Marketing news

• Startup sells ad space on a pixel tapestry for cryptocurrency

  31-03-2018 12:52
  Cryptocurrency is becoming embroiled in many industries and while blockchain technology has been attributed to efforts looking to increase ad vendor transparency, a startup is looking to sell ad space on a digital pixel tapestry in exchange for cryptocurrency.
  CryptoPicture is pitching a ‘billion-dollar picture’ according to CoinTelegraph. It is 1,000 pixels wide and high and brands, companies and individuals can pay to feature on it. The advertising space can feature bespoke logos a
  
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• Snapchat hosts Pokemon Go inspired AR Easter Egg hunt

  31-03-2018 12:33
  Snapchat has channelled Snap Maps and augmented reality to host an Easter Egg hunt in the US and Canada.
  The messaging and content app has hidden virtual eggs in real-world locations encouraging users to get out-and-about taking pictures, similar to the game mechanism present in Pokemon Go.
  When users approach an egg, they can open it to reveal and u a new 3D World Lens. The game is also scored, rarer eggs carry higher values.
  This marks the first year the company has hosted such a hunt and coul
  
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• Fox News host Ingraham 'vacations' as brands drop their spend after shooting row

  31-03-2018 12:13
  Once again brands are orchestrating a mass exodus from Fox News; this time it is host Laura Ingraham who has propagated a brand safety situation.
  With similar pressure having previously been applied to hosts Sean Hannity and Bill O'Reilly, Ingraham's issue comes from mocking a survivor of the Parkland shooting for not getting into his college of choice.
  On Wednesday, Ingraham tweeted to David Hogg, one of the lead proponents of the Parkland movement claiming he "whined" about his future in educa
  
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• Twitch cuts staff from marketing and content teams

  31-03-2018 10:45
  Video streaming site Twitch has laid off a reported 25 members of staff as it looks to make “adjustments” to content and marketing teams that have been in place since the company's founding.
  A spokesperson from the Amazon-owned company said: “While we’ve conducted team adjustments in some departments, our focus is on prioritizing areas most important for the community.”
  The company currently employs around 1,500 members of staff, so the 25 members is a sma
  
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• California cancer ruling means coffee brands like Starbucks need to print health warnings

  31-03-2018 10:31
  Leading coffee brands like Starbucks have been hits with a California ruling requiring them to inform consumers their brew of choice contains trace amounts of carcinogens in the state.
  Acrylamide, a chemical found in processed food, has invoked the ire of lobby group, the Council for Education and Research on Toxics which has previously sued companies using the product. 
  The case was brought by this group in Los Angeles on Wednesday, with Starbucks and 90 other companies having to defe
  
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