Marketing news

• Google plays down talk of headwinds as revenue climbs 26% to hit $31bn

  23-04-2018 23:26
  Despite continued headlines over brands pulling the plug on spending over allegations of ad misplacement, Google’s revenues continue to thrive with its parent company Alphabet today (April 23) reporting revenues of $31.1bn for the opening quarter of the year.
  Mobile search and programmatic remain strong drivers of growth for the business, with Alphabet leadership voicing their confidence over the opportunities ahead. This is despite mainstream headlines chronicling challenges such as growi
  
  Read more

• How Burger King shook off 'lazy marketing' to show its personality

  23-04-2018 21:00
  Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash.
  “As a teenager [in Brazil], I saw the cool advertising that the brand did, like Subservient Chicken and Whopper Freakout from those years,” he said, referring to the buzzworthy work created by long-time agency Crispin Porter + Bogusky. “It’s so far back in time and at the same time, it&
  
  Read more

• Wongdoody makes first two creative hires post-acquisition by Infosys

  23-04-2018 20:30
  A week after being purchased by global consulting group Infosys, Wongdoody announced its first new hires: Vanessa Witter as creative director and Amy Matheu as a senior art director.
  Witter came from Campbell Ewald, where she worked on the Kaiser Permanente, Travelocity and Covered California accounts. She has been tasked to lead the Hallmark and Cedars-Sinai businesses.
  Matheu previously spent time at Los Angeles-based Pitch, where she helped rebrand national chain The Coffee Bean & Tea Lea
  
  Read more

• Belgian rail company turns Brussels residents into giant hologram statues

  23-04-2018 19:27
  Belgian train operator Thalys has been utilising holographic technology to turn the residents of Brussels into five-metre-high statues, all in a bid to prove the city is one that’s worth visiting.
  The Human Monuments campaign was devised from the insight that Brussels is now only the 12th most popular European city among tourists, due in part to strong competition from the likes of Paris, Amsterdam and London, and the terror attacks of 2016 and 2017.
  Partnering with agency Rosapa
  
  Read more

• Advertisement

• Social influencers are ditching Snapchat for Instagram

  23-04-2018 19:07 via campaignlive.com
  Does this mark the beginning of the end for Snapchat?
  
  Read more

• Government stalls Trinity Mirror and Northern & Shell merger with media plurality fears

  23-04-2018 18:53
  The UK Government is minded to intervene in an agreed upon merger between news groups Trinity Mirror Plc and Northern & Shell on “media plurality and free expression of opinion public interest grounds”.
  Matt Hancock, head of the department for digital, culture, media and sport, said that Trinity Mirror’s purchase of Northern & Shell assets may raise public interest considerations.
  In light of this, he wrote on Monday afternoon that he is minded to launch a Public Intere
  
  Read more

• Immersive VR experience created for Samsung platform with a focus on design

  23-04-2018 18:43
  Production company Sibling Rivalry has joined forces with Paola Antonelli, senior curator of architecture and design and director of research and development at the Museum of Modern Art, to create an immersive virtual reality (VR) experience for the Samsung VR video service.
  Dubbed ‘&Design’, the episodic virtual reality experience is rooted in themes of death, love, play and the idea of self, along with featuring eye-popping design work, and it made its debut duri
  
  Read more

• IAB Tech Labs purchases DigiTrust

  23-04-2018 18:30
  The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad targeting.
  Financial details of the transaction have not been disclosed publicly, but it has been confirmed that the deal will see DigiTrust chief executive officer Jordan Mitchell join the IAB Tech Lab, with members of the acquiring working group gaining access to DigiTrust, according to AdExchanger.
  In an intervi
  
  Read more

• Advertisement

• How one Savile Row tailor is translating the luxury experience online

  23-04-2018 18:22
  The Richard James spring/summer 2018 collection.Ever since it was founded in 1992, bespoke tailor Richard James has looked to shake-up Savile Row with an injection of colour and cuts that push the boundaries of suit design. Putting a twist on classic tailoring, the Richard James aesthetic chimed perfectly with the rise of Cool Britannia, attracting fans from Oasis frontmen Noel and Liam Gallagher to actors Tom Cruise and Hugh Grant.
  Never afraid to take risks, Richard James became the first Sav
  
  Read more

• ComScore names Bryan Wiener as CEO, Rob Norman joins board

  23-04-2018 17:45
  ComScore has announced the appointment of Bryan Wiener as chief executive officer, a role that has been empty since the retirement of former chief Gian Fulgoni, amid a host of senior hire announcements, including the appointment of industry veteran Rob Norman to its board of directors.
  The media measurement firm today (April 23) unveiled its new look leadership team with Wiener, most recently the chairman of 360i, set to take up the reins on May 30, the same date as ComScore president and vice c
  
  Read more

• Brands stoically salute the coming of yet another royal baby

  23-04-2018 17:37
  There is a new royal baby in town, courtesy of the Duchess and Duke of Cambridge.
  Born on Monday afternoon was a third royal child, a yet unnamed boy at St Mary's Hospital, London, who follows George and Charlotte in the line of succession.
  Spiraling around the expected media frenzy was a topical event that brands could 'organically' inject themselves into. There are markedly fewer than Royal Baby mark one and mark two received - it is worth noting that sequels are always more difficult.
  Fu
  
  Read more

• Go Compare ad 'could encourage children to swallow coins'

  23-04-2018 17:02 via campaignlive.co.uk
  Go Compare has been rapped by the Advertising Standards Authority for inappropriate scheduling of an ad that risked encouraging children to swallow money.
  
  Read more

• Ad spend, viewability, data sharing: 5 killer stats to start your week

  23-04-2018 16:37
  Sky overtakes P&G as UK’s biggest traditional advertiser
  Sky overtook Procter & Gamble as the UK’s biggest spender on traditional advertising last year. Sky increased spend by 2.7% year on year to £197.1m, while P&G’s spend dropped by 1.4% to £196.8m.
  Tesco had the largest annual increase, with spend increasing by 71.6% to £89.5m, ahead of Samsung, up 43.5% to £66.6m. They both joined the top 10 biggest spenders.
  Aldi saw the biggest decline
  
  Read more

• Which The Drum Chip Shop Awards 2018 finalists will take home the coveted chip?

  23-04-2018 16:30
  The shortlist for The Drum Chip Shop Awards 2018 is now live, and it is clear that this year's entrants have embraced pure, unadulterated creativity with no limits.
  Over the past few weeks, judges battered through entries grasping with current issues and individuals including Harvey Weinstein, Meghan Markle, the Salisbury poisoning and, not surprisingly, Donald Trump.
  Judges were particularly impressed by entries in the Best Use of Ambient category.
  Show me ent
  
  Read more

• Mars promotes Michele Oliver to global brand purpose role

  23-04-2018 16:29
  Mars has promoted Michele Oliver to a new role as global corporate brand and purpose director as the company looks to make diversity and inclusion a bigger part of its marketing and communications globally.
  The move comes after Oliver spearheaded work across Mars brands in the UK that aimed to champion inclusivity. That includes the much lauded campaigns for Maltesers, which featured disabled actors and went on to become the brands’ most successful campaign in 10 years.
  “Oliver&rsquo
  
  Read more

• St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category

  23-04-2018 16:27
  Spirits group Rémy Cointreau is rebranding St-Rémy as it looks to revitalise the brandy category and appeal to a younger audience.
  Having first launched in 1886, the brand has a long heritage and as a result its global brand director Hervé Buzon believes St-Rémy has a duty to boost consumer perceptions of the spirit and create buzz around the category generally.
  Burzon tells Marketing Week: “The brandy category is declining. It’s seen as outdated and
  
  Read more

• Director Jenn Nkiru on greenlighting projects, life without a mentor and her love of 35mm

  23-04-2018 16:23
  Jenn Nkiru is a British-Nigerian filmmaker, born and based in Peckham. One of London’s most exciting rising directors, she has steadily been creating a name for herself with her distinctive visual style and powerful use of sound through her short films for the BFI, Condé Nast, Channel 4 and the Tate.Her most recent work, a dreamlike piece titled Rebirth Is Necessary, commissioned by Nowness, is ‘a personal powerful exploration of blackne
  
  Read more

• Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy

  23-04-2018 15:15 via campaignlive.co.uk
  Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output.
  
  Read more

• Sherlock Gnomes takes over Baker Street tube

  23-04-2018 14:59 via campaignlive.co.uk
  Paramount Pictures has placed a number of gnomes at Baker Street tube station to mark the release of Sherlock Gnomes.
  
  Read more

• Sherlock Gnomes take over Baker Street tube

  23-04-2018 14:59 via campaignlive.co.uk
  Paramount Pictures has placed a number of gnomes at Baker Street tube station to mark the release of Sherlock Gnomes.
  
  Read more

• Google suspends 'scam' ads featuring Facebook accuser Martin Lewis

  23-04-2018 14:35 via campaignlive.co.uk
  Google has suspended all ads that feature Martin Lewis, the founder of Moneysavingexpert.com who is suing Facebook for failing to take down fake ads that use his name and face.
  
  Read more

• Marriott boosts staff engagement and loyalty program with gamification

  23-04-2018 13:20
  Background/Brief
  Marriott’s loyalty program, Marriott Rewards, is key to guest retention and satisfaction, and therefore a central piece to the hotel giant’s strategic success. However, back in 2015, a lack of knowledge around the program among hotel staff meant that not enough guests knew the benefits of Marriott Rewards.
  Aiming to change this, Marriott turned to agency Likefriends with a clear brief: develop a concept that stimulates and educates individual front offices to enroll
  
  Read more

• Truth campaign says the only bad butts are the ones at the ends of cigarettes

  23-04-2018 12:30
  The catchiest song about butts since Sir Mix-a-Lot told people his fondness for derrieres is attached to a new anti-smoking campaign from Truth.
  The new Earth Month-inspired creative from the non-profit anti-smoking initiative and 72andSunny Los Angeles is titled ‘Better Butts.’ In it, an animated butt with sunglasses (in underwear) asks a smaller butt what’s wrong. The ‘little butt’ says it feels small and lumpy and wants to be “big and bootiful&rdq
  
  Read more

• Sky topples P&G as biggest UK traditional media ad spender while market constricts

  23-04-2018 12:08
  Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%.
  Traditional media comprised 60% of all UK marketing spend, constricting faster than an industry-wide spend reduction of around 2.5% or £258.1m.
  Many in the industry tout the benefits of mobile and digital spend, but leading a counterargument is P&G CMO Marc
  
  Read more

• Gidget Foundation urges families to start talking about perinatal depression in new campaign

  23-04-2018 12:02
  Gidget Foundation Australia, a not-for-profit organisation that provides support for families that are affected by perinatal depression and anxiety (PNDA) has launched a campaign to get people talking about their experiences.
  The campaign is centered around a TVC which aims to bring to life the hidden and silent problems that people suffering with PNDA experience and showcase how Gidget Foundation’s telehealth program can help them.
  The ‘Start Talking’ program includes a video
  
  Read more

• What is the future of TV? Broadcasters, media companies and analysts give their take

  23-04-2018 11:52
  To explore what the future holds for television for our Future of TV issue, we checked in with broadcasters, media companies, market researchers and analysts to get their take. 
  Loading...
  Xiaofeng Wang, senior analyst, Forrester
  TV as content will never go away, but its format and device are constantly changing. As TV becomes more digitalized and smart, the line between TV and over-the-top (OTT) is blurring. For advertisers and agencies, TV and online video planning and measurement will co
  
  Read more

• Mars promotes marketing VP Michele Oliver to global brand purpose role for US diversity push

  23-04-2018 11:51
  Mars has promoted its vice-president of marketing Michele Oliver to the newly-created role of global corporate brand and purpose director as the FMCG-giant brand looks to take its fruitful diversity agenda to the US.
  The move comes as Maltesers launches its latest UK campaign. It continues the brand's effort to make its ads more inclusive, with the creative focused on misrepresented women in society.
  Oliver told The Drum that Mars is now having conversations about how to scale similar “amb
  
  Read more

• Maltesers 'celebrates similarities' in fresh diversity push highlighting misrepresented women

  23-04-2018 11:41
  Maltesers has unveiled the latest iteration of its 'Look on the Light Side' campaign, using a lightness of touch to champion misrepresented women and tackle taboo topics.
  The Mars Wrigley-owned brand has released two ads which look to "celebrate similarities" as part of its ongoing diversity-driven push. The spots feature women of varying ages and sexualities. 
  The first, 'Powerpoint', sees a menopausal woman discuss an embarrassing moment brought on by a hot flush. Meanwhile, the seco
  
  Read more

• ‘Opportunity and stimulus’ afforded to British brands by Brexit

  23-04-2018 11:39
  A survey of the 150 most valuable brands in Britain has painted an optimistic future for them, concluding that Brexit is likely to serve as am ‘opportunity and stimulus’ as an emphasis on buy British continues.
  Brand Finance calculated that the total value of the 150 top brands rose by 3% from $327bn to $337bn as of 1 January – amid ongoing political and economic uncertainty relating to Britain’s future relationship with Europe.
  The optimism has been fueled by an upw
  
  Read more

• Human organs become Fabergé eggs in Brazilian donation drive

  23-04-2018 11:15
  McCann Health hashelped push an organ donation drive in Brazil by likening organs such as the heart, kidney and eyes to exquisite Fabergé eggs.
  Embracing the concept of ‘who will inherit your greatest wealth’, the print ad campaign for Moinhos de Vento Hospital seeks to improve donation rates by equating precious organs to expensive jewelery.
  This follows statistics produced by the Brazilian Association of Organ Transplants which found that only one in every eig
  
  Read more

• Holden pits man against beast in new Colorado campaign

  23-04-2018 10:59
  A man and his truck take on a mountain goat in a new campaign promoting Holden’s Colorado vehicle.
  The campaign follows a man and his Colorado in an epic race against a mountain goat to get to the top of a mountain. The ad features a man and his vehicle racing through rivers, forests and over boulders on steep mountain terrain, all in a bid to outdo a crafty mountain goat.
  The campaign, which was created by The Monkeys and directed by Hamish Rothwell of Goodoil Films, features the tagline:
  
  Read more

• Spotify puts David Bowie in perspective for Subway display

  23-04-2018 10:43
  Music streaming service Spotify has put musician David Bowie in the picture for a striking piece of perspective art that will capture the attention of commuters until 13 May.
  The interactive exhibit commandeers walls, displays and even ceilings at the busy Broadway-Lafayette station, drawing attention to Bowie’s association with the surrounding neighbourhood as well as the ‘David Bowie is…’ exhibition currently on show at Brooklyn Museum.
  This will transform the station
  
  Read more

• Mobile usage to overtake TV this year in China

  23-04-2018 10:19
  Chinese consumers will spend more time on their mobile devices than watching TV this year, according to new research from eMarketer.
  The research reveals adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, which will account for 41.6% of their daily media time.
  The figure, which is up 11.1% over last year, sees mobile usage overtake TV usage in China, which dropped 2%. eMarketer predicts adults will spend 32 minutes per day watching TV in 2018 accounting for 39.8% of
  
  Read more

• Diageo hosts whisky pairings dinner for World Whisky Day

  23-04-2018 10:12 via campaignlive.co.uk
  Diageo, the drinks company that owns Gordon's, Captain Morgan and Smirnoff, is marking World Whisky Day with a whisky pairings dinner.
  
  Read more

• UK claws back lost ground as ad viewability measure sets new record

  23-04-2018 10:08
  UK ad viewability statistics have registered a welcome increase in the latest survey to be compiled by ad verification firm Meetrics for its latest quarterly benchmark report, capping a run of upward movements.
  It found that the proportion of banner ads meeting minimum viewability guidelines rose from 56 to 59% over the first quarter of 2018, capping four consecutive quarters of growth for the closely watched metric.
  Despite clawing back some lost ground, the UK remains well behind many of its c
  
  Read more

• Creative Works EMEA featuring VCCP, Ogilvy, Bruketa&Zinic&Grey and SomeOne

  23-04-2018 10:08
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
  Read more

• Martin Lewis sues Facebook for defamation over fake ads

  23-04-2018 09:39
  Consumer champion and MoneySavingExpert founder Martin Lewis is suing Facebook after the platform published dozens of fake adverts misusing his image and name in order to lure victims into ‘get rich quick’ scams.
  The landmark defamation case sees Lewis seek recourse for the misuse of his identity, arguing that the social network neglected to either prevent such content from appearing in the first place, nor remove it swiftly enough – resulting in damage to his own reputation an
  
  Read more

• Budweiser and Boiler Room take music sessions to Chile

  23-04-2018 09:39 via campaignlive.co.uk
  Budweiser and Boiler Room, the music broadcasting platform, are taking their music workshops and performance series to Chile.
  
  Read more

• Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

  23-04-2018 09:25 via campaignlive.co.uk
  Sky overtook Procter & Gamble as the UK's top spender on traditional advertising in 2017, increasing year-on-year spend by 2.7% to £197.1m, according to Nielsen data.
  
  Read more

• Why is developing the next generation of marketers important? Changi Airport, JWT and Havas weigh in

  23-04-2018 09:06
  The Institute of Advertising Singapore (IAS) has brought back its Mentors@IAS programme for the second year, a mentorship programme that allows young marketing and communications professionals to learn ‘soft’ skills like leadership, collaboration and change management from senior marketing leaders for a year.
  Held in conjunction with the Singapore's Economic Development Board once again, the 2018 programme officially kicked off on 19 April at EDB's office, with bo
  
  Read more

• Ad of the Day: Portuguese charity riffs on domestic abuse excuses with room made of stairs

  23-04-2018 09:00
  APAV, the Portuguese Association for Victim Support, has unveiled two mind-bending posters that draw attention to common excuses used by survivors of domestic abuse.
  Created by FCB Lisbon, the poster campaign was borne out of information from the client that  most abused women go to hospital with excuses that hide the violence. APAV highlighted two of the most popular phrases – ‘It was the door again’ and ‘I fell down the stairs’ and passed
  
  Read more

• Google, Facebook, luxury brands: Everything that matters this morning

  23-04-2018 08:34
  Health Secretary takes swipe at social media giants
  Healthy Secretary Jeremy Hunt has warned social media companies they could face tough new laws if they fail to do more to protect children online.
  In a letter Hunt accuses companies including Facebook and Google of “turning a blind eye” to their impact on children and gives them a deadline of the end of April to outline action they will take to cut underage use, prevent cyber bullying and promote healthy screen time.
  He writes: &ldq
  
  Read more

• Diageo, Poundworld, Twitter: Everything that matters this morning

  23-04-2018 08:34
  Diageo launches VR series to show dangers of binge drinking
  Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the dangers of binge drinking, as part of its commitment to reduce harmful drinking.
  It builds on the drinks business’s 2016 launch of ‘Decisions’, a first-of-its-kind 360 degree experience that placed consumers in the front seat of a fatal drunk driving crash.
  73% of people who viewed the film
  
  Read more

• Diageo, Poundworld, Amazon: Everything that matters this morning

  23-04-2018 08:34
  Diageo launches VR series to show dangers of binge drinking
  Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the dangers of binge drinking, as part of its commitment to reduce harmful drinking.
  It builds on the drinks business’s 2016 launch of ‘Decisions’, a 360-degree experience that placed consumers in the front seat of a fatal drink-driving crash.
  73% of people who viewed the film said they were mor
  
  Read more

• Costa, TSB, Amazon: Everything that matters this morning

  23-04-2018 08:34
  Whitbread to spin off Costa Coffee
  Whitbread plans to spin off its Costa coffee chain into a separately listed company within two years as it responds to activist investors’ demands for a split. Whitbread, which also owns Premier Inn and restaurant chains including Beefeater, says the split will happen “as fast as practical and appropriate”. It will have to undertake work on its IT systems, international expansion and its pension deficit before the spin-off can occur.
  Adam Croz
  
  Read more

• Coca Cola, Facebook, Channel 4: Everything that matters this morning

  23-04-2018 08:34
  Supermarkets and big brands commit to 100%  recyclable plastic packaging
  Brands including Coca Cola, P&G, and Nestle have joined major UK supermarkets to launch a new voluntary pledge to cut plastic packaging.
  Currently 42 businesses are supporting the UK Plastics Pact, which includes an aspiration that by 2025 all plastic packaging can be reused, recycled or composted.
  The Pact members are responsible for over 80% of the plastic packaging on products sold through UK supermarkets a
  
  Read more

• Apple, Google, Co-op: Everything that matters this morning

  23-04-2018 08:34
  European Commission probes Apple’s Shazam deal
  Apple’s planned acquisition of UK music recognition app Shazam is being investigated after seven countries asked the European Commission to review the deal.
  The European Commission said an initial probe found the tech giant may encourage Shazam users to switch to its music streaming service following a takeover, meaning a merger could have an negative effect on competition.
  Shazam lets users identify songs via their smartphone and alread
  
  Read more

• Richard Shotton: If you want to earn consumers’ love, flaunt your flaws

  23-04-2018 08:30
  In May 1993, Melody Maker published a scathing review of the band Darlin’. The critic, Dave Jennings, dismissed their tunes as “daft punky trash”. Ouch.
  But the band shrugged off the criticism. So much so, that when they relaunched, the barb became their name: Daft Punk.
  The French dance duo are not the only musicians to have embraced insults. Keith Moon, The Who’s drummer, ridiculed rival musician Jimmy Page’s group saying they would go down “like a lead bal
  
  Read more

• Health is one of the primary concerns in India today, says ITC brand lead

  23-04-2018 08:30
  ITC brand's Sunfeast Farmlite rolled out an interactive on-ground campaign with the aim to promote healthy lifestyle choices among parents and their children.
  As part of the experiential campaign conceptualized by Geometry Compass, parents with their kids in a mall were targeted. Parents could buy exciting gifts for their younger ones, only by paying the assigned price for each gift in the form of calories. A treadmill and cross trainer was placed for parents to take the challenge
  
  Read more

• Google's new video ad format doesn't need YouTube

  23-04-2018 08:25 via campaignlive.co.uk
  Withdrawing its eggs from YouTube's basket, Google will now offer advertisers and agencies video ads outside the world's largest video search engine.
  
  Read more

Follow @marketing_UKnws on Twitter!