Marketing news

• Hegarty: Diversity is one of advertising's 'great weapons'

  20-03-2018 22:46 via campaignlive.co.uk
  The ad industry must understand that creativity thrives on diversity and people from ethnic minorities should tell themselves they are part of the solution, Sir John Hegarty has insisted.
  
  Read more

• Cambridge Analytica on P&G marketing cuts: 'It is signalling an ideological shift as a whole'

  20-03-2018 21:00
  The move by Proctor & Gamble (P&G) to cut its marketing budget by 75% in the last year while producing improved sales metrics presents “an ideological shift” for the industry and its use of data, according to data firm Cambridge Analytica’s head of sales, Tom Jackson.
  Speaking at SXSW last week, where he presented around three key beliefs – that money does not equal power, small data is greater than large data and that marketers should mix art and science &nd
  
  Read more

• Pernod Ricard launches Kahlua brunch club

  20-03-2018 20:21 via campaignlive.co.uk
  Kahlua, the coffee liqueur brand owned by Pernod Ricard, is hosting a brunch club in Manchester.
  
  Read more

• Seat turns Westfield London atrium into Barcelona piazza

  20-03-2018 20:07 via campaignlive.co.uk
  Seat, the Spanish car marque owned by Volkswagen, has created a Barcelona-themed activation at Westfield London to launch its new store.
  
  Read more

• Advertisement

• Swiss cough drop brand Ricola yodels for Publicis Worldwide as new creative agency partner

  20-03-2018 19:22
  Ricola, the Swiss-based family-owned manufacturer of herbal drops, has awarded Publicis Worldwide its global creative and digital account, following a competitive pitch.
  Publicis Zürich has been tasked to lead the account, with Publicis London as the global lead agency for strategy, and Poke London as the global agency for all digital communications.
  Publicis Singapore will be the regional hub for Asia, Publicis Zürich and Publicis London for Europe. The agencies are tasked with develo
  
  Read more

• Movers and shakers: BBC, Vice, BBH, MediaCom, Duke, Karmarama, Publicis and more

  20-03-2018 19:17 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Agency Leaders: Learn The Power of ‘I don’t know’

  20-03-2018 18:55
  “I don’t know.”
  Some might argue that’s the last thing you want to hear from a leader. After all, you expect them to be the expert, the backbone, the person you go to for all the answers. I would argue that “I don’t know” is the most powerful phrase you could hear from a leader.
  I know this might conflict with your vision of an ideal leader, but let me elaborate.
  Pretending to know something creates an immediate air of uncertainty. It’s like how do
  
  Read more

• Charlotte Rogers: Bravo Bumble for taking a swipe at ‘scare tactics’

  20-03-2018 18:32
  Dating is a serious business. And that is certainly true for dating app Bumble, which today (20 March) hit back at claims it had infringed the intellectual property of rival Tinder by taking out two full-page adverts in the New York Times and Dallas Morning News.
  The tone of the advert is feisty and direct, taking a swipe at the Match Group’s culture and tactics, while at the same time highlighting Bumble’s female first agenda.
  It begins “We swipe left on your multiple attempts
  
  Read more

• Advertisement

• Pitch update: Just Eat, GambleAware, Betway, Age UK

  20-03-2018 17:27 via campaignlive.co.uk
  Just Eat's ad review is taking longer than first thought; GambleAware and Magnet have shortlisted creative agencies; and the7stars breaks into the media agency new-business table in second place.
  
  Read more

• Are the techniques used by Cambridge Analytica part of the value exchange that social media users must accept?

  20-03-2018 17:04 via campaignlive.co.uk
  The unfolding scandal around Cambridge Analytica's use of Facebook data to sway elections through less than ethical means has raised some uncomfortable questions for the digital marketing community.
  
  Read more

• Brands urged to worry more about marketing strategy and less on influencer fraud

  20-03-2018 16:50 via campaignlive.co.uk
  Brands should worry less about influencer fraud and more about their marketing strategy, a panel at Advertising Week Europe concluded.
  
  Read more

• Bumble responds to Tinder lawsuit with full-page New York Times ad

  20-03-2018 16:22
  Dating app Bumble has responded to a lawsuit filed against it by Tinder’s parent company Match Group with a full-page New York Times ad.
  The ad, which is also running in the Dallas Morning News, is in response to a lawsuit filed by Match Group last week that accuses Bumble of copying Tinder’s "world-changing, card-swipe-based, mutual opt-in premise." Bumble differentiates itself by only letting women make the first move, a feature that Tinder is planning on rolling out as well.
  Match
  
  Read more

• How CALM is using brand partnerships to raise awareness of male suicide

  20-03-2018 16:10
  Mental health charity CALM has spoken of the importance of brand partnerships in its mission to increase awareness of male suicide, challenge stereotypes around masculinity and ultimately drive long-term societal change.
  Speaking at Advertising Week Europe today (20 March), Andrew Brown, director of corporate partnerships at the charity, said teaming up with brands allows the seven-year-old not-for-profit organisation to achieve a “credibility and relevance” that it otherwise wo
  
  Read more

• Sorrell: WPP delivering 'less bureaucratic, more creative' teams in response to advertiser demand

  20-03-2018 16:05 via campaignlive.co.uk
  WPP is reacting to top marketers' calls for their agencies to change by delivering more agile and creatively-driven agency structures, Sir Martin Sorrell has told the ad industry.
  
  Read more

• Google schmoozes publishers with $300m investment in anti-fake news and subscription tools

  20-03-2018 16:00
  Google is launching a charm offensive on publishers with the debut of a ‘Google News Initiative’. Not only will the tech giant seek to combat the spread of fake news during elections with the scheme, but it will also launch a tool to allow readers to subscribe to various media outlets via the click of a button on Google.
  Amid ongoing questions about the role of digital platforms in elections, and in light of accusations that millions of Facebook users had their data harvested fo
  
  Read more

• Brands urged to tap into more senses when delivering experiences

  20-03-2018 15:41 via campaignlive.co.uk
  Brands need to tap into more senses in experiential marketing if they want to deliver powerful experiences, a senior academic has urged.
  
  Read more

• Is Amazon softening its impermeable barrier to the industry and consumers?

  20-03-2018 15:38
  Reaching out to agencies, prizing humour in its ads and innovating Alexa on an open platform – is the impenetrable Amazon bringing down the drawbridge to the industry?
  The brand has been very good at keeping secrets ever since it became the darling of the dot com boom. Famous for rarely engaging with the press proactively, Amazon is also known for quietly filing futuristic patents and demanding silence from its agencies.
  But now, its corporate culture of keeping schtum&
  
  Read more

• IAB UK moves forward with Engage

  20-03-2018 15:28
  The IAB UK has announced the date for Engage, its flagship conference, which is set to take place on Thursday 7 June. 
  Taking place at The Barbican, the spiritual home of Engage, the event promises to inspire and motivate delegates with a packed agenda featuring speakers from a wide variety of backgrounds and specialties all with a unique take on digital. 
  Jon Mew, CEO at IAB UK said, “In a time when there’s so much scrutiny within the industry, Engage is the antidote. It&r
  
  Read more

• MPs summon Mark Zuckerberg over Cambridge Analytica scandal

  20-03-2018 15:25 via campaignlive.co.uk
  Facebook founder Mark Zuckerberg has been summoned to appear before UK politicians amid concerns about the use of its data by Cambridge Analytica.
  
  Read more

• Stand up to online hate, ISBA tells brands

  20-03-2018 15:02 via campaignlive.co.uk
  ISBA is encouraging advertisers to tackle hate speech they encounter on social media by flagging it with the hashtag #challengehate and reporting it to platform owners as well as, if appropriate, the police.
  
  Read more

• OpenX's CEO Tim Cadogan on why scrutiny is a sign of opportunity for programmatic, not a death knell

  20-03-2018 14:30
  OpenX chief executive officer Tim Cadogan has been working in digital media  since the late 1990s, and is using his experience of transparency scares in years gone by to position the ad exchange and supply-side platform as a leading voice in a much-needed clean-up of the programmatic sector. 
  The adtech sector is undergoing a near unparalleled contraction, with the dominance of ‘the duopoly’ plus increased scrutiny from tier-one brands and media owners w
  
  Read more

• Marketoonist on mapping the customer journey

  20-03-2018 14:26
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on mapping the customer journey appeared first on Marketing Week.
  
  Read more

• Dominique Delport to leave Havas for global Vice Media role

  20-03-2018 14:19 via campaignlive.co.uk
  Havas Group's global managing director Dominique Delport is leaving the company to join Vice Media at the end of April, the French ad company has confirmed.
  
  Read more

• Sir Martin Sorrell hints media mergers like Fox/Disney will drive agency consolidation

  20-03-2018 14:17
  Sir Martin Sorrell, chief executive of WPP, has hinted that the industry's impending consolidation will be shaped by major moves in the media sphere.
  Disney's reported merger with 21st Century Fox opens up possibilities of a new super advertiser that would in Sorrell's opinion attract more spend than Facebook, WPP's second largest platform behind Google.
  Speaking at at Advertising Week Europe, Sorrell speculated that while these moves are not in the ad industry, they will have an effec
  
  Read more

• Harry Lang: AI can’t replace the counter-intuitive thinking behind great creativity

  20-03-2018 14:00
  The recent Winter Olympics in Pyeongchang was a marvel of human endeavour. Years of hurt, training and willpower culminating in all-too-brief moments of blood, sweat and tears. From the early morning anticipation as the curlers exchanged ends, stones and ‘the hammer’, to sense-defying spins over the half-pipe, what was on display was nothing short of miraculous.
  If an exploratory alien species had happened to pass over South Korea to witness the Czech Ester Ledecká taking unp
  
  Read more

• Adobe India appoints 20:20 MSL as communications agency

  20-03-2018 13:26
  Adobe India has handed over its communications mandate to MSL, Publicis Groupe’s strategic communications and engagement firm.
  20:20 MSL will handle Adobe's end-to-end communications mandate, including public relations, digital, social and analyst relations, starting the 1 April, 2018. MSL India comes on-board post a multi-consultancy pitch.
  Amit Misra, chief executive officer, MSL India said: “We take pride  in being the communications partner for Adobe, a company known for its
  
  Read more

• Carex maker hits back at Greenpeace in sustainability spat

  20-03-2018 13:24 via campaignlive.co.uk
  PZ Cussons, the owner of brands including Carex and Imperial Leather, has defended its efforts to improve achieve sustainable palm oil production, after a spoof ad by Greenpeace slammed the company's track record.
  
  Read more

• UK Top Shazamed Ads: Apple Homepod slides into eighth place

  20-03-2018 12:43
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Ovo Energy has worked its way in at number seven this week with a short clip featuring the voices of climate change deniers mixed with thrash metal band Slayer's 'Raining Blood'. The film begins with a variety of household appliances plugged into the earth, sweeping out to TV screens showcasing climate change deniers, all the while a recording of
  
  Read more

• Bombay Sapphire creates floating scented vapour droplets experience

  20-03-2018 12:43 via campaignlive.co.uk
  Bombay Sapphire, the Bacardi-owned gin brand, has created a glasshouse experience with floating droplets in Amsterdam and New Zealand.
  
  Read more

• The Drum and The Sun Arms: where to find insights, info and watch live across The Drum's platforms

  20-03-2018 12:10
  After playing around with various modes of transport at Advertising Week Europe over the years (anyone remember the Mystery Machine?), The Drum finally struck gold last year with our very own pub.
  Following resounding feedback, our pub is back for Advertising Week Europe 2018, and we’ve brought The Sun along for the ride. Ladies and gentlemen, we give you The Drum and The Sun Arms, just a hop, skip and a jump away from the Advertising Week Europe venue, The Picturehouse.
  Open until Thursda
  
  Read more

• Gyro names Steve McCarron as Manchester MD

  20-03-2018 12:02
  Gyro, the Dentsu Aegis Network-owned marketing agency, has named Steve McCarron as managing director of its Manchester office, serving a range of clients including Marshalls, Opus Energy and Tate & Lyle.
  Kate Howe, chief executive officer of gyro UK since November 2017, said: “I am delighted to have Steve join us to lead the Manchester team in our next phase of growth."
  John Mathieson, chief operating officer of Dentsu Aegis Network North commented: “This is a significant ap
  
  Read more

• Google commits $300m to fight political disinformation and support publishers

  20-03-2018 11:59 via campaignlive.co.uk
  Google has launched News Initiative, an effort to help fight fake news, particularly around politics, and support news organisations from a technological standpoint.
  
  Read more

• Ikea defuses furniture buying tensions with ‘Matchers Keepers’ YouTube show

  20-03-2018 11:38
  Ikea is seeking to smooth over shop floor arguments between aesthetically divergent partners with the launch of ‘Matchers Keepers’, an episodic YouTube game show in which couples and flatmates pair up to see just how closely their tastes align.
  The brainchild of 72andSunny Amsterdam, the promotion plugs into the launch of Ikea Place on Android by nipping the potential for arguments in the bud by transmuting differences of opinion into fun and games, which show how easy it is to estab
  
  Read more

• Publicis Groupe reveals acquisition and cost-savings plan

  20-03-2018 11:19 via campaignlive.co.uk
  Publicis Groupe is targeting "bolt-on acquisitions" amid plans to make €450m (£395m) in cost savings as part of the ad group's three-year "Sprint to the future" strategy.
  
  Read more

• Grey's Maguire: 'You cannot be the brand that fucks with Paddington'

  20-03-2018 11:06 via campaignlive.co.uk
  Marks & Spencer won acclaim for its Christmas campaign by Grey London featuring Paddington Bear - but making the partnership work required a deep understanding of the DNA of both brands, the retailer and agency have said.
  
  Read more

• Visually impaired singer Jugpreet Singh Bajwa gives an ode to the colour black in Raymond's spot

  20-03-2018 10:38
  Indian clothing brand Raymond highlights a visually impaired person's interpretation of the colour black in its 'It All Begins with Black' campaign.
  The spot, conceptualised by Grey India, features Indo-Canadian singer and writer Jugpreet Singh Bajwa who narrates why black has more hues than one can imagine, as the background crew dressed in immaculate shades and textures of black, enact his words. 
  The 360 degree marketing campaig
  
  Read more

• Facebook & Instagram submit to Meetrics video viewability verification

  20-03-2018 10:35
  Facebook and its junior stablemate Instagram are to both submit their video viewability stats for verification by Meetrics, the first non-US firm to be granted the ability to do so.
  Under the agreement the European ad verification specialists will advise advertisers on how viewable their video ads are; including what percentage of the ad is in view and for how long on both mobile and desktop.
  Moreover advertisers will gain the ability to determine how specific videos perform from a minimum of 50
  
  Read more

• Facebook lost $37bn overnight due to Cambridge Analytica data scandal

  20-03-2018 10:26 via campaignlive.co.uk
  Facebook's share price plunged 7%, leading to a devaluation of $37bn (£26bn) amid concerns about the use of its data by Cambridge Analytica.
  
  Read more

• Osborne: Evening Standard will use cover wraps 'as many times as we are asked' by brands

  20-03-2018 10:20 via campaignlive.co.uk
  George Osborne, the editor of the Evening Standard, plans to cover the paper in advertising "as many times as we are asked to wrap it".
  
  Read more

• Instagram introduces dedicated UK shopping channel

  20-03-2018 10:04
  Instagram has launched a dedicated UK shopping channel in which businesses, led by test partners Marks & Spencer, Heidi Klein and mahabis, will be able to tag products within organic posts and purchase the item directly from the brand’s website.
  Shopping on Instagram serves as a virtual storefront offering up a range of wares from flowers and clothing to crafts, all with readily accessible pricing and product info to negate the need for searching.
  Erin Roy, head of media and digital ma
  
  Read more

• Chinese video platform iQIYI reveals plans for $2.4bn IPO

  20-03-2018 09:52
  iQIYI aims to raise up to $2.4 billion in its initial public offering (IPO) in a bid to enhance its content and technology offering.
  The Baidu-owned video platform plans to offer 125 million American depositary shares priced at $17 to $19 each, according to its filing with the U.S. Securities and Exchange Commission.
  iQIYI, which reported total revenues of $2.7bn last year, plans to list its shares on the Nasdaq Global Market under the symbol IQ.
  Baidu, which owns just under 70% of the business,
  
  Read more

• Adobe unveils Alvaro Del Pozo as new vice president of marketing for Asia Pacific

  20-03-2018 09:49
  Adobe has tapped the former chief operating officer of OneAffiniti Australia, Alvaro Del Pozo as vice president of marketing for its Asia Pacific operations.
  Del Pozo, who will take over from Marta DeBellis, will report to Ann Lewnes, the company’s chief marketing officer and work alongside Paul Robson, president of APAC, to drive business growth in the region.
  According to the company, DeBellis has returned to the United States to head up enterprise campaign and partner marketing worldwid
  
  Read more

• Facebook responds to ‘disturbing’ data breach scandal

  20-03-2018 09:27
  Facebook has shared its first reactions to a developing data scandal which threatens to engulf the social network following media reports alleging that user data from 50m US Facebook profiles had been harvested by Cambridge Analytica – a London-based data analytics firm which worked on both the Trump election campaign and Brexit vote.
  Vice president of marketing Carolyn Everson admitted that she was ‘outraged and beyond disturbed’ by the reports while addressing the ShopTalk re
  
  Read more

• Ad of the Day: Animated film shows that students with Down syndrome can lead fulfilling lives

  20-03-2018 09:00
  A touching and empowering animated film is calling attention to students with Down syndrome and it is set to debut on World Down Syndrome Day, March 21.
  Publicis New York and CoorDown, Italy’s national organization for people with Down syndrome, looks to change the conversation around Down syndrome with the short film, Lea Goes To School, which addresses inclusive education.
  The film is presented as an animated children’s storybook and features voiceover by Grace, a 11
  
  Read more

• Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

  20-03-2018 08:36
  Snap wants to fine-tune its native e-commerce offering in 2018, with its global director of product management Peter Sellis telling The Drum there’s potential to marry its unique AR capabilities with the ability shop in-app.
  Snapchat flexed its commerce muscle earlier this month when it partnered with Nike for a special pre-release of its Air Jordan III Tinker. Attendees of Nike’s post-NBA All Star game party were able scan exclusive Snap codes to open the app and purchase the shoes
  
  Read more

• Amazon shows off the breadth of its range in first major campaign from in-house agency

  20-03-2018 08:33
  Amazon is launching a marketing campaign that aims to showcase the broad range of products customers can buy on the site in the first major above-the-line campaign from its in-house creative agency D1.
  The ‘Fundamentals A-Z’ campaign, which launched last night (19 March), on UK, German and Austrian TV consists of two 30-second ads, supported by five 15-second videos for social. The films are supported by print, radio and digital activity.
  The videos show Amazon customers in a range o
  
  Read more

• Zuji Singapore on the lookout for 'bed testers' to provide better travel experiences for customers

  20-03-2018 08:25
  In a new campaign to help customers gain new experiences while traveling, Zuji Singapore is looking for a ‘hospitality curator’ to try beds before they are sold on the e-commerce travel platform.
  Customers can apply to be an official bed tester for Zuji and successful applicants will travel around the world in business class in airlines to review Zuiji’s merchants by providing their account of the sheet thread count, mattress support, room temperature, pillow firmness, duvet th
  
  Read more

• Instagram launches shoppable posts as it looks to play a bigger role in ecommerce

  20-03-2018 07:00
  Instagram is launching shoppable posts as it looks to create a “seamless experience” for retailers.
  The ‘shopping’ feature will allow brands and businesses to tag up to five products in organic posts which consumers can then tap on the product to find out more information and make a purchase. 
  Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on produ
  
  Read more

• Tencent Video paid subscribers pass 62 million

  20-03-2018 06:29
  Tencent Video paid subscriptions reached 62.59 million in February making it the largest online video platform in China.
  The platform announced it had added nearly 20 million subscribers in just five months, after reporting 43 million paid subscriptions in September last year.
  The growth puts the Tencent platform ahead of rival iQIYI, which has 50.8 million paid subscribers.
  The two platforms compete closely for the top spot in the China market, along with Youku Todou.
  According to recent i
  
  Read more

• Deloitte promotes diversity and inclusion with creative campaign

  20-03-2018 04:57
  Deloitte is looking to spark a conversation about the importance of diversity and inclusion in a new creative campaign.
  The ‘Many Voices, One Song’ campaign features members of the Melbourne community choir as well as Deloitte’s own employees, in a bid to highlight the impact a lack of diversity can have on organisations, communities and businesses.
  The campaign will be used by the organisation to showcase how other businesses can meet their diversity, inclusion and leadership
  
  Read more

Follow @marketing_UKnws on Twitter!