Marketing news

• Steven Spielberg says no to ‘SpielBurgers’: director tells Carl’s Jr to stop using his name

  27-03-2018 23:57
  Steven Spielberg has some beef with Carl’s Jr: the Ready Player One director isn't down with the chain changing the name of its Charbroiled Sliders to SpielBurgers.
  The burger business has been paying homage to the famed director ahead of Ready Player One's release by touting the release of SpielBurgers, which are featured in a video and on the brand's social channels.
  On social, the brand has been trying to get the attention - and approval - of Spielberg himself. In a tweet posted on
  
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• ANA says only 13% of its CMO members are people of color

  27-03-2018 18:21
  The Association of National Advertisers (ANA) has released a scorecard that details the gender and ethnic makeup of its 747 most senior members.
  The inaugural report, which surveyed members who hold the chief marketing officer role or an equivalent one at their respective companies, found that only 13% of top marketers are people of color. Of that group, Asians and Hispanics each make up 5% while African Americans constitute 3%.
  Additionally, the survey found that 45% of top marketers are f
  
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• E-tailers must embrace the cryptocurrency revolution

  27-03-2018 18:12
  When the value of one Bitcoin reached a high of $16,522 in January this year, consumers took notice. Now it’s time for retailers to take notice of cryptocurrencies.
  While the value of Bitcoin has nearly halved since that January high to fall to around $9,000, in January 2017 it was $900 per Bitcoin. The longer-term trend is growth in value and therefore popularity of this digital currency, which is something retailers can’t ignore.
  There are many other cryptocurrencies such as L
  
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• Let’s look at GDPR as a ‘global’ data protection regulation: Grapeshot

  27-03-2018 18:00
  As GDPR hits the UK this May, how will it affect the US? According to Grapeshot’s vice president of strategic markets , Mike Hemmings, it’s not just a ‘general’ data protection regulation but a ‘global’ data protection regulation. GDPR will set global standards and see a move towards basic principles of data regulation.
  Ahead of their appearance as a sponsor for Programmatic Punch New York on March 28, on ‘The evolution of programmatic’ panel,
  
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• What does the rise of voice mean for paid search?

  27-03-2018 17:04
  Voice search activity is exploding off the back of two key developments. Estimates put Amazon Echo sales north of 20m units, with Google Home sitting at around 7m, according to TechRadar.
  Furthermore, voice search built into mobile phones is increasingly front of mind - especially when people require hands-free support from search engines.
  But what does the explosion in voice search mean for PPC?
  From a paid search perspective, at first glance, it's a little bit hamstrung. There isn't a report i
  
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• Atomic appoints Hopkins as head of planning as Richard Hill exits

  27-03-2018 16:45 via campaignlive.co.uk
  Atomic London has appointed Steve Hopkins to a new head of planning role as strategy partner Richard Hill leaves the agency.
  
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• SpotX and AnyMind Group become founder members as The Drum Network expands into APAC region

  27-03-2018 16:38
  As The Drum continues to expand it editorial coverage in the APAC region, growing technology businesses SpotX and AnyMind Group have signed up as founder members of The Drum Network APAC as they look to utilise The Drum’s global online channels as key platforms to support their continued growth.
  The Drum Network was launched in the UK more than ten years ago to support ambitious businesses to build their industry profile and it currently has more than 250 members across the UK, Europe
  
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• MP's complaint fails to ban Bulmers ad

  27-03-2018 16:32 via campaignlive.co.uk
  The ad watchdog has rejected a complaint from the chair of the All-Party Parliamentary Group on Statistics about the validity of Bulmers' claim that two-thirds of drinkers prefer it to Magners.
  
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• Lord's complaint fails to ban Bulmers ad

  27-03-2018 16:32 via campaignlive.co.uk
  The ad watchdog has rejected a complaint from the chair of the All-Party Parliamentary Group on Statistics about the validity of Bulmers' claim that two-thirds of drinkers prefer it to Magners.
  
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• ​​FT receives Jicwebs brand safety and anti-ad fraud accreditation

  27-03-2018 16:32 via campaignlive.co.uk
  The Financial Times is one of the first news organisations to be accredited by the Joint Industry Committee for Web Standards (Jicwebs) for its measures to tackle brand safety and online ad fraud.
  
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• All media is not treated equally

  27-03-2018 16:00
  Erik Requidan, vice president of sales and programmatic at Intermarkets, a company that represents a variety of sites, including the influential Drudge Report, reflects on how brands are often too quick to blacklist certain points-of-view especially in the current political climate. 
  The advertising industry is struggling to become more accepting and more inclusive. Like so many industries, we’re unbalanced when it comes to representing women and minorities in the C-suite. We’re
  
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• Two weeks left until Marketing New Thinking Awards early-bird deadline

  27-03-2018 15:59 via campaignlive.co.uk
  The deadline for early-bird entry to the Marketing New Thinking Awards will expire in two weeks' time.
  
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• Godiva hosts Easter egg hunt in Covent Garden

  27-03-2018 15:55 via campaignlive.co.uk
  Godiva, the premium chocolate brand owned by Pladis, is hosting an Easter egg hunt around Covent Garden.
  
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• Let’s look at GDPR as ‘global’ data protection regulation: Grapeshot

  27-03-2018 15:42
  As GDPR hits the UK this May, how will it affect the US? According to Grapeshot’s vice president of strategic markets , Mike Hemmings, it’s not just a ‘general’ data protection regulation but a ‘global’ data protection regulation. GDPR will set global standards and see a move towards basic principles of data regulation.
  Ahead of their appearance as a sponsor for Programmatic Punch New York on March 28, on ‘The evolution of programmatic’ panel,
  
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• Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

  27-03-2018 15:23 via campaignlive.co.uk
  After a week of stories about Facebook's involvement with scandal-ridden Cambridge Analytica, the industry wonders if the platform's users will ever fully trust it again.
  
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• Coors Light creates escape room experience

  27-03-2018 15:20 via campaignlive.co.uk
  Coors Light, the lager brand, is creating an escape room experience in Ireland.
  
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• Government and industry pledge £150m to 'landmark' creative sector deal

  27-03-2018 15:19 via campaignlive.co.uk
  Government and businesses are pledging more than £150m to the development of the UK's creative industries, which will include a major investment in virtual and augmented reality.
  
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• Adobe’s latest integration offers brands streamlined creative planning – but will it drive them away from agencies?

  27-03-2018 15:00
  A year since it launched Adobe Experience Cloud, Adobe has announced the integration of the software with its most famous service – Creative Cloud. The new self-service platform will mean brands’ digital creative can be edited, adjusted and targeted in real-time without the need to pause campaigns, but this ease may be a cause for concern for traditional agencies already under threat.
  The news will be announced in front of brands and agencies today (27 March) at Adobe’s Summit
  
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• Movers and shakers: Specsavers, British Airways, Rapp, Ogilvy, Samsung and more

  27-03-2018 14:44 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Vice hires Havas Group’s global MD Dominique Delport to lead revenue growth

  27-03-2018 14:35
  Dominique Delport, global managing director of Havas Group, is to join Vice Media as its chief revenue officer and president of international.
  Delport, who will report to the recently appointed chief executive, Nancy Dubuc, will be charged with the generation of revenue globally, across linear, mobile and digital channels as well as for Virtue, its branded content arm.
  Shane Smith, founder of Vice, commented on Delport:“His profound understanding of content both in the digital and terrestr
  
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• How Cadreon’s Erica Schmidt joins the dots between walled gardens: Programmatic Punch NY

  27-03-2018 14:00
  For brands to be truly successful in the programmatic space, they must commit to growing their understanding of the tech, building fluency and partnering with the right players, says Erica Schmidt, Cadreon’s new global chief executive officer.
  Schmidt shared with The Drum how brands can navigate the walled-gardens and thrive, before her fireside chat at Programmatic Punch New York on March 28.
  What advice do you have for brands feeling overwhelmed in this space where walled gardens are eve
  
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• How brands are experimenting with digital audio advertising

  27-03-2018 14:00
  Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.
  With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.
  In the next instalment of Marketing Week’s Digital Decoded series, we speak
  
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• Turkey of the week: Diet Coke's joyless 'Because I can' ad doesn't make you feel good

  27-03-2018 13:49 via campaignlive.co.uk
  Diet Coke's advertising used to be full of a confident swagger but has now been replaced by an apathetic, limply-scripted 'Because I can' campaign that makes the viewer die a little inside.
  
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• Retailers need intelligence, insight and technology to achieve success

  27-03-2018 13:30
  Helping brands or services stand out in the retail environment can be tough. There is limited space, limited budget and competitor brands and retailers are vying for the same slice of the action or target demographic.
  So what can we as marketers do on the ground for retailers? The answer, of course, is no one single thing but rather a combination of thought processes, strategies and activations. First and foremost, it's important to think like a planner and take the shopper’s viewpoint in
  
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• How Thomas Cook made the jump from travel brand to media owner

  27-03-2018 13:30
  British holiday giant Thomas Cook, has gone through some turbulent moments in the last few years, enduring a changing holiday marketplace as well as recent political upheaval and terrorist incidents in tourist destinations; such as the attacks in Sousse, Tunisia.
  Against this backdrop, the FTSE 250 company has spend the past seven years focused on gleaning value from data it holds on the 22 million customers it has interactions with each month.
  In 2015 it enlisted Stuart Adamson to launch T
  
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• Ben Davis: Don’t undervalue the power of a good website

  27-03-2018 13:26
  One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.
  The hype around some digital technologies can be exactly that – it’s what Marketing Week columnist Mark Ritson so often highlights: TV is not dead, machine learning is some way off, Blockchain isn’t ‘key’, consumers don’t crave engagement with your brand.
  Artificial intelligence, personalis
  
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• Ben Davis: Don’t underestimate the power of a good website

  27-03-2018 13:26
  One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.
  The hype around some digital technologies can be exactly that – it’s what Marketing Week columnist Mark Ritson so often highlights: TV is not dead, machine learning is some way off, Blockchain isn’t ‘key’, consumers don’t crave engagement with your brand.
  Artificial intelligence, personalis
  
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• Carlsberg to expand premium push in 2018 as doing things 'The Danish Way' pays off

  27-03-2018 12:55
  Carlsberg is to continue with the ‘premiumisation’ of its beer portfolio following a year of step change which has seen the brand invest in hygge-inspired cinematic creative and end its reign as the ‘Official Beer of England’.
  In the next 12 months, the Copenhagen-based brewer will not only refresh “sleeping giants” like Tetley’s ale, but also has big plans to add to the Carlsberg range and funnel more spend into music partnerships.
  Last year, the b
  
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• Be:Fit partners with London gyms for series of pop-ups

  27-03-2018 12:50 via campaignlive.co.uk
  Be:Fit, the women's fitness and wellness event that was acquired by Hearst UK last month, is launching a series of pop-ups ahead of the experience.
  
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• The power of just one: how simplification may be paying off for one holding group

  27-03-2018 11:42
  What do you do if your industry is, if not in crisis, facing a period of unprecedented disruption and uncertain growth prospects?
  You need to sit down and make a plan. And preferably sit down and make it early. Agency network Publicis last week won acclaim from commentators and investors when it unveiled a wide-ranging strategic plan for the next couple of years.
  The group’s execution plan includes targets for up to €1.5bn in bolt-on acquisitions, €450m in cost savings and adding
  
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• Is high-street shopping a forgotten luxury?

  27-03-2018 11:37
  Retailer Next released its figures last week, and it’ll come as a shock to no one that they’re down 8% from last year. However, it would have been a fall of 24% had it not been for the increase of their online sales.
  It still banked £726m profit, so hold the violins for now. Interestingly, £460m of that profit came from online (£1.8bn sales), and £286m came from the shops, which still shifted more goods (£2.1bn sales), but for 1/3 of the margins enjoyed
  
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• CMOs rein in ad spend as majority draw more services in-house

  27-03-2018 11:33
  A global survey of chief marketing officers (CMO) conducted by NewBase, the marketing and advertising consultancy, has delivered some interesting findings – chief amongst them the fact that 60% now plan to halt further increases in ad spending or even reduce expenditure.
  The Evolving Marketer report wasn’t all bad news, with 72% of senior marketing leaders committed to growing their content marketing budgets as part of a laser focus on boosting growth.
  This is coupled with
  
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• Ted Baker creates pop-up for latest collection

  27-03-2018 11:19 via campaignlive.co.uk
  Ted Baker, the high street fashion retailer, has created a pop-up in east London to launch its latest collection 'Colour by numbers'.
  
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• Unruly places outdoor ads around tech giants' offices to lure developers

  27-03-2018 11:11 via campaignlive.co.uk
  Unruly has placed 29 outdoor ads that are designed to attract developers to join the rapidly-expanding ad tech company.
  
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• Iotec continues transparency momentum with new tool

  27-03-2018 11:00
  Iotec, in partnership with adtech company Ad/Fin, had launched a new transparency tool to verify every campaign by a third party. Called iotec Sight, the new service will allow clients to run an independent assessment of media cost, performance and spend efficiency, across all the campaigns they run – giving advertisers an added level of oversight and introducing a new level of trust to the digital media supply chain.
  Speaking about the tool at The Drum and The Sun Arms pub last week, Iote
  
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• Rapp UK appoints new chief creative officer

  27-03-2018 10:59
  Rapp UK has announced the appointment of Al Mackie as chief creative office in a newly created role for the integrated agency.
  Mackie, who joins the company having previously been executive creative director at Rapier, will join forces with chief executive officer Chris Freedland and Shiona McDougall, senior vice president strategy. 
  Commenting on the appointment, Freedland said: “Al could not be a better choice to lead our creative offering. His passion for the work, combined wi
  
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• Marketoonist on personal data and terms of service

  27-03-2018 10:26
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on personal data and terms of service appeared first on Marketing Week.
  
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• Camelot picks Adam & Eve/DDB for £42m National Lottery ad account

  27-03-2018 10:16 via campaignlive.co.uk
  Adam&Eve/DDB has won the £42m National Lottery advertising account after a competitive pitch.
  
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• Online videos about violence and illegal drugs now pose the 'most risk' to brand safety

  27-03-2018 10:13 via campaignlive.co.uk
  The focus over the past year on improving brand safety online has reduced risk for brands in the UK from 13.1% in the first half of 2017 to 12.2% in the latter part of the year.
  
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• Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

  27-03-2018 10:03 via campaignlive.co.uk
  Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key growth markets and rebuild customer trust
  
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• Heineken pulls 'Lighter is Better' ad after Twitter backlash over 'terribly racist' campaign

  27-03-2018 10:00
  Lager brand Heineken has apologised and pulled its 'Lighter is Better' TV ad in the US following a Twitter backlash spearheaded by Chance the Rapper, who called the spot out for being “terribly racist.”
  Heineken stood accused of intentionally courting controversy to generate headlines in support of its Heineken Light beer with the campaign. 
  The 30-second spot promoting the product showed a bartender sliding a bottle of beer along the bar to reach a woman in the distan
  
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• How hotel smartphone brand Handy is carving out a new market serving travellers

  27-03-2018 09:51 via campaignlive.co.uk
  Entrepreneur Terrence Kwok is building a $1bn hospitality company on the back of a product that solves the traveller's problem of getting mobile connectivity while abroad.
  
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• Wiggle celebrates the athlete's grit with 'Get There' campaign

  27-03-2018 09:39
  Sports retail brand Wiggle aims to reposition itself by relaunching globally with the 'Get There' campaign.
  The integrated campaign, conceptualised by Dark Horses, highlights how cyclists, swimmers and runners are driven by passion and perseverance. The creative hopes to evoke the feeling of pursuing the distance, the feeling of satisfaction and a sense of achievement felt when they finally get to their destination.
  The ad was directed by George Messa, through Rockhound, and media was
  
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• Dentsu takes a slice of Cheddar in US news video push

  27-03-2018 09:31
  Dentsu Ventures, the corporate venture capital fund of the Tokyo-based advertising and PR giant, has invested in Cheddar, the US based digital news network.
  Cheddar currently produces and distributes news videos from four locations around the US, specialising in the production of business news communicating new product launches, services and technologies. Cheddar then brings that content directly to viewers via its own video distributors and social channels.
  Having acquired a stake in this opera
  
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• WE Communications merges with Avian Media to strengthen its presence in India

  27-03-2018 08:39
  WE Communications (WE) has announced a strategic investment in Indian integrated consultancy, Avian Media and its public affairs consultancy, Chase.
  As part of the deal, WE Communications India will merge with Avian and will now be called Avian WE. However, Chase will remain a separate consultancy owned by Avian WE and will retain its name.
  Avian WE clients in India include Airbnb, Airbus, Bloomberg, Dell, MasterCard, Qualcomm, Sony and TripAdvisor.
  Nitin Mantri has been appointed as group
  
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• The biggest worries of CMOs, and what the WFA is doing about them

  27-03-2018 08:38 via campaignlive.co.uk
  Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
  
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• P&G’s Marc Pritchard on the next frontier of digital: We want to know our investment results in a sale

  27-03-2018 08:00
  Procter & Gamble’s chief brand officer Marc Pritchard is calling on the big digital players to help it prove when digital marketing investment leads to a sale.
  Speaking to Marketing Week, Pritchard said: “The next frontier with the big players is going to be getting a consumer signal that helps us make sure that investment actually results in a sale and that it doesn’t add excess frequency.
  “I want to know if I reach you, and I don’t need to know it’s you
  
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• Promote UK launches to support British ad industry globally as Brexit looms

  27-03-2018 07:56 via campaignlive.co.uk
  The Advertising Association has launched Promote UK, a cross-industry group to promote British advertising around the world, which will work in partnership with the Department of International Trade.
  
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• Tiger Beer unleashes uncaged heroes to inspire others through creativity

  27-03-2018 07:54
  Tiger Beer’s latest campaign claims that if someone has the courage to pursue their passion then they can make a positive impact on the world.
  The campaign 'Uncaged Heroes' features an eclectic group of dancers, musicians, painters, technology lovers and persistently pursuing their passions despite facing obstacles.
  The campaign features ‘Trashion’ designer, Daisy Harris-Burland, Rapper RoxXxan who uses her street style music to fight gender stereotypes, chef and restaurat
  
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• Alibaba and UNCTAD come together on initiative to help entrepreneurs from developing countries in Asia

  27-03-2018 04:17
  Alibaba and the United Nations Conference on Trade and Development (UNCTAD) has launched the second round of its eFounders Initiative, this time helping entrepreneurs from developing countries in Asia.
  At a ceremony in Hangzhou in China, 37 entrepreneurs from Cambodia, Indonesia, Malaysia, Pakistan, the Philippines, Thailand and Vietnam were inducted into the 11 day education event, that sees them learn from Alibaba’s ecommerce technology and expertise.
  Arlette Verploegh, coordinator for t
  
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