Marketing news

• Chicago Cubs names Comcast's Xfinity as official entertainment and WiFi partner

  07-04-2018 12:21
  Major League Baseball (MLB) team Chicago Cubs has announced Comcast's Xfinity as official entertainment and WiFi partner for Wrigley Field and the park at Wrigley.
  As part of the deal, Comcast will provide WiFi, video and voice services at Wrigley Field and the team's surrounding properties, including the Cubs' new front office at 1101 W. Waveland.  
  The agreement also makes Xfinity Mobile the Cubs' exclusive wireless partner.  A number of these new branding and service elements w
  
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• Geo TV goes off air in Pakistan after alleged military interference

  07-04-2018 11:27
  Pakistan's Geo TV has been taken off air in almost 80% of the country as a result of alleged military censorship according to the New York Times.
  The channel says the move is an attempt to force the media organisation into submission. Pakistan's Interior Minister Ahsan Iqbal too expressed concern over the suspension of Geo News and other channels of the organisation.
  Meanwhile, the Pakistan Electronic Media Regulatory Authority (PEMRA) has already ordered restoration of all Geo TV channels
  
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• Renault partners Facebook Creative Shop to organise Facebook Live competition

  07-04-2018 09:56
  Renault has collaborated with Facebook Creative Shop to create a Facebook Live real-time competition to promote Renault Megane RS (Renault Sport).
  As part of the 'Everyday Race' campaign which took place on 5 April, street cameras streamed the traffic crossing’s activity of the pedestrians live to Renault’s Facebook page where people placed bets on who will be first to reach the other side of the crossing.
  In total there were four races which were hosted by professional sports journa
  
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• Vivo Indian Premier League: Sponsorship round-up of the six teams

  07-04-2018 08:38
  Touted as one of the world's richest leagues, Vivo Indian Premier League (IPL) is set to begin today. The tournament provides brands an opportunity to associate themselves with each team and leverage their popularity to sell their products.
  IPL has already signed Tata Motors as the official partner for three years. VIVO has retained the title sponsorship for IPL 2018-22 with a record figure. They bid Rs 2,199 Crores, a 554% increase over the previous contract. Meanwhile, Star India bag
  
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• Vivo Indian Premier League: Sponsorship round-up of the eight teams

  07-04-2018 08:38
  Touted as one of the world's richest leagues, Vivo Indian Premier League (IPL) is set to begin today. The tournament provides brands an opportunity to associate themselves with each team and leverage their popularity to sell their products.
  IPL has already signed Tata Motors as the official partner for three years. VIVO has retained the title sponsorship for IPL 2018-22 with a record figure. They bid Rs 2,199 Crores, a 554% increase over the previous contract. Meanwhile, Star India bag
  
  Read more

• Walkers celebrates British tastes and quirks to mark its 70th anniversary

  07-04-2018 07:30
  UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public.
  The TVC titled 'Thank you' conceptualised by AMV BBDO features a specially composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra. The ad offers viewers a glimpse back in time, showcasing fashion highs and lows, a younger Gary Lineker, and the evolving pack design for Walkers.
  The film looks back over the past 70 ye
  
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• Facebook to verify identity of users who manage large pages to combat election interference

  07-04-2018 06:31
  To curb fake news and election interference, Facebook will now verify the identity of users who manage large pages on the platform.
  Facebook will also verify any advertiser who wants to run political or issue ads.To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn't pass will be prohibited from running political or issue ads. 
  Facebook will further label them and advertisers will have to show users who paid for them. Facebook is start
  
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