Marketing news

• Brand USA partners with Spotify to let travelers experience the country through its musical styles

  19-04-2018 21:18
  Brand USA, the destination-marketing organization for the US, has partnered with Spotify and is asking travelers to experience the culture of the country by listening to its music.
  ‘Hear the Music, Experience the USA’ is an integrated marketing campaign utilizing the power of music to promote international travel to the US. The campaign interprets Bobby Freeman’s iconic song, ‘Do You Wanna Dance?’ through different musical genres as envisioned by five
  
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• Lyft plans to offset carbon emissions from rides to fight climate change

  19-04-2018 19:59
  Lyft is going green: on Thursday, the rideshare company detailed how it plans to offset carbon emissions from all its rides globally.
  In a Medium post, Lyft co-founders John Zimmer and Logan Green said “any Lyft ride from now on will be carbon neutral.”
  The company plans to achieve this feat by offsetting over a million metric tons of carbon – which Lyft says is the “equivalent to planting tens of millions of trees or taking hundreds of thousands of cars off the road
  
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• M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work

  19-04-2018 19:01
  Having spent the last few years, bringing the advertising for its two businesses – clothing and home, and food – together, Marks & Spencer has, in one management reshuffle, shifted strategy quite dramatically.
  Patrick Bousquet-Chavanne, the marketing boss for the last six years, is out, as is marketing director for consumer and brand Rob Weston. And they will not be replaced. Instead, responsibility for marketing passes to each department under the leadership of Sharry Crammond i
  
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• Edelman reels in WPP exec Marie-Claire Barker as global chief talent officer

  19-04-2018 18:29
  Edelman announced the appointment of Marie-Claire Barker to the role of global chief talent officer, to start on July 23 of this year.
  Barker has arrived from WPP’s Wavemaker (once known as MEC), where she was the lead talent executive for the media firm’s 8,500 employees in 90 countries. Prior, Barker was global chief talent officer for Ogilvy, leading the agency network’s recruitment, learning and development and succession planning capabilities.
  In her new role, Barker has o
  
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• CVS features unretouched models in latest beauty campaign

  19-04-2018 17:38
  CVS has rolled out a campaign called ‘Beauty in Real Life,’ the brand’s first advertising effort that doesn’t feature models who’ve been retouched.
  It comes three months after CVS announced its plans to stop featuring imagery that has been “materially altered,” a term the company defines as “changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.”
  According to CVS, the cam
  
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• WPP contacted by FCA to check if it is in breach of laws

  19-04-2018 17:12
  Watchdog moves to ascertain if there has been any insider information infringement The financial services watchdog has contacted WPP to check if it is in breach of laws relating to insider information regarding the amount of company money that Sir Martin Sorrell is alleged to have misused.The WPP board has closed down the investigation into Sorrell as part of his deal to leave the company he founded 33 years ago, and has told shareholders the “allegations do not involve amounts that are ma
  
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• P&G looks to even greater marketing efficiency to help tackle disruption

  19-04-2018 16:59
  Procter and Gamble (P&G) is planning to increase marketing efficiency still further as it looks to tackle disruption coming from discount retailers, ecommerce and private label products that are hitting its pricing and profit margins.
  Speaking on a call with investors this afternoon (19 April), CEO David Taylor looked to reassure that it is “not business as usual” at P&G as it reported “modest” Q3 earnings and suggested full-year sales growth would come in at the
  
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• Private equity backing in marcoms mergers and acquisitions doubles in 2018

  19-04-2018 16:47
  Marcoms M&A are increasingly being driven by private equity firms according to research from Results International.
  In the first quarter of 2018, almost a quarter (22%) of all deals (41) involved private equity. This is double the 11% recorded in the final half of 2017.
  Driven by such investment was Capgemini’s acquisition of LiquidHub for $500m and Ocelot Partners picking up Ocean Outdoor for $274m.
  Julie Langley, partner at Results International, said: “Total private equity act
  
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• Acupuncture franchise appoints StrawberryFrog in branding partnership

  19-04-2018 16:47
  Health and wellness franchise, Modern Acupuncture, has partnered with StrawberryFrog, to help build a powerful brand and "accelerate the brand's rise to dominance." 
  With the aim to develop and roll out its brand movement strategy to aid its growth, the wellness company has appointed StrawberryFrog to devise a brand movement strategy, brand identity and brand movement launch strategy. 
  “We are thrilled to have StrawberryFrog join the Modern Acupuncture family to define
  
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• Why brands must make data security part of their mindset

  19-04-2018 16:39
  Modern life is creating a flood of information – 16 trillion gigabytes of data were created in 2016 alone, and that number is expected to rise tenfold by 2025. Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage; the kinds of insights that strong customer relationships are built on.
  But these relationships are also built on trust: your customers’ trust that you’ll keep their
  
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• Tackle unconscious bias by accepting more than one 'you' in your head, professor warns

  19-04-2018 16:32 via campaignlive.co.uk
  You may think you know why you made a reason, but chances are, you don't, Professor Moran Cerf, professor of neuroscience and business, Kellogg School of Management warned Campaign Underground.
  
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• Sharp's Brewery and Universal Music support the musical debut of the ocean

  19-04-2018 16:16
  Sharp’s Brewery has joined forces with Universal Music to promote the debut single of Keynvor – the artist otherwise known simply as the Atlantic Ocean.
  Havas London was tapped by the brewer to create a campaign that highlighted its Cornish roots and help protect the coastal regions of its home. 
  The result is a 'significant collaboration' between fellow Vivendi companies Universal and Havas – an idiosyncratic campaign centred around a 4.44-minute
  
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• The emerging tech that promises to disrupt marketing

  19-04-2018 16:10
  As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand?
  In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G, really have i
  
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• WPP internal memo downplays post-Sorrell break-up speculation

  19-04-2018 15:49
  WPP chief operating officers Mark Read and Andrew Scott have circulated a memo to staff in the network reassuring them in the foundations laid by departed chief executive Sir Martin Sorrell and denying that there is a hunger to break up what is the world’s largest advertising company.
  As the company pursues a consolidation of its assets, to streamline its offering, making it more accessible and transparent to clients, Read and Scott addressed the rumour that the network would be best serve
  
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• Under Armour enlists Dwayne 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad

  19-04-2018 15:45
  Dwayne ‘The Rock’ Johnson is no stranger to dedication and hard work as an athlete and actor, and in a new campaign for Under Armour, he narrates the stories of others who put their all into their sport to become the best.
  The new year-long campaign, ‘Will Finds a Way’ – created in partnership with Droga5 – showcases the importance of hard work, dedication and resilience, highlighting eight athletes who put in the hours to master their skills.
  Under Armour set
  
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• Under Armour and enlists Dwaye 'The Rock' Johnson to front high-octane 'Will Finds a Way' ad

  19-04-2018 15:45
  Dwayne ‘The Rock’ Johnson is no stranger to dedication and hard work as an athlete and actor, and in a new campaign for Under Armour, he narrates the stories of others who put their all into their sport to become the best.
  The new year-long campaign, ‘Will Finds a Way’ – created in partnership with Droga5 – showcases the importance of hard work, dedication and resilience, highlighting eight athletes who put in the hours to master their skills.
  Under Armour set
  
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• IPA calls for suspension of micro-targeted political ads

  19-04-2018 15:06 via campaignlive.co.uk
  The IPA is calling for a moratorium on micro-targeted political advertising following the recent data scandal involving Facebook and Cambridge Analytica.
  
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• Some practical suggestions on how we need to change political advertising for a digital world

  19-04-2018 15:02
  There has been a lot of debate about how political advertising should be regulated, but regulators have been reluctant to become involved. However, several factors have contributed to a growing appetite for regulation, the latest being the Cambridge Analytica and Aggregate IQ involvement in the US election.
  We’ve seen politicians in the US put forward their own reforms, with the Honest Ads Act aimed at “increasing transparency and accountability for online political ads” and to
  
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• Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up

  19-04-2018 14:25
  Walmart revamps its website
  Walmart is sprucing up its website by making it look less like Walmart in a bid to appeal to higher-end brands.
  The upgraded Walmart.com will be rolled out next month and feature a more personalized homepage where shoppers will see top-selling items based on their locations.
  Consumers will also see a profile of their local store which tells them whether that store has online grocery or easy recorder – which lists your purchases made in-store.
  Walmart executives
  
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• L'Oréal to create talk shows on women's empowerment at Cannes Film Festival

  19-04-2018 13:26 via campaignlive.co.uk
  L'Oréal Paris is creating a talk show around women's empowerment at the Cannes Film Festival next month.
  
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• Yamaha and TFL launch 'Platform88' piano with the help of Jools Holland

  19-04-2018 13:17
  Jools Holland has boarded #Platform88 to help Yamaha and TFL launch the second piano in a bid to bring more music to travellers.
  Created by Gray Matter, the campaign was first launched in November with Britain's Got Talent winner Tokio Myers, christening the piano with a live concert. Over the next two years, Londoners will see three pianos travel throughout the tube stations.
  This time, piano royalty Jools Holland took to the platform to showcase 15 minutes of his repertoire for passers by
  
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• Read and Scott: 'We don't believe break-up of WPP makes sense'

  19-04-2018 13:01 via campaignlive.co.uk
  WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
  
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• Creative Director’s Choice: Christopher Skinner of School House praises Apple’s HomePod ad

  19-04-2018 13:00
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, School House founder Christopher Skinner explains why Apple's 'Welcome Home' ad for its HomePod speakers, directed by Spike Jonze, is destined to be on many 'best ad' lists.
  Show me entity :: 19487
  Apple’s revitalizing 2018 short-film for HomePod will no doubt ride
  
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• Carat UK fetches Jo Sutherland to serve as CEO

  19-04-2018 13:00
  Fetch managing director Jo Sutherland has made a move up the Dentsu Aegis Network to become the chief executive of Carat UK.
  In her new role, she is tasked with innovating the agency and adding to its client list, she replaces Rick Hirst, who is being teased for a new global role at the company. 
  Sutherland will report into Matthew Platts, chief executive of media brands.
  Having been in the network since 1999, Sutherland has served at Fetch and before this as chief operating
  
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• Ad of the Day: Brazilian campaign turns country flags into graphic roadmaps

  19-04-2018 13:00
  Flags of five countries from around the world have been reimagined through graphic representation in a campaign for the Brazilian magazine Viaje Mais' Collection of Continents books. 
  Devised by by Brazil’s Mestiça Agency, the work comprises five ads that use the flags of several countries as the main element, and the routes and destinations as the creative concept.
  The graphic elements of each flag essentially become road maps, creating horizons w
  
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• ‘Data doesn’t need to be big or creepy to shed light on consumer psychology’

  19-04-2018 12:40
  As public fury rages around Facebook, Cambridge Analytica and the intrusion of privacy, we as marketers need to recognise the paradox between this consumer anger and the proven value of personalised customer experience. We need to resolve this paradox, in order to move forward positively and meet the requirements of both our shareholders and our customers.
  The use of data in marketing suffers from a fundamental conflict between two customer needs:
  Data effectiveness: Customers expect us to deal
  
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• WFA issues data transparency manifesto supported by Unilever, Mars and Disney

  19-04-2018 12:21 via campaignlive.co.uk
  The World Federation of Advertisers has called on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.
  
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• People's trust in brands faces biggest dip since the 2008 financial crash

  19-04-2018 12:20
  In the UK, brands are facing their biggest trust crisis since the global recession hit in 2008, according to fresh research from the Reputation Institute – with advertisers like Delta Airlines, Uber and Ryanair taking the biggest reputational hits over the past 12 months.
  The Reputation Institute’s RepTrak report, ​which is made up of around 31,000 individual ratings and over 293 nominated companies, has found that the reputation of firms operating in the country has
  
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• Redpill supports Alibaba’s 2018 Global SME Summit with B2B influencers

  19-04-2018 12:19
  Alibaba’s inaugural 2018 Global SME Business Summit, held earlier this month, saw 3,000 SME business leaders from China, the United States, and the European Union gather to discuss global collaboration, oversee markets and international trade. Social video and influencer marketing agency Redpill supported the summit by supplying key B2B online influencers to speak.
  Held at Alibaba's Campus in Hangzhou, China earlier this month, the summit saw 3,000 SME business leaders from China, the
  
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• Hundreds of thousands of students are subscribing to The Wall Street Journal and most are women

  19-04-2018 12:10
  A media battle is being fought over the next generation of business-minded women and The Wall Street Journal has achieved early success by recruiting nearly 200,000 female students as subscribers.
  In a politically-charged atmosphere where businesses are being challenged over their gender pay gaps and the Time’s Up movement is highlighting the lack of women in the boardroom, media companies are paying greater attention to gender imbalances in their audiences.
  The Wall Street Journal, which
  
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• Swoon opens pop-up to showcase new branding

  19-04-2018 12:01 via campaignlive.co.uk
  Swoon, the online furniture retailer, is using a pop-up shop to showcase its rebranding.
  
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• Business on the Move: Dunkin' Donuts, Hotwire, Blanx, and more

  19-04-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
  Agency wins
  Dunkin' Donuts has chosen BBDO Worldwide as its creative agency-of-record. Following a review that began in December, the snack brand appointed BBDO after ending its 20-year relationship with Hill Holiday. ARC/Leo Burnett has also taken the retail and in-store marketing brief.
  Du, a UAE-based telecommunications company, has appointed TBWA\RAAD&
  
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• JWT on alert as Kenco calls ad review

  19-04-2018 11:53 via campaignlive.co.uk
  J Walter Thompson London's 10-year grasp on the Kenco advertising account is in doubt after the Jacobs Douwe Egberts coffee brand put the agency on notice.
  
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• Amazon Prime tops 100 million subscribers for the first time

  19-04-2018 11:34
  Amazon chief Jeff Bezos has boasted that the number of paying subscribers for premium next day delivery service Prime has now surpassed 100 million for the first time, breaking his traditional coyness when discussing stats and sales figures.
  Launched 13 years ago the top-tier service charges customers £7.99 per month for the privilege and is a closely watched segment of Amazon’s sprawling business empire, being seen as a gateway to realizing Bezos’ long-term goal of growin
  
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• BT TV creates ice-block installation for new show The Terror

  19-04-2018 11:13 via campaignlive.co.uk
  BT TV has created an installation that appeared to have figures of 19th century arctic explorers trapped inside a block of ice.
  
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• Publicis Groupe posts ‘satisfying’ results with 1.6% net revenue rise

  19-04-2018 11:04
  Publicis Groupe has begun 2018 on the front foot after posting a ‘satisfying’ set of results that saw its net revenue grow organically by 1.6% over the first quarter.
  The glad tidings were drawn from across North America and Europe where a succession of new global account wins such as Mercedes Benz, Carrefour, Campbell’s and Marriott helped drive its bottom line.
  These additions came in conjunction with some significant local wins in the form of Red Bull in the US and Kraf
  
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• Saatchi & Saatchi shakes up leadership team as COO Danny Josephs quits

  19-04-2018 11:01
  Saatchi & Saatchi London has promoted Sam Hawkey to the role of chief operating officer following the resignation of Danny Josephs.
  Josephs, who joined the company in at the tail end of 2016, is leaving to “pursue new opportunities”.
  Hawkey was previously managing director of the Publicis agency. The MD role will now be filled by Larissa Vince, the company’s former chief growth officer.
  Hawkey and Vince will form one half on the shop’s senior leadership team, joining
  
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• The Blueprint opens up shop in New York

  19-04-2018 10:59
  London based The Blueprint has expanded its business by launching an international office in New York. The team will be led by Noelle Weaver, most recently the managing director of Contagious for North America, who takes on the role of partner New York, reporting to founder Gareth Moss.
  The opening of the New York office will see The Blueprint aim to build on its offering of business design and ‘talent leadership identification’ for agencies and brands in the United States.
  Commentin
  
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• Why Google's claims about audio transcription matter for marketing

  19-04-2018 10:55 via campaignlive.co.uk
  Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.
  
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• Sign up to our webinar on the principles of experimentation

  19-04-2018 10:51
  Could you be making fundamental mistakes in your conversion rate optimisation and experimentation that are costing you time, weakening your insight and limiting your impact? Are you trying to grow conversion optimisation and experimentation in your organisation, but struggling with how to foster good experimentation habits? When was the last time you stopped, and critically evaluated your own approach to experimentation?
  Join Stephen Pavlovich and Kyle Hearnshaw from Conversion.com as they
  
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• Sign up to our webinar on creating an effective personalisation strategy

  19-04-2018 10:51
  Experimentation agency Conversion.com will share their proven framework for creating a personalisation strategy. In this webinar, you will discover:
  The opportunity of personalisation for your business – including the nine-step process to grade whether it is right for you (and what you should be doing right now).
  How other companies are applying personalisation – from simple tactics you can copy today, to DMP-integrated or AI-driven personalisation strategies for the future.
  The sim
  
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• WSJ's mission to recruit female readers pays off as it closes in on 200k young subscribers

  19-04-2018 10:50
  A media battle is being fought over the next generation of business-minded women and the Wall Street Journal has achieved early success by recruiting nearly 200,000 female students as subscribers.
  In a politically-charged atmosphere where businesses are being challenged over their gender pay gaps and the Time’s Up movement is highlighting the lack of women in the boardroom, media companies are paying greater attention to gender imbalances in their audiences.
  The Wall Street Journal, which
  
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• Coca-Cola inks in-car deal to sell products to Lyft and Uber riders

  19-04-2018 10:24
  Uber and Lyft users in the US will now be able to purchase snacks and refreshments while they're on the road, thanks to a collaboration between Coca-Cola and rideshare supplier Cargo.
  With passengers expected to increasingly opt for ride-sharing and even self-driving solutions between 2020 and 2040 a new captive audience has emerged for advertisers seeking to target people getting from A to B. Lyft and Uber will be the first firms to capitalise on this and target passengers w
  
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• Google APAC programmatic and platforms marketing lead: 'Programmatic is a step forward towards transparency if done properly'

  19-04-2018 10:10
  In the current age where advertising on the internet is marred with data leaks, Programmatic can be a step forward towards transparency, according to Matt Brocklehurst, programmatic and platforms marketing lead, Asia Pacific at Google.
  Google has been pushing its Programmatic Guaranteed agenda in India to take advantage of the 400 million people who are online already and the number is set to increase to 650 million by 2020. Therefore for Google, the potential to add efficiency and scale with pr
  
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• Jo Sutherland to replace Rick Hirst as Carat UK CEO

  19-04-2018 10:06 via campaignlive.co.uk
  Jo Sutherland, managing director at Dentsu Aegis Network's mobile agency Fetch, is replacing Rick Hirst as chief executive of Carat UK as he moves to a global role.
  
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• IBM and Salon Media harness blockchain to combat ad fraud

  19-04-2018 10:06
  IBM and Salon Media have formed an partnership which will see the pair harness the cryptographic power of blockchain in order to crackdown fraud in the advertising industry.
  Leveraging a product created by AdLedger, the ‘campaign reconciliation project’ seeks to iron out weak link intermediaries between advertisers, publishers and consumers in a bid to get a grip on growing problems like bot fraud and domain spoofing.
  To achieve this the proof of concept will pay particular attention
  
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• Senior marketers from Sainsbury's, Vodafone, Audi and Disney revealed as judges for New Thinking Awards 2018

  19-04-2018 09:48 via campaignlive.co.uk
  A raft of senior marketers from some of the UK's biggest brands will sit as judges for Campaign's New Thinking Awards 2018.
  
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• The Sorrell saga: a Campaign podcast dissecting the news

  19-04-2018 09:39 via campaignlive.co.uk
  In Campaign's first weekly news podcast, James Murphy, the group chief executive of Adam & Eve/DDB, and Helen Calcraft, a founder of Lucky Generals, join Campaign's Gideon Spanier and Claire Beale to relive the drama of Sir Martin Sorrell's resignation from WPP, assess his legacy and debate what's next for the man and the company.
  
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• Revealed: Finalists for The Drum Design Awards 2018

  19-04-2018 09:30
  The Drum can reveal the finalists to its Design Awards 2018. This year saw John Mathers, director of design, British Design Fund and Glenn Tutssel, founder, Brand Inspiration, take on the role of co-chairmen, bringing their own judging panel of industry experts they thought would make a great fit.
  Show me entity :: 19471
  Mathers said: “We chose this panel very carefully because what wanted judges that were representative, not perhaps where the industry has been in the past, but where
  
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• Starhub leaves Omnicom after a decade and opts for independent creative agency Blk J

  19-04-2018 09:18
  Singapore telco Starhub has ended its more than a decade-long relationship with Omnicom-owned creative agency DDB by handing its creative account to independent agency Blk J.
  Blk J was started in 2016 by former DDB employees Rowena Bhagchandani (managing director), Joji Jacob (group executive creative director), Khalid Osman (creative director) and Lester Lee (creative director).
  “We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next
  
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