Marketing news

• YouTube updates its policies on videos featuring guns

  21-03-2018 22:44
  YouTube is cracking down on content that features guns, adding its name to the list of companies who are changing their firearm policies in the wake of last month’s mass shooting at a high school in Parkland, Florida that killed 17 people.
  The video site will no longer allow content that “intends to sell firearms or certain firearms accessories through direct sales (e.g., private sales by individuals) or links to sites that sell these items.” Banned accessories include, bu
  
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• 'Blood normal' global marketer on busting period taboos and ditching 'mysterious blue liquid'

  21-03-2018 22:00 via campaignlive.co.uk
  The marketer behind the much-lauded "Blood normal" campaign for Bodyform opened up at Advertising Week Europe on the new direction the brand has taken to fight taboos around periods.
  
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• Mark Zuckerberg on Cambridge Analytica scandal: 'If we can’t protect you, we don’t deserve to serve you'

  21-03-2018 21:25
  Facebook founder and chief executive Mark Zuckerberg released a statement in the wake of the ongoing Cambridge Analytica scandal.
  "We have a responsibility to protect your data, and if we can't then we don't deserve to serve you. I've been working to understand exactly what happened and how to make sure this doesn't happen again," said Zuckerberg.
  He then revealed Facebook's version of events between the social network and the firm hired by the Trump administration for his pr
  
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• Quilted Northern gets confused for a lot of… stuff in series of ‘really nice’ spots

  21-03-2018 20:54
  Quilted Northern has released a series of six 15-second spots for its latest campaign, 'It’s just really nice toilet paper.'
  Created by Droga5, the spots play up the toilet paper’s defining characteristics, as “people everywhere” somehow confuse the bathroom fixture as things you’d least expect, if at all. For example, one ad compares it to a bouncy castle, highlighting its durability, flexibility, and that undisputable need to have it at parties. 
  The toilet p
  
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• Adform expands COO Oliver Whitten's purview as CRO Jay Stevens takes leave

  21-03-2018 20:08
  Adtech platform Adform announced the promotions of three members of its senior leadership, most notably the expansion of chief operating officer Oliver Whitten’s purview.
  Whitten, who joined the Copenhagen-based company from Rubicon Project with Jay Stevens almost two years ago, will see his role expand from operations and European revenue to now include global revenue. This transition takes place as Stevens, the chief revenue officer, has left the company due to family commitmen
  
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• Google's Nishma Robb: for 20 years I felt I was going to be found out

  21-03-2018 19:51 via campaignlive.co.uk
  Creating the work environment in which people who are struggling with their mental health and wellbeing feel able to talk about it should be a top priority for businesses, four marketing and media agency leaders have said.
  
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• Turkey of the week: Nivea's hair-raising ad is anything but smooth

  21-03-2018 19:33 via campaignlive.co.uk
  Gemma Charles is unimpressed by this Nivea Men's ad for a body shaving range, of all things.
  
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• Impact Radius launches integrated beta offering, rebrands as ‘Impact’

  21-03-2018 19:00
  California-based Impact Radius has announced it is to integrate its product offering – spanning affiliate marketing, fraud detection, and measurement – in a beta test that marks a new direction for the company, and one it has marked by rebranding as Impact.
  Impact has kicked-off the test that will see it work with its client roster, which boasts names such as Airbnb, Lenovo and Uber among others, to pilot its new look marketing platform that will provide marketers with a mo
  
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• The & Partnership London wins full-service Secret Cinema brief

  21-03-2018 18:44 via campaignlive.co.uk
  The & Partnership London has picked up the full-service account for Secret Cinema, the specialists in immersive cinema experiences, following a competitive pitch process.
  
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• Google is ‘confident’ it can win back advertiser trust after brand safety scandal

  21-03-2018 18:43
  Following revelations last year that brands’ ads were appearing next to extremist content on YouTube, Google has laid out its plans to make digital advertising more “transparent, trustworthy and valuable” to advertisers.
  Speaking at a press conference during Advertising Week Europe on Wednesday (21 March), Google’s senior vice president of advertising and commerce, Sridhar Ramaswamy, said Google is making “very strong progress” with brand and platform safety,
  
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• Toy brand Sylvanian Families creates world's smallest fashion show

  21-03-2018 18:08 via campaignlive.co.uk
  Sylvanian Families, the collectible toy brand owned by Epoch, is creating the world's smallest fashion show.
  
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• Shazam and Glenlivet partner to bring back coded single malt

  21-03-2018 17:30 via campaignlive.co.uk
  Shazam and Glenlivet have launched The Glenlivet Code, a limited-edition single malt whisky and the latest in its annual release of "mysterious" bottles.
  
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• Creature takes on business consultants with spin-off White Crow

  21-03-2018 17:21 via campaignlive.co.uk
  Creature of London, the seven-year old indie agency, has set up a separately-branded strategic consultancy to sell business advice where the answer is not marketing.
  
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• Chipotle brings on Bloomin’ Brands exec Chris Brandt as chief marketing officer

  21-03-2018 17:19
  Chipotle has appointed Christ Brandt as chief marketing officer just days after the chain’s former marketing head Mark Crumpacker stepped down.
  His appointment comes as Chipotle struggles to revamp its image after a spate of foodborne illnesses at the chain sickened hundreds of people across the country in 2015.
  Brandt joins from Bloomin' Brands, the parent company of restaurant chains including Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's. Before his nearly two-year stint
  
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• Pandora acquires digital audio adtech firm AdsWizz to the tune of $145m

  21-03-2018 17:14
  Pandora announced the acquisition of digital audio ad technology firm AdsWizz for $145m in cash and stock.
  The new subsidiary of Pandora has been noted as one of the few adtech firms completely dedicated to digital audio, an industry that the IAB said is growing about 42% year-over-year. The pair, Pandora said in a statement, will “capitalize on this trend, while making it easier for publishers to monetize their inventory, and for advertisers to buy and measure their campaigns.”
  AdsW
  
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• US Creative Work of the Week: Natrol reminds people to catch up on sleep with Times takeover

  21-03-2018 17:01
  People don't like losing an hour's worth of sleep to Daylight Saving. Springing forward, however, was an opportunity for melatonin supplement company Natrol to promote its product as a way to catch up on sleep.
  To do so, the company, with the help of Los Angeles agency Phelps, took over the digital front page of the New York Times, marking themselves as owning Daylight Saving and a sound sleep solution.
  The company had a countdown clock showing when they would lose the hour of sleep, then used b
  
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• BBC on driving the cutting edge of video despite being 90 years old

  21-03-2018 16:50
  BBC Worldwide’s digital head has admitted that the corporation has to be careful when moving into the new frontiers of video content in the acknowledgement that the broadcaster is 90 years old.
  Speaking at Advertising Week Europe, Alex Ayling, head of BBC Worldwide Digital Studios, who is tasked with developing commercial opportunities globally for the broadcaster, agreed that the BBC can move into new areas of video content and production, perhaps inspired by social and vlogger
  
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• The latest 'mediapalooza' is helping mend the client-agency relationship

  21-03-2018 16:47 via campaignlive.co.uk
  In the past six months, both Barclays Bank and insurance company More Than have appointed new media agencies under contracts that they say have them working more closely with their agencies than before.
  
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• How not to be the 'next Oxfam': panel discussion on charities at The Drum and Sun Arms

  21-03-2018 16:45
  In the wake of the Oxfam scandal, where staff are alleged to have hired Haiti survivors as prostitutes following the 2010 earthquake, while working overseas, The Drum spoke to three industry experts at The Drum and Sun Arms to see how the brand can chart a return to form and fix its wounded reputation using marketing.
  Managing director and founder, The Clearing, Richard Buchanan says that there is a tone, particularly from the media, that puts charities in a negative light. T
  
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• Ex-Barclaycard marketing chief Whitton joins 'marketing geniuses' of Specsavers as Holmes exits

  21-03-2018 16:12 via campaignlive.co.uk
  Barclaycard's former chief marketer Katherine Whitton is joining Specsavers to replace the outgoing veteran global brand director Richard Holmes.
  
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• How to fuck up, the Vicki Maguire and Caroline Pay way

  21-03-2018 16:10
  After three careers, five firings and one ‘escort her off the premises’ incident, Grey’s Vicki Maguire believes she is an expert in failure. Her joint chief creative officer, Caroline Pay, reckons she’s also pretty good at screwing up and surviving. Here’s their advice on embracing failure as creatives.
  Remember you’re not the first to fail
  One of Pay’s first campaigns at Mother was for Organix shampoo, a job she took on with her partner Kim Gehrig (now
  
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• Unilever's Lynx invests more ad budget in content as 'reach' becomes a meaningless metric

  21-03-2018 16:00
  Unliever-owned Lynx is upping its content marketing budget and inking music-based partnerships with the likes of Boiler Room and Kyra TV for the coming year as it moves away from simply trying to reach the masses with ads, and instead giver fewer men more engaging content. 
  Lynx has overhauled its marketing in recent years, ditching the 'use Lynx to get laid' tactic and instead encourage men to be themselves and play up their individuality.
  Speaking to The Drum at Advertising Week Europe ye
  
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• How The Sun attracts the opposite of the White Van Man on Snapchat

  21-03-2018 15:45
  The Sun is building is next generation of readers in isolation from its print and online offerings on Snapchat, it utilising its access to celebrity news and insight to develop exclusive content for the platform and has just reported its most successful month on the app.
  Speaking at The Drum and Sun Arms during Advertising Week Europe, Milton Elias, head of mobile and video at News UK, revealed The Sun boasted 6.7m unique visitors reaching its biggest ever audience on Snapchat earlier this month
  
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• Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

  21-03-2018 15:07 via campaignlive.co.uk
  Staying relevant in a market being shaped by the craft beer boom has meant being equally open to experimentation in production and marketing, the partners behind the digital strategy for Guinness have said.
  
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• Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad

  21-03-2018 14:57 via campaignlive.co.uk
  H&M, the high-street fashion retailer, is celebrating female empowerment in its latest TV ad featuring Winona Ryder and Elizabeth Olsen.
  
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• Nils Leonard: diversity agenda must include teaching and time

  21-03-2018 14:51 via campaignlive.co.uk
  Agencies are embracing diversity but need to pay as much attention to supporting people who haven't been to university as they currently are to gender equality, Advertising Week Europe heard today.
  
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• Formula One appoints first customer marketing agency to drive brand engagement

  21-03-2018 14:17
  Ogilvy UK has been hired as Formula One’s first customer marketing agency, with a brief to develop and drive consumers to the sport’s engagement programmes.
  The appointment forms part of Formula One’s unveiling strategy to provide fans with a more engaging brand experience – one of its key aims since Liberty Media acquired the racing property in 2016.
  Ogilvy will be tasked with developing initiatives to promote both the sport and its new over-the-top product, F1 TV.
  
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• F1 appoints OgilvyOne to handle CRM

  21-03-2018 14:13 via campaignlive.co.uk
  Formula One has picked OgilvyOne as its first customer marketing agency as part of its strategy to reach a wider audience.
  
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• M&S: We do sometimes get diversity wrong but we learn from our mistakes

  21-03-2018 14:10
  Marks & Spencer‘s (M&S) head of customer experience, Maria Koutsoudakis, is the first to confess the brand still has a lot of work to do when it comes to nailing diversity and inclusivity.
  Speaking at Advertising Week Europe yesterday (20 March), Koutsoudakis said if you think you’re always going to get it right, you’re probably going to get it wrong and with 33 million customers across clothing, home and food it’s about making sure consumers’ can see themse
  
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• Pick of the week: Captain Morgan grime track hits the right notes

  21-03-2018 13:51 via campaignlive.co.uk
  Simon Gwynn is feeling pumped up for a night out with a sensible quantity of rum after watching Diageo's responsible drinking rap from Lady Leshurr
  
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• Pick of the week: CALM suicide statues arrest attention

  21-03-2018 13:51 via campaignlive.co.uk
  Jeremy Lee is touched by the statues installed on the roof of the ITV building by the Campaign Against Living Miserably to draw attention to the number of men committing suicide.
  
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• F1’s commercial boss on transforming the ‘under-managed’ business

  21-03-2018 13:46
  Formula One commercial boss Sean Bratches admits he underestimated the scale of the job when he joined, saying he didn’t realise before he joined that F1 was essentially a “one-man operation” and the company was mainly made up of attorneys and accountants, with no marketing or commercial operation and little understanding of what the fans wanted.
  Speaking at Advertising Week Europe yesterday (20 March), Bratches said he has faced a huge job to set up a commercial operation and
  
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• How the UK’s sports marketers are preparing for a contentious Russia World Cup

  21-03-2018 13:43
  From Table Mountain and vuvuzelas to Christ the Redeemer and the Copacabana, advertising campaigns for the last two World Cups have been rich in local flavour. But as tensions between Russia and the west mount, expect brands to stick strictly to the football this time around.
  That’s the message from UK sports marketers preparing for the summer’s Russia World Cup amid calls for England to boycott the tournament following the Salisbury poisoning two weeks ago and the ensuing diplomatic
  
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• Age UK seeks ad agency for Christmas campaign

  21-03-2018 13:40 via campaignlive.co.uk
  Age UK, the charity for older people, is searching for a lead creative agency to work on its 2018 Christmas brand campaign.
  
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• US Creative Works: featuring GS&P, Droga5, Y&R and more

  21-03-2018 13:30
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works section, fill out this online form.
  The winner will b
  
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• Canadian Down Syndrome Society says not to be ‘sorry’ on World Down Syndrome Awareness Day

  21-03-2018 13:17
  The Canadian Down Syndrome Society (CDSS) is reminding people that ‘sorry’ can be a bad word when talking about a baby born with Down syndrome.
  In recognition of World Down Syndrome Awareness Day today (March 21), the latest chapter in CDSS’s ‘Anything But Sorry’ campaign is reminding people that every baby deserves to be celebrated. The campaign is highlighted by a new video called ‘S-Warnings,’ which features people with Down syndrome explaining w
  
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• Google stresses user data security to adland and announces new measurement updates

  21-03-2018 13:05 via campaignlive.co.uk
  Google's senior vice-president of ads and commerce at Google, Sridhar Ramaswamy, assured the audience at Advertising Week Europe that the internet giant had long prioritised user security.
  
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• YouTube Studio: better insights or a work in progress?

  21-03-2018 12:46
  In June of last year, YouTube announced that Creator Studio was about to change. A beta version named YouTube Studio was undergoing testing with hundreds of thousands of users – or should I say ‘creators’.
  After nine months of nurturing their new baby, YouTube Studio was unveiled last week. Promises of efficiency, empowerment and increased joy, packaged with new features, metrics and insight. The increased data commitment has been played-up by YouTube.
  But did the much anticipa
  
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• Travel Portland to take over Old Truman Brewery

  21-03-2018 12:44 via campaignlive.co.uk
  Travel Portland, the Oregon city travel board, is taking over the Old Truman Brewery to give Londoners an insight into the US destination.
  
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• Does WorkBook solve the agency management challenge?

  21-03-2018 12:34
  Drum Labs, a new offering by The Drum Studios, tests the latest marketing technologies on the market through an independent panel of experts, aka, our 'lab rats'. To mark its launch, our lab rats were asked to test WorkBook's agency management software in a two-hour demonstration session.
  In the first Drum Labs session with WorkBook, we invited five agency representatives to test WorkBook’s agency management system. Our independent panel of experts included: Andrew Waddell, COO at Proximit
  
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• Ad of the Day: Trulia lets potential homeowners in on ‘What locals say’ in new TV campaign

  21-03-2018 12:30
  Real estate site Trulia announced the launch of a new brand campaign, entitled “What Locals Say.”
  The site worked with San Francisco agency Venables Bell & Partners on two spots, letting potential homeowners hear about the neighborhood they’re set to live in, with the locals who make up each community’s fabric.
  One spot takes you on a ride with Pete, a paperboy who’s as snarky as he is charming. It’s a half-pitch to all the good things about the town, from
  
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• Hendrick's takes over Young's pubs with 'obscure' events around time

  21-03-2018 12:24 via campaignlive.co.uk
  Hendrick's, the William Grant & Sons gin brand, has constructed an experience around time with a "peculiar pub quiz" and an evening of storytelling.
  
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• Vodafone's Get the Flow app: tackling stuttering with a rap

  21-03-2018 12:22
  Background
  5% of all Dutch children stutter, and as a result, many of them become victims of bullying. This causes low self-esteem. Therefore, they choose to communicate via their mobile phone, rather than practise their speech in public. When Vodafone asked DDB & Tribal to create a ‘Powerful Connections’ campaign to convince people that mobile technology connects people and can make a positive difference to their lives, the Dutch agency tapped into the issue and developed the Ge
  
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• Samsung chooses Grant as top UK marketer and creates new team structure

  21-03-2018 12:19 via campaignlive.co.uk
  Sam Grant has replaced Russell Taylor as chief marketing officer of Samsung Electronics UK and Ireland, and has restructured its marketing team.
  
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• Ebay advertising boss: media agencies laid the ground for their own demise

  21-03-2018 12:06 via campaignlive.co.uk
  A hard push by media agencies to "commoditise" media succeeded at their own expense, Rob Bassett, EU director of Revenue Labs at eBay, has told the industry.
  
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• Watch: will these entries win big at Brand Film Festival London?

  21-03-2018 11:34 via campaignlive.co.uk
  Brand Film Festival London - the prestigious awards scheme and festival from PRWeek and Campaign - is almost upon us. Some fantastic campaigns are nominated this year - PRWeek looks at four that received the most nominations.
  
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• Yami Gautam and Saqib Saleem freshen it up in Amazon Fashion campaign

  21-03-2018 11:31
  Amazon Fashion has unveiled its new season campaign #FreshItUp with an Instagram Live video featuring actors Yami Gautam and Saqib Saleem. 
  The 30-second TVC conceptualised by Ogilvy & Mather features the actors embarking on new experiences on their romantic vacation. The six-week long ad campaign is supported with two consecutive weekend sale named TGIF - Thank God Its Fresh.
  Ravi Arun Desai, director, mass and brand marketing said, “The #FreshItUp with Amazon Fashion has a youth
  
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• Amazon leapfrogs Alphabet to become second most valuable US company

  21-03-2018 11:26
  Amazon has surged past Alphabet to become the second most valuable company operating in the US, handing it bragging rights over fellow tech giant Google.
  Boosted by aggressive expansion into cloud computing, AI and groceries, Amazon has been steadily building a rapport with investors drawn to its gung-ho growth. Google, on the other hand, has also been enveloped around wider negative sentiment surrounding the fallout from a Facebook data breach, which has raised the prospect of tighter regulatio
  
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• 'Don't be afraid to fuck up', Grey London chief creatives implore adland

  21-03-2018 11:24 via campaignlive.co.uk
  Grey London's joint chief creative officers Vicki Maguire and Caroline Pay encouraged those working in the ad industry to spend less time worrying about making mistakes and more time making them, as it was the only way that the industry would progress.
  
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• Protein World told by ASA to change 'Carb Blocker' product name and avoid claims of health benefits

  21-03-2018 10:32 via campaignlive.co.uk
  Protein World, the supplement company behind 2015's infamous 'beach body' ads has been ordered by the Advertising Standards Authority to change the name of one of its products and to cease claims about its effects.
  
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