Marketing news

• Dow Jones Media Group stitches corporate work and lifestyle together with Inspired by Penta relaunch

  09-04-2018 23:42
  Dow Jones Media Group has relaunched Inspired by Penta, as a stand-alone imprint that covers the lifestyles of influencers in the corporate domain.
  Inspired by Penta is a spin-off of the Penta section of Dow Jones Media Group  (DJMG) mainstay Barron’s that has lived as a quarterly insert and a section within the Barron’s main site. Its new iteration will retain its quarterly print version, but now has its own standalone site.
  The rationale is part of a three pronged approach tha
  
  Read more

• Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO

  09-04-2018 22:36
  Steve King hopes to solve data privacy issues for clients with Publicis' cloud-based platform.
  
  Read more

• John Cena stars in quirky commercials for Armor All

  09-04-2018 22:20
  Actor and wrestler John Cena tweaks his all-American image a bit in some quirky new commercials for automotive cleaner brand Armor All.
  The ‘Fear Nothing’ campaign puts the star of the new film Blockers in and around his car, with a wild-haired sidekick, as Cena sings the praises – almost too weirdly enthusiastically – of Armor All’s air fresheners and car wipes.
  The campaign, from Omnicom agency Merkley+Partners, looks to shake up the automotive appearance cat
  
  Read more

• The secrets to creating a powerful PSE (public service experience)

  09-04-2018 21:22
  Marjory Stoneman Douglas High School. Time’s Up. #MeToo. The opioid crisis. The nation is rallying behind these topical tragedies and advocating for change.
  The expectation is on cause marketers and private sector brands to take a stance too. As a result, public service campaigns will probably double or triple in the coming year. But to make a difference, these programs must be powerful, original and memorable – strong enough to get attention and produce results. People must ‘e
  
  Read more

• Advertisement

• Chobani continues brand evolution with new TV and digital campaign

  09-04-2018 20:20
  Late last year, popular Greek yogurt brand Chobani updated its packaging and marketing materials design in a brand evolution celebrating its 10-year anniversary. That evolution continues with new video creative by Chobani for two of its products.
  Spearheaded by Chobani’s chief creative officer, Leland Maschmeyer, the yogurt brand is introducing a series of TV commercials for its Flip and Drink offerings to highlight the magic and specialness of yogurt in two unique and distinguished creati
  
  Read more

• MGM Resorts and McCann team with music stars to release album of wedding songs for LGBTQ community

  09-04-2018 19:28
  MGM Resorts International is promoting its properties as a place of love and acceptance with the album Universal Love, a collection of reimagined wedding songs for the LGBTQ community.
  The compilation album, produced by MGM Resorts in conjunction with agency McCann, is an extension of MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity. In fact, the company states that for more than a decade before
  
  Read more

• Bud Light releases limited-edition orange flavor in time for summer

  09-04-2018 18:31
  Bud Light Orange will be hitting store shelves for a limited time this summer as the brand aims to further make its mark in the flavored beer category.
  The new flavor arrives 10 years after Anheuser-Busch brand first entered the flavored category with the launch of Bud Light Lime in 2008. According to Bud Light, the brand is revealing a “refreshed” version of its lime offering this summer as well.
  Wieden + Kennedy New York, which has been Bud Light’s lead agency since 2015 and
  
  Read more

• Vice fortifies branded content offerings with addition of Donna Lamar and David Lennon

  09-04-2018 18:17
  Vice has announced the addition of production and branded content vets Donna Lamar and David Lennon to its staff as group creative directors.
  Together, Lamar and Lennon have been asked to lead and develop creative work for the youth media company’s in-house offering, specializing in developing and executing content, experiences and thought leadership programs for Vice’s channels in partnership with brands, agencies and like minded publishers.
  Lamar was most recently the cre
  
  Read more

• Advertisement

• Bacardi sets sights on vacant marketplace with new premium rum

  09-04-2018 17:23
  Vice president Ned Duggan is on a mission to recruit a whole new generation of rum drinkers.
  
  Read more

• 360i adds Piper Hickman as group creative director to work on Hanes and Champion brands

  09-04-2018 17:08
  360i today (April 9) announced the appointment of Piper Hickman as group creative director.
  Together with group creative director Alex Shulhafer, the pair will lead creative for clients including Hanes and Champion, among others. Piper joined after an extensive seven-year freelance stint at companies including Wolf & Wilhelmine, VML, Havas Worldwide, The Barbarian Group, Untitled Worldwide, JWT, Ogilvy, TAXI, Y&R and McCann.
  Prior to her freelance work, Piper climbed the ranks from copyw
  
  Read more

• How March Madness and lost fans helped build the launchpad for #TruTVAwarenessMonth

  09-04-2018 17:06
  For college basketball’s March Madness tournament season, certain things happen like clockwork. Upsets (including the first-ever 16-seed beating a top seed) and storylines (how could one not like Sister Jean and the Loyola-Chicago story?) pervade the manic weeks in one of the most exciting seasons in sports.
  Another annual piece that is now expected is the curiosity of one of the broadcast partners of the tournament, truTV. Part of the Turner stable of networks (a large number of games wer
  
  Read more

• Betfair appoints Leo Burnett to international creative business

  09-04-2018 17:03
  Betfair has named Leo Burnett London as its creative agency of record across international markets, following a competitive review.
  
  Read more

• Marc Pritchard plans unprecedented competitor agency collaboration at P&G creative shop

  09-04-2018 17:01
  Marc Pritchard, chief marketing officer of P&G, is planning to use the company's clout as the world's biggest advertiser to shape agency partners into a new collaborative model he believes will provide more bang for its buck.
  This will be most noticeable at P&G Fabric, the group which includes the brands Ariel, Tide and Gain. Speaking at the 4A's Accelerate Conference on Monday in New York, Pritchard announced that he is set to pilot three new agency models. Most eye-catching i
  
  Read more

• Ipswich Town FC looking to score with new online sales platform from Reading Room

  09-04-2018 15:55
  Ipswich Town Football Club is looking to boost online sales through a seamless customer experience and has launched a new online shop through Reading Room. 
  Developed on a Magento-based platform, the club now has greater flexibility to run timely promotions and campaigns that support commercial objectives, while fans are now also able to customise their kits across all devices via bespoke kit-builder functionality.
  With a focus on delivering a modern, sophisticated online shopping experienc
  
  Read more

• Sorrell probe findings could land next week

  09-04-2018 15:42
  WPP's investigation into alleged misconduct by founder and chief executive Sir Martin Sorrell could be concluded by next week, according to reports.
  
  Read more

• This VR project will immerse people with dementia in the happy summer of England's World Cup win

  09-04-2018 15:21
  A creative collective led by Grey London and Thomas Thomas Films is developing a virtual-reality film set during the summer of England's 1966 World Cup victory to help people who are living with dementia and Alzheimer's.
  
  Read more

• One Championship announces broadcast partnership with AbemaTV in Japan

  09-04-2018 15:16
  One Championship has partnered with Japanese internet TV station AbemaTV to broadcast live events and digital content.
  The partnership will cover more than 20 live One Championship events in 2018, as well as offer a reality TV series called 'Surrogacy Battles', which aims to discover fresh young Japanese martial arts talent. 
  The program will run 12 one-hour episodes featuring young martial arts prospects no older than 22 years of age. The winner of the show will receive JPY 3m and a One Ch
  
  Read more

• Unilever trials ad formats that give to charity if someone watches

  09-04-2018 15:09
  Unilever brand Knorr is testing a new video ad format that allows viewers to choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
  The technology was built by Good-Loop, which describes itself as an “ethical online video advertising platform seeking to fix the problems experienced in ad tech,” and the partnership with Knorr was forged though the Unilever Foundry, the FMCG company’s start-up platform. 
  The month-long t
  
  Read more

• Arthur Sadoun: 'Nobody is talking about the client of the future'

  09-04-2018 15:05
  The industry is being disrupted and marketers are part of the equation.
  
  Read more

• Mariah Carey is the latest surprise A-lister to trial the backpacking life for Hostelworld

  09-04-2018 14:46
  Singer songwriter and all-round diva Mariah Carey has been named as the star of Hostelworld’s latest campaign, joining the likes of 50 Cent, Charlie Sheen and Chris Eubank in the roll call of unexpected celebs to front the travel brand.
  Created for online and PR, the three-minute spot sees Carey arrive at an unnamed hostel flanked by her entourage. It transpires that one of her assistants booked the stay by mistake – however the star soon discovers the hostel experience is not a
  
  Read more

• Tui marketing chief Jeremy Ellis to be replaced by Katie McAlister

  09-04-2018 14:31
  Tui’s marketing chief Jeremy Ellis has announced his departure from the company after 27 years in the fold.
  Ellis will vacate the marketing and customer experience director role in May, having held it since May 2011. He was responsible for brand, CRM, insights, content, social and digital marketing and helped digitise the brand.
  He is attributed with developing campaign’s like ‘Kid’ in 2011 and the likes of Simon the Ogre and Miles the Bear. He also oversaw First Dir
  
  Read more

• GQ partners with retailers for fashion and food festival

  09-04-2018 14:27
  Condé Nast men's magazine GQ is teaming up with Carnaby Street retailers for the launch of a festival celebrating fashion, food and drink.
  
  Read more

• Gartner maps the digital marketing agency playing field highlighting industry leaders

  09-04-2018 14:04
  AKQA, Isobar, R/GA, Accenture and Ogilvy & Mather are among the companies named as leading global digital marketing agencies in a comprehensive magic quadrant study from Gartner.
  The firm ranked leading digital marketing agencies across categories like client growth, marketplace understanding and delivery of next-gen marketing tech. Performance was visualised on ‘ability to execute’ against ‘completeness of vision’, highlighting challengers, niche players, leaders and
  
  Read more

• Urban Realm buys The Scottish Design Awards as they return for 2018: entries open now

  09-04-2018 13:45
  The Scottish Design Awards has been bought by Urban Realm, a leading body of architecture press in Scotland, as it returns for 2018. 
  For over two decades, these awards have acknowledged top design agencies and architecture firms for their contribution to the country's design culture.
  Editor of Urban Realm, John Glenday said: “The acquisition of the Scottish Design Awards is the logical next step for us in our drive to broaden our industry voice and we look forward to stepping ou
  
  Read more

• How winning The Drum Search Awards Rising Star can progress your career

  09-04-2018 13:43
  Entering and winning awards is a great way to tell the world your company is the best on the block. But what about the Individuals in the work place that make a difference?
  Back in 2016, when he worked for Silverbean as a search marketing consultant, Tom Etherignton, head of search at Evolved Digital Marketing, took home the Rising Star accolade at The Drum Search Awards.
  Talking at The Drum and Sun Arms during Advertising Week, Etherington recounts how the award helped progress his career and h
  
  Read more

• 'Tap for Change' product optimises charity donations using contactless technology

  09-04-2018 13:20
  Noticing the limitation the 'shaker bucket' system was causing busy commuters, charity payments specialists LibertyPay partnered with marketing agency Earnest to launch Tap for Change, a service designed to get charities set up with contactless donation technology.
  Due to the decline in the use of cash payments in the UK – with £34bn being spend using contactless cards in the UK last year – Earnest and LibertyPay saw the need to provide a simple and cost effective offer fo
  
  Read more

• TUI’s marketing boss Jeremy Ellis to leave after 27 years

  09-04-2018 13:16
  Jeremy Ellis, TUI’s marketing and customer experience director, is leaving the business after 27 years.
  Ellis is being replaced by Katie McAlister who will join as chief marketing officer from 1 June although she retains responsibility for customer experience. McAlister is currently digital director and is also a long-time TUI employee, having been with the company for 19 years.
  Ellis has led the marketing division since 2011 and been behind many of the brand’s award-winning campaign
  
  Read more

• Ahead of El Clásico FC Barcelona's Paulinho & Coutinho go incognito with help from Betfair

  09-04-2018 12:59
  FC Barcelona​ and Real Madrid are poised to meet for the next El Clásico clash on 6 May, but in the meantime Barca partner Betfair has had some fun with a hypnotic campaign designed to "reward fans". 
  During a unique training session at Ciutat Esportiva, Andrés Iniesta, Ivan Rakitić, Philippe Coutinho and more watched on as hypnotist Jeff Toussaint put some superfans under a spell that rendered them unable to&nb
  
  Read more

• Puma accused of glamorising drug culture following House of Hustle event

  09-04-2018 12:50
  Puma has been accused by social media users of glamorising drug dealing following its House of Hustle event on 5 April.
  
  Read more

• Charities need to innovate, not advertise, to stay alive

  09-04-2018 12:18
  One of the major issues charities struggle with is that their donation channels and experiences are not keeping up with changing consumer behaviour. Like with other businesses, consumers want charities to keep up with the way they live and utilise the technology they use daily – including the use of mobile technology, voice search and new forms of payment.
  Take mobile use as an example – one of the big things charities should be utilising for donations. In December the humble text me
  
  Read more

• Rémy Martin to stage blending masterclass

  09-04-2018 12:03
  Cognac brand Rémy Martin is hosting an event showcasing the different grapes used in its blend.
  
  Read more

• Jeremy Ellis to leave TUI after 27 years

  09-04-2018 11:45
  TUI's UK and Ireland marketing and customer experience director Jeremy Ellis will leave the holiday company at the end of May.
  
  Read more

• Amazon Prime to host immersive experiences ahead of Emmys

  09-04-2018 11:45
  Amazon Prime Video is staging a two-week series of events, showcasing series that are being submitted for consideration for the Emmy television awards.
  
  Read more

• Unlimited reorganises itself into seven disciplines to meet client preference for simplicity

  09-04-2018 11:42
  Unlimited is grouping its 27 agencies into seven disciplines to meet growing client demand for simpler agency group structures.
  
  Read more

• Unlimited brings data and creative closer together in agency group restructure

  09-04-2018 11:29
  Agency network Unlimited Group has responded to client demands for a simplified business model, announcing a restructure and brand refresh.
  Each of the group’s 27 agencies – which include TMW Unlimited, Fever Unlimited –will now fall into one of the following seven categories: health, customer engagement, brand, digital transformation, B2B and technology, CRM and acquisition, and insight and analytics.
  The new structure, named 'Experts in the Impac
  
  Read more

• Creative Works EMEA featuring DDB Berlin, MNSTR, Ogilvy Paris and more

  09-04-2018 11:21
  Welcome to The Drum Creative Works.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creative Works on Twitter @TheD
  
  Read more

• Mariah Carey is the queen of hostel life in Hostelworld's new campaign

  09-04-2018 11:12
  Mariah Carey joins the rank of unexpected celebrities who stay in hostels in Hostelworld's latest spoof campaign by Lucky Generals.
  
  Read more

• YouTube accused of illegally gathering data on children

  09-04-2018 11:07
  Child protection campaigners are calling for sanctions to be brought against YouTube, accusing the video sharing platform of flouting child protection laws to illegally gather data and display advertising to users aged 13 and under.
  A complaint filed with the US Federal Trade Commission by 23 child protection, consumer and privacy groups alleges that Alphabet is knowingly enabling children aged 13 and under to use its services, obtaining information such as location, web history and phone number
  
  Read more

• Virgin Active launches 'CPROBIC' to teach CPR while burning calories

  09-04-2018 11:05
  Fitness club Virgin Active has launched a new exercise class in Thailand which will teach its members life-saving skills while burning calories at the same time.
  The exercise, which is called ‘CPROBIC’, was created after statistics found that only 6% of patients needing on-the-spot CPR receive it before reaching the hospital, as most Thais have very little CPR practice.
  The class will be taught by CPR-certified trainers from Virgin, which the gym claims will help members burn more th
  
  Read more

• Walkers trumpets 70th anniversary with retrospective TV campaign

  09-04-2018 10:26
  Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps.
  
  Read more

• Broadcaster Astro hires Dentsu Aegis Network agency for World Cup campaign

  09-04-2018 10:08
  Malaysian broadcaster Astro has hired Merdeka LHS to create a creative campaign for its coverage of this summer's football World Cup.
  The Dentsu Aegis Network agency was appointed after a competitive pitch and its work will encompass creative concept, strategy and communications spanning digital, social media, mobile, TV, radio, out-of-home, on-ground activation and point-of- sale in the southeast Asian country.
  Yasmin Mokhtar, managing partner, Merdeka LHS said: “The bigges
  
  Read more

• Benefit challenges consumers to take sky-high beauty treatments

  09-04-2018 10:05
  Cosmetics brand Benefit is offering consumers the chance to receive brow treatments while suspended in the air.
  
  Read more

• Selfridges partners with Google Pixel 2 for multi-sensory exhibition

  09-04-2018 09:48
  Selfridges and Google are inviting people to take a guided tour of The Flipside, an installation featuring a series of multi-sensory experiences focused on the meaning of luxury.
  
  Read more

• Display advertising fuels 5.6% rise in UK publishers digital revenue

  09-04-2018 09:36
  Display advertising has ridden to the rescue of UK digital publishers after the sector contributed to a healthy 5.6% increase in total digital revenues throughout 2017, with total revenue reaching £365.5m.
  Figures compiled by the Digital Publishers Revenue Index show that annual revenue growth in display advertising shot up from £148.9m in 2016 to £189.2m in 2017, an impressive 27% increase.
  The data was gathered from a survey of twenty business and consumer-led publishers by D
  
  Read more

• Ad of the Day: Sony offers a 'window into daytime' with latest cinematic advert

  09-04-2018 09:00
  Sony has used the launch of it's Bravia Oled AF8 televisions to bring to life a dark forest creating a mystical and enchanting paradise. 
  Created by DDB Berlin, the one minute advert was shot in a New Zealand forest using a selection of Sony's own brand cameras. 
  Opening to the dark mysterious forest, the tech giant uses it's latest TV design to show off the bright and contrasting colours the forest offers claiming the screens are 'windows into daytime'.
  Bianca
  
  Read more

• Sorrell: Long and short-term pressures create 'an almost perfect storm'

  09-04-2018 08:53
  Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
  
  Read more

• Sorrell: Long & short-term pressures create "an almost perfect storm"

  09-04-2018 08:53
  Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
  
  Read more

• Colin Lewis: The days of the FMCG marketing hegemony are numbered

  09-04-2018 08:39
  Working in consumer marketing is seen as the apex of the career pyramid. Indeed, it is taken almost for granted that consumer marketing, and in particular FMCG marketing, has the best brands, agencies and talent. Starting your career at Procter & Gamble, Coca-Cola or Diageo can set up your career for the long term.
  But is it time to rethink this idea, when we see so much great marketing being done outside of the FMCG giants and, indeed, unconnected with consumer marketing? I’m tempted
  
  Read more

• VW, British Airways, Just Eat: Everything that matters this morning

  09-04-2018 08:00
  VW shakes up business and leadership team as it looks to move on from emissions scandal
  Volkswagen has made VW brand chief Herbert Diess its new chief executive as part of a wider overhaul that will see the company’s multiple brands reorganised into three divisions and its truck business possibly spun off.
  The overhaul marks the biggest changes at the company since it became a multi-car conglomerate that includes car marques Ducati, Bentley, Audi, Skoda, Porsche and namesake Volkswagen. It
  
  Read more

• Tesco, British Gas, ASOS: Everything that matters this morning

  09-04-2018 08:00
  Tesco marks ninth consecutive quarter of growthSupermarket-giant Tesco has released its preliminary year results for 2017-18, reporting a 2.3% rise in group sales to £51.9bn. This figure marks the ninth consecutive quarter of like-for-like sales growth.
  Like-for-like sales also increased by 2.2% likely due to its well-performing fresh food arm.
  Group operating profit before exceptional items was up 28.4% to £1,644 while retail operating cash flow was also up 21.7% to
  
  Read more

Follow @marketing_UKnws on Twitter!