Marketing news

• HealthWork, a BBDO and CDM joint pharma venture, goes global with four international offices

  04-04-2018 22:48
  Healthwork, a joint venture in pharmaceutical advertising between BBDO and CDM, announced an international expansion.
  The two agencies formed the partnership in 2011 in New York, in what the two entities called a combination of “consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands."
  The model is being replicated for its second office in Paris today, and with locations in Barcelona, London, and Sao
  
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• Zuckerberg says he made a mistake in dismissing fake news

  04-04-2018 22:34 via campaignlive.com
  The Facebook CEO will testify in front of the U.S. Congress next week.
  
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• US Creative Work of the Week: Ricky Fowler's caddie speaks in clichéd jargon

  04-04-2018 22:23
  After a long winter, people must be longing to get out on the course, as a new spot for audit, tax and advisory firm Grant Thornton utilizes pro golfer Rickie Fowler for a humorous take on sports and business jargon.
  Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, stars in a 30-second spot for the firm that takes place on the course. In it, he asks his caddie for advice on what club he should use.
  The caddie then offers an unusual suggestion: "Let's tak
  
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• Erin Johnson to resign as part of ‘amicable settlement’ following Gustavo Martinez comments reveal

  04-04-2018 20:19
  J Walter Thompson announced that they reached a settlement in the lawsuit filed against them by former chief communications officer Erin Johnson over two years ago.
  The Wall Street Journal first announced this news, a culmination of a sexual harrasment claimed filed against holding company WPP, JWT, and former global chief Gustavo Martinez. News of Martinez making racist, anti-Semitic comments and ‘rape jokes’ first were reported in the New York Post in 2016, to which Martinez d
  
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• Champion promotes passion and individuality in latest campaign

  04-04-2018 20:06
  Athletic apparel company Champion, long known for comfortable sweats, is taking itself in a fresh direction with its new ‘Dare to be Champion’ campaign, highlighting individual athletes and makers seeking greater heights.
  A new brand anthem spot from Champion showcases three inspiring individuals – a skateboarder from LA, Leandre, a dancer from LA, Jaira, and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebra
  
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• Karma Automotive takes a jab at Tesla in new electric luxury sports car campaign

  04-04-2018 19:31
  Karma Automotive doesn’t have the notoriety of rival electric car maker Tesla, but that isn't stopping the Southern California automaker from taking a few jabs at Elon Musk’s company in a flashy new ad.
  Karma is releasing its second network television commercial during the CBS pre-coverage of the 2018 Masters Golf Tournament, and it shows a sleek new model, the Revero, being driven around quintessential Southern California locations while a voice-over touts it as “the most
  
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• Taboola & ZTE ink deal to launch mobile content discovery service to rival Apple News

  04-04-2018 18:30
  Taboola and ZTE have penned a deal that will see the content discovery service and device manufacturer offer a news aggregation service similar to Apple News that will help connect Android device users to new content on their device.  
  The planned service is geared towards helping connect ZTE customers to news content direct from their home screens in a partnership it hopes will open up a significant revenue stream for the manufacturer – the ninth largest in the world.
  The e
  
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• Elephant in the media room: In defence of Sir Martin Sorrell

  04-04-2018 18:16
  What a few weeks we’ve had in MediaLand!
   
  First off, we’ve seen an overwhelmingly positive response to the #MeToo movement, with more and more men and women calling time out on inappropriate behaviour in the workplace. 
   
  Secondly, we are seeing the relationship between clients and agencies undergoing a radical rethink. CMOs are demanding value, increasingly empowered by robust tech solutions, experienced in-house digital talent and
  
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• People on the move featuring Refinery 29, Huge, McCann, Spark Foundry and more

  04-04-2018 18:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Refinery29
  Refinery29 has expanded its European executive team. Following a year of growth for the company internationally, joining members include George Mitchell, as Refinery29’s vice-president of business affairs and operations, who formerly served as Vice's business & le
  
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• The robots are coming – but will they be gender neutral?

  04-04-2018 17:55
  Today is a watershed day in the march for equality – it’s when all UK companies over 250 employees have to declare their gender pay gap. It will again expose the reality of the (lack of) gender equality in our workplaces, both across the UK and closer to home in our industry. 
  At 23red we are proud champions of gender equality and diversity in the wider sense. While we don’t have to declare our gender pay gap because we have fewer than 250 employees, we are happy
  
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• Unilever agency team lead Soche Picard joins retail shop Arc to North American CEO

  04-04-2018 17:40
  Arc, Leo Burnett’s retail and shopper marketing agency, has announced that Soche Picard has joined the company as chief executive officer for North America.
  Picard joined Arc from WPP’s Geometry Global, where she was both team lead for Unilever’s shopper division and managing director for the agency’s New York office. 
  In her new role, Picard will develop the commerce pillar of the agency's positioning platform, culture, context and commerce. She will also work to ex
  
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• Erin Johnson reacts to JWT and WPP Gustavo Martinez sexual harassment settlement

  04-04-2018 17:37 via campaignlive.com
  It brings a close to a heated legal battle that dragged for years.
  
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• Hearts & Science's Scott Hagedorn on what keeps him up at night

  04-04-2018 17:31 via campaignlive.com
  The Omnicom Media Group agency CEO also dives into brand safety, data and much more.
  
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• Ellen Hammett: Brands are right to give agency holding groups a firm kick up the backside

  04-04-2018 17:24
  It’s not what he said, it’s the way that he said it. And Sir Martin Sorrell is clearly feeling the heat.
  During a feisty interview with the Guardian’s Jane Martinson at the publisher’s annual Changing Media Summit last month, Sorrell was on the defence. Which shouldn’t come as a surprise.
  It has been an eventful start to the year for the CEO of the world’s largest advertising group. WPP reported its worst year for financial growth since 2009, and on Tuesday (3
  
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• Team England launches digital platform to unite fans during the Gold Coast Games

  04-04-2018 17:01
  With the Commonwealth Games launching today (4 April), Commonwealth Games England (CGE) tasked brand and communications agency Salad with creating a digital platform to match the excitement of the games themselves.
  Due to the heavy focus on public engagement, CGE approached the agency with a website that could have been mistaken for a fan forum. The brief was to transform the website and revolutionise the overall experience, making it appealing to a modern audience. In addition to being attracti
  
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• ‘Say yes to things’: Exceptional Women of the World featuring Samantha Scharff, Giphy Studios

  04-04-2018 16:05
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  To Samantha Scharff, chief executive officer of Giphy Studios, accomplishment is not about one’s own resume, but rather those of the people inspired. The founder and leader of Giphy’s creative content practice, Scharff is proud of building something unique and different — a
  
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• The Marketing Academy on the work revolution

  04-04-2018 16:02
  The Marketing Academy’s Inspire Live conference returns on 26 April, and this year will look at how marketers can future-proof their skills in a job market where the rise of automation, remote and flexible working, and ‘side-hustles’ are shaking up the world of work.
  Now in its fifth year, the leadership conference will take place at the BT Centre in St Paul’s, London. It includes an impressive line-up of speakers including Amanda Mackenzie, CEO at Business in the Communi
  
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• Pick of the week: Home Office gets personal with campaign fighting knife crime

  04-04-2018 15:56 via campaignlive.co.uk
  Omar Oakes was won over by the disarming subtlety of the Home Office's anti-knife crime campaign.
  
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• Planning for agility: the importance of data, audience and dissenters

  04-04-2018 15:47
  Agility is a word marketers need to get comfortable with as they are increasingly being required to plan their marketing initiatives while being responsive to changing consumer needs. But can agility and creativity work hand in hand? And how should marketers be structuring their processes to respond better, and faster?
  At The Drum and The Sun Arms panel in London, Brendan Judge, planning director at News UK, Steve Proud, partnerships business director at Mindshare UK and Chris Ricketts, sales di
  
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• Who - if anyone - could replace Martin Sorrell?

  04-04-2018 15:45 via campaignlive.co.uk
  With Sir Martin Sorrell under internal investigation, who could take up his role if he leaves? Campaign identifies some possible runners and riders.
  
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• Baileys pop-up book bar returns for third year

  04-04-2018 15:28 via campaignlive.co.uk
  Baileys, the Diageo-owned Irish cream liqueur, is hosting its pop-up book bar for a third year with the Women's Prize for Fiction.
  
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• Anatomy of a Hit: Video series explores the creation of successful TV content

  04-04-2018 15:24
  Marketing directors often state the need to ensure the continued production of high quality of TV content when asked what they look for most when spending on the platform. As a result, a new video series will explore how hit series such as The Great British Bake Off are designed to meet the needs of audiences and advertisers.
  Anatomy of a Hit, hosted by journalist John Plunkett, will talk to the creators of some of the UK’s biggest hit shows to gain insight into how they do it, and offer a
  
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• Google announces full rollout of Exchange Bidding to counter header bidding rise

  04-04-2018 15:02
  Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market.
  Exchange Bidding offers publishers more options to monetize their display ad inventory by allowing multiple exchanges to compete equally in a unified auction – similar to header bidding &n
  
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• Who could be in the frame to succeed Sir Martin Sorrell at WPP?

  04-04-2018 14:39
  News that WPP is investigating Sir Martin Sorrell following an “allegation of personal misconduct” has reignited speculation over who will eventually succeed him at the helm of the world’s largest advertising business.
  Sorrell, 73, is the longest-serving chief executive of any company in the FTSE 100 having held his post since 1985. Prominent in the media and often outspoken, he is one of the few advertising bosses people outside the industry would recognise and his unusually h
  
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• Ad watchdog to review rules around how brands market junk food to kids on TV and online

  04-04-2018 14:35
  Rules around how food and drink high in fat, salt and sugar (HFSS) are marketed to children, both on TV and online, are to be reviewed to ensure they are “effective” in protecting young people.
  The Committee for Advertising Practice (CAP) which is responsible for the setting the industry standards enforced by the Advertising Standards Authority (ASA), has announced a two-pronged probe into the current guidelines.
  First of all, the watchdog has issued a call for evidence around the im
  
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• US Creative Works: featuring PPK, R/GA Austin, Sid Lee LA and more

  04-04-2018 14:30
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works section, fill out this online form.
  The winner will b
  
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• WPP staff stunned by 'serious' Sorrell investigation

  04-04-2018 14:26 via campaignlive.co.uk
  Most WPP staff were stunned by the news that Sir Martin Sorrell is facing an investigation into his personal conduct and use of company assets.
  
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• Cannes Lions and HP launch diversity-aimed mentoring programme #MoreLikeMe

  04-04-2018 14:12 via campaignlive.co.uk
  Cannes Lions and HP are launching #MoreLikeMe, a pilot mentoring program aimed at building and strengthening diverse creative talent.
  
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• The BD100 partners with The Drum to recognise the leading lights of business development

  04-04-2018 14:07
  New business development professionals are to be recognised and celebrated later this year for the important role they play in the media and marketing industry with the launch of a new initiative called the BD100.
  Business development is often an agency’s biggest challenge and can be the difference between commercial success and failure. So, to recognise the work of the talent driving new business in UK marketing, Jody Osman, founder of Upfront Business Development, and Richard M
  
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• CAP reviews rules on advertising junk food to children as obesity rates continue to rise

  04-04-2018 14:07 via campaignlive.co.uk
  The Advertising Association has welcomed moves by the Committees of Advertising Practice to reconsider whether restrictions on the advertising of high fat, salt and sugar products go far enough.
  
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• How entering awards can make your agency more creative and win new business

  04-04-2018 14:00
  Finding new ways to be creative and produce amazing work can become a bit daunting. But you don’t need to reinvent the wheel for every single client that walks through the door. At The Drum and Sun Arms, Stein IAS’ chief creative officer, Ruben Webb said that to motivate your agency, you should enter awards.
  Following the departure of the agency's new business manager after it underwent a merger, the chief executive, Rob Morrice asked which awards they planned to enter as a different
  
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• Pitch update: Tourism Ireland, Sky, Baileys, Barclays, and more

  04-04-2018 13:51 via campaignlive.co.uk
  Four agencies are in the running for Tourism Ireland's ad account, while Barclays and Bayer have kicked off global reviews.
  
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• Why loyalty schemes need to deal with the plastic problem

  04-04-2018 13:34
  Stop me if you’ve heard this one before, but I have had this experience twice in the past two weeks. Standing in a queue for a relatively small purchase of just a few items, stuck behind someone who’s fumbling in their wallet or purse. The quest for the misplaced loyalty card begins…
  This real world scenario highlights one of the major challenges that comes with relying on a card based scheme. They are the antithesis to a frictionless retail experience; asking the consumer to
  
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• Ad industry welcomes review into rules around junk food advertising on TV

  04-04-2018 13:21
  The ad industry is reviewing the rules around how junk food is advertised on TV and in non-broadcast media as it looks to ensure it is supporting wider efforts to tackle childhood obesity.
  The Committees of Advertising Practice (CAP) is calling for evidence over the impact of high fat, salt and sugar (HFSS) products in TV advertising. It is also reviewing the stricter rules around non-broadcast advertising, introduced last year.
  In July 2017, the Advertising Standards Authority introduced toughe
  
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• Performance Health appoints 93digital to streamline and unify its customer experience

  04-04-2018 13:07
  Performance Health, a leader in consumer healthcare and rehabilitation products, has selected 93digital as a specialist partner in the production of their digital platform.
  93digital will be delivering a scalable and flexible WordPress based solution, with the key objective of reducing the number of CMS technologies currently used throughout the business. Thus streamlining costs through a shared code base, by unlocking efficiencies in managing Performance Health’s websites and unifying the
  
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• WWF sends Instagrammers to beauty spots that no longer exist to foster environmentalism

  04-04-2018 12:55
  Crystal blue oceans, neon coral reefs and snow-topped glaciers are all things you're probably used to seeing on your Instagram feed if you follow travel bloggers; a trend that the World Wide Fund for Nature (WWF) has capitalised on with a twist. 
  For its latest campaign, the charity 'sent' roving Instagrammers to international beauty spots that no longer exist to show the impact human behaviour is having on the environment. 
  Based on the idea that since the mid-20th century some o
  
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• WPP shares close the day 2% down

  04-04-2018 11:55 via campaignlive.co.uk
  WPP's share price at closing was 2% down from the prior day's closing price.
  
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• After a brief upward trend, WPP's share price on the decline again

  04-04-2018 11:55 via campaignlive.co.uk
  WPP's share price is now down 2.24% following a brief upward trend late this morning.
  
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• Shutterstock to host live design competition during D&AD Festival

  04-04-2018 11:48 via campaignlive.co.uk
  Shutterstock, the stock photography site, is hosting its live design battle in London.
  
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• Apple nabs Google’s AI head in cut-throat technological arms race

  04-04-2018 11:44
  Apple has scored a significant coup after recruiting Google’s former AI and search lead to head up its own research in the fast-developing sector.
  John Giannandrea has been tasked with spearheading Apple’s own ‘machine learning and AI strategy’ as one of just 16 executives reporting directly to chief executive Tim Cook, highlighting the importance placed on its newest recruit.
  Apple has been scrabbling to keep pace with commercial competitors in the race to build mor
  
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• How Sorrell investigation ranks among spate of recent WPP controversies

  04-04-2018 11:33 via campaignlive.co.uk
  Controversy around Sir Martin Sorrell's pay and management of the company have resulted in a succession of negative stories about WPP.
  
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• Jim Beam and Budweiser brands unite to launch new beer

  04-04-2018 11:21
  Drink brands Jim Beam and Budweiser, flagship products for Beam Suntory and Anheuser-Busch InBev respectively, are to pair up for a collaborative beer launch and joint US marketing campaign.
  The partnership dovetails with a cross-merchandising initiative seet to launch this spring ahead of the all-important baseball season with the campaign itself illustrating Budweiser and Jim Beam as the ‘perfect pairing’.
  This will presage the set piece roll out of Budweiser Reserve Copper Lager,
  
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• Campaign Event Awards now open for entries

  04-04-2018 11:02 via campaignlive.co.uk
  Entries for the Campaign Event Awards, celebrating excellence in branded experiences, are now open.
  
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• In-store events and primary research are key to retail success

  04-04-2018 11:00
  In the first part of this Tricks of the Marketing Trade blog, we examined the ways in which insight, strategy and technology could help to revive the fortunes of bricks-and-mortar stores. In this concluding part, we look at the use of in-store events and conducting primary research in achieving retail success.
  Make an event of it
  “A pleasant shopping experience” is increasingly moving up the priority list when it comes to choosing a store to shop in. This comes as no surprise as tang
  
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• IPA and ISBA draw up GDPR clause for client-agency contracts

  04-04-2018 10:45
  The Institute of Practitioners in Advertising (IPA) and Incorporated Society of British Advertisers (ISBA) have created a template clause to be used in client-agency contracts to ensure data protection processes are compliant with General Data Protection Regulation (GDPR). 
  Ahead of the May 25 deadline, the suggested clause sets out the minimum requirements for compliance  on both sides when it comes to the creation of a Data Processing Agreement (DPA) as required b
  
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• Who are WPP's board of directors?

  04-04-2018 10:21 via campaignlive.co.uk
  With Sir Martin Sorrell under investigation for personal misconduct, Campaign looks into the members of WPP's board of directors that will decide the founder's fate.
  
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• YouTube attacker identified as vocal vegan activist who had criticised site

  04-04-2018 10:20
  The attacker who shot three people at YouTube’s California HQ yesterday has been identified as Nasim Aghdam, a vegan activist who had criticised the ‘dictatorial’ video sharing platform.
  Aghdam, a self-proclaimed animal rights activist, was a prolific content creator and boasted of having filmed the first vegan commercial to be broadcast on Persian television as well as multiple videos hosted on a variety of channels in which she espoused her views on veganism and animal w
  
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• Future Publishing confirms Newbay Media acquisition

  04-04-2018 09:47
  Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publishers reach across conferences, magazines, events, digital content and data services.
  Straddling London and New York Newbay also possesses a large B2B portfolio, publishing specialist titles such as Music Week, MCV and PCR and also has a significant consumer reach with titles such as Bass Player and Guitar World.
  Zillah Byng-Thorne, chief executive of Future, said: “N
  
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• Sir Martin Sorrell refutes allegations of ‘personal misconduct’

  04-04-2018 09:23
  Sir Martin Sorrell has launched a spirited defence of his conduct as chief executive of WPP in the wake of yesterday’s revelations that the advertising giant has hired an independent counsel to conduct an investigation into an ‘allegation of personal misconduct’.
  This follows a separate article in the Wall Street Journal claiming that Sorrell had misused company assets, an allegation WPP would not elaborate on beyond stating it does ‘not involve amounts which are material
  
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• Simplification, client structures and horizontal platforms: Sorrell details his plan to improve WPP’s financial success

  04-04-2018 09:02
  The market conditions for the advertising holding groups are tough and almost all are shifting their structures to better serve clients and weather increased technological disruption, WPP included.
  The negative impact on WPP’s share price has been swift and significant, with its share price now sitting at the lowest point since around 2013, falling from its highest in February 2017. WPP, and its CEO Sir Martin Sorrell, have detailed the long and short term reasons for this extensively in a
  
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