Marketing news

• ARF to review Cambridge Analytica's Ogilvy Award win in midst of Facebook data dealings

  30-03-2018 22:44
  The Advertising Research Foundation (ARF) has been investigating research firm Cambridge Analytica, as a result of the developing stories surrounding it in regards to the 2016 US presidential election, The Drum has learned.
  In 2017, the research firm won one of the ARF's David Ogilvy Awards, which honor companies, brands and agencies that take creative approaches to analytics, consumer insights and partnerships with creative teams. Cambridge had recieved a gold honor in the 'big data' categ
  
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• Ad of the Day: Drew Barrymore dances and sings her way through a Crocs musical

  30-03-2018 18:45
  Drew Barrymore is the model of positivity, and watching her sing and dance her way through a musical for a campaign featuring comfortable footwear is perfect for her sunny disposition.
  The Crocs 'Come As You Are' campaign celebrates everyone being comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.
  "Comfortable is always and forever
  
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• The It dress that shows how to promote brands and influence people

  30-03-2018 18:01
  £145 green dress epitomises how social-media influencers remain useful marketing toolsThe dress of the summer isn’t by a famous high street brand, nor is it popular because it has been worn by a chart-topping singer or famous actor. The dress everyone wants to get their hands on is by the London-based label Kitri after an influential blogger shared it with her 344,000 Instagram followers.The £145 Gabriella dress – a green, belted shirt-style garment with a black and white
  
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• Havas moves into cryptocurrency space with blockchain comms division

  30-03-2018 14:18
  Havas is the first big ad network to buy into the blockchain hype, launching a joint venture to help support initial coin offerings (ICO) – fundraising rounds for crypocurrencies. 
  Titled Havas Blockchain, the offering is a joint venture between Havas' corporate and financial consultancy AMO and a French consultancy called Blockchain Partner.
  Details of what exactly Havas Blockchain will focus on are scant, but the group has described it as a "fully integrated
  
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• Mercedes-Benz Vans enlists Henry Rollins for campaign exploring 'toughness'

  30-03-2018 12:17
  Mercedes-Benz Vans has enlisted iconic punk rocker Henry Rollins for a new campaign that challenges the ‘tough’ stereotypes associated with van owners.
  The Tough Conversations campaign sees rocker, actor, radio host, writer, and social commentator Rollins take a road trip across Australia to uncover what toughness means to average Australians.
  The campaign, which includes a podcast series, radio partnership, PR, eDMs, social and online content, as well as a one-hour TV documentary, a
  
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• Under Armour probes My Fitness Pal data breach after hackers steal data of 150 million users

  30-03-2018 11:43
  Under Armour is urging users of its fitness and nutrition app, My Fitness Pal, to change their passwords after hackers stole the data of around 150 million users. 
  The sports brand said it has involved law enforcement, and is investigating the source of the hack.
  My Fitness Pal allows users to track their food intake and exercise daily. Information breached includes usernames, email addresses and passwords - but does not include any government ID or payment details.
  The leak comes less than
  
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• iQIYI raises more than $2.2bn in IPO

  30-03-2018 11:35
  iQIYI has raised more than $2.2bn through its IPO giving the Chinese video platform a market value of $12.7bn.
  The Baidu-owned platform, which listed on the Nasdaq this week, saw stocks open at $18.20 before dropping down to $17.80.
  The company, which is often described as China’s Netflix, plans to use the investment to enhance its content library and technology platform.
  The investment will also help the entertainment company step up its battle with rivals Tencent Video and Alibaba-owned
  
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• Mark Zuckerberg opposes leaked 'ugly' Facebook memo justifying dubious growth tactics

  30-03-2018 11:07
  Facebook chief executive Mark Zuckerberg has disavowed a leaked internal memo, written by the company's vice-president Andrew Bosworth, which acknowledged that while the site could play a role in deaths or terror attacks the outcomes were an expected byproduct of its broader growth tactics.
  Bosworth – or 'Boz' as he is known internally – wrote the memo in 2016 after the critical shooting of a Chicago man was broadcast on Facebook Live. 
  BuzzFeed News obtained
  
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• P&G, Virgin Atlantic, Carlsberg: Five things that mattered this week and why

  30-03-2018 10:32
  Carlsberg on how it decides whether to ‘innovate or renovate’
  Carlsberg is looking to revitalise its brand portfolio following the arrival of vice-president of marketing Liam Newton 18 months ago. That started with Carlsberg Export, and there are plans to overhaul Tetley and its namesake lager brand Carlsberg over the next few months.
  But Newton takes an interesting approach on how to revitalise those brands. Some, says Newton, need innovation such as introducing new brews, whil
  
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• The advertising industry needs to balance out its programmatic transparency quest

  30-03-2018 10:00
  The Drum’s digital editor Ronan Shields reflects on some of the key talking points of The Drum’s Programmatic Punch, NYC, conference hosted earlier this week with input from fellow attendee staff writer Bennett Bennett.
  ‘Transparency has to cut both ways.’ That was one of my key takeaways from our event this week where participants mulled the issues of the day – both old and new. The term ’transparency’ was a recurring utterance, and while it is a w
  
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• Time Out Hong Kong launches Chinese language edition as Asia expansion continues

  30-03-2018 09:16
  Time Out has launched a Chinese language edition of Time Out Hong Kong magazine in a bid to attract more local readers to the title.
  The launch of the Chinese magazine follows the launch of a Chinese language website last year in an effort to engage with locals and Chinese-speaking visitors to the region.
  It follows the relaunch of Time Out Hong Kong brand in September last year after the global publishing company bought back its license for the title in March.
  The move is part of a strateg
  
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• Barbie tackles gender diversity in Australian leadership roles in new campaign

  30-03-2018 08:56
  Barbie is highlighting the lack of gender diversity in senior leadership positions across Australia with a limited-edition range of dolls.
  The Never Before Barbie collection features six dolls themed in roles that have never been held by women: chairman of the AFL, commissioner of the Australian Federal Police, governor of the Australian Reserve Bank, head of ASIO, president of the Australian Olympic Committee and first woman on the Moon.
  The campaign is based on the idea, that you can’t b
  
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• Monash University urges people to change the world in confronting campaign

  30-03-2018 05:25
  Monash University is challenging young Australians to change what they don’t like in the world with a confronting new campaign that aims to hold up a mirror to the issues shaping the global community. 
  The campaign kicks off with an impactful 60-second film that draws from footage of major social and political issues from around the world, such as climate change, the conflict in Syria, the refugee crisis and the anti-gun rallies in the US. 
  Every scene featured in the film a
  
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• At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight

  30-03-2018 04:57 via campaignlive.com
  The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.
  
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• Samsung Australia signs three-year sponsorship deal with AFL

  30-03-2018 04:44
  Samsung Electronics Australia has inked a three-year deal with the AFL to become the league’s official consumer electronics partner.
  The deal also sees Samsung become the naming rights partner to the official video and news hub of the AFL Live App.
  Kylie Rogers, general manager of commercial at the AFL said the partnership would deliver better experiences to fans of the game.
  Josh Grace, chief marketing officer at Samsung Australia, said, “If there is one thing that many Australians
  
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