Marketing news

• Police respond to shooting at YouTube HQ

  03-04-2018 23:32
  Police are responding to a shooting at YouTube’s headquarters in San Bruno, California.
  Google, which owns YouTube, said on Twitter that it is “coordinating with authorities and will provide official information here from Google and YouTube as it becomes available.”
  The San Bruno Police are advising people to stay away from Cherry Ave. and Bay Hill Drive near YouTube’s headquarters.
  Zuckerberg San Francisco General Hospital spokesman Brent Andrew told CBS News that t
  
  Read more

• Snapchat taps into mob mentality, adds group video chat feature

  03-04-2018 21:47
  Snapchat announced a new feature to its in-app experience today (April 3): a group video chat for up to 16 people.
  Using the video camera icon in a group chat, users can chat with their friends, utilize Snapchat’s lenses, and send text messages or chatting throughout the video conversations.
  The announcement comes on the heels of Snapchat’s first brand campaign, which launched on March 31. The app proclaimed itself “A new kind of camera company” in a minute-long spot
  
  Read more

• The North Face celebrates female explorers and highlights those who ‘Move Mountains’

  03-04-2018 21:39
  Outdoor apparel company the North Face today (April 3) launched a global initiative focused on women, celebrating a new generation of female explorers.
  The ‘Move Mountains’ initiative, developed with Sid Lee LA and the brand, celebrates the stories of those that embody the bold spirit of the brand, hoping to empower the next generation. The push also includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of wome
  
  Read more

• Drone Racing League adds BMW sponsorship, horsepower and race course to expanding sports franchise

  03-04-2018 21:04
  The Drone Racing League (DRL) has announced a partnership with BMW that includes development of a new racing drone and a championship season event at BMW’s Welt exhibition center in Germany.
  The announcement comes a week after digital service provider Cox Communications added itself (and its Wi-Fi capabilities) to a sponsor roster that already included Swatch, Allianz, and Nikko Air. Aside from providing a new race course for the franchise’s competitors, BMW will help the league crea
  
  Read more

• Advertisement

• Bicoastal creative studio Los York launches films division with arsenal of eight directors

  03-04-2018 20:30
  Bi-coastal creative content studio Los York announced the launch of Los York films, as well of its roster of eight directors.
  The roster consists of Lindsey Byrnes, its first female director, Los York Studio’s global creative director Shane Griffin, Los York founders Dex Deboree and Seth Epstein, and cross-disciplined auteurs Sebastien Zanella, Bo Platt, Jean-Paul Frenay and Jeff Johnson.
  Griffin has directed films for Apple, Google, Microsoft, Ford and Adidas, spanning live action to
  
  Read more

• Two for 215 McCann: SF agency brings home creative directors Nichole Geddes and Brad Meyers

  03-04-2018 19:51
  San Francisco-based 215 McCann has announced the appointments of Nichole Geddes and Brad Meyers as creative directors.
  Nichole Geddes arrives at 215 McCann from Heat, where she was a creative director on various projects for EA Sports, Hotwire, Ubisoft, Bank of the West, Dolby and The San Francisco AIDS Foundation. Most notably, she worked on the five-minute faux trailer for “Madden the Movie,” an action-filled parody that was acclaimed in and out of the sports arena.Prior to he
  
  Read more

• New content studio Highly Confidential comes out of the shadows with Panda Express campaign reveal

  03-04-2018 19:29
  Former Madison + Vine execs Wendy Shay and Ryan Hunter Phillips have opened Highly Confidential, a full-service creative production studio, with Panda Express as its first client.
  Shay and Phillips most recently worked together at Madison + Vine as vice president and creative director, respectively. Over the course of their careers, the duo have worked on campaigns, branded entertainment, and commercials for some of the likes of Gatorade, Taco Bell, Land Rover, Samsung and Google.
  Shay, a third-
  
  Read more

• Treat the underlying causes, not the symptoms of marketplace inefficiency

  03-04-2018 19:18
  Michael Nevins, chief marketing officer at Smart, acknowledges that with adblocking rates on the rise, the need for an overall improvement in internet advertising practices is necessary, but questions the wisdom of entrusting it to the internet's largest advertising outfit. 
  February 15 was D-Day for publishers in the crosshairs of the new adblocking Google Chrome ad filter.  There was much written in the weeks leading up to the release expressing the impact that the new Chrome ad filt
  
  Read more

• Advertisement

• ANA finds only 36% of marketers say their influencer marketing is effective

  03-04-2018 18:11
  A recent report out of the Association of National Advertisers (ANA) found that advertisers continue to invest in influencer marketing despite being unsure of its merit.
  According to the report, which surveyed 158 marketers, only 36% said they feel their influencer marketing efforts are effective. While 44% said they were neutral about the effectiveness of their influencer marketing, 19% deemed it ineffective.
  Even so, it’s a space that marketers aren’t shying away from: 75% of respo
  
  Read more

• Getting to grips with Google Ad Grants

  03-04-2018 17:40
  While third sector organisations face many of the same marketing issues as any other brand in 2018, there are some important areas of difference.
  For example, given the importance of reputation to charities, ‘brand safety’ has become a top-level concern. In addition, third sector conversion paths can be very long: people who donate, volunteer or fundraise often need to be nurtured for months or even years before converting, demanding a sophisticated approach to customer relationship
  
  Read more

• How publishers can beat the platforms with relationships and ritual

  03-04-2018 17:30
  Recent revelations concerning the activities of Cambridge Analytica and other third party groups using Facebook data for less than noble aims have presented many publishers with a dilemma.
  In many ways, it’s the same problem which has dogged content creators since the advent of the news feed – whether to embrace new technology and bathe in the traffic of viral visitors, or refuse to cede control of content delivery to another company’s platform and tough it out?
  The answer, pro
  
  Read more

• Ciroc to hold female empowerment events series in US

  03-04-2018 17:20 via campaignlive.co.uk
  Ciroc, the vodka brand owned by Diageo, is holding a series of events around female empowerment in the US.
  
  Read more

• Why one Shell marketer went to the South Pole to raise awareness of renewable energy

  03-04-2018 17:19
  The South Pole isn’t usually where you would expect to find a marketer, but that’s exactly where one of Shell’s marketing bosses, David Bunch, found himself at the beginning of the year.
  Bunch, Shell’s global vice president of retail marketing and chairman of Shell Brands International, joined an expedition to the Antarctic that aimed to be the first powered only by renewable fuels with a net zero carbon footprint.
  For the final 68 miles of the 600-mile trek, Bunch and hi
  
  Read more

• Amazon pricing descriptions blasted in ASA ruling

  03-04-2018 17:10 via campaignlive.co.uk
  The Advertising Standards Authority has reprimanded Amazon for a series of items listed in a way that gave a misleading impression of the saving that could be made, compared to the full or recommended retail price.
  
  Read more

• Mark Ritson: This is a critical point in marketers’ relationship with data privacy

  03-04-2018 17:00
  The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real.
  A young and extremely enthusiastic marketing manager called Steve Goldstein starts working on a new product innovation – Levi’s Tailored Classics – an off-the peg, low-priced suit that Levi’s plans to market to its existing customer base for jeans. When I used to introduce the idea of Levi’s making suits to the
  
  Read more

• Brazilian paper Estadão uses mirror to raise awareness of corruption

  03-04-2018 16:30 via campaignlive.co.uk
  Estadão, the Brazilian newspaper, has placed a large mirror in the heart of São Paulo City to raise awareness of corruption in the country.
  
  Read more

• Harper's Bazaar creates hub to celebrate women in the literary world

  03-04-2018 16:29 via campaignlive.co.uk
  Harper's Bazaar, the Hearst Magazines title, is giving readers the chance to meet acclaimed female authors, publishers and agents.
  
  Read more

• Customer Lifetime Value has become a matter of life or death for retailers

  03-04-2018 16:07
  Retailers have always had to innovate to keep up with shoppers. For the consumer, this leads to more convenience, greater choice and a more personalised service, but for the retail industry, keeping pace is not always easy.  Toys R Us and Maplin are the latest to fall victim to the ever-changing face of retail.  Of course, the reasons for a company’s downfall are always varied and complex, failing to provide a seamless and quality customer experience will always be a contrib
  
  Read more

• OnePlus ad with bloody corpses banned by ASA

  03-04-2018 16:00 via campaignlive.co.uk
  The Advertising Standards Authority has banned an "excessively gory" online ad for smartphone model OnePlus 5, after 28 people complained.
  
  Read more

• Panasonic marks 100 years with clean-air installation at Milan Design Week

  03-04-2018 15:51 via campaignlive.co.uk
  Panasonic, the Japanese electronics company, is marking its centenary with a large installation in Milan that explores the future of air quality.
  
  Read more

• Tabasco on turning 150 and balancing heritage with modern relevance

  03-04-2018 15:50
  With its red-capped bottle, diamond label and celebration of its 150th anniversary this year, Tabasco is one of those rare brands where the word iconic doesn’t seem out of place.
  Sold in more than 185 countries and labelled in 22 languages, the hot pepper sauce hasn’t changed much since it was first produced in 1868 — it’s still run by the same family, uses the original recipe and has the same manufacturing base on Avery Island in Louisiana.
  The brand’s founder Edmu
  
  Read more

• Turkey of the week: Huawei's ad brings together comedians without any humour

  03-04-2018 15:32 via campaignlive.co.uk
  It's puzzling how this ad manages to recruit some decent comedy talent and yet completely fail at being remotely amusing.
  
  Read more

• Manchester United partners with PingAn Bank to engage Chinese fans

  03-04-2018 15:29
  Manchester United Football Club has added another partnership to its roster, this time teaming up with Chinese banking group, PingAn Bank.
  As part of the deal, PingAn Bank will offer Chinese fans of the club a range of Manchester United-branded financial services products, starting with the Manchester United credit card.
  The partnership will further see PingAn Bank engage with the club’s 100 million-plus Chinese followers, with events and appearances from Manchester United legends and
  
  Read more

• Fortnight Collective taps ex-BMB MD Luther to launch London office

  03-04-2018 15:18 via campaignlive.co.uk
  Aimee Luther, the former managing director of BMB, will lead the newly-launched London office of US creative agency Fortnight Collective.
  
  Read more

• Why the Creative & Media Equality Standard will enter the Campaign School Reports from 2019

  03-04-2018 15:08 via campaignlive.co.uk
  The 'diversity' story has received bottomless column inches. So, to drive lasting change, Campaign will add companies that have successfully passed the Creative & Media Equality Standard - the kitemark for diversity and inclusion - to its School Reports for 2019.
  
  Read more

• Why the Creative & Media Equality Standard will enter the Campaign School Reports from 2018

  03-04-2018 15:08 via campaignlive.co.uk
  The 'diversity' story has received bottomless column inches. So, to drive lasting change, Campaign will add companies that have successfully passed the Creative & Media Equality Standard - the kitemark for diversity and inclusion - to its School Reports for 2018.
  
  Read more

• Ad of the Day: Kids for Privacy campaign aims to help kids stay safe from online predators

  03-04-2018 15:00
  April is National Child Abuse Prevention Month, and the Child Rescue Coalition has created a campaign with David&Goliath to educate parents about overexposing their kids on social media.
  The pro bono campaign uses popular hashtags parents often use when posting innocent pictures of their children, but puts a twist on them by having kids pose with signs saying ‘Privacy Please’ over their faces.
  The movement, launching today (April 3), comes from the ‘sharenting’ trend
  
  Read more

• Managing brands through disruption: One marketer’s experience

  03-04-2018 14:38
  Lysa Hardy is no stranger to disruption, either of markets – having joined several brands in the early stages of their growth – or within her career, given the mergers and acquisitions she has been part of. Her first was at Orange, when it was acquired by France Telecom, and then T-Mobile when it merged with Orange to form EE.
  She describes her time at Orange following the French, takeover as her “Wild West days”, given the seemingly endless stream of restructures and new
  
  Read more

• Lloyds Bank enlists team of trademark black horses to refresh 'By Your Side' proposition

  03-04-2018 13:43
  Lloyds Bank black horse is making its way back on to screens, with the brand unleashing its next chapter of its 'By Your Side' proposition. 
  Sticking with the same emotive tone as previous ads, the advertiser has enlisted a team of equines to hammer home the message that Lloyds supports a variety of customers – from teenagers to grandparents, business owners to young families. 
  Created by Adam&EveDDB, 'The Running of the Horses' starts with a young girl ge
  
  Read more

• Mary Portas: retail is not dead, the visionaries are coming

  03-04-2018 13:40
  Moss Bros, Carpetright, Mothercare and New Look all hit headlines last month with warnings of mass store closures while Toys R Us and Maplin both went into administration. The 21st of March was dubbed 'Black Wednesday' by City analysts, who painted a grim picture of the high street's future.
  But, that same bleak Wednesday morning at The Drum’s Advertising Week pub, the Queen of Shops Mary Portas had a very different take on the future of bricks-and-mortar retail - it will be fine, but chan
  
  Read more

• Black Panther and the portrayal of black people in the media

  03-04-2018 13:00
  One of the pleasures of journalism is learning about and writing about new subjects. If you are a curious person it is a great career. Having worked as a reporter in Boston years ago before going into marketing, I can still remember far too much about the finer details of urban planning and development.
  More recently I was pleasantly surprised by the success of Black Panther. I have liked most of Marvel’s films but never expected it to tie record-holder Avatar and remain number one at the
  
  Read more

• Dating app Grindr will stop sharing users' HIV status with third-party analytics companies

  03-04-2018 12:51
  Gay dating app Grindr is to shop sharing users' HIV status with third parties after it was found to be handing over user information to two external analytics companies – Apptimize and Localytics. 
  Sensitive information given to the "app optimisation" companies was encrypted and anonymised, and it was not shared with advertisers. However, the company told BuzzFeed that it planned to halt the practice imminently to "allay people's fears". 
  The hook-up app'
  
  Read more

• Marketoonist on product proliferation

  03-04-2018 12:43
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on product proliferation appeared first on Marketing Week.
  
  Read more

• Creative Works EMEA featuring Havas Media UK, BJL, Don't Panic London and more

  03-04-2018 12:36
  Welcome to The Drum Creative Works.
  As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
  Havas Media : Beats By Dre
  
  Read more

• Oxford Street launches 'Confashionals' social campaign with Media Bounty

  03-04-2018 11:56
  London’s Oxford Street has partnered for the first time with agency Media Bounty to create and launch a social media campaign entitled ‘Confashionals'.  Media Bounty will work with the New West End Company, which represents the famed shopping destination, asking potential consumers to confess their ‘online shopping sins’ for the chance to win personal shopping sessions and gift cards times to highlight the famed high street shopping experience within the capital
  
  Read more

• Disney's Sky News move eliminates obstacle to Murdoch’s £11.7bn takeover

  03-04-2018 11:47
  A late offer by Disney to purchase Sky News appears to have eliminated one of the last remaining obstacles to an £11.7bn takeover of Sky by Murdoch’s 21st Century Fox.
  Murdoch’s long-held ambition to wrest full control of the British broadcaster threatened to be derailed by concerns over media plurality amidst intense scrutiny from the Competition and Markets Authority.
  Should Disney take Sky News out of the equation however then those concerns could be erased at a stroke, smoo
  
  Read more

• Campaign Diary: AnalogFolk founder never disappoints

  03-04-2018 11:45 via campaignlive.co.uk
  A remarkable adland lookalikey emerges, while the rest of adland is busy enjoying itself on the slopes.
  
  Read more

• Cadbury, Lindt and Godiva lead Easter experiences

  03-04-2018 11:30 via campaignlive.co.uk
  The Easter Bank Holiday is always a time for over indulgence and Cadbury, Lindt and Godiva were some of the chocolate brands that created fun experiences around their treats. Campaign rounds up their activations.
  
  Read more

• BBC vows to attain gender parity among experts by 2019

  03-04-2018 11:25
  The BBC has vowed to ramp up its efforts to attain gender equality by pledging a 50/50 split in both male and female experts by 2019 for all contributors to its news, current affairs and topical programming.
  The guarantee of an equal share of air time dovetails with a commitment to always interview the most relevant figure behind a particular story, but the move has been met with cynicism amongs campaigners, including the BBC Women Group.
  Far from enthusiastically embracing the pledge, Woman&rsq
  
  Read more

• Grindr global marketing head Peter Sloterdyk exits for Netflix

  03-04-2018 11:23 via campaignlive.co.uk
  Sloterdyk joined Grindr as its first global marketing leader in late 2016.
  
  Read more

• Netflix poaches Grindr's marketing chief

  03-04-2018 11:05
  Netflix has poached former Grindr global marketing head Peter Sloterdyk, ending a role he has held at the dating app since 2016.
  According to an update on Sloterdyk’s LinkedIn profile he now serves as director of marketing for North America, Australia and New Zealand from its Los Angeles office, although neither Grindr nor Netflix have commented publicly on the move.
  During his stint at Grindr Sloterdyk oversaw an increase in the number of daily active members from 3 million to 4 million,
  
  Read more

• L'Occitane hits US roads with beauty truck

  03-04-2018 10:56 via campaignlive.co.uk
  L'Occitane, the beauty brand, has taken inspiration from food trucks to reach new customers as it begins a tour of North America.
  
  Read more

• Ola acquires Ridlr to digitise public transportation in India

  03-04-2018 10:52
  Indian cab hailing service Ola has acquired public transport app Ridlr to digitise public transportation, another bid to strengthen its services against rival Uber.
  Ola wants to bring new technology and mobility options as it works to expand into and partner with cities in India and abroad. 
  As part of the deal, Ridlr’s team of 64 employees will be joining Ola. Ridlr is currently serving commuters in Mumbai and Delhi with partnerships with BEST, Delhi metro, and Mumbai metro
  
  Read more

• Beats by Dre takes over London landmarks with Anthony Joshua projections

  03-04-2018 10:32 via campaignlive.co.uk
  Beats by Dre, the headphones and speakers brand, projected images of Anthony Joshua across County Hall ahead of his boxing match against Joseph Parker on Saturday.
  
  Read more

• Emotional triggers: Lessons from Movember for a successful campaign at The Drum and The Sun Arms

  03-04-2018 10:30
  A brand that has managed to provoke the intended form of reaction from its audience can usually call its campaign a success. Now, with emerging data points and a team of strategists and creatives working together to build a successful campaign, the task to pull a consumer’s emotional strings should be made much easier.  
  But in a world where consumers are not easily fooled and quick to react to a poorly thought-out campaign – how can brands achieve the right balance? And mo
  
  Read more

• European Commission tackles social media ‘fake news’ scourge

  03-04-2018 10:27
  The European Commission has pledged to crackdown on social media firms in a fresh drive to silence so called ‘fake news’ propagated by their networks.
  Spurred by a recent leak of Facebook data, the commission has vowed to intervene in order to prevent democratic processes from being ‘subverted’ ahead of next year’s elections to the European Parliament.
  Sir Julian King, European commissioner for security, is leading calls for a ‘clear game plan’ to t
  
  Read more

• 10 European digital agencies unite under the Dept banner

  03-04-2018 10:04
  A bout of consolidation within the European digital sector has seen 10 creative firms come together as one entity – international digital agency Dept.
  This will pull together the experience of Netherlands based TamTam; Expand Online; a Friend of Mine; Second Degree; eBrella; Unskippable and Tricode together with Irish agency Webfactory and Building Blocks, which has offices in the UK, US and Spain.
  The 10th member of Dept, Germany’s Studio Dumbar, will stand apart from the pack
  
  Read more

• Spotify founder speaks of opportunities as streaming service goes public

  03-04-2018 09:42
  Spotify founder Daniel Ek has spoken of the opportunities presented by his companies listing on the New York Stock Exchange today after a surprise decision to ditch planned Initial Public Offering.
  Explaining his decision to forego a headline-grabbing IPO Ek wrote on the company blog: “Normally, companies ring bells, Normally, companies spend their day doing interviews on the trading floor touting why their stock is a good investment. Normally, companies don’t pursue a direct listing
  
  Read more

• Channel 4 and Unilever to seek out influencers with 'commercial potential'

  03-04-2018 09:16 via campaignlive.co.uk
  Channel 4 has partnered with Unilever Ventures, the FMCG company's private equity arm, and digital media network Studio71 to identify up-and-coming social media influencers with "commercial potential".
  
  Read more

• Fox offers to sell Sky News to Disney

  03-04-2018 09:03 via campaignlive.co.uk
  Rupert Murdoch's 21st Century Fox has proposed selling Sky News to Disney as it hopes to convince regulators to approve its protracted takeover of Sky.
  
  Read more

Follow @marketing_UKnws on Twitter!