Marketing news

• Movers and shakers: M&S, OgilvyOne, Saatchi & Saatchi, Dentsu, WCRS, Byron and more

  24-04-2018 22:45 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Schick parent Edgewell taps MullenLowe Group as global creative agency

  24-04-2018 21:25 via campaignlive.com
  Agency network will work with personal care company in 50 markets.
  
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• Original boredom: Americans aren't excited about digital content from NYT, Conde Nast

  24-04-2018 20:35
  Only 2% of Americans who have watched digital content are excited for original video content from magazine publisher Conde Nast, confirmed a new study from Matrix Solutions.
  The results arrived a week before the IAB's Digital NewFront event, where original digital video programming is showcased. On the other end of the spectrum, YouTube and Hulu received more positive results, as 57% of the 1,319 American adults Matrix and partner YouGov surveyed were excited about original content com
  
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• Marketers still struggle to glean insights from digital video ads, says study

  24-04-2018 19:18
  Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report.
  A study conducted by the CMO Council and video advertising technology provider ViralGains found that although 78% of chief marketing officers are increasingly held accountable for bottom-line metrics like sales, “the vast majority are still measuring video ad success with traditional, awareness-based metrics like clicks and impressions.” The report surveyed 2
  
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• Diversity and division: LGBTQ+ agency pros face taunts, physical abuse from coworkers

  24-04-2018 19:06
  15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas UK and Gay Star News.
  The survey was given to a panel of self-identified LGBTQ+ employees revealed a truth contrary to the vocal support agencies have given to those who identify as such. The panel, made up of staff from 40 marketing and communications agencies acros
  
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• Peak Ace, Receptional and Merkle amongst the winners at The Drum Search Awards 2018

  24-04-2018 18:39
  Peak Ace, Receptional and Merkle Periscopix have taken home the top accolades at The Drum Search Awards 2018. 
  The Grand Prix is the most sought after awards of the evening and Peak Ace, along with winning the SEO - Best Use of Data, have amazed the judging panel with its work on Kartenmacherei. 
  ZPG, director of paid performance media, Vincent Coyle, said: "Peak Ace used classic on-page SEO along with more creative approaches to performance content marketing to gen
  
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• Finalists for The Drum Marketing Awards 2018 announced

  24-04-2018 18:39
  The Drum Marketing Awards judges can reveal which brands and agencies have made it to the final shortlist.
  The top trends that emerged were how brands are engaging with wider social issues -- such as exposing and encouraging discussion around mental health and media trends -- and the rise in the popularity of slow TV and the Grime music genre. 
  Chairman of the judging panel, Gareth Helm, chief marketing officer, ZPG, said: “The judging day was tough. We all come in with our own experi
  
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• Campaign Big Awards 2018 now open for entries

  24-04-2018 18:20 via campaignlive.co.uk
  The Campaign Big Awards, now in its tenth year and being co-chaired by Sir John Hegarty and Chaka Sobhani, is now open for entry.
  
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• GDPR 'data-pocalypse' will give publishers a chance to challenge the duopoly

  24-04-2018 18:18 via campaignlive.co.uk
  When GDPR eliminates much of third-party data available to marketers, publishers have a chance to provide the answer marketers are looking for if they band together, programmatic experts believe.
  
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• GDPR 'data-pocalypse' means publishers can challenge the Facebook/Google duopoly

  24-04-2018 18:18 via campaignlive.co.uk
  When GDPR eliminates much of third-party data available to marketers, publishers have a chance to provide the answer marketers are looking for if they band together, programmatic experts believe.
  
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• The 6-point checklist for successful DMP engagement

  24-04-2018 17:59
  If you’re serious about data-driven, addressable marketing, investing in a Data Management Platform (DMP) is one of the smartest choices you can make. The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.
  There’s a
  
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• Adwatch: Mother has delivered a suitable finale for Moneysupermarket.com

  24-04-2018 17:52 via campaignlive.co.uk
  Toto Ellis, the head of strategy at Droga5 London, thinks Moneysupermarket.com manages to transcend advertising.
  
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• FIFA World Cup 2018: The Marketing Week blog

  24-04-2018 17:25
  23 April – Mars Wrigley Confectionery launches ‘The Sweepstake’ to entice football fans
  Mars Wrigley Confectionery UK is launching an on-pack promotion in the run up to the World Cup, offering consumers the chance to win millions of prizes, including products and cash, as part of its tie-up with the England football team
  ‘The Sweetstake’ will run across 11 brands, including Mars, Maltesers, Skittles and Starbursts. More than 100 million promotional packs w
  
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• Colorado-based Fat Tire enlists an ‘actual Belgian’ to promote its Belgian White beer

  24-04-2018 17:22
  Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands.
  The makers of the popular Fat Tire beer, however, are connecting their products to the country and its rich brewing traditions by having an actual Belgian man promote the brand’s new Belgian White beer.
  Working with its agency of record, Erich & Kallman, New Belgium rece
  
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• Bauer Media decommissions The Debrief and folds team into Grazia’s digital efforts

  24-04-2018 16:54
  Bauer Media is shuttering The Debrief and swelling sister publication Grazia with its digitally-savvy staff.
  The company claims the closure was made to “drive growth and better serve its audience” at Grazia, a move made easier by a unified audience keen on “fashion authority, coverage of politics and news [that] has a broad appeal amongst women."
  Lauren Holleyoake, launch publisher of The Debrief, said: “We are extremely proud of everything we have achieved over the last
  
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• Oracle bolsters adtech offering with purchase of contextual targeting outfit Grapeshot

  24-04-2018 16:47
  Oracle has today (24 April) announced its intention to purchase Anglo-American contextual targeting outfit Grapeshot, an announcement it claims will complement its 2017 purchase of Moat.
  Financial details of the deal have not been publicly disclosed although financial outfit IQ Capital is understood to have helped broker the deal. A post on the official Oracle site claimed the enterprise software giant has signed an agreement to acquire Grapeshot, and also suggested it will join its Oracle
  
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• Picking the right influencers and how to tell a story to the sceptical consumer: Top tips from Matter of Form

  24-04-2018 16:25
  Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement. But while marketers are continuing to invest in this space, according to a recent report, only 36% of marketers feel their influencer marketing efforts are effective.
  Following The Drum’s launch of an influencer marketing survey, in association with Buzzoole, we caught up with
  
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• Ben Davis: Retailers should look to Ikea for tech inspiration

  24-04-2018 16:15
  How can we improve brick and mortar stores? Well, despite editing the Econsultancy blog – a home for digital marketing, ecommerce and digital business types – I am certainly no campaigner for consumer-facing digital tech on the high street.
  Off-the-shelf tech (no pun intended) has traditionally disappointed, whether it be the screen in the corner that nobody uses, beacons pushing messages that nobody wants, or another overly complex example with a user experience (UX) far inferi
  
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• Heineken on why craft needs a ‘reverse’ marketing approach

  24-04-2018 16:13
  Heineken is adopting a “reversed” marketing approach for its smaller brands and craft beers as it looks to retain their authenticity and build out awareness.
  At an event in Amsterdam last week, Walter Drenth, senior global director international brands at Heineken, explained that craft brands require a fundamentally different approach compared to scaled brand building. This means starting its communications with consumers who are already passionate about the brand, which spreads to &
  
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• Marketoonist on the 5 stages of data privacy grief

  24-04-2018 16:05
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the 5 stages of data privacy grief appeared first on Marketing Week.
  
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• UK Top Shazamed ads: Ikea takes third place with a splash of colour

  24-04-2018 15:45
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  This week sees Ikea entering the charts in third place. The short clip starts with a gaggle of ghost sheets coming out for a rather mundane party. Queue the colourful textile ghosts at the door, daring to be different and K7's 'Come Baby Come' and what you get is an all-out dance party.
  Other entries this week include Lloyds Bank in sec
  
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• Men and women agree that car advertising is ‘too masculine’

  24-04-2018 15:40
  Car advertising is ‘too masculine’ according to nine out of ten consumers, research from AutoTrader has found. 
  As a means of influencing a purchasing decision, car ads may be missing a trick, 77% of women said they were put off by hyper-masculine creative while 58% of men admitted hyper-masculinity was unwelcome.
  Overall, 87% of Brits claim to feel increasingly disconnected from car marketing, with almost three-quarters (73%) accusing car adverts of personifying gender ste
  
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• Vincent Bolloré arrested as part of probe into corruption allegations

  24-04-2018 15:26 via campaignlive.com
  The billionaire recently stepped down as chairman of Vivendi.
  
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• Vivendi’s Vincent Bolloré investigated for allegedly using Havas to influence African election

  24-04-2018 15:10
  Vincent Bolloré, the former chairman and biggest shareholder in media group Vivendi, is under investigation for allegedly using ad agency Havas (now owned by Vivendi) to work on elections in West Africa.
  According to reports, Bolloré was held for questioning by French judicial police today (24 April) as part of an investigation into corrupt business practices in Africa. It is understood that the French judges are examining whether Havas helped finance the electoral campai
  
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• Digital agency Innity expands into Cambodian market

  24-04-2018 14:46
  Digital media company Innity is tackling its eleventh market in Southeast Asia, with its expansion into Cambodia. 
  Innity will be offering advertisers in Cambodia solutions to run measurable and responsive creative campaigns across the full range of digital channels.
  Janus David, the sales manager for the agency's emerging markets, who has been tasked with leading Cambodia’s sales, business development and overall operations, says the Cambodian media scene "has grown exponen
  
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• McVitie's owner Pladis hires ex-Bacardi global marketer Dmitry Ivanov in group restructure

  24-04-2018 14:25
  The owner of McVitie's and Godiva brands, Pladis, has hired Bacardi’s former global marketing director Dmitry Ivanov to the newly created role of chief commercial officer.
  The creation of the role will see the company’s global marketing, digital and R&D teams brought together for the first time. Ivanov will oversee the three divisions with a view to “aligning them with a consumer-centric, commercial focus.”
  Libby Escolme is
  
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• Kerry Glazer appointed new president of Nabs

  24-04-2018 13:40 via campaignlive.co.uk
  Nabs has appointed a new president as demands for its services reach six-year high.
  
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• Smartphone video adspend surged in 2017, latest data shows

  24-04-2018 13:09 via campaignlive.co.uk
  Advertisers spent an extra £476m on smartphone video ads last year - a 69% increase on 2016 - according to the latest Digital Adspend report by the Internet Advertising Bureau UK and PwC.
  
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• Buzzoole becomes the only EU headquartered company named in Gartner ‘influencer marketing solutions’ report

  24-04-2018 12:52
  End-to-end influencer marketing platform Buzzoole has been named in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, becoming the only European headquartered company to appear among the ten vendors featured. All nine other vendors are based in North American.
  Influencer marketing tools may include technology platforms, influencer agencies and curated networks of influencers, according to Gartner. The research suggests that “in 2017, nearly two-thirds of m
  
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• How NBC harnesses social buzz to fuel fan fervor for This Is Us

  24-04-2018 12:30
  NBC’s smash hit This Is Us already had legions of fans before the show hit airwaves in September of 2016. That’s because the show’s trailer – which NBC released during its 2016 Upfront – instantly became a hit in itself, racking up 105 million views on Facebook and YouTube before the first season premiered, according to the network.
  Part of that was by design, of course; Jared Goldsmith, NBC’s senior vice president of marketing strategy and digital,
  
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• Spoon swallows Southerly to form pan-European agency

  24-04-2018 12:06
  London has found itself at the seat of a modern-day Nordic invasion with a decision by communications agency Spoon to acquire local content agency Southerly, creating a full-service communications and marketing agency at a stroke.
  Spanning London, Stockholm, Gothenburg, Malmo, Oslo and Helsinki the combined business will give the Swedish business the scale it needs to corner new markets and expand its existing offer.
  Spoon, owned by publisher Bonnier, is already the largest content agency in the
  
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• Campaign Diary: Sorrell is seen but not heard, while porn viewership doesn't faze media buyers

  24-04-2018 11:59 via campaignlive.co.uk
  This week Sir Martin Sorrell makes a surprise appearance; Thinkbox talks porn; Goodstuff celebrated 'The Age of Independence'; and the IPA might need to clean up its data.
  
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• Camptoo ramp up PR with Rooster appointment

  24-04-2018 11:55
  Camptoo, a sharing economy platform for owners and renters of campervans and motorhomes, has appointed Rooster as its UK PR agency. 
  The service, founded in the Netherlands in 2014, connects camper van owners and potential renters. The site offers travellers access to 1,500 vehicles ranging in size, style, age and facilities throughout Europe and more than 200 across Australia. 
  Rooster has been tasked with delivering an impactful public relations campaign making campervan travel acces
  
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• Reddit puts down roots in Chicago as it powers up its pitch to brands again

  24-04-2018 11:47
  Reddit is to expand its partnerships team with the launch of a new sales hub in Chicago in the hopes of attracting more ad dollars from brands.
  The so-called ‘front page of the web’ announced that it is looking to swell its team beyond San Francisco as it courts advertising budgets across the US. 
  Announcing these efforts, Reddit said it is becoming “an increasingly valuable part of any brand’s advertising and social engagement strategy”. It added that this new
  
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• Apple braced for European scrutiny over Shazam deal

  24-04-2018 11:24
  Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app.
  Regulators are alarmed at the prospect of Apple flexing its muscle by encouraging Shazam users to migrate to its own music streaming service in the event that its takeover proceeds.
  Apple music currently languishes a distant second to market leader Spotify with around half as many paid subscribers, but it is catching up fast and could be given a further bo
  
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• Campaign launches School Reports: Extended Edition

  24-04-2018 10:57 via campaignlive.co.uk
  For the first time, Campaign is offering an extended version of School Reports, the definitive guide to how the biggest and most high-profile advertising and media agencies performed over the past year.
  
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• The & Partnership London wins HouseSimple account

  24-04-2018 10:50 via campaignlive.co.uk
  The & Partnership London has been appointed as agency of record for HouseSimple, the online estate agent.
  
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• Soil Association aims to 'debunk' organic beauty 'myths' with pop-up

  24-04-2018 10:39 via campaignlive.co.uk
  The Soil Association aims to "debunk the myths" around organic health and beauty products with a pop-up event featuring brands including Pukka.
  
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• Nestle reviews its North American advertising business

  24-04-2018 10:38
  Confectionery giant Nestle has instigated a spring clean of its North American advertising business, with a view to consolidating the sprawling sector to between four and six agencies.
  Reports in Adweek suggest that this root and branch review will encompass some of the Swiss food and drink makers biggest brands and follows on from a 2014 pruning exercise which saw its roster of 20 digital agencies culled to just eight.
  Citing an unnamed individual, the US trade publication details this review a
  
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• Facebook denies conducting personality tests to better target ads

  24-04-2018 10:10
  Facebook has become embroiled in fresh controversy amid claims that the social network considered profiling user personalities in order to better target adverts.
  The first anyone knew of the aborted project was a 2012 patent filed by the platform in which it described how factors such as emotional stability could be construed simply by referencing individual messages and status updates.
  Such traits could then be stored in a user’s own profile to direct targeted news, ads and recommendation
  
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• How I wrote a 100,000-word novel in four weeks and what it did for my copywriting

  24-04-2018 10:00
  We were on holiday when it happened.
  What happened?
  I discovered I was a novelist. Here’s how it went down.
  “You know,” my wife said, “the difference between us is that you’re a writer who does marketing for a living and I’m a marketeer who does writing for a living”.
  If visual clichés appeal to you, then imagine a great, big, shining light bulb bursting into cordless life above my head.
  If religiose language floats your boat (or ark) then let&rsq
  
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• Google ad revenues grow strongly again despite brand safety concerns

  24-04-2018 09:44 via campaignlive.co.uk
  Google parent company Alphabet reported revenues for the first quarter of 2018 up 26% to $31.1bn (£22.4bn).
  
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• Spirits brands call time on Twitter

  24-04-2018 09:37 via campaignlive.co.uk
  Barely a week after pub giant Wetherspoons announced its departure from social media, new research shows spirits brands have been abandoning Twitter in droves.
  
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• Selfridges creates beauty events with Mac, Trish McEvoy and YSL

  24-04-2018 09:34 via campaignlive.co.uk
  Selfridges is hosting a series of beauty events with Mac, Trish McEvoy and YSL.
  
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• McDonald’s invites weather conversations with reactive climatic campaign

  24-04-2018 09:31
  Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country.
  Leo Burnett London where tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts.
  The resulting weather map does away with more traditional icons to use the likes of an unwrapped burger to represent the sun and an upended box of French fries to den
  
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• How brands got on the Royal baby train... again

  24-04-2018 09:29 via campaignlive.co.uk
  Despite there being no shortage of royal babies and marriages to celebrate in recent years, UK media was once again ripe with slogans, puns and pretty pictures celebrating the new prince's birth. Campaign takes a closer look.
  
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• Alibaba, Baidu, Tencent and Huawei accused of sexist advertising practices in China

  24-04-2018 09:23
  Alibaba, Baidu, Tencent and Huawei have been named among a host of Chinese companies accused of using sexist recruitment practices in a report by Human Rights watch (HRW).
  The Chinese tech giants were named in the report, ‘Only Men Need Apply: Gender Discrimination in Job Advertisements in China’ which found Chinese companies have published adverts inviting “male only” applicants and “aesthetically pleasing” women applicants.
  The report analysed more than 36,0
  
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• Entries open for Media Week 30 Under 30 2018

  24-04-2018 09:21 via campaignlive.co.uk
  Entries have opened for the Media Week 30 Under 30 2018.
  
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• Helen Tupper: If you want to make an impact in your career work out why you’re unique

  24-04-2018 08:37
  It is said that feedback is a gift, but it can also represent a risk to you and your career.
  Feedback often comes from someone in your organisation viewing you in the context of that organisation. It might be that you’re not quite as assertive as everyone else, or you’re too collaborative or maybe you’re not structured enough in your thinking.
  While there may be some useful insights for your development in this feedback, too much conformity to organisational norms can result in
  
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• Alibaba teams with Audi, Mercedes-Benz and Volvo to drive smart mobility in China

  24-04-2018 08:14
  Audi, Daimler and Volvo have signed deals with Alibaba to adopt the internet giant’s AI voice assistant into their automotive vehicles.  
  The deal marks the first global auto brands to adopt Alibaba A.I. Labs’ ‘AI + Car’ solution, which enables customers to connect with their cars via the Tmall Genie smart assistant.
  As part of the deal, customers of Mercedes-Benz Connect, Audi Connect and Volvo Cars will be able to use a Tmall Genie-compatible device to monitor
  
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