Marketing news

• Orbitz duo debuts to show how easy and advantageous it is to use the travel site

  26-03-2018 22:02
  Travel site Orbitz has launched a new integrated brand campaign with a duo of suited women snapping deals into place as they navigate the site and travel with advantages.
  The campaign – featured in social, digital, and OOH – done with Havas Chicago Village, shows consumers that they can get and use rewards instantly when booking with Orbitz. 
  Travelers today are seeking the best deal, perfect Instagram shot and most rewards and they want them immediately. While some booking site
  
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• A call to end 'good-washing' in advertising

  26-03-2018 21:00
  You’ve likely heard of greenwashing, a term coined in 1986 to describe companies and industries that were notoriously bad for the environment, but that marketed positive benefits for the planet in order to mislead consumers. But what about 'good-washing'? 
  In an economy where consumers are more motivated than ever to purchase consciously and support brands that share their values, I believe we are at a tipping point in the movement to transform business into a force for good. Those of
  
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• Adobe extends its partnership with Microsoft into China

  26-03-2018 20:39
  Adobe has announced that is extending its partnership with Microsoft into China to help brands deliver better personalised experiences to consumers.
  The extended partnership, which was announced at Adobe Summit 2018, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.
  Adobe and Microsoft will also integrate their respective data models, the ‘E
  
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• Powerful images of extreme storms dominate campaign for World Climate Day

  26-03-2018 20:05
  Storms have gotten stronger and more vicious, and their effects are highlighted in a new Colombian campaign for World Climate Day.
  In honor of the day, Conservative International has launched a new spot designed to highlight climate change and the fact that hurricanes, earthquakes and tsunamis happen more and more often in different countries all over the world, to often devastating effects. Conservation International (CI) works to protect humanity’s biggest ally in the fight aga
  
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• Alibaba introduces unmanned car vending machine to allow consumers to rent and test drive cars

  26-03-2018 19:47
  Alibaba has introduced a car vending machine on Tmall, its online marketplace application, which allows consumers in China to choose from 100 Ford cars for a test drive.
  The ‘Super Test-Drive Center’ is located in Guangzhou and consumers can sign up on the Tmall or Taobao app to pick up the selected car through an unmanned car vending machine in the Center and be allowed to test drive the rented car for three days before they decide to make the purchase.
  Once a car is chosen, consume
  
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• FTC confirms investigation of Facebook’s privacy practices

  26-03-2018 19:38
  The Federal Trade Commission (FTC) has confirmed it is investigating Facebook’s privacy practices as the social giant continues to deal with backlash from the Cambridge Analytica scandal.
  In a statement, the FTC said it “takes very seriously recent press reports raising substantial concerns about the privacy practices of Facebook.” The investigation comes just days after news broke that Cambridge Analytica improperly obtained the data of 50 million Facebook users without their
  
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• Click-click boom! How click-hate and fake news can damage your brand

  26-03-2018 19:30
  Marc Goldberg, Trust Metrics, chief executive officer, argues that the low barrier to entry in the world of online publishing leaves advertisers open to ploys employed by such peddlers of hate. Here he explains how media-buyers can steer clear of negative brand association while taking into account the nuances of the 24//7 news cycle in an era of ever-widening political polarization. 
  Low barriers to entry open the floodgates to ‘click-hate’
  The low barrier to entry for setting
  
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• Google Chromebooks names Arts & Letters its lead creative agency

  26-03-2018 19:20
  Richmond-based creative agency Arts & Letters Creative Co. has been named agency of record for Google Chromebooks, tasked with handling all strategic and creative marketing duties for Google’s laptop business.
  Google has been Arts & Letters’ flagship client since the agency opened in 2017. Work with the search giant began with a creative partnership with Google Creative Lab that Arts & Letters said encompassed a range of projects.
  Among the work Arts & Letters ha
  
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• Mindshare launches '24' globally to turn around clients' briefs in one day

  26-03-2018 19:16
  Mindshare has launched a new service that produces a campaign within 24 hours of a brief being submitted by clients, who will only pay if they like the idea.
  The Group M-owned agency wants the service, named Mindshare 24, to kickstart and scale creativity during the planning process, as it is usually ‘boring’ as the agency currently follows a three-phase process of planning and then offers 30 pages of analysis and only one page of ideas.
  Now, with Mindshare 24, the agency can work on
  
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• Diversity in marketing teams climbs ISBA members' agenda

  26-03-2018 19:13 via campaignlive.co.uk
  ISBA director of public affairs Tanya Joseph is working to assemble a forum for members to share their experiences of pursuing greater diversity in their marketing teams and partners.
  
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• YouTube TV to be first-ever presenting partner of the NBA Finals

  26-03-2018 19:00
  The NBA announced a multi-year partnership with YouTube TV for the video site to be the first ever presenting partner of the NBA Finals, WNBA Finals, and developmental G League finals.
  Throughout the partnership, “The Finals presented by YouTube TV” logo will be featured prominently during all Finals games, including on the court and in-arena.  Additionally, YouTube TV will be featured in ABC commercial spots and in-game call outs, along with having a major presence across the N
  
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• Carl’s Jr. celebrates Ready Player One director with ‘SpielBurgers’ film previews

  26-03-2018 18:26
  With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting tonight (March 26), all eyes in the film world are on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant thought it would be fun to change the name of its latest campaign for its Charbroiled Sliders to ‘SpielBurgers.’
  In a series of short films, Carl’s Jr. essentially burger
  
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• Virgin Atlantic expands in-house creative team in marketing effectiveness drive

  26-03-2018 17:05
  Virgin Atlantic is expanding its in-house creative department as it looks to spark more creativity ahead of the launch of its new brand identity following the decision to move on from ‘Let it Fly’.
  Michael Stephens, head of brand and creative at Virgin Atlantic, was the first new addition to the creative team after joining in January from Ted Baker. Virgin Atlantic is now also looking to hire a creative and design manager, a senior digital designer specialising in motion graphics an
  
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• Flattr launches in the US with The Drum Speakeasy event in Austin

  26-03-2018 16:42
  The Swedish-based content monetisation platform for creatives, Flattr, launched in the US with an exclusive party for creatives in Austin, at The Drum Speakeasy pub. At the Flattr Yourself event, the platform also hosted and curated an exhibition to showcase some of the work on its site and to celebrate writers, musicians, storytellers and videographers.
  The launch coincided with SXSW 2018 in Austin.
  Co-founder and product manager Linus Olsson said the reason for the US launch during SXSW and wi
  
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• The digital experience gap in financial services

  26-03-2018 16:39
  The Cambridge Analytica and Facebook scandal that has been all over the news in recent days has brought personal data and personalisation back to the forefront of the minds of marketers. But the issue is not the existence of consumer data itself which people are willing to provide – it’s what brands do with it.
  Do the wrong thing, and we have all seen what happens. But customers are demanding personalisation. Brands need to find the right ways to provide it, orrisk being left be
  
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• IPA to establish code of conduct on bullying and harassment for ad agencies

  26-03-2018 16:35
  Trade body the IPA is to introduce a code of conduct for advertising agencies to use in their employment policies on bullying and harassment issues.
  It is preparing a template which will "outline what objectification means and give advice on what acceptable work behaviours look like" in order to stop any activities that objectify men or women.
  The initiative was given backing at an IPA Council meeting last week comprising leaders from 47 agencies across the UK.
  The discussion was led by IPA pres
  
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• IBM Watson and Kone have given one London escalator a voice on Twitter

  26-03-2018 16:26 via campaignlive.co.uk
  To showcase the constant feed of data Kone uses to keep its escalators and lifts functioning, the brand teamed up with hasan & partners to give one of its London escalators a voice on Twitter.
  
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• WPP, Omnicom restructure agency set-ups for Johnson & Johnson

  26-03-2018 15:38 via campaignlive.com
  Omnicom's Velocity and WPP's Neighborhood are new networks supporting J&J.
  
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• Booking.com’s CMO on tech innovation and bringing data skills in-house

  26-03-2018 15:06
  When Pepijn Rijvers started as chief marketing officer at Booking.com he had clear objectives: he wanted to be better at developing digital channels, increase content-led video and streamline marketing. Three years on he says the success of those goals has been “a mixed bag.”
  “One the one hand we’ve been really successful at developing digital video and creative processes that are very scaleable and very data driven. We’ve been successful at scaling TV significantly
  
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• McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

  26-03-2018 14:59 via campaignlive.co.uk
  The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.
  
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• IPA to introduce a code of conduct in wake of Top Five email

  26-03-2018 14:59 via campaignlive.co.uk
  The IPA is introducinga Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification.
  
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• Richard Shotton: If you aim for average you’ll serve no one well

  26-03-2018 14:56
  In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the ground in a single day.
  The investigators concluded that poor cockpit design was exacerbating pilot error. The cockpits, built to suit the average pilot in 1926, were not fit for purpose. In the intervening 25 years pilots had outgrown them.
  Once the problem was identified the top brass moved with impressive speed. They rec
  
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• Richard Shotton: Aim for average and you’ll serve no one well

  26-03-2018 14:56
  In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the ground in a single day.
  The investigators concluded that poor cockpit design was exacerbating pilot error. The cockpits, built to suit the average pilot in 1926, were not fit for purpose. In the intervening 25 years pilots had outgrown them.
  Once the problem was identified the top brass moved with impressive speed. They rec
  
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• Why media agencies will evolve away from online ad buying and towards consulting

  26-03-2018 14:21 via campaignlive.co.uk
  Currently, around 43% of media agencies view their primary duty as buying media on Google and Facebook, something they do not see themselves doing in five years, a recent study found.
  
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• A work of non-friction: is Amazon rewriting the retail rule book?

  26-03-2018 14:00
  After disrupting many traditional sectors through its online presence, Amazon is now stepping into physical spaces, with tangible results. The Drum looks at how the brand is rewriting the rule book, most notably with retailer Whole Foods and its own Amazon Go store concept.
  When Amazon launched in 1994 it declared itself to be ‘Earth’s Biggest Bookstore’. Almost 25 years later, the strapline feels laughably out of step with the money-making juggernaut it has become.
  However Ama
  
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• Swarovski appoints Publicis 133 to handle global creative account

  26-03-2018 13:48
  Crystal giant Swarovski has appointed Publicis 133 as its lead global creative agency, ending its four-year relationship with New York-based shop Laird + Partners. 
  Publicis' luxury arm won the business following a 20-way pitch, and the Groupe-owned agency will build an internal team of experts for Swarovski across its key markets, with the first campaign from the agency poised to launch in early 2019.
  Tapping into Publicis Groupe's 'Power of One' model, which promi
  
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• Holden spruiks new model Commodore in campaign by The Monkeys

  26-03-2018 13:43
  Holden is tapping into Australians nostalgia for the iconic Holden Commodore with a campaign to spruik the new model.
  The ‘For Sure’ campaign showcases the features of the new model and aims to remind Australians of the certainty that Commodore drivers have, both in themselves and their cars. The brand hopes to shift perceptions of the car model and elevate the brand’s status among other car marques.  
  The ad follows a man from childhood through to adulthood as he is
  
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• How Sharethrough is redefining the value of native as a format

  26-03-2018 13:30
  Ahead of a panel session on publishing and programmatic at Programamtic Punch NY, Sharethrough’s chief executive officer, Dan Greenberg speaks to The Drum about brand safety and how the biggest challenge facing the industry right now is educating traders to implement a “workhorse” mindset with native display.
  It’s time for traders and marketers to take advantage of the opportunity that native ads can provide, he says. There needs to be a format which is scalable, respectf
  
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• Ad of the Day: National Autistic Society's high octane ad shows how anxiety leads to isolation

  26-03-2018 13:05
  The National Autistic Society (NAS) has unveiled a potent ad highlighting how anxiety triggered by fear of unanticipated changes can lead to autistic individuals feeling isolated.
  21-year-old Saskia Lupin, an autistic aspiring actor, plays the lead role in the spot, which follows an autistic woman on a busy train journey. The short film shows how sensory sensitiveness and unexpected changes on public transport can provoke feelings of nervousness and stress that render some in
  
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• Johnnie Walker launches $15m campaign to stay top of the whisky market in Australia

  26-03-2018 12:09
  Johnnie Walker is looking to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.
  Diageo Australia is investing $15m in a new proposition, ‘The Next Step’, which builds on the brand’s iconic 'Keep Walking' platform and will run nationally for 18 months.
  Adam Ballesty, marketing and innovation director at Diageo Australia, told The Drum the campaign hopes to cement Johnnie Walker’s position as Australi
  
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• Exeter Cathedral spreads its message online with new portal

  26-03-2018 11:43
  Exeter Cathedral is aiming to lead the way in how religious institutions market themselves online, following a complete refresh of its online portal by digital marketing agency AB.
  The new site was required to meet the varied requirements of the Cathedral’s churchgoers, hirers, the local community as well as tourists and potential visitors. The new site features a centralised events calendar and also raises the profile of the Cathedral’s fundraising efforts, including its current Big
  
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• Brits still open to online brand advocacy despite current data misuse concerns

  26-03-2018 11:37
  British consumers remain open to the idea of having their social media profiles and photos used and sponsored by brands despite current media hand wringing over the misuse of personal data by Facebook et-al, according to a new study commissioned by Onbuy.com
  The online marketplace found that 42% of consumers would be happy to let a brand place their logo and the words ‘sponsored by’ in the lower corner of their social media presence while 36% would be willing to allow a brand to do t
  
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• Are Brits missing the seriousness of charity by submerging it in entertainment?

  26-03-2018 11:17
  When it comes to charity, it doesn’t appear that a hard-nosed approach to suffering appeals to the hearts of the Brits. In its passive fashion, the UK euphemises the reality of helplessness through personal gain; charity shops, celebrity specials, red nose days, social media challenges and Children in Need are all examples of how we use entertainment and consumption as a middle man, bringing an element of joy to a serious issue.
  We asked The Drum Network members if they think this approach
  
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• Tencent crowned China’s most valuable brand as Chinese brand power hits record high

  26-03-2018 11:01
  Tencent has retained the title of China’s most valuable brand for a fourth consecutive year, beating out Alibaba, ICBC and Baidu, according to BrandZ Top 100 Most Valuable Chinese Brands rankings.
  The report, which is created by WPP and Kantar Millward Brown, revealed Tencent’s brand value increased 25% to be worth $132.2bn.
  The achievement came in a bumper year for Chinese brands which combined achieved record growth in brand value of 23% to be worth $683.9 billion, up from $557.1 b
  
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• Exterion Media hires former Oath UK MD Nigel Clarkson

  26-03-2018 10:59
  Out-of-home company Exterion Media has named former Oath UK managing director Nigel Clarkson as UK chief revenue officer alongside Andrea Marsh as digital transformation director.
  Reporting directly to Dave King, the company’s UK managing director, Clarkson, who left his post at Oath in December, will be charged with leading collaboration across the business and head up its commercial board which will bring together all commercial elements in the business.
  He has previously held senior rol
  
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• Pandora creates gold beehive experience to launch new collection in Sydney

  26-03-2018 10:40 via campaignlive.co.uk
  Pandora, the Danish jewellery brand, has built a large gold beehive in Sydney to launch a new collection.
  
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• Despite demonetisation, sports sponsorship industry in India grew by 14.1% in 20107

  26-03-2018 10:35
  Sports sponsorship in India grew by 14.1% in 2017, to INR 7,300 crore ($1106n), according to GroupM's entertainment and sports arm ESPproperties and SportzPower (a sports business news company).
  It grew from the from INR 6,400 crore ($941n) garnered in 2016, according to the research.
  Meanwhile, overall ad spend for the media sector registered in the year stood at INR 61,263 cr ($9282m). Despite GST and demonetisation, with ad spending in India touching INR 61,263 cr ($9282m) in 2
  
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• Creative Works EMEA featuring TBWA\RAAD, Saatchi & Saatchi, Fallon and more

  26-03-2018 10:30
  Welcome to The Drum Creative Works.
  As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
  Show me entity :: 18888
  Sho
  
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• Calm installs 84 male suicide sculptures on Southbank Centre

  26-03-2018 10:25 via campaignlive.co.uk
  Calm, the charity that works to prevent male suicide, has installed 84 sculptures of men with a hood pulled over their faces on top of the Southbank Centre to raise awareness of the number of men who take their lives every week.
  
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• Calm installs 84 male suicide sculptures on ITV Tower

  26-03-2018 10:25 via campaignlive.co.uk
  Calm, the charity that works to prevent male suicide, has installed 84 sculptures of men with a hood pulled over their faces on top of the ITV Tower to raise awareness of the number of men who take their lives every week.
  
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• Exterion Media hires Nigel Clarkson as chief revenue officer

  26-03-2018 09:55 via campaignlive.co.uk
  Nigel Clarkson, formerly UK managing director of Oath, has been appointed as Exterion Media's chief revenue officer.
  
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• Swarovski appoints Publicis 133 as global creative agency

  26-03-2018 09:53 via campaignlive.co.uk
  Swarovski has hired Publicis 133 as its global creative agency after a pitch process involving more than 20 agencies.
  
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• EU reserves right to break up Google in antitrust investigation

  26-03-2018 09:52
  The EU’s antitrust chief has broached the prospect of dismantling Google as the stakes are raised in a battle of wills between the internet giant and Europe.
  European Commissioner for Competition Margrethe Vestager has fought to retain the right to physically dismantle Google into smaller entities amid ‘grave suspicions’ that its absolute dominance of the online sphere is hindering competition.
  Google is already facing up to the imposition of more stringent rules on i
  
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• Facebook to keep ISBA informed about 'suspicious' app audit

  26-03-2018 09:48 via campaignlive.co.uk
  ISBA has welcomed Facebook's commitment to audit and police app developers' past and present access to user data and to share developments with advertisers.
  
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• Apple’s Tim Cook calls for ‘well crafted’ privacy regulations in wake of Facebook fiasco

  26-03-2018 09:29
  Apple’s Tim Cook has placed himself at the vanguard of calls for more stringent regulations on data privacy in the wake of a massive leak of Facebook user data.
  Addressing the China Development Forum, Cook took the bull by the horns to call for tighter controls to prevent data from being passed on and repurposed without informing the original owner – clear reference to the scandal engulfing Facebook which has been beset by critics since it emerged it had lost control of information o
  
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• The Oxfam scandal: how would you have handled it?

  26-03-2018 09:00
  Early last month (February) it was reported that Oxfam aid workers had paid for prostitutes while working in Haiti after the 2010 earthquake. When the incident was discovered, the charity kept its head low and tried to hide the story, followed by a fumbled apology when the scandal came to light — which was met with backlash from the public and the cutting off of thousands of donors' direct debits.
  The Drum asked industry professionals what they would have done in Oxfam's situation.
  Daniel&
  
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• Mars, FA, Vodafone: Everything that matters this morning

  26-03-2018 08:50
  Mars and FA renew partnership with focus on diversity
  Mars Wrigley Confectionery and The Football Association have renewed their partnership for another four years, with an increased focus on supporting greater equality, diversity and inclusion at every level of the game.
  In addition to extending to all confectionery brands within the Mars portfolio – including chocolate, sweets, ice cream and chewing gum – the sponsorship now includes the England women’s and disability teams.
  
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• Jaguar, BHS, Facebook: Everything that matters this morning

  26-03-2018 08:50
  Jaguar Land Rover partners with Google’s Waymo in £1.2bn self-driving car deal
  Jaguar Land Rover has partnered with Google to supply up to 20,000 electric cars. 
  Jaguar will provide its first electric car, the I-Pace, to Waymo, Google’s autonomous vehicle business, in a deal that marks a significant step for the sel- driving car market.The cars will go into testing with Waymo later this year but won’t be arriving in bulk until 2020. The I-Pace is the first premium ca
  
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• Facebook, House of Fraser, Twitter: Everything that matters this morning

  26-03-2018 08:50
  Facebook faces US Federal investigation
  Facebook is facing an investigation by the US Federal Trade Commission (FTC) into how private data from 50 million of its users ended up in the hands of political consulting firm Cambridge Analytica.
  The probe will determine whether Facebook “failed” to protect users’ privacy, particularly in relation to campaigning around Donald Trump’s successful 2016 Presidential campaign.
  The data was harvested via an app that let people take a
  
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• Facebook, Ford, digital ad spend: Everything that matters this morning

  26-03-2018 08:50
  Facebook questioned over call and SMS data
  Facebook is facing questions about why it collects data on people’s phone numbers and text messages from devices running Google’s Android operating system. It comes after users who checked what data the social network had collected on them found contact names, telephone numbers, call lengths and text messages, according to Ars Technica.
  Facebook says it only collected the data when users consent and that it was uploaded to secure servers and
  
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