Marketing news

• Netflix posts strong first quarter earnings, adds more than seven million subscribers

  16-04-2018 22:58
  Netflix can’t be stopped: the video giant posted a net income of $290bn during its first quarter, up from $178bn the year prior.
  The streaming service added 7.41 million new subscribers in its first quarter, a 50% gain over the year prior, beating the company’s forecast of 6.35 million. Last year, Netflix added 4.95 million new subscribers during its first quarter.
  Internationally, Netflix added 5.46 million subscribers, while in the US it gained 1.96 million. Both numbers beat Wall
  
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• Hotwire books a one-way ticket for new agency partner, San Francisco's FCB West

  16-04-2018 22:06
  Online travel site Hotwire announced its selection of FCB West in San Francisco as its creative agency of record after a full media, creative and public relations review.
  As part of this new partnership, the IPG agency's San Francisco office, FCB West, will be responsible for Hotwire’s brand repositioning and strategy, concept development and integrated campaign execution.
  Hotwire has joined a roster that already included Levi’s, Clorox, Dockers, Smokey Bear and Ghirardelli choc
  
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• Domino’s will now deliver pizzas to parks, beaches and other ‘unexpected’ places

  16-04-2018 21:46
  Starting today, Domino’s will begin delivering pizzas to places that don’t have a traditional address.
  According to the pizza chain, there are more than 150,000 of these “Domino’s Hotspots” across the country, which include local parks, beaches, sports fields, playgrounds and other places that don’t have a specific address.
  "We listened to customers and their need for pizza delivery to locations without a traditional address," said Russell Weiner, president of
  
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• Former Kinetic head David Krupp joins Billups as chief revenue officer

  16-04-2018 19:34
  Independently-owned out-of-home (OOH) agency Billups today (April 16) announced the appointment of David Krupp as partner and chief revenue officer.
  An industry veteran with more than two decades of experience leading business development and marketing strategy, Krupp will lead Billups’ client development efforts worldwide – working closely with major brands, agencies and suppliers. In his role, David will also partner closely with the team at SAAS platform Boohma Technologies to rep
  
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• Maurice Levy offers barbed ‘tribute’ to old rival Sir Martin Sorrell following resignation

  16-04-2018 19:09
  Former Publicis Groupe chief executive Maurice Levy, has continued his war of words with the now former chief executive of WPP and long-time rival, Sir Martin Sorrell while paying tribute to the company in turn.
  Levy offered his views on the surprise resignation of Sorrell to The Drum, having long held a feud going back to their days prior to the formation of WPP, when neither held the reigns of two of the world’s largest agency networks. 
  The two have never seen eye-to-eye and have e
  
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• How Siemens is evolving its employer brand to attract new talent

  16-04-2018 18:05
  As businesses fight to attract and retain talent in both existing and emerging markets, Siemens is focusing on its employer brand in an effort to change the way people view the company and compete against the likes of Google.
  This is why Rosa Riera was brought on as vice president of employer branding and social innovation three years ago, to oversee the transformation of the Siemens employer brand and bring a new relevance to the business.
  Speaking to Marketing Week, Riera says the shift to dig
  
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• Stella Artois promotes ‘Joie de Bière’ in largest global campaign to date

  16-04-2018 17:49
  Today Stella Artois is introducing the joy of beer, or ‘Joie de Bière,’ for all those that enjoy savoring a Stella and the many pleasures of life.
  The new campaign from the AB InBev core brand urges consumers not to let life and all its modern distractions get in the way of taking in the moments that matter. In a release, the Belgian beer maker said it believes that the joy of savoring a great beer with friends – poured in an iconic Stella chalice –
  
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• Ex-Red Bull marketer plans to ride the sugar-tax with his healthy energy drink brand

  16-04-2018 17:40
  The former marketing chief for Red Bull has launched his own 'natural energy drink' Tenzing with an ad campaign that’s been timed to roll out alongside what he dubs the “awesome” sugar-tax shining a light on alternative brands.
  Huib Van Bockel first led marketing at Red Bull in Holland before taking up the UK and European role between 2011 and 2015 where he helped develop the drink’s company’s events like the Red Bull Air Race and
  
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• Finalists for The Drum MOMA 2018 Awards announced

  16-04-2018 17:30
  Mobile marketing is pushing new standards in the industry say The Drum Marketing on Mobile Awards judges. This year, the Best Use of Location Based Services category stood out for the judging panel. M&C Saatchi Mobile EMEA commercial director, James Shepherd, said that location advertising on mobile has become much more sophisticated in recent years.
  Show me entity :: 19425
  He added: “Simply serving an ad to someone because they were near a store used to be the norm, but
  
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• Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

  16-04-2018 17:06 via campaignlive.co.uk
  Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced today by chief marketing officer Jochen Sengpiehl.
  
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• Urgent change is needed at WPP despite Sorrell’s transformative legacy

  16-04-2018 16:47
  The shock exit of Sir Martin Sorrell from WPP over the weekend has shaken the advertising industry. The man who once said the only way he would leave was by being “carried out of the glue factory”, appears to have changed his mind and is instead set to “retire”.
  It’s impossible to underplay the impact Sorrell has had on the ad industry. The story of how he built WPP up from a Kent manufacturer of wire baskets to the world’s biggest advertising company is well
  
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• WPP: breaking up world's top advertising group could net £22bn

  16-04-2018 16:35
  How Sir Martin Sorrell’s sprawling empire breaks down – and who could succeed him•Martin Sorrell’s resignation triggers 7% slide in WPP sharesSir Martin Sorrell’s resignation has raised the question of whether his successor will be able to stop a breakup of the world’s largest advertising group.A number of names have emerged as potential runners and riders, including the Informa chief executive Stephen Carter, who has worked at Ofcom, cable firm NTL and at WPP&
  
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• Two weeks to go to get ratings to qualify for this year's RAR Digital Awards

  16-04-2018 16:30
  There are just two weeks to go for agencies to collect RAR ratings to qualify for this year’s RAR Digital Awards, which recognise the leading digital agencies in the UK.
  Now in their fifth year, the RAR Digital Awards focus wholly on the dynamic digital marketing sector and all results are based purely on the scores, ratings and testimonials that agencies receive from their clients for the digital marketing work they produce throughout the year.
  Every year the RAR downloads the ratings fro
  
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• Lib Dem leader wants UK Parliament to make Sorrell findings public

  16-04-2018 16:07 via campaignlive.co.uk
  Liberal Democrat leader Sir Vince Cable is reportedly threatening to use parliamentary privilege powers to expose WPP's findings following an investigation into Sir Martin Sorrell.
  
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• The Book of Man: why ex-Shortlist editor is launching a platform to ‘reappraise’ masculinity

  16-04-2018 15:51
  Martin Robinson, former editor of free men's weekly Shortlist, has launched a bold new media title called The Book of Man in a bid to "redefine" masculinity and broach prominent issues like mental health, loneliness and suicide. 
  Robinson, who served as Shortlist editor for seven years having previously been NME's deputy editor, is now the chief executive, editor and founder of the new title. He told The Drum the site will seek to “reappraise” the definition
  
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• Why WPP will miss Martin Sorrell

  16-04-2018 15:45 via campaignlive.co.uk
  Sorrell's hasty, late-night departure will leave a significant hole.
  
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• São Paulo reaches out to homeless through street art

  16-04-2018 15:36
  The streets of São Paulo, Brazil are populated by some 20,000 homeless people. Many of them have pets, and most homeless shelters don't accept pets, which is why São Paulo's City Hall is now reaching out to these people with street art to tell them about shelters that now accept pets.
  São Paulo's public shelters remain with empty beds every day because many of the homeless do not want to abandon their dogs. Now, the new units accept and guarantee space for the pets
  
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• GDPR: Third-party data and privacy notices – sign up for our latest webinar

  16-04-2018 15:30
  There is just over a month before companies are required to comply with General Data Protection Regulation (GDPR) and there are still plenty of questions about what brands need to do to avoid suffering the consequences of non-compliance.
  Join us on Thursday (19 April) at 1500 when we will delve deeper into questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
  Join Marketing Week editor Russell Parsons, Fedelma Go
  
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• New-business activity down nearly 40% as 2018 gets off to a slow start

  16-04-2018 15:04 via campaignlive.co.uk
  AAR remains "cautiously optimistic" about the volume of new-business opportunities, despite recording a 38.3% year-on-year decrease in the total number of completed reviews in the first quarter of 2018 in its latest New Business Pulse report.
  
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• Why the advertising and media industry might be heading for its Lehman moment

  16-04-2018 15:00
  In 2008 the global financial services industry collapsed, costing thousands of jobs, wiping out millions of savers and destroying countless billions in shareholder value. We saw the demise of the global economy as a result of inflated leverage and murky processes deeply embedded at the root of the banking system. Now we may be approaching our 'Lehman moment' in the advertising and media industries.
  The then – a look back to the 2008 financial crash
  A quick economic history lesson – a
  
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• Harrods creates pop-up charity shop for NSPCC

  16-04-2018 14:24 via campaignlive.co.uk
  Harrods has launched a pop-up charity shop in aid of children's charity NSPCC.
  
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• Ad of the Day: AI bots experience existential crises in original film from Ted

  16-04-2018 14:20
  Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues.
  Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form.
  But despite their immense success when it comes to solving h
  
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• Why JD Wetherspoon is right to call time on its social media accounts

  16-04-2018 12:05
  Going against ‘conventional wisdom’, cheap and not-often-cheerful pub chain J D Wetherspoon has canned all 900 of its social media accounts. Chairman Tim Martin claims that doing so is unlikely to have any effect on the business ‘whatsoever’.
  It comes a year after making the decision to delete its 700,000 person-strong email database – on purpose.
  Martin told the BBC that the idea that social media is essential for advertising is untrue, and said that its pub manage
  
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• Young professionals say Snapchat is crap and the industry needs to move on

  16-04-2018 11:57
  Here is a word of advice from young marketers like me: the Snapchat update is old news.
  Yet, people are still not over it.
  It’s now the marmite of my generation. After welcoming Snapchat into my life at 14 years old, I’ve seen it all during my seven years of dedication to the app. The abolishment of ‘best friends’, the birth of stories and the introduction of the iconic dog filter (it changed my teenage life). I had stuck by it through thick and thin… until no
  
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• Above & Beyond founders launch independent creative group

  16-04-2018 11:57 via campaignlive.co.uk
  The partners of creative agency Above & Beyond are launching an independent creative group, The Beyond Collective.
  
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• Chang to host Thai-themed activation

  16-04-2018 11:52 via campaignlive.co.uk
  Chang, the Thai beer brand, is creating a sensory experience around the country's cultures.
  
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• Sky and National Geographic collaborate in ocean plastics fight

  16-04-2018 11:44
  Sky and National Geographic have set aside their differences to announce a joint crusade against the growing scourge of ocean plastics.
  The pairing will see national Geographic commit £7m worth of expertise, grants and media reach in support of Sky Ocean ventures, a £25m commitment by Sky to develop new solutions to the problem.
  This will give priority to measures geared toward reducing the flow of plastics into waterways at source by encouraging greater recycling and waste managemen
  
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• No, advertising spend is not moving online – here's why

  16-04-2018 11:40
  TV is dead. People want to have relationships with brands on social media. The marketing world is full of grand proclamations that turn out to be completely wrong when you look at the data. The latest belief is that digital advertising spend surpassed that of television last year.
  If you want to terrify traditional marketers, show them this chart that Recode created in December 2017 based on data from Magna, the research arm of media buying company IPG Mediabrands:
  Show me entity :: 19407
  The fe
  
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• Skoda awards UK digital AOR account to Tribal Worldwide

  16-04-2018 11:15 via campaignlive.co.uk
  Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.
  
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• Mini Means Power campaign challenges gender stereotypes

  16-04-2018 11:10
  A Mini dealership in Lodz, Poland, is seeking to upend gender stereotypes in a bid to attract men to the brand.
  The dealership has brought in American Football League coach Craig Parkinson to front a moody ‘Mini Means Power’ campaign.
  Devised by Serviceplan Poland and its in-house media content division Media Ready the brand will seek to reverse decades of association with female drivers by showing that both men and women are equally at home behind the wheel.
  Filmed in blac
  
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• Now TV marks 40 years of Grease with slumber parties

  16-04-2018 10:47 via campaignlive.co.uk
  Now TV, the streaming service owned by Sky, is celebrating the 40th anniversary of Grease with a series of "slumber screenings".
  
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• Don’t erase your organisation's marketing memory: you can learn from past gems and mistakes

  16-04-2018 10:35
  Businesses often keep valuable reports and plans for only a few years.  They lose them, or delete them, thinking the past is no longer relevant. But doing so throws away important organisational memory.
  That information, or memory could be used to (a) stop bad strategies that have been tried before, (b) remind current managers of the possibly poor assumptions and undue optimism that that drove previous management, (c) highlight the true strengths of the brand, and (d) avoid doing needless r
  
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• JD Wetherspoon calls last orders on social media

  16-04-2018 10:25
  JD Wetherspoon has announced that it is to beat a tactical retreat from all of its social media channels in order to channel its communications directly via an in-house magazine and website.
  As such the pub chain will simultaneously shutter its Facebook, Twitter, Instagram and other accounts associated with all 900 of its pubs as well as its head office as part of moves by chairman Tim Martin to end the ‘compulsion’ of scanning for updates.
  Martin said: “We are going against co
  
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• Innisfree promotes new range with beauty green tea hydrating station

  16-04-2018 10:00
  South Korean beauty brand Innisfree has installed a beauty green tea hydrating station at the Pavilion shopping centre in Kuala Lumpur, Malaysia today (April 16) to promote its new green tea seed serum product.
  The station will allow consumers to access an Innisfree microsite through a beauty green tea portal which is installed with a QR code, to learn about the world of hydration and the new green tea seed serum.
  Consumers will also be given the opportunity to redeem a trial kit at their prefer
  
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• Creative Works EMEA featuring Adam&Eve/DDB, Rosapark, VCCP, Joint and more

  16-04-2018 10:00
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creative Wor
  
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• WPP's share price tumbles as investors speculate over post-Sorrell future

  16-04-2018 09:53 via campaignlive.co.uk
  WPP's share price has plunged 4.3% after a brief recovery this morning following from a - 3.5% start as investors reacted to Sir Martin Sorrell's dramatic exit over the weekend.
  
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• Sorrell exit latest: WPP share price falls as industry unpicks departure

  16-04-2018 09:38
  Sir Martin Sorrell’s shock weekend departure as the head of WPP sent the advertising giant’s share price sliding down 4% upon opening, as traders digest the implications of what the leadership uncertainty might bring – although it has since rebounded slightly.
  So unexpected was the departure that WPP reportedly does not even have a non-compete agreement in place with Sorrell, leaving him entirely free to set up a competing business should he wish to do so, a
  
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• Kingfisher's CMO: 'IPL provides consumers with experiences that money cannot buy'

  16-04-2018 09:30
  United Breweries Holdings Limited (UBHL) beverage brand Kingfisher also known as the ‘brand of good times’, is popular within the sports sponsorship realm in India.
  The Drum spoke with Samar Singh Sheikhawat, chief marketing officer at UBHL to find out about the brand’s marketing strategy in India.
  He says: "The brand’s tonality in India is always in line with unpretentious inclusive fun and has become an iconic symbol of a young and modern India.
  "Kingfisher has bee
  
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• Ikea: we’ll work with the duopoly, but not at any cost

  16-04-2018 09:21
  Between Facebook’s Cambridge Analytica scandal and Google’s brand safety crisis last year, the duopoly has been under closer scrutiny from the world’s largest advertisers. But as it launches a new ad campaign, Ikea’s UK marketing boss has said that eradicating the tech giants from media plans is not part of its strategy; though neither is working with them at any cost.
  After Facebook was found to have left millions of users’ data exposed to exploitation by thir
  
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• What next for WPP?

  16-04-2018 08:59
  Martin Sorrell’s step down, should be good news for WPP clients….only it won’t be.
   
  The FTSE’s highest paid CEO was the founder and driving force of the most formidable and competitive holding company.
   
  His intellect, edge and energy created a coherence and control that allowed WPP to often out compete the other big networks…often through going to CEO to CEO.
   
  This top down approach allowed WPP to power play their way to big wins and vice-like co
  
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• YouTube, Disney, data transparency: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The IPA is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The UK trade body wants the UK Electoral Commission and political parties to address the issues of ads being targeted at users based on their data.
  The IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  Sarah Golding, the IPA president, says: &ldqu
  
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• YouTube, Disney, Bank of England: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The UK advertising trade body is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The Institute of Practitioners in Advertising (IPA) is calling for the UK Electoral Commission and political parties to stop ads being targeted at users based on their data.
  IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  S
  
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• WPP, Wetherspoons, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell over the weekend.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is rep
  
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• WPP, Facebook, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell on 14 April.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is reportedly in
  
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• P&G, Snapchat, Pfizer: Everything that matters this morning

  16-04-2018 08:30
  P&G expands its consumer health business with Merck deal
  Procter & Gamble is to acquire the consumer health business of German pharmaceutical giant Merck for around €3.4bn (£3bn) in a deal that adds vitamins and minerals to its over-the-counter (OTC) medicine business.
  P&G says it sees the deal as an opportunity to expand its consumer healthcare business, while also bringing expertise to the company in the shape of strong health care commercial capabilities, technical skil
  
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• Facebook, Starbucks, Apple: Everything that matters this morning

  16-04-2018 08:30
  Facebook takes major step on the path to GDPR compliance
  Facebook will change the way it targets ads as part of the company’s first major step toward GDPR compliance ahead of the new regulations kicking in on 25 May.
  From this week, the social network will ask its users to agree to its updated terms of service and data policies and to review information they’ve shared on the platform.
  Facebook will also no longer be able to process news feed posts for ad-targeting purposes, unless th
  
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• Amazon, P&G, Diageo: Everything that matters this morning

  16-04-2018 08:30
  Amazon ranked ‘most valuable’ global retail brand
  Amazon, McDonald’s and Alibaba have topped WPP’s inaugural BrandZ top 75 most valuable global retail brands ranking, with Starbucks, The Home Depot and Louis Vuitton also featuring in the top 10.
  According to WPP, retail brands have been growing their value 35% faster than non-retailers over the last 10 years.
  The top 75 brands – which also include Nike, Subway, eBay and Aldi – are worth over $1 trillion i
  
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• 62% of B2B marketers see video as priority format, finds LinkedIn study

  16-04-2018 08:30
  Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators.
  202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional social network. 62% saw video as the most important content format. This was followed by email, social media creative, and infographics.
  More than a quarter (26%) said they are planning to spend more than £300k on video advertising this year,
  
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• The Monkeys expand creative leadership hiring Vince Laguna as ECD

  16-04-2018 08:10
  The Monkeys has poached award-winning executive creative director Vince Lagana for the agency’s Sydney office.
  Lagana, who was recently ranked one of the world’s top ten creative directors by The One Club, joins the Accenture-owned agency from Leo Burnett Sydney, where he has been ECD since 2014.
  At Leo Burnett, Lagana worked on award-winning campaigns such as Coca-Cola Small World Machines, Bundaberg Rum’s Road to Recovery and Samsung’s LifeLIVE.
  Prior to joining Le
  
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• Solange directs a mesmerising dance performance for Uniqlo

  16-04-2018 08:07 via campaignlive.co.uk
  Singer-songwriter and artist Solange Knowles Ferguson has debuted a video and dance performance piece in collaboration with Uniqlo and Droga5 London.
  
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