Marketing news

• Facebook poised for crunch meeting with advertisers following Cambridge Analytica scandal

  23-03-2018 20:34
  Facebook has agreed to a face-to-face meeting with members of the Incorporated Society of British Advertisers (ISBA) to discuss advertiser concerns in the wake of the Cambridge Analytica scandal.
  According to ISBA, "further details will be confirmed in due course” regarding the meeting. The announcement comes as Facebook continues to deal with fallout from the data misuse scandal, which erupted over the weekend when news broke that Cambridge Analytica tried to influence American voters usi
  
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• 'Don't you just go to photo shoots and point?': the reality of directing the fun

  23-03-2018 20:32
  Being a creative director sounds like a dream title. Doesn’t it? When we were kids, art class was the fun class — the creative class. So, it’s almost as if we managed to land a real job directing the fun. And really, at dinner parties when asked what we do for a living, we do sound pretty cool. Let’s be honest, it is great to show up to work in your custom Vans and cue the “confidence rawk” when the team is cranking.
  There is, however, “work” behin
  
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• SF Giants players fantasize alternate lives as fans in 215 McCann-led campaign

  23-03-2018 19:34
  Major League Baseball’s opening day is a week away (March 29) and 215 McCann’s premiere campaign for the San Francisco Giants has some of the team’s stars imagining what their lives would be like if they weren’t professional baseball players.
  On the team’s 60th Anniversary in San Francisco, the Giants’ ‘It Doesn’t Get More SF’ campaign highlights the team’s place both in San Francisco’s history and modern
  
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• ‘How do we improve ourselves?’: Exceptional Women of the World featuring Holly Aguirre, New Honor Society

  23-03-2018 19:10
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  Holly Aguirre, president of St. Louis agency New Honor Society, says there is “no substitute a for effort, zeal and enthusiasm.”All of those words add up to her attitude that interest and passion for something keep her driving towards success. It’s also how s
  
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• Facebook users rethink attitude to sharing data after Cambridge Analytica breach

  23-03-2018 18:19
  Facebook users are rethinking how much data they share with the social network, and other online services such as Twitter and Instagram, in light of the revelations about a data breach involving Cambridge Analytica.
  A survey of 1,000 consumers conducted for Marketing Week by research agency Toluna finds the scandal has prompted 34.4% of those questioned to update their privacy settings on Facebook, while 7.66% claim to have deleted their account.
  According to Statista, Facebook had a little more
  
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• Facebook users rethink attitude to data after Cambridge Analytica breach

  23-03-2018 18:19
  Facebook users are rethinking how much data they share with the social network, and other online services such as Twitter and Instagram, in light of the revelations about a data breach involving Cambridge Analytica.
  A survey of 1,000 consumers conducted for Marketing Week by research agency Toluna finds the scandal has prompted 34.4% of those questioned to update their privacy settings on Facebook, while 7.66% claim to have deleted their account.
  According to Statista, Facebook had a little more
  
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• Home Office launches emotive £1.3m #KnifeFree campaign

  23-03-2018 18:04
  The Home Office has launched a £1.3m campaign to reduce knife crime in England and Wales, tapping into three real-life stories to help raise awareness and bring the epidemic to a halt. 
  The ads, which are the first creative to come out of recently-appointed agency FCB Inferno, aim to encourage young people to live a knife-free life.
  At the heart of the campaign sits a trio of short films in which three young people – Sonny, Aliya and Ben – tell true stories about thei
  
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• Zenith: no evidence that advertisers are shifting budgets away from digital

  23-03-2018 17:58 via campaignlive.co.uk
  Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.
  
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• 'Dear LA, you're welcome': Zlatan takes out full page LA Times ad after signing with Galaxy

  23-03-2018 17:58
  Ad land may not have had Zlatan Ibrahimovic pegged as a razor sharp copywriter, but it appears there is nothing LA Galaxy's latest recruit cannot do, as proven in a full page splash in today's LA Times. 
  The outrageous sporting titan marked his move from Manchester United to the Los Angeles side with a full page splash in his new local paper.
  The simplistic print ad simply read: "Dear Los Angeles, You're welcome." Ibrahimovic's signature can be seen imprinted at the bottom.
  Show m
  
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• Suzuki ends Ant and Dec Saturday Night Takeaway ads on ITV

  23-03-2018 17:01 via campaignlive.co.uk
  Suzuki has terminated its TV advertising campaign with Ant and Dec after ITV's Saturday Night Takeaway co-presenter Ant McPartlin was charged with drink-driving.
  
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• Suzuki pulls Ant & Dec sponsorship

  23-03-2018 16:25
  Suzuki has withdrawn its multi-million pound sponsorship of Ant & Dec following the arrest of Ant McPartlin earlier this week.
  The brand will continue to sponsor Saturday Night Takeaway’s final two episodes, which are to be fronted by Declan Donnelly on his own for the first time, but has decided to cease activity featuring the pair and members of the public winning a new car.
  In a statement, Suzuki said: “Suzuki are withdrawing their advertising campaign with Ant & Dec. No f
  
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• Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charity

  23-03-2018 16:21 via campaignlive.co.uk
  From Monday, Sonos will pull its advertising from Facebook, Instagram, Google, and Twitter for a week and donate the money to digital rights conference, RightsCon.
  
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• Sonos is temporarily pulling ads from Facebook in wake of Cambridge Analytica scandal

  23-03-2018 16:17
  Sonos is temporarily suspending advertising across Facebook in light of the Cambridge Analytica scandal that's rocked the social giant in recent days.
  “We are concerned by the recent revelations about Facebook and the exploitation of its platform,” the company said in a blog post. “The Cambridge Analytica scandal, like many recent headlines coming out of Silicon Valley, raises questions about whether Big Tech is doing enough to balance its own interests with one of its biggest
  
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• Nine out of 10 brand marketers don't know which way to go when choosing customer engagement technology

  23-03-2018 16:03
  Nine out of 10 brands are struggling to identify the right platforms and technologies to help them engage their audiences better, new research conducted in the UK and US has shown.
  While 89% of brand marketing decision-makers are working hard on strategies to create better and more engaging experiences for their customers, the plethora of digital channels, platforms and technologies that now exist only appears to be making things ever more confusing for them.
  The research was conducted by Amster
  
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• Ex-M&C Saatchi strategy chief Bell resurfaces at Hall & Partners

  23-03-2018 15:27 via campaignlive.co.uk
  M&C Saatchi's former strategy head Gaby Bell has been appointed by Hall & Partners as its European chief executive as the advertising research company aims to transition to a brand consultancy.
  
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• Next on increasing online marketing spend: We wish we’d started three years ago

  23-03-2018 15:10
  Next CEO Simon Wolfson has admitted the retailer had been slow to see the opportunity in online marketing and the digital customer experience, but says Next has “learned a lot of lessons” from online competitors as it looks to innovate digitally at a much quicker pace.
  “I wish we’d started this investment three years ago,” Wolfson told Marketing Week, speaking at Next’s annual general meeting today (23 March).
  “We’ve just significantly increased ou
  
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• Overheard at Advertising Week Europe and in The Drum & The Sun Arms...

  23-03-2018 14:43
  Advertising Week Europe isn’t all glitz and glamour you know? It’s also a hive of marketing industry gossip. 
  The Drum’s moles were out in force this year on the ground and in our very own pub around the corner from the official proceedings – The Drum and Sun Arms – giving us plenty of access to the juicy stories that didn’t quite make the headlines.
  Find out what went on behind the scenes below, from cheerleading mums to sweary panels and inter
  
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• Facebook, Adidas, Mr Kipling: 5 things that mattered this week and why

  23-03-2018 14:27
  Facebook hit by Cambridge Analytica scandal
  As the revelations about Facebook and Cambridge Analytica have rolled out this week it’s been hard to keep up with many twists and turns in the investigation, led by the Guardian and Channel 4. But almost a week after the news first hit the headlines, brands and advertisers have got involved.
  Mozilla became the first brand to “pause” advertising on the site yesterday (22 March) and ISBA is set to meet execs from the social network tod
  
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• No comment: what's behind Amazon's need for silence?

  23-03-2018 14:00
  It may have started out as an online bookseller, but Amazon acts more like an overly zealous librarian with its insistence on silence. And it’s far from the only tech giant with a reputation for remaining tight-lipped. We ask why, but to be honest we’re not expecting much of a response.
  Such paranoia will be familiar to anyone who’s either worked in PR for a technology company or has dealt with one up close as a journalist. One reporter, speaking anonymously, described Amazon t
  
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• Ad of the Day: Old Spice scented paper blazer makes readers of GQ dapper

  23-03-2018 13:33
  Old Spice’s ads are both bizarre and wickedly charming, cutting edge and occasionally out of left field. The brand continues to push creative limits in its latest print ad – a scented paper blazer meant to make any man stylish and smelling good.
  It’s a print ad experience like no other from Wieden+Kennedy, with the scented, paper blazer insert placed in this month's issue of GQ. When a reader opens the scent strip of the ad they will smell the “luxurious smells of Old Spi
  
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• Countdown to GDPR: 3 takeaways from The Drum and Sun Arms panel

  23-03-2018 13:23
  The clock for when the General Data Protection Regulation (GDPR) comes into place on May 25 is ticking. But is everyone feeling confident in adtech? And how prepared are they? At The Drum and Sun Arms panel in London this week, John Mitchison, director of policy and compliance at DMA Group, Yves Schwarzbart, head of policy at IAB, Jessica Douglas, GDPR services leader at IBM and Somer Simpson, product lead at Quantcast gathered to give their views.
  Here are the three main takeaways.
  Uncertainty
  
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• Creative Director’s Choice: Inii Kim of King & Partners on Nike Korea’s empowering rap video

  23-03-2018 13:03
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Inii Kim, co-founder and creative director at King & Partners, talks about why ‘Run It’ by Nike Korea and rapper Jay Park has both universal and local Korean appeal, and is wildly creative to boot. The video, created by Wieden+Kennedy in Tokyo, looked to insti
  
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• Channel 5 launches 'warm TV' campaign in biggest marketing push by Viacom

  23-03-2018 12:54 via campaignlive.co.uk
  Channel 5's new brand proposition aims to evoke feelings of warmth and familiarity as it launches its "At home on 5" marketing campaign today.
  
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• YouTube Re:View: Taylor Swift, heli-jumps, and self-driving cars

  23-03-2018 12:29
  Welcome to YouTube Re:View. This week, we see Taylor Swift flourish outside of the media spotlight, witness Will Smith's response to his heli-jump challenge and find out that a dissertation actually exists on a famous Reese Witherspoon movie. We will let you guess which one.  
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  Taylor Swift has fun away from the cameras
  Having peaceful moments away from the watchful eye of the media are pleasures that are few and far between for most celebrities. Singer Taylor Swift has
  
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• NBA seeks eSports dominance with creation of new league

  23-03-2018 11:39
  The NBA has become the first professional sports organisation in America to fully embrace the burgeoning field of eSports with the launch of a dedicated league next month.
  Teams are already being invited to join the NBA 2K League with 17 of 30 NBA franchises fielding their own online squads in pursuit of a $1m prize fund.
  Prospective players must be aged 18 and older, have graduated from high school and won at least 50 games in Pro-Am mode prior to January in order to participate in the new leag
  
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• The power of storytelling for charities

  23-03-2018 11:30
  There are now well over 165,000 registered charities in the UK, and that number is rising by around 5,000 a year. As you read this article another charity will be created somewhere in the country.
  For supporters, this can make it tricky to hone in on the charity that plucks at their heartstrings enough to justify a worthy contribution. But for charities, it makes getting anywhere near those heartstrings a colossal challenge. How do they engage with an audience that is constantly bombarded with c
  
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• Spotify hosts intimate Kylie Minogue gig

  23-03-2018 11:26 via campaignlive.co.uk
  Spotify hosted an intimate Kylie Minogue gig for its premium customers.
  
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• Advertising’s hidden class system

  23-03-2018 11:01
  The British are class obsessed. We’re fascinated by the divisions that separate us.
  Everything we do sends out a signal to others about where we belong.
  Eton, grammar school or the comp.
  Polo, rugby or football.
  Knightsbridge. Wandsworth or Tower Hamlets.
  It’s even filtered down into advertising.
  If you made “films” in a network ad agency, you were upper class. If you made prototypes, then you worked in a digital agency and you were middle class.
  And if you were in direct
  
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• Heritage Bathrooms looks to clean-up its digital presence with Sagittarius

  23-03-2018 10:59
  Heritage Bathrooms, part of the Bristan Group, has appointed digital marketing agency Sagittarius to deliver a series of discovery, design and UX improvements to its current website.
  With key objectives to shorten the customer journey to products, simplify the complex product range and provide customers with everything they need to prompt a purchase decision, Sagittarius will be completing a full Sitecore audit and code review with the premium bathroom supplier. The agency will also be undertaki
  
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• Comic Relief scraps celebrity storytellers following 'poverty tourism' complaints

  23-03-2018 10:47
  Comic Relief  has responded to criticism that it is fueling "poverty tourism" by parachuting celebrities into to disaster areas, halting the practice with immediate effect.
  The final straw seems to have been an appearance by musician Ed Sheeran whose appeal for funds in Liberia was met with derision earlier this week after Labour MP David Lammy accused the musician of presenting Africa as a continent of mute "victims".
  Responding to the fallout Comic Relief chief executive Liz Warner said t
  
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• Sign up to our webinar on the five steps to revamping your video marketing

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, will take you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation will cover important video strategy elements including:
  Social vid
  
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• Five steps to revamping your video marketing: Sign up to our webinar now

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, will take you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation will cover important video strategy elements including:
  Social vid
  
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• Five steps to revamping your video marketing

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, takes you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation covers important video strategy elements including:
  Social video
  Inter
  
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• WPP teamed up with Cambridge Analytica to pitch for US Army account

  23-03-2018 10:30 via campaignlive.co.uk
  WPP has confirmed that it brought in controversial data company Cambridge Analytica as a "potential sub-contractor" during its pitch for the US Army's advertising account.
  
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• BMW targets adventurous crowd with climbing centre activations

  23-03-2018 10:15 via campaignlive.co.uk
  BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.
  
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• Google wants web publishers' consent to gather personal data ahead of GDPR

  23-03-2018 10:06
  Google is requesting that web publishers provide it with the necessary consents to continue gathering personal information from Europeans for targeted ads as it gears up for the impending arrival of toughened data privacy laws.
  The General Data Protection Regulation (GDPR) comes into force on 25 May after which companies will be obligated to obtain individual consent to gather personal details while being more open about how the information gathered will be used.
  Failure to comply expo
  
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• How Whole Foods fulfilled Amazon's ambition to be taken seriously in grocery market

  23-03-2018 10:00
  There has been much speculation around Amazon's grocery game plan since its purchase of Whole Foods last June. As things begin to settle down, retail analyst Neil Saunders takes a levelheaded view of the threat posed by the online giant as it struts on to the turf of traditional supermarkets.
  Amazon’s acquisition of Whole Foods sent the retail sector into a frenzy. As one of the most disruptive businesses around, everyone knows Amazon isn’t going to take over an existing retailer wit
  
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• Samsung creates colourful interactive exhibition in Dublin

  23-03-2018 09:51 via campaignlive.co.uk
  Samsung has created an interactive art gallery with features that showcase its latest smartphone model, the Galaxy S9.
  
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• What is the fallout from Facebook’s Cambridge Analytica PR disaster?

  23-03-2018 09:08
  After what is arguably the most torrid week in Facebook’s 14-year history, question marks surrounding its complicity in the Cambridge Analytica scandal, with advertisers joining lawmakers and privacy experts by using the furor as a rod to beat the social network’s back.
  Facebook chief executive Mark Zuckerberg broke his silence five days into the controversy surrounding the Cambridge Analytica data breach where he revealed additional measures to its earlier curbs on third parties acc
  
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• Mozilla and Commerzbank lead brand retreat from Facebook

  23-03-2018 09:05
  Mozilla and Commerzbank have emerged as the first brands to bring their Facebook advertising spend to a halt in response to the platform's Cambridge Analytica data mining scandal.
  Mozilla, owner of the Firefox web browser, was the first to ‘pause’ commercial activities on the platform in response, vowing not to return to the social platform until it strengthens its protections of user data.
  It was joined by German financial group Commerzbank, which has similarly brought all adve
  
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• Bajaj urges Indians to spare a moment for Martyr’s Day

  23-03-2018 09:05
  Indian vehicle manufacturer Bajaj is encouraging Indians to spare a moment to remember martyrs who laid down their lives in military combat since 1947 to commemorate Martyrs' Day in India.
  The spot titled 'Postcards of Pride' is conceptualised by Leo Burnett and narrates the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs’ families for the last 19 years. Jitendra in the spot talks about how he wrote letters to 4000 families and it made
  
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• Why it's a good thing the wheels have come off brand Ant & Dec

  23-03-2018 08:52
  Far from sounding the death knell for Ant & Dec, Ant McPartlin’s latest troubles could lead to a shot in the arm for the Geordie boys’ brand.
  Declan Donnelly has been forced to do a solo turn to round off this season of Saturday Night Takeaway for the sake of the fans. This weekend’s show may have been cancelled, but the remaining two episodes will go ahead.
  Despite the duo’s promise to each other that they would never work unless in tandem, we now hear that Ant gave
  
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• What would you consign to Marketing Room 101?

  23-03-2018 08:01
  For those who weren’t at Marketing Week Live and aren’t familiar with television show Room 101 – where celebrities attempt to dump their biggest bugbears – we hosted a discussion where Marketing Week columnists nominated their worst of the worst.
  From gender stereotypes, to the over use of the term ‘agility’, read on or watch the video above to see what Mark Ritson, Tanya Joseph and Colin Lewis want to see banished from the world of marketing.
  On the day, the
  
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• Facebook grilled by Singapore lawmakers on Cambridge Analytica during tense parliamentary session

  23-03-2018 02:13
  Singapore’s Select Committee on Deliberate Online Falsehoods convened on Thursday to hear representatives from Google, Facebook and Twitter give oral evidence during one of the parliamentary sessions on how they are combating fake news.
  The tech giants, together with industry association Asia Internet Coalition, in their written representation to the committee before the session, had stated that they firmly do not believe that legislation by governments will help stop the spread of fake ne
  
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