to make it easy to do business anywhere. The group has been in Europe since 2015 and, from what I gather, focused on helping businesses grow within the Chinese market.
  The UK, France, Italy, Germany and Spain have done particularly w
  
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• 40% of Brits dislike all types of online ads, finds Ofcom media usage report

  25-04-2018 13:12
  It may surprise few to learn that 40% of Brits dislike all forms of online advertising, regardless of whether they are targeted or not.
  While brands talk of a so-called paradigm shift away from adverts and towards content, the UK public has become increasingly mobilised in its opposition to ads, at least according to data from Ofcom's extensive Adult’s Media Use and Attitudes Report’.
  The report broadly covered issues facing internet use and media consumption in 2017. 
  
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• How Amazon presents rich opportunities for agencies

  25-04-2018 13:00
  It is undeniable that Amazon, for all its weight, still has ample space to stretch itself far beyond what is possible. It is also no secret that agencies are seeing the Seattle-based behemoth as a genuine threat to its business — so much so that recently-departed WPP chief executive Sir Martin Sorrell name-checked the brand consistently in the past few years.
  Speaking at 2017’s Mobile World Congress, the recently-departed chief executive officer, said that the e-commerce giant’
  
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• Closer Than We Think: Arthur Radebaugh and advertising's role in selling the future

  25-04-2018 13:00
  The 50th anniversary of 2001: A Space Odyssey saw many tributes to the vision and foresight of creations like Hal-9000. But Kubrick wasn’t the first to engage in future-gazing in his work.
  Closer Than We Think, a new documentary from filmmaker Brett Ryan Bonowicz, explores the forgotten legacy of Arthur Radebaugh – graphic artist, comic-strip writer and ‘imagineer’ who foresaw smart wearables, electric cars, mobile phones and video calls some 50 years before they were bro
  
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• Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

  25-04-2018 12:22 via campaignlive.co.uk
  Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad revenue growth of 21% to $575m (£412.1m).
  
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• HarperCollins installs scented bus shelter to target commuters at 'point of hunger'

  25-04-2018 12:18 via campaignlive.co.uk
  HarperCollins, the publishing house, has installed a scented bus shelter to launch a vegan book.
  
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• Campaign School Reports, debating the high fliers and low scorers: a Campaign Newscast

  25-04-2018 12:10 via campaignlive.co.uk
  Campaign's School Reports are out, so which agencies impressed us, why do some agencies score themselves so much higher than we do, and what does it all mean for the state of our industry?
  
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• What winning at Campaign Big Awards meant to me: McCann's Mike Oughton for Doctors of the World

  25-04-2018 12:05 via campaignlive.co.uk
  McCann London's director of copy Mike Oughton talks about winning a Campaign Big for "Reality Xmas" on behalf of Doctors of the World.
  
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• RNLI creates yellow phone box installation

  25-04-2018 12:00 via campaignlive.co.uk
  The Royal National Lifeboat Institution is installing a yellow phone box along the Thames to raise awareness of the work that charity does.
  
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• Pitch update: Sport England, Butlin's, Kenco, Subway, and more

  25-04-2018 12:00 via campaignlive.co.uk
  Kenco and SimplyBe have kicked off advertising reviews, Subway and Sky have appointed new agencies, and The & Partnership London joins this year's creative new-business rankings.
  
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• People on the move featuring Merkle, Reebok, VML and more

  25-04-2018 12:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Merkle
  Merkle has announced the appointment of Stefan van der Wielen as leader of its EMEA Decisioning Practice. Van der Wielen joins from Pegasystems, where he was regional delivery director.
  WCRS
  Grant Parker has been appointed creative director and head of art at
  
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• How Missguided used affiliate marketing to break North America

  25-04-2018 12:00
  The affiliate industry has a reputation for being complicated. Its breadth of partners and solutions, combined with regional variation, means it can appear a daunting prospect to the uninitiated.
  But the truth is, there are far more commonalities across those global markets than may at first be apparent, giving both advertisers and publishers ample opportunity to easily grow new revenue streams.
  The Awin Report provides a definitive assessment of the global affiliate industry. It is a comprehens
  
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• Manchester City Council launch SmartImpact project courtesy of Flow Creative

  25-04-2018 11:54
  Manchester City Council has launched a Europe-wide SmartImpact project, aimed at helping cities become cleaner and greener and in turn making them a better place to work and live.
  The project is in collaboration with ten other European cities including Dublin, Stockholm and Zagreb. Design and video production agency Flow Creative was tasked with branding the project along with creating content including case study films, animation, print martial an a website showcasing the purpose of t
  
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• How to launch a marketing agency

  25-04-2018 11:36
  Launching an agency may be the dream for most stifled visionaries but with almost 660,000 startups cropping up in the UK alone in 2017, the competition is stiff. The speakers at The Drum’s Agency Acceleration Day impart the advice they with they’d known before they’d started their own shop.
  For Sally Prichett, co-owner of Something Big, it was when her clients branded the agency's website as “disgraceful” that she realised something wrong.
  “For the first
  
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• Converse counters string of departures with promotion of Sophie Bambuck as CMO

  25-04-2018 11:20
  Nike’s Converse brand has filled a vacancy for a chief marketing officer role with the appointment of veteran Sophie Bambuck, filling a void created by the departure of Julien Cahn who left for fashion brand Supreme in February.
  Formerly the senior marketing director for Nike Sportswear in western Europe, Bambuck arrives armed with a wealth of experience in developing strategy and overseeing product launches and is credited with reviving Nike’s sneaker business.
  A safe pair of hands
  
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• Empowering urban motorcyclists: how Chevron is meeting the demand for two-wheelers in Asia Pacific

  25-04-2018 11:19
  To meet the demand for lubricants, as two-wheels transport like scooters and motorcycles become more popular in Asia Pacific, Chevron launched a campaign called ‘ride strong’ designed around the new Caltex Havoline’s motorcycle oil range.
  Chevron, which markets the Caltex brand in APAC, hopes that the campaign will empower urban motorcyclists with reliable, quality engine oil to ride strong and conquer challenges that harsh city traffic can pose.
  In addition, it also hopes to a
  
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• Publicis Groupe announces new leadership team in APAC to accelerate business in the region

  25-04-2018 10:57
  Publicis Groupe has named Surbhi Gupta, in a newly created role as chief talent officer, Publicis Groupe South Asia and Pankaj Vasani as chief financial officer, Publicis Groupe South Asia.
  Publicis Groupe also announced the creation of a Groupe Leadership Team across India and Sri Lanka with the aim to assist brands and accelerate work potential in APAC. 
  The team consists of both Gupta and Vasani and Anupriya Acharya, chief executive officer (CEO) of Publicis Media India and Saurabh
  
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• Global music streaming leapfrog CD sales for first time

  25-04-2018 10:45
  The once dominant CD market appears to be entering its final swansong following the publication of new figures showing that the once dominant gateway to music access has now been leapfrogged by surging music streaming revenues.
  Surging popularity of services such as Spotify, Apple and Amazon Music saw total music streaming services rose by 41% to hit $6.6bn, equivalent to a 38% slice of the global recorded music market, by contrast the sale of physical formats, such as CD’s and vinyl, slip
  
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• Disney lets kids experience life in Avengers' shoes with Clarks partnership

  25-04-2018 10:40 via campaignlive.co.uk
  With Avengers: Infinity War out tomorrow, Disney is once again going to town with its brand partnerships as it seeks to maximise the mileage of the superhero crew.
  
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• FCA brings back time-travelling Arnold Schwarzenegger in new PPI ads

  25-04-2018 10:20 via campaignlive.co.uk
  The Financial Conduct Authority has revived its surreal PPI campaign with two new online films featuring its Arnold Schwarzenegger character going back in time.
  
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• Are you one of the UK's top women in digital? Nominations now open for The Drum's 50 Under 30

  25-04-2018 10:00
  The Drum has today opened submissions for 2018's 50 Under 30, our annual list of the UK's best young female digital talent.
  Shining a light on the women blazing a trail in the digital industries – whether that be in marketing or media, adtech or design, client-side or agency – the only requirement to be considered for the list is that individuals be aged 30 or younger on 27 June 2018.
  You can nominate yourself or your favourite young digital marketer here until 16 May 2018.
  All nomin
  
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• Spotify debuts new ad-supported personalised streaming app

  25-04-2018 09:58
  Swedish streaming giant Spotify has unleashed a new ad-supported app offering personalised playlists free of charge to its end users alongside a host of upgrades, including greater customisation and data saving functionality.
  Rolling out worldwide across iOS and Android complete with a redesigned mobile interface the revamped offer includes a number of new features including on-demand playlists, enhanced personalisation and all new feedback options to either ‘like’ or ‘hide&rsq
  
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• Brand Film Festival London: stellar line-up confirmed for must-attend event

  25-04-2018 09:52 via campaignlive.co.uk
  High-profile figures from the world of film will join PR and advertising experts as speakers at next week's must-attend Brand Film Festival London.
  
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• McVitie's owner hires former Bacardi CMO as top global marketer

  25-04-2018 09:38 via campaignlive.co.uk
  Pladis, the owner of the UK's top biscuit brand McVitie's, has appointed Dmitry Ivanov to the newly-created position of chief commercial officer.
  
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• Should political parties be allowed to use micro-targeting?

  25-04-2018 09:24 via campaignlive.co.uk
  The IPA has called for a moratorium on micro-targeted political advertising following the recent data scandal involving Facebook and Cambridge Analytica.
  
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• The untapped potential of AR is finally ready for brands to truly use

  25-04-2018 09:14 via campaignlive.co.uk
  The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.
  
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• Singapore broadcasters end Fifa World Cup broadcast rights tussle and join together

  25-04-2018 09:02
  Football fans in Singapore will have the opportunity to catch all 64 games of the Fifa World Cup 2018 after broadcasters Singtel, Starhub and Mediacorp signed a deal to broadcast the competition together.
  The deal has been heralded as an historic one, as this is the first time all three broadcasters are broadcasting the competition together, having previously fought tooth and nail for broadcast rights, which resulted in customers having to pay a premium to the winning company, just to watch the
  
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