Marketing news

• Trinity Mirror, Immediate, Johnston and FT top British Media Awards nominations

  25-03-2018 22:49 via campaignlive.co.uk
  Trinity Mirror, Immediate Media, Johnston Press and the Financial Times have topped the nominations for the 2018 British Media Awards.
  
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• ITV drops late penalty charges for ad bookings to woo advertisers

  25-03-2018 21:09 via campaignlive.co.uk
  ITV is dropping late penalty charges for ad bookings in April and May in what is said to be an "unprecedented" move to appeal to advertisers.
  
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• Are we really brave enough to unplug from the Social Matrix?

  25-03-2018 14:51
  With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica  – it will not bring down Facebook.
   
  Commentators were quick to point to share price volatility and hashtag protests as indicators of doom. The social network has indeed been slow to ventilate the stench surrounding its relationship to the London-based consultancy. For many the apology by Mark Zuckerberg was too little too late. But the very fac
  
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• JCDecaux CEO says Clear Channel takeover 'would make sense' but plays down any immediate plans

  25-03-2018 14:05
  The chief executive of French OOH giant JCDecaux has not ruled out bidding to take over its US rivals Clear Channel or Outfront Media, however the he said company has no plans to do so in the immediate future. 
  The firm's boss, Jean-Charles Decaux told French finance weekly Les Echos-Investir that while a takeover of either "could make sense" nothing is planned in the short term.
  He added: “We have risen to the highest rank in all geographical areas except the United States, the
  
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• The NRA spent seven times more on Facebook ads following Parkland shooting

  25-03-2018 13:20
  The National Rifle Association (NRA) more than quadrupled its digital ad spend across the board following a high school mass shooting in Parkland, Florida, aggressively pushing its message across digital platforms in the aftermath of the tragedy.
  The bulk of the NRA's spend was focused on social media platforms in the weeks after the incident, namely Facebook where it increased investment by more than seven-fold. 
  According to figures obtained by the Chicago Tribune from online ad data firm
  
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• Game goes for dark father-son humour in 'Trade More, Spend Less' push

  25-03-2018 12:20
  Entertainment retailer Game is flouting its second-hand trade-in service with a dark but funny ad, created by Family – Shortlist Media's in-house publishing studio. 
  The 30-second spot shows a father handing down a game to his son. "When I was 14 this game was all I wanted," the father says before going on to explain how since money was tight his own father took a second job just to pay for it.
  He explains: "He was away so much Mum took a second lover," before going to on to
  
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• Facebook says sorry with UK newspaper ads as report finds it was warned of data risks in 2011

  25-03-2018 11:30
  With UK officials just having raided Cambridge Analytica's London HQ amid allegations the firm illegally acquired Facebook data, a fresh report has claimed that the social network was warned user data was at risk as early as 2011.
  According to an investigation by the Telegraph the tech giant's European regulator - the Irish Data Protection Commissioner (DPC) warned the business seven years ago that it was failing to ensure that data was protected when it was passed on to third-party so
  
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