Marketing news

• Sir Martin Sorrell steps down as chief executive of WPP

  14-04-2018 23:30
  Sir Martin Sorrell, chief executive of the world's largest advertising agency network, WPP has resigned from his post following an investigation being held by the company. 
  Both WPP and Sorrell released statements on Saturday evening (14 April) to announce the decision, alongside the move to make Mark Read, chief executive officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate development director and chief operating officer, Europe, to become joint chief opera
  
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• Sorrell's full resignation message to WPP: 'Godspeed to all of you'

  14-04-2018 23:24 via campaignlive.co.uk
  Sir Martin Sorrell sent this statement to the staff at WPP, following his resignation as chief executive.
  
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• Sorrell departs WPP: how an outsider shaped the global ad industry

  14-04-2018 23:02 via campaignlive.co.uk
  Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.
  
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• Sorrell quits as WPP chief executive

  14-04-2018 22:44 via campaignlive.co.uk
  Sir Martin Sorrell has stood down as chief executive of WPP, the company has announced.
  
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• Butlin's seek new agency as it plans re-launch

  14-04-2018 14:57
  UK family holiday brand Butlin's has begun the search for a new agency as it is set to re-invent the British Seaside Break.
   
  Butlin's aims to launch a £38m swimming pool complex which is to open in 12 months and wants the agency to work with them throughout their relaunch and new five-year plan of activity.
   
  Butlin's in a statement said that it owns three seaside resorts in Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) which hosts more than 1.
  
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• Walmart's Flipkart plans put on hold by eBay

  14-04-2018 13:00
  Walmart's plans to buy a majority stake in Indian e-commerce platform Flipkart have been subjected to an agreement being reached with eBay first.
  Flipkart earlier successfully completed its merger with eBay which was announced on April 10, 2017. Due to this merger, despite getting control of Flipkart, Walmart may not be able to consummate actual merchandise deals with Flipkart once it invests in it according to Recode.
  Commenting on the deal
  
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• Netflix expands content partnership with Comcast

  14-04-2018 09:41
  Streaming service Netflix has extended its partnership with US cable giant Comcast.
  As part of the deal, Comcast has integrated the Netflix service with the X1 user experience which allows customers to browse and access the entire Netflix service.
  Xfinity users can search  with the X1 voice remote, browse by TV series, movie, network, or actor on Xfinity On Demand and on X1 can watch and record sports and TV series.
  A recent report by 7Park suggested that despite the buz
  
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• Ad of the Day: Cannes Film Festival’s 2018 poster

  14-04-2018 09:03
  The 71st Festival de Cannes has unveiled its official poster which features a woman and a man (Karina and Belmondo) engaged in a passionate kiss  taken from Jean-Luc Godard’s Pierrot le fou (1965).
  The poster is shot by Georges Pierre who founded the Association des Photographes de Films and  is the work of graphic designer Flore Maquin.
  It is inspired by pop culture where the illustrator (Maquin) has blended drawing, pa
  
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• Instagram allows users to download their data to maintain transparency

  14-04-2018 08:33
  Instagram has taken a page out of the Facebook book as it will now allow the users to download a copy of the profile of all the information they have shared.
  The news comes after Instagram's parent company Facebook's Cambridge Analytica data scandal due to which Instagram earlier cut off the Application program interface (API) access for some developers and limited on how often others can use its API to collect data on Instagram users.
  The move will further aid Instagram users to keep a tra
  
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• Global branded entertainment marketing rose to $106bn in 2017

  14-04-2018 07:49
  An increase in product placement and consumer content marketing revenue has bolstered global branded entertainment marketing revenues, which saw spend rise by 8.0% to $106.20 bn in 2017.
  Leading the way was consumer experiential marketing, including event marketing and event sponsorship which remained the largest overall platform, as global revenues increased 5.6% to $74.91bn in 2017, according to PQ Media’s Global Branded Entertainment Marketing Forecast. 
  Event sponsorship was the l
  
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