Marketing news

• Facebook continues its PR drive and tightens policies on verifying political advertisers

  06-04-2018 22:03
  Facebook closed out its week-long PR drive with a statement clarifying that it would further tighten policies around verifying the identity of those looking to show political ads on the social network, a move that comes in the wake of the ongoing Cambridge Analytica scandal.
  An announcement made today (April 6) by Rob Goldman, VP, ads, and Alex Himel, VP, local pages, states that it will now only allow verified advertisers to run “issue ads” – ie those of a political natur
  
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• Michelle Roufa promoted to ECD at McGarryBowen New York

  06-04-2018 21:25
  Michelle Roufa has been promoted to executive creative director at McGarryBowen New York, where she will be tasked with leading creative on Verizon.
  Roufa previously worked for the agency from 2013 to 2015, helping it land millions of dollars of new business including the Clorox Company and Intel accounts. She returned to McGarryBowen as a group creative director in September 2016, helping the agency win a portion of the Verizon account and positioning the cell carrier as more than wir
  
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• USA Today names Maribel Perez Wadsworth publisher, replacing John Zidich

  06-04-2018 20:38
  USA Today announced today that Maribel Perez Wadsworth will become the publisher of the daily publication, effective immediately.
  Wadsworth has replaced John Zidich, who announced his planned retirement in November. She has retained her responsibility over the USA Today Network’s $1 billion consumer division, overseeing content strategy and operations, and has kept her role as president of the USA Today Network.
  Wadsworth joined Gannett more than 20 years ago when she worked as an agr
  
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• Self-taught Brazilian artist Adhemas Batista to lead Deutsch LA's design group

  06-04-2018 20:21
  Deutsch today announced it has hired Adhemas Batista as executive vice president, head of design, to lead the agency’s design vision for all Los Angeles clients.
  A self-taught artist and illustrator, Batista brings more than two decades of advertising design experience, working with agencies such as Ogilvy&Mather, Anomaly, TBWA\Chiat\Day and Goodby Silverstein & Partners. He has led design projects for Toyota, Gatorade, Coca-Cola, Adidas and Doritos, among other brands.
  The new hea
  
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• IBM ‘puts smart to work’ in new brand platform and tailors moments for the Masters with Watson

  06-04-2018 19:34
  IBM has introduced a new campaign and brand platform, ‘Let's Put Smart to Work,’ and is using its supercomputer Watson to create personalized highlights at the Masters golf tournament.
  The campaign invites users to "put smart to work" to transform healthcare, retail, energy and other industries. It also invites the world to apply Watson, cloud, blockchain and security to change how we fight disease and hackers, produce coffee and save rhinos.
  The campaign theme runs through IBM&rsquo
  
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• Facebook increases advertiser accountability to prevent future electoral abuse

  06-04-2018 19:21 via campaignlive.com
  CEO Mark Zuckerberg will testify to U.S. Congress next week.
  
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• TV Ad Spend Weekly: Apple, retailers find a 'Voice' once March Madness ends

  06-04-2018 19:13
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  For the third week in a row, March Madness games garnered the highest revenue during the week of March 26 for both new ad spend ($12.4m) and overall ad spend ($83.4m). However, with only two games played dur
  
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• NBA celebrates playoffs with ad asking which city will host a victory parade

  06-04-2018 18:00
  With the madness of March behind us, the NBA is building up the hype to its basketball playoffs with a new spot titled 'Streets.'
  The spot, created with agency Translation, will air during the Houston Rockets v Oklahoma City Thunder game on ABC on April 7. The ad looks to generate anticipation for exciting playoff basketball by first showing a desolate city street and then cutting to action-packed NBA highlights, alternating between shots of empty city roads and exciting dunks and defe
  
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• American Express campaign aims to unite consumer, business segments

  06-04-2018 16:44 via campaignlive.com
  This is the first major work from McGarryBowen since being hired last year.
  
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• Co-op: What makes us different isn’t cutting through

  06-04-2018 16:25
  The Co-operative Group wants to do a better job of explaining what makes it different from other businesses in the UK as it looks to build on a strong performance in 2017 and “close the gap in the Co-op circle”.
  The company returned to profit in 2017, posting profit before tax of £72m, compared to a loss of £132m in 2016 and finally putting the debacle with its banking arm behind it. Revenues were stable at £9.5bn, with all aspects of the business performing well: f
  
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• Co-op admits its ‘shared value’ model isn’t cutting through

  06-04-2018 16:25
  The Co-operative Group wants to do a better job of explaining what makes it different from other businesses in the UK as it looks to build on a strong performance in 2017 and “close the gap in the Co-op circle”.
  The company returned to profit in 2017, posting profit before tax of £72m, compared to a loss of £132m in 2016 and finally putting the debacle with its banking arm behind it. Revenues were stable at £9.5bn, with all aspects of the business performing well: f
  
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• Artful Sony campaign uses 4K Bravia TVs as a window into the dark of the wilderness

  06-04-2018 15:57 via campaignlive.co.uk
  Sony is today launching a global campaign for its new Bravia ultra-HD 4K range of TVs, which are available for pre-order from today.
  
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• Barb remains non-committal on including YouTube and Facebook

  06-04-2018 14:28 via campaignlive.co.uk
  Barb has released the results of its consultation with the industry about including online video services such as YouTube and Facebook in its data collection and reporting services.
  
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• Media agency luminary Irwin Gotlieb steps down as GroupM chair for WPP advisory post

  06-04-2018 14:07
  Industry veteran Irwin Gotlieb is stepping down from his role as global chairman of media agency GroupM and will move into a senior advisory role at its parent company WPP.
  Gotlieb has worked within WPP since 1999, when he joined as global chief executive of Mindshare, and was one of the architects behind the formation of GroupM where he served as global chief executive from its launch in 2003 to taking up the chairmanship in 2012.
  His achievements in the industry saw him become the first media
  
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• Spotify, Coca-Cola, Sainsbury’s: 5 things that mattered this week and why

  06-04-2018 13:49
  Sainsbury’s looks to address shopper promiscuity in loyalty overhaul
  One of the key challenges facing the big four supermarkets is that shoppers are increasingly promiscuous. Where once they did a big weekly shop at their local branch of Tesco, Morrisons, Asda or Sainsbury’s, they are now doing more frequent, smaller shops throughout the week, topping up a smaller big shop with trips to the discounters and convenience stores. It’s a trend that has seen the big four lose market
  
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• Nissan Qashqai and Vice create video series to empower young people

  06-04-2018 13:43
  Nissan Qashqai has partnered with Vice to launch a six-part video series which aims to provide young people with useful mental tools for success.
  The six-part series, called Illuminated, will explore the obstacles in young people’s careers and aims to demonstrate how technology and psychology can assist people to follow their passions.
  The series will follow two content streams, Mind and Matter. Mind will examine the psychological roadblocks millennials face such as imposter experience and
  
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• Accenture: brands are only just waking up to importance and 'complexity' of personalised content

  06-04-2018 13:35 via campaignlive.co.uk
  Brands have only just woken up to the importance and "complexity" of personalised, digital content, according to Accenture.
  
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• Marketing Week Meets… Byron Sharp, author of How Brands Grow

  06-04-2018 13:10
  The post Marketing Week Meets… Byron Sharp, author of How Brands Grow appeared first on Marketing Week.
  
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• AFL inks Chinese television broadcast arrangements with free-to-air channels

  06-04-2018 13:02
  The Australian Football League (AFL) has signed Chinese television broadcast arrangements with select matches and weekly highlights to be broadcast on free-to-air channels.
  Each week during the 2018 season, Guangzhou TV will broadcast one match, a weekly highlights show, as well as the finals series, including the grand final, all in local language.
  Shanghai TV and Shandong TV will also join Guangzhou TV to broadcast the Round 9 match – Gold Coast Suns v Port Adelaide Football Club &n
  
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• The case for bringing media and creative back together within agencies

  06-04-2018 13:00
  In his pragmatic speech at the annual Isba conference, P&G’s Marc Pritchard called for the reconciliation of media and creative. BT’s head of media, Graeme Adams, recently admitted spending a gargantuan 50% of his time working directly with online platforms, so he can streamline operations, get straight into the action and deliver work that best serves BT and its clients.
  I empathise with both of these points of view. Each are statements of intent, real clarion calls to do better
  
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• Ad of the Day: Ford's wellbeing push urges drivers to address the 'elephant in the transit'

  06-04-2018 12:28
  Ford has launched its latest push in collaboration with mental health campaign Time To Change in a bid to encourage more people to speak openly about their wellbeing.
  Created by Ogilvy, the drive hopes to reduce the stigma of conversation around the topic after a study showed that one in four people experience mental health problems each year, and half of those say the isolation is worse than the condition. 
  Andy Barratt, Ford of Britain chairman and managing director, said: "As the market-
  
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• Chinese delivery giant Meituan Dianping acquires bikeshare company Mobike

  06-04-2018 12:25
  Meituan Dianping, the Chinese food delivery giant, has acquired global bike-share company Mobike, in a deal reported to be worth $2.7bn.
  The deal will see Mobike, which is the world’s largest bike-share company, maintain its branding and operational independence, but will also become part of “an enhanced ecosystem of consumer services”.
  The Mobike team will remain in place under chief executive officer Davis Wang, chief technology officer Joe Xia and president and founder Hu We
  
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• Irwin Gotlieb steps down as Group M global chairman

  06-04-2018 12:22 via campaignlive.co.uk
  Irwin Gotlieb is stepping down from his role as global chairman of Group M and is moving to a senior advisory role with WPP.
  
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• HBO creates Westworld experience in US ahead of Season Two launch

  06-04-2018 12:13 via campaignlive.co.uk
  HBO is creating a Mariposa Saloon experience ahead of the launch of the second season of Westworld in the US.
  
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• I’m calling ‘bullshit’ on bullshit

  06-04-2018 11:51
  Late last year, a new class started in the University of Washington teaching students key skills for judging information.
  The name of the course? 'Calling Bullshit'.
  The synopsis is listed succinctly as "Our world is saturated with bullshit. Learn to detect and defuse it”.
  And they’re not wrong. From lying politicians, fake news, ‘alternative’ facts and conspiracy theories, the world is full of bullshit and we're all sick of it. It’s negative, self-serving and worst
  
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• Nike creates emotional 'welcome back' tribute to Tiger Woods

  06-04-2018 11:41
  Tiger Woods' return to prominence has taken another step forward after sportswear giant Nike compiled a minute-long ode to the sportsman championing him once again as a brand ambassador.
  Charting the ups and downs of a turbulent career, Nike’s timeline reels off the players greatest accomplishments as well as his biggest mistakes as part of an emotional ‘welcome back’ film timed to coincide with Woods' return to The Masters after three years' absence.
  Woods has championed his o
  
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• Four marketing tactics to build and maintain consumer trust

  06-04-2018 11:40
  Trust. It’s difficult enough to build at the best of times and these most certainly aren’t the best of times. Especially for brands. And especially for brands on social media. Indeed, no matter how high you, as a business, manage to stack the Jenga blocks of consumer trust, you’re forever building on a foundation of sand – one mistake and you’ll soon have the world dredging up parts of your past that you’d long since forgotten.
  Now, Facebook is usually a stron
  
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• TH_NK opens Liverpool office led by Amanda Follit

  06-04-2018 11:23
  Digital marketing business TH_NK, has appointed a management team to led by Amanda Follit as it opens a new office and offering in Liverpool. 
  The business boasts clients such Vue Enterainment, LV=, Adecco Group and Warner Bors in the city already, although the office known as TH_NK Live will continue to operate as a separate business, with the expectation of bringing in and developing its own client base. 
  Amanda Follit, who left Amaze late last year where she served as head of d
  
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• WWF and UN target agencies and marketers with brief to make sustainability sexy

  06-04-2018 11:15
  WWF, the United Nations and WiLD Studios have teamed up to launch Project Extraordinary, a global initiative to enlist the world’s top marketers and agencies to generate consumer awareness and action around sustainability.
  With an aim to reach 1 billion people by 2020, the project wants to inspire brands to make sustainability so desirable that global consumers will prioritise it as a key purchasing decision.  
  To achieve this aim, Project Extraordinary is inviting the world’s b
  
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• Brand experience agency iD ditches competitive pitches in favour of long-term projects

  06-04-2018 11:14 via campaignlive.co.uk
  ID, the independent brand experience agency, is marking its 25th anniversary with its "boldest" ever move by shifting its focus to work on longer-term and transactional projects.
  
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• Furry 'journalists' Misty and Peanut go behind the scenes at Battersea Dogs & Cats Home

  06-04-2018 11:07
  Battersea Dogs & Cats Home has partnered with Karmarama to produce a brand campaign designed to raise awareness of its tireless work in rescuing and rehoming unwanted pets.
  Commencing on Friday (6 April) and running throughout May the multi-channel campaign, 'Behind the Scenes at Battersea', tackles its difficult subject matter with a light-hearted tone, singling out Peanut the dog and Misty the cat for particular affection.
  Described as Britain’s first ‘animal journalists&r
  
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• Upbeat report suggests global DOOH market will hit $8.3bn by 2023

  06-04-2018 10:36
  An upbeat assessment of the global digital out-of-home market conducted by Allied Market Research suggests that the sector could be worth a combined $8.3bn by 2023.
  The report optimistically predicts that a market worth just $3.6bn in 2016 will enjoy compound annual growth of 12.6% per year over the next five years.
  Such figures demonstrate the enduring appeal of large format advertisements in high-traffic environments, a sector which is currently dominated by the billboard segment following sig
  
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• NBCUniversal strikes out alone with custom video ad viewership metric

  06-04-2018 10:02
  NBCUniversal has adopted a custom video advertising metric with which to measure advertising impressions across all viewing platforms; including live, on-demand, broadcast TV and digital.
  The first of its kind metric has been dubbed CFlight and NBCU harbours hopes that it might one day be adopted by agencies, marketers and other networks as a new gold standard, having lost faith in The Media Rating Council’s ability to impose its own uniform measurement standard.
  Laura Molen, EVP, lifestyl
  
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• Google's header bidding tool exits beta

  06-04-2018 09:37 via campaignlive.co.uk
  After the likes of AppNexus and Criteo proved the commercial worth of header bidding, Google wants another slice of the publisher revenue pie.
  
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• Facebook’s Sheryl Sandberg labels data driven ad opt-out a ‘paid product’

  06-04-2018 09:35
  Facebook has revealed that it relies on data-driven advertising to such an extent that anyone wishing to opt-out would have to pay for the privilege.
  The assertion was made by chief operating officer Sheryl Sandberg during an appearance on NBC’s Today programme, as part of a grilling on the social media firm’s mishandling of the Cambridge Analytica breach.
  While at pains to stress that Facebook would never sell user information on to others or give it away, Sandberg confirmed that th
  
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• Kellogg's launches sports camp with cereal café pop-up in Dublin

  06-04-2018 09:22 via campaignlive.co.uk
  Kellogg's has set up its cereal café concept in Dublin to launch its children's sports camp.
  
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• How Auto Trader is gearing up its 'gold standard' adtech business for GDPR

  06-04-2018 09:00
  Auto Trader has leveraged learnings from being both a brand and media owner to hone its sell-side programmatic offering over the past few years. The car marketplace was the recently named as the first company to receive the Internet Advertising Bureau (IAB) Gold Standard certification for its adtech stack, but now it is meticulously planning for its next challenge: GDPR.
  For a business where data the lifeblood, it’s explicitly clear that the brand is not one of the 60% of firms unprep
  
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• Closing time: WPP outlines workplace drinking policy

  06-04-2018 08:16 via campaignlive.co.uk
  Holding company distances itself from 'Mad Men' era with alcohol guidelines
  
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• Marriott Hotels dresses Sébastien Chabal as a French maid for comedic Hong Kong Sevens spot

  06-04-2018 08:15
  Marriott Hotels has launched its Hong Kong Sevens sponsorship campaign, using retired rugby star Sébastien Chabal to play on the event’s dress up ritual, encouraging fans to ‘Stay Brilliant’.
  The key video in the campaign presents an ‘innovative’ new wake up call service from the hotel brand, which turns out to be Chabal smashing through a wall in a French maids outfit.
   
   
  Other videos see Chabal dressing up in ridiculous outfits, not unlike those
  
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• Star India wins Indian cricket broadcast rights for a record $944m

  06-04-2018 07:38
  The company has acquired global rights to Indian cricket for $944m ( INR 6138 crore) until 2023 as tweeted by Board of Cricket for Control In India’s (BCCI) acting treasurer Anirudh Chaudhury. Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game.
  — Anirudh Chaudhry (@AnirudhChaudhry) April 5, 2018
  As part of the deal, Star India will telecast 102 men's international matches over the next five-year period. Previous
  
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• "A" is for amenities in out of home advertising

  06-04-2018 00:44
  On vacation in Bermuda, eyes peeled for out of home (OOH) ads, but finding nearly none in restrictive Bermuda, I spotted a hydration station on the waterfront artery in Hamilton, the capital.
  That colorful (lonely) panel with a push-button water tap serves societal goals (hospitality, reducing waste), and as a vivid reminder of the appeal of amenities, even in a place like Bermuda where restrictions are pervasive.
  Show me entity :: 19257
  Related to our industry, Bermuda’s advertising law (
  
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• 'A' is for amenities in out of home advertising

  06-04-2018 00:44
  On vacation in Bermuda, eyes peeled for out of home (OOH) ads, but finding nearly none in restrictive Bermuda, I spotted a hydration station on the waterfront artery in Hamilton, the capital.
  That colorful (lonely) panel with a push-button water tap serves societal goals (hospitality, reducing waste), and as a vivid reminder of the appeal of amenities, even in a place like Bermuda where restrictions are pervasive.
  Show me entity :: 19257
  Related to our industry, Bermuda’s advertising law (
  
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