Marketing news

• Spotify discovers two million users blocked ads for free

  24-03-2018 10:26
  Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that blocked ads as it prepares to go public next month. 
  In its F-1 filing with the Securities and Exchange Commission (EC) on 23 March, Spotify wrote: "On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, who have been suppressing advertisements without payment.”
  The incident forced Spotify to red
  
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• WeTransfer backs gun violence protest with ad space donation

  24-03-2018 08:55
  WeTransfer unveiled a campaign in solidarity with the March For Our Lives demonstrations today (March 24) where kids, families and supporters demand the end of gun violence and mass shootings.
  WeTransfer will dedicate 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent, WeTransfer’s editorial platform, which highlight perspectives on gun reform and the lasting impact
  
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• WeTransfer backs gun violence protest through ad revenue donation

  24-03-2018 08:55
  WeTransfer unveiled a campaign in solidarity with the March For Our Lives demonstrations today (March 24) where kids, families and supporters demand the end of gun violence and mass shootings.
  WeTransfer will dedicate 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent, WeTransfer’s editorial platform, which highlight perspectives on gun reform and the lasting impact of vi
  
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• Elon Musk supports #deleteFacebook campaign

  24-03-2018 08:39
  Elon Musk responded to WhatsApp's founder Brian Acton call to #deleteFacebook after the the platform's Cambridge Analytica data mining scandal.
  In a Twitter thread, Musk replied to Acton tweeting: "What's Facebook?" When another user chellenged him to delete the SpaceX Facebook page, which had around 2.5 million followers, Musk tweeted "I didn’t realize there was one. Will do."
  And it didn't end there. Another user asked him to delete the Tesla page from Facebook to which Musk tweeted
  
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• Xyo Networks appoints Collete Davis as brand ambassador

  24-03-2018 07:14
  Xyo Networks, blockchain's crypto-location oracle network, has appointed racer Collete Davis as an ambassador and spokesperson.
  Xyo Network will focus efforts on making trustless location data possible through an ecosystem of crypto-location technologies and protocols. Davis, currently drives the Wonder Woman Monster Jam Truck as well as competes in Sports Cars and Top Drift.
  Davis says:  "When I moved to Silicon Valley six years ago, I quickly learned how cryptocurrencies were the fut
  
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• The Marketing Group develops blockchain enabled advertising campaign

  24-03-2018 06:55
  The Marketing Group’s blockchain-backed agency Truth  has deployed an advertising campaign using blockchain smart contract technology.
  According to a company statement, the campaign, which ran across a national publisher - The Guardian - for 10 days until 19 March 2018, saw Truth fully disclose all fees involved to the client.
  The demand side platform (DSP) used in the campaign was Avocet and the exchange used was Sonobi. Truth further said that all companies disclosed fees with
  
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• Ad of the Day: Manchester City FC #SameGoals campaign urges girls to play football

  24-03-2018 06:23
  Manchester City FC is encouraging more girls to play football whatever their background in its #SameGoals campaign.
  The initiative will see Manchester City send out more than 2000 footballs to encourage girls to keep playing. #SameGoals follows the successful launch of Same City, Same Passion aimed at promoting the women’s game.
  The spot features girls scoring and saving goals.  For every video the club receives, it will send out a limited-edition football. To enter, videos shoul
  
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