Marketing news

• Ad of the Day: Reese's replaces real eggs with chocolate in April Fool's Day prank

  01-04-2018 13:45
  Reese's celebrated both April Fool's Day and Easter together by replacing eggs with Reese's peanut butter cream eggs in a grocery store to prank people.
  They placed hidden cameras all around to record people's reaction. While some onlookers appeared confused others appeared to enjoy the activation.
  Reese's used the opportunity to bond with people online and also also managed to prank some people on Twitter. 
  Yes they are, Carlos! #JustKidding #NowYouveBeenPranked
  — REESE'S (@ree
  
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• Snapchat reduces 7% workforce to reflect structural changes

  01-04-2018 12:40
  Snapchat has made a 7% reduction in its workforce during March 2018 primarily in engineering and sales according to its regulatory filing.
  The company said that the reduction in force was to align resources around its top strategic priorities and to reflect structural changes in its business.
  Snapchat estimate to incur approximately $10m of pre-tax cash expenditures, substantially all of which will be severance costs. 
  As a result of the reduction in force, Snapchat further expect to recogn
  
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• 76% of sports sponsorships promote junk food, says report

  01-04-2018 12:03
  Sports sponsorships are commonly used to market unhealthy food and non-alcoholic beverages, exposing millions of consumers to their marketing messages, according to a recent study published in the journal Pediatrics.
  The report identified 273 advertisements that featured food and/or non-alcoholic beverage products 328 times and product logos 83 times (some advertisements showed multiple products). 76% of foods had unhealthy nutrition scores, and 52.4% of non-alcoholic beverages were sugar-s
  
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• Google Maps allows users to play Where’s Waldo on April Fool's Day

  01-04-2018 10:51
  Google has partnered with Waldo for April Fool's Day to allow users to play Where’s Waldo.
  Users can ask the Google Assistant on their phones, Chromebook or home device, “Hey Google, Where’s Waldo?” to start. They can start the search for Waldo by tapping his face on Google Maps app. On tapping, Waldo starts waving and the users then need to find him in crowded places.
  Once the user spots Waldo, they will be transported to places all around the world, where they can
  
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• Waze unveils 'Waze Local' to help small businesses buy ad space

  01-04-2018 10:09
  Google-owned maps app Waze has introduced ‘Waze Local’ to allow small businesses to buy advertising.
  The local maps will feature three ad units namely branded pin, promoted search and zero-speed tracker which will appear on the top third of the user's screen.
  The branded pin will provide additional information to users on clicking, promoted search will give priority rankings to advertise in a search context by including brand logo and zero-speed takeover is a banner which appears dur
  
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• Diageo and Campari Group terminates contract with the Elephant Polo Tournament

  01-04-2018 09:16
  Diageo and Campari Group have ended their association with the Anantara Riverside Bangkok Resort’s 2018 King’s Cup Elephant Polo Tournament.
  The decision comes after Peta Asia revealed video footage showing handlers repeatedly beating elephants for the Polo tournament. Therefore, PETA urged the event’s European sponsors – including Peroni, Aperol Spritz, Johnnie Walker, and San Pellegrino – to stop funding the tournament, which touts itself as a
  
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• The world's first self-driving award to be unveiled

  01-04-2018 01:23
  After a lengthy gestation period where The Drum's boffins attempted to invent the uninventable, a unique new awards design has been developed for the season ahead, only these are awards with a difference, as they can deliver themselves to the winners.
  Inspired by the self-driving slipper from Nissan, the decision was taken, in association with NB Studio, to create something completely new for the new design of The Drum’s awards – which include The Social Buzz, The Dadi’s a
  
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• April Fool's Day Stunts round up: Durex, Burger King, Sodastream...

  01-04-2018 01:00
  April Fool's Day is back, again. But is it possible the playing field may have shifted in the last 12 months?
  Firstly, and bad news for marketers, April Fools Day landed on a Sunday meaning there were few eyes available to monitor those trending hashtags. Additionally, few members of the press will be working. Instead they will be gallivanting around their homesteads in their Sunday-best eating scones and engaging in other non-press-related activities in celebration of the bank holiday week
  
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• April Fool's Day marketing pranks debunked

  01-04-2018 01:00
  April Fool's Day is back, again. But is it possible the playing field may have shifted in the last 12 months?
  Firstly, and bad news for marketers, April Fools Day landed on a Sunday meaning there were few eyes available to monitor those trending hashtags. Additionally, few members of the press will be working. Instead they will be gallivanting around their homesteads in their Sunday-best eating scones and engaging in other non-press-related activities in celebration of the bank holiday week
  
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