Marketing news

• Raymond makes the push for Khadi to become the 'Fabric of the Nation'

  15-04-2018 21:23
  Clothing brand Raymond aims to re-position Khadi, a hand-spun, hand-woven natural fiber cloth from India, as the 'Fabric of the Nation' in its latest TVC.
  The campaign, which was conceptualised in-house, portrays the transformation of Khadi from a niche product to become a new-age fashion ensemble. The TVC, which was shot against the backdrop of bright-white salt plains, opens with models marching onto a ramp-like path with a background voice narrating the changing phases of Khadi. The lyrics ha
  
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• Pass the remote - it's time to change the channel on TV metrics

  15-04-2018 15:05
  Earlier this week, the UK’s TV ratings body, Barb, revealed that online video services such as Facebook and YouTube still have a way to go before they can become accredited. In one fell swoop, Barb has managed to bypass what is now a huge chunk of the TV viewing ecosystem.
  We cannot ignore the fact that viewing behaviour is changing. Just last month the BBC admitted that young people are spending more time watching Netflix than all of its BBC TV services and listening to streaming services
  
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• Beneath the gushing tributes to Sorrell lies an industry fortified by the prospect of change

  15-04-2018 14:38
  Despite his eye-watering salary, an ugly past business year and personal misconduct allegations still left unresolved, the industry’s response to Sir Martin Sorrell’s WPP resignation smacks more of effusive obituary than critical analysis. But alongside the tributes is a feeling of invigoration: a hopeful sense that things will never be the same again without the godfather of modern advertising.
  “The end of the era” is the ubiquitous phrase flying around the ad industry a
  
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• Sir Martin Sorrell was advertising’s answer to Sir Alex Ferguson

  15-04-2018 10:50
  Whoever replaces Sir Martin Sorrell in running WPP had better not have vertigo: they are coming in at the top and it doesn’t get any higher that that right now. 
  It’s been sad to see how WPP has handled the tarnishing legacy of the man who was more than just its figurehead – he literally lived and breathed the company for more than three decades. People either loved him, loathed him or both in equal measures, but he was also admirable in his dedication to making money, bot
  
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• Sir Martin Sorrell abruptly exits as boss of WPP

  15-04-2018 10:05
  WPP CEO Sir Martin Sorrell has abruptly stepped down from his role, ending a 33-year career at the company he founded and turned into the biggest agency holding group in the world.
  The decision was announced late last night (14 April) and takes effect immediately. WPP chairman Roberto Quarta will take over as executive chairman until a new CEO is appointed. Mark Read, who leads Wunderman and WPP Digital, and Andrew Scott, WPP’s corporate development director and COO for Europe have been ma
  
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• Read and Scott will split duties as WPP joint chief operating officers

  15-04-2018 09:43 via campaignlive.co.uk
  Mark Read and Andrew Scott, who have been named joint chief operating officers of WPP after Sir Martin Sorrell abruptly quit, know each other well.
  
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