Marketing news

• Ogilvy buys Quebec-based Brad to amp up 'creative firepower'

  18-04-2018 20:42 via campaignlive.com
  The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.
  
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• US Creative Work of the Week: Champion focuses on individuals with passion for their craft

  18-04-2018 20:05
  Champion is highlighting individuals who ‘Dare to be Champion’ in its latest campaign, and the passions of those individuals led our readers to vote it the US Creative Work of the Week.
  In three different profile videos, three inspiring individuals are showcased – a skateboarder from LA, Leandre; a dancer from LA, Jaira; and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real
  
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• Y&R taps McCann planning head Yusuf Chuku for chief strategist role

  18-04-2018 19:52
  Y&R announced today that Yusuf Chuku has been appointed as the chief strategy officer of North America.  
  Chuku came from McCann New York as its executive vice president, head of planning. He had previously been Cheil New York’s chief strategy officer, McKinney New York’s head of strategic services and a global planning director at J Walter Thompson. The new officer has experience working in the UK as well, and had worked with clients including A&E Networks, Pepsi-Co, Ve
  
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• Baskin-Robbins uses ‘Got Me Like’ meme speak in ice cream campaign

  18-04-2018 19:28
  Baskin-Robbins has launched an ad campaign that leverages the popular ‘Got Me Like’ meme to capture the joy of ice cream for younger audiences.
  ‘Baskin-Robbins Got Me Like’ marks a strategic shift for the brand, away from product-focused advertising to a more emotion-driven brand campaign, which was created by Baskin-Robbins’ agency of record, 22squared.
  The campaign uses bright colors, music, dance, internet memes, animation, pompadours and overall silliness to con
  
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• Crypt TV takes horror to a new generation through social media and memorable characters

  18-04-2018 18:33
  The horror genre has long been a staple for the big screen, with memorable monsters ranging from the early days of Nosferatu to the enduring Freddy and Jason and the current creepy Annabelle. One company, Crypt TV, is bringing a band of creative new horror characters to the smallest of screens – mobile.
  Crypt TV is reimagining horror for the digital age, reaching new generations of fans by designing and promoting its product through social channels. Crypt has become dominant on Facebook th
  
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• Starburst rolls out merch line to mark return of its all-pink pack

  18-04-2018 18:24
  Starburst aficionados know that the pink flavor - which purports to be strawberry - is by the far best, which explains why the brand finally caved to fans’ tastes last year and introduced all-pink bags for a limited time.
  This year, the Mars-owned brand is temporarily bringing back the all-pink bags once again, but this time with an added bonus: fans can now get their hands on a clothing line so they can flaunt their allegiance to the pink Starburst.
  The millennial pink merch line, which h
  
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• Ogilvy One CEO Jo Coombs to depart agency in May

  18-04-2018 18:03
  Jo Coombs, the chief executive of Ogilvy One UK, has announced she will resign from the post and the group mid-May.
  The Drum understands Coombs will remain in the industry and reveal her next moves in June.
  She departs amid a period of change at the company: the group is currently unifying all its sub-brands into Ogilvy UK.
  The transformation is being led by UK chief executive Michael Frohlich, who replaced Annette King in February. Meanwhile the chief executive of Ogilvy PR, Marshall Manson, an
  
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• Why seamless service sets the best marketing apart

  18-04-2018 17:51
  The post Why seamless service sets the best marketing apart appeared first on Marketing Week.
  
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• Selfridges launches first ever cinema campaign

  18-04-2018 17:42 via campaignlive.co.uk
  Selfridges is launching its first campaign in four years with a 60-second film running in cinemas in London, Birmingham and Manchester.
  
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• Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'

  18-04-2018 17:36 via campaignlive.com
  Seifert said feedback from clients has been positive.
  
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• M&S's top marketer Patrick Bousquet-Chavanne to depart amid restructure

  18-04-2018 17:35
  Marks & Spencer's (M&S) top marketer, Patrick Bousquet-Chavanne, is to depart the business amid a breakdown of its 'one-brand' marketing function. In the wake of his exit, two divisional heads will take on responsibility for advertising the clothing and home division and food businesses separately.
  Bousquet-Chavanne was promoted to executive director of customer, marketing and M&S.com in May 2016 as the brand tried to turn around falling sales by giving him oversight of the enti
  
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• M&S marketing boss Patrick Bousquet-Chavanne departs in shake-up of marketing structure

  18-04-2018 16:47
  Marks & Spencer’s marketing boss Patrick Bousquet-Chavanne is to step down as part of a restructure of the retailer’s marketing team away from a central function and towards separate marketing teams for its clothing and home, and food businesses.
  Bousquet-Chavanne will step down from the board today and leave M&S at the end of May. Rob Weston, currently M&S’s marketing director, is also leaving. An M&S spokeswoman says there are no current plans for other member
  
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• Snapchat launches shoppable AR Lenses

  18-04-2018 16:39 via campaignlive.co.uk
  Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play a video or install an app, while staying within Snapchat.
  
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• A celebration of everything that’s wrong with badge-kissing partnerships

  18-04-2018 16:18
  In case you missed it over the last few days, Manchester City’s UAE-based telecoms sponsor Etisalat scored a glorious own goal with a video that went viral for all the wrong reasons.
  Etisalat’s “Celebrating victory… Celebrating together!” short was intended to congratulate the club on reclaiming the greatest prize in English football and align its brand with that success.
  But the video is in its own right a sort of celebration of everything that
  
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• Ecover launches café that only accepts recyclable plastic as payment

  18-04-2018 16:08 via campaignlive.co.uk
  Ecover, the eco-friendly cleaning brand, is creating a café with a "zero-waste" menu that will only take recyclable plastic as payment.
  
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• Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

  18-04-2018 16:00
  Months after it debuted a shoppable in-app push with Nike, Snapchat has announced plans to marry augmented reality with e-commerce inside its walls. 
  Snapchat users in the UK and US will be able to buy products via a new solution the messaging and camera app is dubbing 'Shoppable AR'. 
  The technology works by letting advertisers add a 'button' onto any AR lenses they are running on Snap. This button has the ability to complete a number of actions, including directin
  
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• Byron flips Steve de Polo from EI Group as commercial and brand director

  18-04-2018 15:51
  Burger outlet Byron has secured the services of Steve de Polo as commercial and brand director.
  He joins from pub network EI Group where he ran sales, marketing, digital, food, insight and concept development.
  Similarly at Byron he will look to drive customer service and build a premium burger experience in what has become a busy market in the UK.
  In his previous role, he helped the Bermondsey Pub Company treble its pubs to 30 and helped transform the wider company from a leased and tenante
  
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• Patrick Bousquet-Chavanne to leave M&S in latest marketing rejig

  18-04-2018 15:34 via campaignlive.co.uk
  Marks & Spencer's top marketer, Patrick Bousquet-Chavanne, will leave the retailer at the end of May, after it fully separates the marketing for its two businesses.
  
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• Jo Coombs quits OgilvyOne

  18-04-2018 15:23 via campaignlive.co.uk
  Jo Coombs, the chief executive of OgilvyOne, is leaving the agency after 15 years.
  
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• Ex-Channel 4 CEO David Abraham on his new agency model marrying advertising and TV

  18-04-2018 14:58
  As the ad industry consolidates, simplifies and tries to find solid ground in an environment of fragmented audiences and platforms, former Channel 4 chief executive David Abraham has lifted the lid on his new venture – a creative house called Wonderhood Studios which will develop TV programming and branded campaigns under one roof.
  Abraham believes that by having both disciplines collaborate from the outset, he will form an agency model that has not yet been cracked while also diversifying
  
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• Samsung project helps people with autism run a restaurant independently

  18-04-2018 14:43 via campaignlive.co.uk
  Samsung Italy is aiming to support inclusive employment with the creation of PizzAut, a concept restaurant designed to provide a working environment suited to people with autism.
  
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• US Creative Works: featuring Anomaly, RPA, Alma and more

  18-04-2018 14:30
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works s
  
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• Waitrose puts focus back on food in new brand campaign

  18-04-2018 14:05
  Waitrose is launching a new brand campaign that puts the focus of its advertising back on food and cooking.
  The ‘Beautifully Simple’ campaign, created by adam&eveDDB, aims to inspire customers to cook more often using a small number of fresh ingredients to create everyday meals. Using the tagline ‘Great food is simple when you start with the best’, it will showcase recipes that use just seven ingredients, starting with prawn spaghetti with lime and chilli.
  The campaig
  
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• Fearlesss Clothing appoints Return to manage its paid social activity

  18-04-2018 13:21
  Macclesfield-based Fearlesss Clothing has appointed digital agency Return to work on paid social campaigns as the womenswear brand aims to expand the business.
  Created as a social media brand in 2011, Fearlesss has amassed an audience of more than half a million followers worldwide across all social platforms.
  The online retailer sells clothing, footwear and accessories from its own range – Fearlesss The Label – alongside brands such as Ax Paris and Lola May.
  Commenting on the p
  
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• People on the move featuring Spark44, Y&R, Fitch, Publicis and more

  18-04-2018 13:20
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Spark44
  Lee Aldridge has joined Spark44 as creative director.
  Joining from Y&R London, where he was most recently head of design, Aldridge brings with him 18 years of experience to the role.
  The Economist Group
  Amidst changes within the company seeing the sales and circulation tea
  
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• 2001: A Space Odyssey at 50 - Kubrik’s epic continues to both inspire and inhibit brands

  18-04-2018 12:30
  The atmospheric opening to 2001: A Space Odyssey depicts earth, the moon and the sun slowly aligning against a pitch-black canvas. One of the most famous introductions in cinema, the scene is scored by Richard Stauss’ Also sprach Zarathustra, which in all its clustered moments of harmony and dissonance has inadvertently come to symbolise the movie’s complex influence over technology in the 50 years since it first hit screens.
  As the film celebrates its 50th anniversary, there’s
  
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• 2001: A Space Odyssey at 50 - Kubrick’s epic continues to both inspire and inhibit brands

  18-04-2018 12:30
  The atmospheric opening to 2001: A Space Odyssey depicts earth, the moon and the sun slowly aligning against a pitch-black canvas. One of the most famous introductions in cinema, the scene is scored by Richard Stauss’ Also sprach Zarathustra, which in all its clustered moments of harmony and dissonance has inadvertently come to symbolise the movie’s complex influence over technology in the 50 years since it first hit screens.
  As the film celebrates its 50th anniversary, there’s
  
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• Turkey of the week: Go Outdoors' singing canine belongs in the doghouse

  18-04-2018 12:28 via campaignlive.co.uk
  Omar Oakes' eyes nearly rolled out of his head when he saw Go Outdoors' new ad campaign.
  
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• Pick of the week: Uniqlo takes a worthy risk with Solange's performance art piece

  18-04-2018 12:13 via campaignlive.co.uk
  "Metatronia", the performance art piece created by Solange Knowles Ferguson in partnership with Uniqlo, will divide opinion.
  
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• Apple considers paid news subscription service in content push

  18-04-2018 12:07
  Apple is readying itself for its first foray into the paid news subscription market with plans to dovetail integration of its newly acquired Texture magazine app within Apple News.
  Such a move would be one of the first signs of Apple staking a claim in the burgeoning content and services sector as it seeks to diversify away from hardware sales.
  Texture offers subscribers access to more than 200 magazines in return for $9.99 per month.
  Apple has set itself an ambitious target of growing sales of
  
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• Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

  18-04-2018 11:52 via campaignlive.co.uk
  Now TV planted a highly realistic robot in a London pub to promote the second series of HBO drama Westworld.
  
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• Facebook requests facial recognition consent from European and Canadian users

  18-04-2018 11:33
  Facebook has begun seeking the explicit consent of European and Canadian users to allow it to continue using facial recognition technology to identify them in photos and videos, after the program was halted amidst privacy concerns.
  The opt-in permission request is one of a number of data policy changes to be overseen by Facebook as it scrabbles to get its house in order ahead of the roll out of General Data Protection Regulation.
  Moves to resurrect the system haven’t gone unnoticed with Si
  
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• Costa Coffee blames consumers for abject recycling performance

  18-04-2018 11:08
  Costa Coffee has singled out its own customers for blame after reporting that its flagship recycling scheme for used coffee cups saw less than 3% collected.
  The UK’s largest coffee chain issues 500m single use disposable cups each year but of these a mere 14m had found their way back to recycling in the 12 months to February, with the vast majority of customers unwilling to trek back to one of the chain’s 2,400 outlets to deposit their cup in the designated bin.
  This disapp
  
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• Ex Lad Bible creative Stephen Mai joins Boiler Room to fuse marketing and comms

  18-04-2018 11:00
  Music platform Boiler Room has secured the services of former Vice and Lad Bible marketer and creative director Stephen Mai, putting him in the newly created role of chief content officer.
  Marketer Mai will be involved in marketing, communications, events, film and editorial, a broad role that will see him developing brand content and editorial content.
  Mai, held a similar role at Lad Bible where he helped develop content and marketing for the publisher, leading on campaigns like The Trash Isles
  
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• Stylist and Timberland partner for fashion event

  18-04-2018 10:59 via campaignlive.co.uk
  Stylist, the free title owned by Shortlist Media, is partnering with fashion brand Timberland to host an event on "how to master flawless street style".
  
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• Pamco resets audience measurement with 'total brand reach' for publishers

  18-04-2018 10:50 via campaignlive.co.uk
  Pamco, the successor to the National Readership Survey, has launched its new measurement currency which covers all publisher platforms for newsbrands and magazines.
  
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• Kantar singles out ‘purpose’ as the key to brand growth

  18-04-2018 10:39
  Brands seeking the fast track to accelerated growth are being encouraged to focus their efforts on establishing a clear sense of purpose, following publication of the latest Kantar Consulting research.
  The Purpose 2020 report gathered insights from 20,000 consumers and 100 brands to establish that purpose-led brands had seen their valuation surge by 175% over the past 12 years, versus a growth rate of just 70% for listless brands uncertain of their role.
  Interestingly while 76% of marketing head
  
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• Pfizer tackles erectile dysfunction taboo in new campaign

  18-04-2018 10:35 via campaignlive.co.uk
  Pfizer wants to overturn stigma surrounding erectile dysfunction in an ad campaign promoting a new over-the-counter Viagra product.
  
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• Samsung beats Apple to become India's most trusted brand, ahead of Sony and LG

  18-04-2018 10:32
  Samsung has been named as India's most trusted brand for second year in a row followed by Sony and LG as second and third respectively, according to TRA’s Brand Trust Report 2018 (BTR 2018).
  Indian brand Tata captured the fourth spot followed by Apple and Dell on the fifth and sixth spot respectively.
  Honda, Nike, Hewlett Packard have acquired the seventh, eight and nine spot respectively. Indian automobile brand Maruti Suzuki took the tenth spot.
  Other significant growth over last ye
  
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• Movers and shakers: WPP, Dentsu, MullenLowe, Publicis Media, Lloyds, Camelot, VCCP and more

  18-04-2018 09:51 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Russell Davies leaves BETC for Ustwo

  18-04-2018 09:42 via campaignlive.co.uk
  BETC's chief strategy officer, Russell Davies has left the role to join digital product and services studio, Ustwo London, as its first strategy director.
  
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• Campaign Diary: Campaign Media Awards gallery

  18-04-2018 09:37 via campaignlive.co.uk
  The media industry gathered together last week to celebrate the best in strategic thinking and innovation. And have a good drink.
  
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• Brawl saddles-up with The Jockey Club

  18-04-2018 09:27
  The Jockey Club, the largest commercial horseracing organisation in the UK, has invited Leeds-based content agency Brawl to saddle-up as it races to deliver digital content for an all new app to aid racegoers.
  Designed to impart information on The Jockey Club’s 15 British racecourses the digital tool will display an array of data ranging from entertainment, runners and riders through to news, weather and results.
  First and foremost, however the app will serve as a mobile ticket to events a
  
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• Saatchi & Saatchi London revamps leadership line-up

  18-04-2018 09:21 via campaignlive.co.uk
  Saatchi & Saatchi London has named Sam Hawkey and Larissa Vince as its chief operating officer and managing director respectively.
  
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• Ex-Channel 4 boss Abraham launches advertising and production company

  18-04-2018 08:47 via campaignlive.co.uk
  David Abraham, the former chief executive of Channel 4, is launching a company that will unite the skills of programming creation and advertising, underpinned by data capabilities.
  
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• Bauer City Network to be rebranded Hits Radio Network as new national station beckons

  18-04-2018 08:45
  Bauer Media is to restructure its network around the launch of a new radio station called Hits Radio.
  The Manchester-based national radio station will feature Gethin Jones, Gemma Atkinson and Sarah-Jane Crawford, and Bauer Media claims is the first major commercial radio offering to come out of the city. It will open 4 June.
  It promises national and local audience targeting for commercial partners, airing family friendly content and aiming at those within the 25-44 bracket. It promises “gr
  
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• Artists create Mumbai's largest wall mural for Majhi Metro festival

  18-04-2018 08:31
  Volunteers have come together to paint the largest wall mural in Mumbai as part of the Mumbai Metro One art festival 'Majhi Metro' (My Metro).
  The theme called 'Art in Motion', will see around 3000 participants showcasing their creativity on a canvas measuring 4000 sq ft. to produce a crowd sourced mural. The wall will also depict a version of Majhi Metro Art Train.
  The wall art is situated near the DN Nagar Metro Station, Andheri west, Mumbai. As par
  
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• Verve to focus on US growth as it plans closure of European offices ahead of GDPR

  18-04-2018 08:00
  Verve is to close its European and international operations in preference of an Americas-focused strategy, with the decision partially linked to the upcoming EU General Data Protection Regulations (GDPR). 
  The decision to shutter its European operations, confirmed to The Drum, was initially revealed late last week and is understood to affect somewhere in the region of 15 roles across its offices in the UK and Germany. Verve's existing international leadership based in its London o
  
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• Sky is employing a 'big brain, little brain' AI strategy to satisfy its primary aim - retention

  18-04-2018 08:00
  At less than two years old, Sky’s digital analytics department has been given relatively free rein to test out artificial intelligence and machine learning – all the while keeping a focus on customer retention.
  Headed up by Robert McLaughlin, the team has settled on a system which relies on what he refers to as “the big brain and the little brain”. The former gathers historical data to predict what a current customer might do next, before advising a targeted marketing str
  
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• Ad of the Day: FCB Inferno and Mark Denton draw attention to challenges of adult illiteracy

  18-04-2018 08:00
  FCB Inferno is continuing its work with Project Literacy, enlisting ad legend Mark Denton to help draw attention to the challenges associated with the issue of adult illiteracy.
  The ‘Daunting World’ campaign for Project Literacy – a movement founded and convened by global education company Pearson to help advance global literacy – uses a series of images that bring to life some of the challenges faced by adults who struggle to read and write.
  FCB Inferno partnered with De
  
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