Marketing news

• Takeaways from Mark Zuckerberg’s second testimony to Congress

  11-04-2018 23:37
  Facebook chief executive Mark Zuckerberg faced questions from the 54-member House Energy and Commerce Committee on Wednesday less than 24 hours after appearing before the Senate's Commerce and Judiciary committees.
  His two-day testimony on Capitol Hill marks his latest attempt to quell concerns over how Facebook handles the data of its more than two billion users. It comes as Zuckerberg continues to deal with blowback from his company’s involvement with Cambridge Analytica, a UK-based data
  
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• Grey adds to its Midwest investment with opening of Cincinnati office

  11-04-2018 22:35
  WPP’s Grey Group has opened its newest full-service office, Grey Midwest in Cincinnati, Ohio.
  Considered a “marketing hub” in a press release by the agency, the office complex has included Grey, a newly-formed shopper and e-commerce group Grey Commerce, a Cincinnati office for digital agency Possible, and Townhouse, a new 3,500 square-foot content creation studio.
  Tony Desjardins, the managing director for Possible has now seen his role expand to manage the entire Gre
  
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• Minute Maid campaign celebrates slightly imperfect family moments with new brand campaign

  11-04-2018 21:49
  Family moments often look perfect in pictures on social media, but everyone knows family dynamics are decidedly imperfect. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how they may not always be Instagram-ready.
  To launch the new campaign, ‘This is Good,’ Minute Maid partnered with Edison Research to commission the ‘This is Good Parenting Survey’ to better understand how parents are using social
  
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• Manchester United leverages localised digital content to woo fans in China

  11-04-2018 21:22
  Manchester United continues to woo its China fans by digitally engaging them through localised content.A series of films, produced by United's creative agency in China, Qumin, have merged football, Manga and gaming to inspire Chinese football fans. The animation is in a popular Chinese style of Manga, with interactive elements and personalisation built into the story.
  The story is written in collaboration with Sina Sport’s football editor Chen Chi and is
  
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• Snapchat and Netflix foray into Indian sports with IPL partnerships

  11-04-2018 20:57
  Social media platform Snapchat and online streaming service Netflix have announced partnerships with IPL teams to bank on the massive cricket audience in India for the first time.
  The companies join a raft of brands jumping into get in front of the massive audience, as seen in the sponsorship round-up of the eight teams for the IPL.
  Snapchat has partnered with four teams namely the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils, and Rajasthan Royals who have joined
  
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• PBS Kids and Zappos introduce adaptive apparel during Autism Awareness Month

  11-04-2018 20:33
  April is Autism Awareness Month, and to bring attention to kids with autism, PBS Kids and Zappos Adaptive have introduced a line of gender-neutral, reversible adaptive apparel that promotes independence for all children.
  Manufactured by 4Ward Clothing, the PBS Kids Adaptive Apparel Collection is now available at Zappos.com.
  The PBS Kids Adaptive Apparel Collection includes t-shirts and lounge pants designed to meet unique sensory needs of children with autism. Each item includes dissol
  
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• US Creative Work of the Week: DairyPure brings simple pleasures to breakfast table

  11-04-2018 19:27
  With so much political and media noise out there, sometimes a childlike take on the world is necessary. That's the point behind a cute spot by KBS for Dean Foods brand DairyPure.
  The film opens with a dad at home scrolling through his work phone while news talking heads argue on the TV with a header that reads, “A Nation Divided.”
  Suddenly the channel changes and cartoons appear on the screen, replacing the arguing pundits. The man's son sits down beside his father, pours himsel
  
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• Puma apologises for terms used in House of Hustle event

  11-04-2018 18:50 via campaignlive.co.uk
  Puma has apologised for using terms associated with drug culture following backlash after an event that took place in London last week.
  
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• Searching for discomfort: why we chose to leave a brand and go back to an agency

  11-04-2018 18:48
  In the fast-moving world of advertising, creatives are always seeking growth. We want to get better as professionals and individuals, and we want to keep doing better work: work that challenges, inspires and pushes boundaries. This may be why we see a lot of movement in our industry and, more recently, an increasing trend of professionals leaving agencies and deciding to work for brands in-house.
  As a creative team that worked at both an agency and in-house for the last five years, we believe th
  
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• The future of television advertising is up in the air, on the air and also on mobile

  11-04-2018 18:43
  There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and traditional cable and network TV are getting squeezed by paid streaming services. This has altered the way television advertising is being approached, both by viewers creative agencies.
  Many have already called the 30-second spot dead, and the younger generations don’t even think about traditional TV ads versus digital. But new forms of ads — shorter, longer, mobile &m
  
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• Play-Doh launches the 'Gallery of Emerging Species' with David Attenborough styled voice overs

  11-04-2018 18:32
  Play-Doh has launched an online gallery featuring new "species" as a follow up to its ‘A can of Imagination’ campaign that launched in 2016.
  The documentary-esque 'Emerging Species' creative shows the different models in a line up with the voice over, reminiscent of Blue Planet, describing the features and characteristics of the clay creatures.
  Show me entity :: 19343
  Created by DDB Paris, the creative is an extension of the campaign launched two years ago to celebrate the brand
  
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• How brand integration is supplementing TV revenue streams

  11-04-2018 18:26
  In the history of brand integration, there are a few “gold standard” integrations that come to mind when talking to industry professionals.
   
  One of the first significant integrations may be Reese’s Pieces integration in Steven Spielberg’s classic E.T. Other iconic brand and entertainment hookups include Aston Martin and Heineken with James Bond, Mini in The Italian Job. FedEx and Wilson in Castaway, Ray-Ban in Risky Business and Nike in What Women Want.
   
  The l
  
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• O2 brings separate agency partners together in move to foster creativity

  11-04-2018 18:15
  O2 has created a ‘planning hub’ among its agencies as part of a strategy that aims to break down the siloes in its marketing team, both internally and externally, and foster collaboration and creativity.
  The hub involves planners from across its media, PR, advertising and CRM agencies co-locating for three days a week in a space at one of its agencies dedicated to the brand. All the different ideas and campaigns the brand is working on are put on the walls, with people able to work a
  
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• Asos lauds effect of Instagram Stories as it reduces marketing spend

  11-04-2018 17:12
  Asos has singled out the performance of Instagram Stories in its marketing mix, saying the number of people viewing its content on the platform has almost doubled in just six months.
  The online retailer today (11 April) reported stellar sales for the six months to 28 February, noting a 10% rise in half-year profits to £29.9m as sales jumped 27% to £1.13bn compared with the same period in the previous year.
  On a call with analysts, chief executive Nick Beighton praised the Instagram-e
  
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• Agencies must meet Marc Pritchard’s challenge or face extinction

  11-04-2018 16:59
  Calls for transparency in the ad industry are getting louder with each news cycle. As the investigation into Martin Sorrell’s alleged misuse of assets highlights, the industry is under threat if the status quo continues.
  P&G’s Marc Pritchard and Unilever’s Keith Weed pulled no punches in demanding what they and other brand owners want from agencies. Along with more transparency, clients want fewer project managers, an end to “the maze of complexity” and the
  
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• Tesco readies more changes to Clubcard as it looks to get back to ‘rewarding loyalty’

  11-04-2018 16:39
  Tesco has hinted at more changes to its Clubcard loyalty scheme as it looks to build on work it has done to improve consumer perceptions of the brand through a focus on loyalty, as well as its own-brand offering and marketing.
  CEO Dave Lewis said the relaunch of Clubcard last year with contactless technology had “reinvigorated engagement” and given the company “more capability going forward”. In particular, he highlighted synergies between Clubcard and Pay+, Tesco’s
  
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• Marketers from F1, Virgin Atlantic and RBS revealed as judges for Marketing Week’s Masters Awards

  11-04-2018 16:28
  Top marketers from the likes of Formula One, RBS and The Guardian are among the jury for Marketing Week’s Masters of Marketing Awards 2018.
  Marketing Week is the only UK title that covers everything in marketing from strategy through to execution, and Marketing Week’s Masters of Marketing is the only awards event to do the same.
  Winners will be decided by a jury of senior marketers from some of the UK’s biggest companies. Those taking part this year include the Formula One&rsqu
  
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• Adspend on Facebook kept growing throughout Cambridge Analytica scandal

  11-04-2018 16:15 via campaignlive.co.uk
  While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the first quarter of the year.
  
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• Opportunity knocks for publishers seeking to change ad industry narrative

  11-04-2018 14:41 via campaignlive.co.uk
  Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context.
  
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• Sky awards WPP's MediaCom its contested media buying account

  11-04-2018 14:27
  UK broadcaster Sky has selected MediaCom to handle its media buying business, following a three-way competitive pitch which is understood to have involved Carat and Zenith.
  “We are absolutely delighted to continue working with Sky," said Mediacom in a statement. "We are looking forward to expanding our relationship into other markets and can't wait for what's to come.”
  The two companies said the partnership will "set industry-leading standards for transparency and accountability acro
  
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• Benefit charity pop-up to feature Missguided, Vivienne Westwood and Agent Provocateur

  11-04-2018 14:25 via campaignlive.co.uk
  Benefit, the cosmetics brand, is working with Missguided, Vivienne Westwood, Skinny Dip and Agent Provocateur for its annual charity pink pop-up.
  
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• P&G’s radical agency says more about Pritchard’s power than the future of advertising

  11-04-2018 14:08
  WPP may have spent recent months promising to transform the agency model but it is the world’s biggest advertiser – rather than the world’s biggest advertising supplier – that has launched the most significant new agency of 2018 so far.
  Procter & Gamble revealed this week that it is setting up a dedicated agency to service its North American fabric care brands Ariel, Gain and Tide. What makes this move so ground-breaking is that the new shop will be made up of teams f
  
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• US Creative Works: featuring Preacher, Epsilon Agency, Translation and more

  11-04-2018 14:00
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works sectio
  
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• People on the move featuring Zenith, Goal, Bloglovin, Grey and more

  11-04-2018 13:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Teads
  News UK’s former head of magazines, Jacque O’Donnell has joined Teads as group commercial director.
  As well as News UK, O’Donnell also worked as director of agency sales at Immediate Media.
  STV Productions
  Rosy Marshall-McCrae has joined STV Productions as the
  
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• Renault Kadjar gets dropped into Solo: A Star Wars Story

  11-04-2018 13:25
  Renault is the first major brand partner out of the gate for the upcoming Star Wars movie Solo, with an action-packed ad that shows extended scenes from the movie’s train heist.
  Since Disney rebooted the series in 2015, a different car brand has integrated with the franchise each year. In this instance, as brand partner in France, Renault has been granted the benefit of unveiling new scenes from the movie as an incentive for viewers to drop by.
  Globally however, Nissan is the series'
  
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• Snap looks to 'underscore commitment' to agencies as it poaches Facebook's Ed Couchman

  11-04-2018 12:55
  Snap has tapped Facebook's UK director of agency partnerships, Ed Couchman, to serve as its UK general manager – placing an emphasis on the role he will play in building out the business's agency relations in the market. 
  Couchman will report into Claire Valoti, who has recently been promoted from the overseeing Northern Europe to the position of vice-president, international sales at tech firm. 
  The pair previously worked together at Facebook before Valoti jo
  
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• From desktop to AI-first: why B2B companies should look beyond mobile-first strategies

  11-04-2018 12:30
  For years, marketers have been preaching a mobile-first strategy: mobile-first platforms, advertisements, websites... the list goes on. As global mobile usage continues to rise and companies look to target the first generation of 'mobile natives', approaching a marketing strategy through a mobile-first lens makes a lot of sense. I’ve noticed, however, many of the B2B companies that I work with are now looking past the mobile-first cliché and building their marketing tactics around a
  
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• Royal British Legion selects Leagas Delaney for creative account

  11-04-2018 12:29 via campaignlive.co.uk
  The Royal British Legion has hired Leagas Delaney as its creative agency of record, with its first brief to launch a campaign to mark the centenary of the end of the First World War.
  
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• Code Computerlove on how to become a great place to work

  11-04-2018 12:04
  Code Computerlove was recently named in a new ‘50 Best Places To Work’ list recognising outstanding businesses in the UK's marketing, advertising and media industry.
  We were particularly pleased by our inclusion, given that we were one of only eight companies outside London to make the list (and one of only two companies located north of the Watford Gap!). Code was praised for its Northern Quarter offices that ‘allow staff to indulge their lateral thinking and appetite for fun,
  
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• Heineken harnesses research to grow bar and restaurant trade by £1bn in three years

  11-04-2018 11:55
  Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector by £1bn over the next three years with the launch of its Greenpaper.
  Drawing from over 100 pieces of research the Greenpaper is touted as the largest piece of research ever undertaken by the beer brand as it seeks to harness insights gleaned from its consumers, customers and channels to drive drink sales.
  Jerry Shedden, Heineken’s category and trade marketing director, said: “
  
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• Lords call for investigation into ‘dysfunctional and opaque’ digital ad market

  11-04-2018 11:53
  The House of Lords is calling for the competition watchdog to launch an investigation into the “dysfunctional and opaque” digital advertising market.
  The call comes after senior peers heard complaints from the ad industry that “Google alone has control at all levels of the market” and urged the industry to “take greater steps to self-regulate”.
  The Lord’s investigation also called on the Competition and Markets Authority to undertake a market study of th
  
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• House of Lords calls for investigation into ‘dysfunctional and opaque’ digital ad market

  11-04-2018 11:53
  The House of Lords is calling for the competition watchdog to launch an investigation into the “dysfunctional and opaque” digital advertising market.
  The call comes after senior peers heard complaints from the ad industry that “Google alone has control at all levels of the market” and urged the industry to “take greater steps to self-regulate”.
  The Lord’s investigation also called on the Competition and Markets Authority to undertake a market study of th
  
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• Unsung Heroes - the communicator: Deepa Balji, Publicis Media

  11-04-2018 11:50
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them. You can read the second feature, which looks at the role of a producer, here
  Deepa Balji is the commun
  
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• School Reports 2018 Extended Edition: Top 50 media agencies

  11-04-2018 11:48 via campaignlive.co.uk
  The top 50 media agencies ranked by Nielsen
  
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• School Reports 2018 Extended Edition: Top 30 regional agencies

  11-04-2018 11:48 via campaignlive.co.uk
  The top 30 regional agencies ranked by Nielsen
  
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• School Reports 2018 Extended Edition: Top 100 agencies

  11-04-2018 11:48 via campaignlive.co.uk
  The top 100 advertising agencies ranked by Nielsen
  
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• Lloyds Banking Group brings Richard Warren in-house from GroupM as new marketing chief

  11-04-2018 11:30
  Lloyds Banking Group (LBG) has brought Richard Warren, managing director of Greenhouse GroupM, in-house as its new marketing and communications chief. 
   
  The Drum has learned that Warren, who only joined GroupM in August last year, will take on the role of director of marketing and communications from June.
   
  The move by Warren, less than a year after he joined the agency set up by WPP to service the huge financial services media account, will come as a surprise internally, h
  
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• Npower marks Team England sponsorship with humorous ‘super fan’ social push

  11-04-2018 11:21
  Utility provider Npower is marking its sponsorship of Team England with the launch of a humorous social media campaign starring comedian Mark Watson.
  Devised by 1000heads the campaign is centred on a series of tongue-in-cheek videos in which Watson catches up with members of the basketball, volleyball and lawn bowls teams to dispense his unique brand of training and support.
  1000heads senior account director Hazem El Taha said: “We loved the idea of making Mark our super fan and helping br
  
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• Lloyds Banking Group recruits ex-MullenLowe chief Richard Warren for marketing post

  11-04-2018 11:17 via campaignlive.co.uk
  Lloyds Banking Group has appointed former MullenLowe chief executive Richard Warren to the role of director of marketing communications.
  
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• Sleep app Calm uses AI to 'write' the Lost Grimm Fairy Tale

  11-04-2018 11:09 via campaignlive.co.uk
  Calm, producers of an app aimed at helping users meditate and sleep, has worked with machine-learning company Botnik to write a new Grimm fairy tale based on existing stories.
  
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• Anthony Joshua and Fit Water host world's largest boxercise class

  11-04-2018 11:03 via campaignlive.co.uk
  Anthony Joshua and Fit Water, the Lucozade water brand, hosted the biggest ever boxercise class.
  
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• Tesco advertising push pays off as profits rebound almost 800%

  11-04-2018 10:48
  Tesco has shaken off its deep torpor of recent years to post a modest return to the type of surging profits the like of which it had once taken for granted.
  Shrugging off despondency which has settled elsewhere on the High Street Tesco regained some of its former vim with a pre-tax profit of £1.3bn in the year up to 24 February, a healthy 795% increase on last year’s efforts and comfortably above expectations of £1.2bn.
  These numbers vindicate a turnaround programme instigated
  
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• Pick of the week: Mariah Carey is the 'hero' of Hostelworld's new ad

  11-04-2018 10:43 via campaignlive.co.uk
  James Page can clearly see why the travel website said "We belong together" to the superstar diva.
  
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• MediaCom scoops £425m Sky media account across Europe

  11-04-2018 10:41 via campaignlive.co.uk
  WPP's MediaCom has beaten Zenith and Carat to win Sky's estimated £425m media-buying account across five European markets.
  
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• Facebook share price rebounds after Zuckerberg's testimony

  11-04-2018 10:41 via campaignlive.co.uk
  Despite the US Congress's lack of insight into Facebook's operations, Mark Zuckerberg's handling of the situation seems to have restored investor confidence in the company.
  
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• Campaign Diary: BT's Al-Qassab will be a Deadpool-hit at ASA; is the IPA undergoing a curious rebrand?

  11-04-2018 10:41 via campaignlive.co.uk
  BT's Zaid Al-Qassab joins the ASA council while a Sale-based agency gets the name of adland's trade body wrong - very wrong.
  
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• Mexican startup Flyr raises $6m to bring 'TV quality' ads to Apple devices

  11-04-2018 10:18
  Flyr, the fledgling Mexican startup, has raised $6m to help make its dream of democratising delivery of TV-standard adverts on iPhones and iPads a reality.
  Brainchild of VFX specialist Hassan Uriostegui, the vision seeks to bring Hollywood visual effects into the hands of everyone by providing a fully functional media compositor and animator for smartphones and tablets.
  Made possible by the exponential growth in computing power in Apple’s handsets, now more powerful than most desktop compu
  
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• Pitch update: Moneysupermarket.com, Asda, Betway, Britvic, and more

  11-04-2018 10:15 via campaignlive.co.uk
  Four creative agencies are pitching for Moneysupermarket.com, Britvic is reviewing a new ad account, and UM joins this year's media new-business rankings.
  
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• UK Top Shazamed ads: Lloyds Bank hammers in at number one with classic black horses

  11-04-2018 09:50
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. This week has sees a new entry in at number one with the return of the Lloyds Bank black horse. 
  The short clip begins with a young girl woken up in the middle of the night by her mother, preparing for an event. Walking to the beach with village locals, as dawn breaks, they view the fantastic sight of a herd of wild black horses running
  
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• Rovio Entertainment switches leadership team

  11-04-2018 09:24
  Angry Birds maker Rovio Entertainment has taken the opportunity to reshape its management team following the resignation of Rauno Heinonen, SVP communications and investor relations.
  This has seen Ville Heijari elevated to the position of chief marketing officer following a successful performance as CMO of its games division since 2016. The beefed-up role will see Heijari take responsibility for all marketing, communications and brand development, reporting to CEO Kati Levoranta directly.
  S
  
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