Marketing news

• Heinz tests the waters for ‘Mayochup’ on Twitter

  13-04-2018 21:02
  Heinz has proposed a condiment combination that is causing quite a stir on Twitter.
  On Wednesday, the ketchup brand asked Twitter to vote yay or nay for Mayochup, a ketchup-mayonnaise combination that is already sold in parts of the Middle East. If the product gets 500,000 votes of support, Heinz says it will make it available in the US.
  Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans.
  — Heinz Ketchup (@HeinzKetchup_US) A
  
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• Tru Optik to launch free CTV privacy tool for media owners and adtech partners

  13-04-2018 21:00
  Tru Optik used its 2018 INFronts showcase to announce the launch of a free consumer privacy solution for OTT providers, adtech and video platforms, plus a device validation tool it will roll out from next month.
  Called OptOut.tv (see video), the privacy tool can be added as an attachment to terms of service for consumers to opt out of having their data collected for targeted ads via connected TVs and over-the-top devices. OptOut.tv was initially launched in January, and made available to Tru Opt
  
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• Whopper sniffing dog trained to bring burgers to the visually impaired

  13-04-2018 20:46
  Burger King certainly isn’t above doing stunts, and the latest has gone to the dogs.
  The burger chain has apparently trained a guide dog to sniff out Whoppers for the visually impaired.
  Burger King is helping a visually impaired burger fan in the UK find his way to the nearest outlet of the restaurant. The stunt came about after 29-year-old Whopper lover Nathan Tree asked the chain to train his guide dog to sniff his way to the nearest Burger King restaurant.
  To ma
  
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• Steph Curry and Kaiser Permanente team up to promote mental resilience

  13-04-2018 20:16
  Two-time NBA MVP Stephen Curry is gearing up for the playoffs, and one of his best skills is his mental toughness, which is on display in a new campaign for healthcare provider Kaiser Permanente.
  The new TV campaign, by Translation, shows how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete – and how it can help anyone overcome day-to-day hardships and excel in life.
  The message will air during the 2018 NBA playoffs. This is the third year Curr
  
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• A new challenger approaches: Infosys grabs indie Wongdoody, throws hat in consultancy-agency fray

  13-04-2018 18:31
  Consulting group Infosys announced its acquisition of Seattle-based independent agency Wongdoody, its first in the United States.
  Wongdoody has joined the India-based business consultancy in its march to create a competitive offering to advertising holding companies like WPP and Omnicom, and also Accenture, Deloitte and others, which have acquired design firms and agencies.
  Infosys had purchased a London-based design and customer experience firm called Brilliant Basics, which now stretches
  
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• NBA star Kevin Garnett returns to dunk on virtual players in video game promo

  13-04-2018 18:08
  Kevin Garnett spent 21 years in the NBA before retiring in 2016, and now he’s coming back. Not to play, however, but to dunk on virtual players in the video game NBA 2K.
  To promote the game, BSSP put Garnett in an ad that finds him reflecting on his career. ‘KG’s Back’ is a digital campaign featuring the 15-time NBA All-Star. The film features a restless Garnett engaging in passive hobbies such as catching up on his reading and honing his scrapbooking and needlepoint skil
  
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• P&G and the agency of the future

  13-04-2018 17:14
  When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry either rubs its hands in glee, or more likely, goes into a panic.
  Procter & Gamble has long been the world’s biggest marketer, spending upwards of $11bn a year. But the personal care colossus seems to have grown disenchanted in recent years, both at how much it has been spending, and how effective all that advertising has been.
  My Green Square collea
  
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• Ad of the Day: one man goes to ridiculous lengths to share a Burger King with his daughter

  13-04-2018 16:59
  A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn't something you'd expect to walk down your school corridor. But in Burger King's latest spot 'The Little Girl' that is exactly what one dad does to ensure his daughter gets the best grades.
  The spot created by Buzzman, sees the man dresses as his daughter walk into his daughters class to take her class test.
  The creative shows the shock and surprise on the young students faces as the grown man high fi
  
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• WPP board to meet as Sorrell probe nears conclusion

  13-04-2018 15:47 via campaignlive.co.uk
  WPP's board of directors is to meet as they await the outcome of an investigation into the personal conduct of Sir Martin Sorrell.
  
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• DriveTribe seals first major partner in Audi tasked with telling electric vehicle stories

  13-04-2018 15:35
  Auto publisher DriveTribe has brought aboard one of the world’s biggest car manufactures as its first major partner.
  Audi will use DriveTribe as a hub and lean on its editorial team to tell unique stories about Audi’s electric vehicle plans and products. Additionally, this will promote Audi’s EV push to an audience of engaged car enthusiasts.
  DriveTribe announced that it is opening up promotional and brand opportunities for the automotive industry, deals which will help en
  
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• NHS runs geotargeted mental wellbeing ads in Football Manager stadiums

  13-04-2018 15:30
  An NHS mental health and wellbeing campaign targeting previously hard-to-reach young men has chalked up a digital first, by placing geotargeted ads in PC game Football Manager.
  Ads promoting MindMate, a service which helps young people in Leeds, will be displayed via clickable on-pitch ads during game simulations.
  The campaign is being geotargeted so that only players in Leeds will see the promotion, marking the first time that the NHS has used such tactics. When clicked on, the eight-second ads
  
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• Technology's reinvention of TV gives birth to new wave of journalism

  13-04-2018 15:07 via campaignlive.com
  No clickbait. No political agendas. Lots of diversity. You're looking at the newsrooms of the future.
  
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• The Economist merges sales and circulation teams with new COO Michael Brunt at helm

  13-04-2018 14:55
  The Economist has merged its sales and circulation teams into a new division to be led by chief operating officer and publisher Michael Brunt, who was formerly the brand's chief marketing officer.
  The updated publisher team will work alongside The Economist’s sales, marketing solutions, events and analytics departments.
  Chris Stibbs, chief executive officer of the Economist Group, said: “The publisher team combines the strongest parts of our business to ensure that we are creati
  
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• Nature Valley upgrades LTA partnership after sales uplift

  13-04-2018 14:29
  The General Mills snack brand Nature Valley has doubled-down on its Lawn Tennis Association (LTA) partnership.
  For the next three years the brand will be the title sponsor at ATP and WTA events in Nottingham, Birmingham and Eastbourne; these have been rebranded as the Nature Valley Open, the Nature Valley Classic and the Nature Valley International respectively.
  The brand came into the LTA as official snack bar sponsor in 2016 and, speaking to The Drum last year, marketing head, Arjoon Bose
  
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• Tasting notes remain a mystery with The Glenlivet Code limited edition whisky

  13-04-2018 13:35
  Premium whisky brand The Glenlivet has released its latest limited edition, Code, without tasting notes.
  The limited edition challenges consumers into guessing the secret tasting notes, with a trip to an exclusive experience at The Glenlivet’s distillery in Scotland as the prize.  Code’s launch is accompanied by an online game developed by digital agency Zone, accessed by scanning the packaging in the Shazam app.
  The creative concept, name and packaging were conceived by lead de
  
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• Blockchain-based ad trading platform Fenestra to launch in the US

  13-04-2018 13:35 via campaignlive.co.uk
  Fenestra, a blockchain-based ad trading platform startup, has appointed former Brightroll chief revenue officer Charles Wittingham to lead its expansion in the US.
  
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• The Economist promotes CMO to COO as focus moves from growth to profit

  13-04-2018 13:22
  The Economist Group has brought its sales and circulation divisions back together as its strategy changes direction to solve “joint marketing challenges”.
  The new publisher team will be led by the group’s managing director and chief marketing officer of circulation, Michael Brunt, under a new chief operating officer role. Mark Cripps, currently executive vice president, brand and digital marketing, has been promoted to executive vice president, chief marketing officer.
  The Econ
  
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• P&G, Tesco, O2: 5 things that mattered this week and why

  13-04-2018 13:20
  P&G reinvents agency relationships with new model that combines talent from rival agencies
  Procter & Gamble has been promising to rid the ad world of its “archaic Mad Men model” and the company’s chief brand officer Marc Pritchard revealed the latest step in that strategy this week with a new agency model for creative that aims to get talent crossing the holding group boundary.
  The as-yet unnamed agency will combine the very best people from WPP, Publicis and Omnic
  
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• ‘Shake some shit up’: Exceptional Women of the World featuring Mixed Company

  13-04-2018 13:00
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  Raw and unfiltered, the Mixed Company Podcast is much more than a show about diversity, inclusion and social equity in the creative industries. It’s a much-needed breath of fresh — yet sometimes uncomfortable — air for an industry that struggles to understand the power that
  
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• Tabasco creates night market for 150th birthday

  13-04-2018 12:59 via campaignlive.co.uk
  Tabasco, the condiments brand, is marking its 150th anniversary with a street food festival at night in London.
  
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• MLS teams to play in Adidas jerseys made from waste ocean plastic to hack at pollution

  13-04-2018 12:39
  Adidas and the MLS are using their platform for good, highlighting waste plastic in the oceans with stunt that champions recycling.
  The 23 MLS teams will all adopt upcycled jerseys made from ocean plastic waste for their fixtures the weekend starting Friday 20 April.
  Working in conjunction with Parley for the Oceans, as part of the MLS Works Greener Goals scheme, the stunt will convince with Earth Day Weekend.
  Last year, Adidas created limited edition MLS kits from upcycled ocean plastic as part
  
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• YouTube Re:View: Kelly Clarkson’s despacito dance, Cardi B on the internet & Marvel’s Avengers

  13-04-2018 12:10
   
  Welcome to our weekly roundup of YouTube Re:View. This week our musical extravaganza theme kicks off with Jorge Eduardo’s blind audition on The Voice and Lady Gaga singing Elton John's ‘Your Song’. But our roundup would not be complete with some superhero action thrown in. That’s right, the Avengers are back.YouTube - Re:view
   
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  Turn around. Jorge Eduardo woos Kelly Clarkson on The Voice
  One way to win over American singer and s
  
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• Butlin's launches ad agency search ahead of five-year marketing plan

  13-04-2018 12:09 via campaignlive.co.uk
  Butlin's, the holiday company, has kicked off an ad agency search ahead of a five-year marketing plan to reposition the brand.
  
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• MAA ex-chairmen swoop to revive trade body

  13-04-2018 11:56 via campaignlive.co.uk
  Marketing Agency Action Group, a company formed by two former chairmen of the Marketing Agencies Association, has acquired the assets and intellectual properties of the trade body, which went into administration last month.
  
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• Ikea's stylish ghosts offer home inspiration in campaign about self-expression

  13-04-2018 11:48 via campaignlive.co.uk
  A gang of colourful ghosts transforms a drab house in a new Ikea campaign encouraging people to express their personalities through their home interiors.
  
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• Adblock Plus creates feature to stop Facebook tracking you across the web

  13-04-2018 11:39 via campaignlive.co.uk
  Spurred by the recent outrage over the misuse of Facebook's data by Cambridge Analytica, Adblock Plus has introduced a feature that lets users disable social media buttons.
  
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• STV productions chief Alan Clements stands down

  13-04-2018 11:26
  Alan Clements, managing director of STV’s production arm, has announced he will depart the broadcaster next month - ten years after first being appointed as director of content.
  Clements is credited with transforming the division in to a major supplier for all the major UK networks while establishing an international presence, making it the largest business of its kind in Scotland.
  Simon Pitts, STV’s chief executive officer, said: “As we embark on a new growth strategy for
  
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• Volkswagen promotes brand chief Herbert Diess to CEO to lead structure revamp

  13-04-2018 11:12
  Volkswagen’s brand chief Herbert Diess has been promoted to take on the top job and replace the automaker's chief executive Matthias Mueller, with reports suggesting he will overhaul the structure of the business. 
  Diess will be tasked with rebuilding the brand's reputation following a number of scandals in recent years – including a 2015 expose which found it to have lied about how it measured toxic emissions in some of its diesel cars, and more recently its
  
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• Trinity Mirror £200m Express takeover slowed by competition enquiry

  13-04-2018 10:56
  Trinity Mirror’s audacious £200m buyout of Richard Desmond’s Express and Star stable has hit a bump in the road after the competition regulator and culture secretary announced a probe into the deal.
  Concerns have been expressed about a reduction in media plurality should Trinity Mirror wrest control of a suite of titles including The Daily Express, Sunday Express, Daily Star and Daily Star Sunday as well as celebrity gossip title OK!
  These fears have convinced the Competit
  
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• How Strongbow hopes to crack new markets with global campaign

  13-04-2018 10:30 via campaignlive.co.uk
  It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to people in countries where cider barely exists.
  
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• Netflix viewership base jumps 3.6% to 132.6m

  13-04-2018 09:33
  Netflix continues to dominate the US video streaming sector according to the latest forecast from eMarketer, with total viewers expected to grow by 3.6% this year to reach 132.6 million.
  Last year only YouTube beat Netflix for Over The Top (OTT) viewers, the Alphabet company claiming 185.9 million to Netflix's 128 million. This compared well to the 85.3 million reach of Amazon Video and 34.7 million audience for Hulu. 
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  Paul Verna, eMarketer principal analyst, said: “Ne
  
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• Netflix viewership base jumps 3.6% to 132.6 million

  13-04-2018 09:33
  Netflix continues to dominate the US video streaming sector according to the latest forecast from eMarketer, with total viewers expected to grow by 3.6% this year to reach 132.6 million.
  Last year only YouTube beat Netflix for Over The Top (OTT) viewers, the Alphabet company claiming 185.9 million to Netflix's 128 million. This compared well to the 85.3 million reach of Amazon Video and 34.7 million audience for Hulu. 
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  Paul Verna, eMarketer Principal Analyst, said: “Netflix
  
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• Plastic fantastic: should brands rethink their response to the packaging witch hunt?

  13-04-2018 08:45
  Consumer outcry surrounding the global overuse of plastics has caused multitudes of FMCG, retail and food companies to rapidly readdresses their packaging strategies. But is the drastic jettisoning of PET plastic really the best route for brands to take?
  If David Attenborough is the prophet of the anti-plastic generation, Chris Griffin is the pragmatist. As multinationals from Evian to Adidas scramble to reduce the amount of plastic in their supply chains in response to consumer outcry, the chie
  
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• Riot Games and MTV collaborate for Southeast Asia esports and music festival

  13-04-2018 08:32
  Video game publisher Riot Games has teamed with MTV to launch an esports and music festival, Hyperplay, in Southeast Asia.
  The festival, which is presented by the Singapore Ministry of Culture, Community and Youth (MCCY) and the National Youth Council (NYC) of Singapore, will run over two-days in Singapore with the event to be streamed live with key segments to also be broadcast across Southeast Asia.
  The event will feature the region’s first League of Legends tournamen
  
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• Thomas Barta: The #MeToo movement should be a wake-up call for all leaders

  13-04-2018 08:00
  Human rights activist Tarana Burke has a point. When the #MeToo campaign brought her own long-standing sexual abuse movement back into the spotlight, Burke said: “These moments are small victories. We ride the momentum. And then we get on the ground and do the work.”
  Now that the dust is starting to settle, how can we as leaders do more of this work?
  In October 2017, the New York Times broke the abuse allegations against Hollywood producer Harvey Weinstein. Most people – me inc
  
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• WeWork acquires Chinese rival Naked Hub

  13-04-2018 07:15
  Shared workspace brand WeWork has acquired its Chinese rival, Naked Hub, in a deal reportedly worth $400m.
  Naked Hub is part of Naked Group, a hospitality, design, technology, and lifestyle brand that was founded in China in 2007 by Grant Horsfield and Delphine Yip-Horsfield.
  Naked Hub launched in 2015 and has 24 locations including Beijing, Shanghai as well as Hong Kong, Vietnam and Australia.  
  The deal will see WeWork combine its 13 locations across Greater China with Naked Hub to c
  
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• Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

  13-04-2018 06:13
  Seven West Media and Foxtel has won the broadcasting rights for Australian cricket, in a six-year deal worth more than $1bn.  
  The deal, which includes broadcast rights for international cricket matches, one day tests and the Big Bash League, comes after weeks of negotiations between Cricket Australia and broadcasters.
  The negotiations continued amidst the recent ball-tampering scandal that engulfed Cricket Australia and led to 12-month bans of the team’s captain and vice-captain
  
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