Marketing news

• Twitter bans Kaspersky Lab ads over security issues

  21-04-2018 11:28
  Twitter announced that it has banned ads from Moscow-based Kaspersky Lab, citing that cyber-security company’s business model conflicts with its advertising rules and due to US government’s decision to ban agencies from using Kaspersky software over spying fears.
  Meanwhile, Lab’s co-founder Eugene Kaspersky in an open letter to Twitter chief executive Jack Dorsey mentioned that he unexpectedly received an email from Twitter in January this year, informing Lab about an adve
  
  Read more

• Vice Media partners with The Times of India Group to grow Asian audience

  21-04-2018 09:43
  Vice Media has launched in India with the aim of reaching the Indian youth population through a partnership with Times of India Group.
  Vice India will bring content to everyone in India, primarily in Hindi and English.  Vice will be producing and distributing local programming for digital, mobile and linear platforms. Vice India has further introduced all of its digital brands under the Vice.com banner and will leverage the Times of India portfolio.
  Vice India’s local c
  
  Read more

• Post Yahoo exit, Marissa Mayer ventures into technology business incubator

  21-04-2018 07:51
  Former Yahoo chief executive officer Marissa Mayer returns with technology business incubator, Lumi Labs, with colleague Enrique Munoz Torres.
  In an interview to the New York Times, Mayer stated that the Lumi Labs, based out of California, will focus on consumer media and artificial intelligence.
  She revealed how in Finnish, lumi means snow and how she loves snow and even had a snowflake-themed wedding. Lately, she has been meeting with different founders to understand what’s happening in
  
  Read more

• Twitter chief Jack Dorsey admits ‘mistake’ to give early timeline for transparency

  21-04-2018 05:51
  Twitter executive Jack Dorsey tweeted it was a 'mistake' to mention that Twitter will increase transparency for all ads in 'the coming weeks' last October
  Dorsey replied to a Buzzfeed reporter, who tweeted: "When Twitter said it was going to launch an Ad Transparency Center "in the coming weeks" ahead of its hearings in Washington last fall? Still no sign of it six months later."
  Twitter is also looking into the concept of measuring conversational health to combat abuse on the platform.
  To achie
  
  Read more

• Advertisement

Follow @marketing_UKnws on Twitter!