Marketing news

• John Abraham encourages urban citizens to be healthy to do more in Sofit's latest

  08-04-2018 22:03
  Hershey India's soy milk brand Sofit aims to strengthen its proposition of 'healthy energy to do more' in its latest campaign featuring actor John Abraham.
  The TVC showcases a day in the life of an urban citizen who has to go through a packed schedule, altering between workouts, meetings, deadlines and travel. John gets his vigor to do a bit extra in every activity he undertakes after drinking Sofit.
  Herjit Bhalla, managing director, Hershey India, said: “Sofit is a brand of strategic impo
  
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• TV body Barb outlines hurdles Facebook & Google need to overcome to win accreditation

  08-04-2018 14:21
  The UK’s television ratings body, Barb, has published the results of a consultation into whether it should start measuring online video services like Facebook and YouTube – and they show those platforms still have some way to go to win its approval.
  Google, in particular, has been eager for Barb accreditation as it seeks to improve its credibility in the eyes of advertisers following the brand safety scandal and clients’ demands for more transparent ways to monitor the performa
  
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• US Homeland Security to set up database of journalists and ‘media influencers’

  08-04-2018 13:08
  The Department of Homeland Security is searching for contractors to work on a database monitoring journalists, bloggers and “media influencers” around the world.
  The Chicago Sun Times reports that the contracting company will have “24/7 access to a password protected, media influencer database, including journalists, editors, correspondents, social media influencers, bloggers etc” in order to “identify any and all media coverage related to the Department of Hom
  
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• Home secretary to urge social media giants to restrict gang-related content

  08-04-2018 11:40
  The UK's home secretary will call on social media firms to clampdown on gang-related content following a spate of deadly attacks in London.
  Amber Rudd is expected to urge the platforms to make it more explicit that violent gang material, including music and video, is forbidden from their sites, according to ITV News.
  Rudd will make the appeal on Monday as she outlines wide-ranging measures to tackle serious violence including a ministerial consultation on extending stop and search powers.
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