Marketing news

• Total Media launches joint venture with Germany's Mediaplus to offset Brexit 'uncertainty'

  18-03-2018 22:11 via campaignlive.co.uk
  Britain's Total Media and Germany's Mediaplus have launched a joint venture, called Total Mediaplus, with hubs in London and Munich.
  
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• Top five takeaways from #FutureFit

  18-03-2018 22:01 via campaignlive.co.uk
  Key takeaways from Campaign's first sports marketing conference included the need for brands to transcending the two-dimensional 'guys in ties' of traditional sporting media and reappraising the influence model sports.
  
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• Cyber attack threat looms large over British business

  18-03-2018 13:59
  British businesses are on alert after the National Cyber Security Centre (NCSS) warned of a possible Russian cyber-attack following the Salisbury nerve agent affair.
  NCSS has been advising businesses and public sector companies to ramp up their cyber security efforts as relations between the UK and Russia begin to deteriorate.
  The Times reported that electricity, gas and water firms, nuclear power plants, government departments and the NHS have all been warned to prepare for a state-sponsored at
  
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• Creative agency recreates anti-suffrage posters with misogyny lifted from Twitter, 2018

  18-03-2018 13:30
  London-based indie Now has unveiled a series of diptychs contrasting the prevailing sexism of the 1910s with the continuing misogyny of today.
  ‘Same sexism, different century’, was devised by Now’s associate creative director Sarah Levitt. In each campaign execution, a poster from the anti-suffragette movement is shown alongside a new print – similar in style yet featuring copy taken from the misogynists of today’s Twitter users.
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  The sim
  
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• Refugee artist's illustrations inspire #ChooseLove OOH campaign for Help Refugees

  18-03-2018 12:25
  Charity Help Refugees has launched a socially driven contextual campaign based on the portfolio of Iranian refugee artist Majid Adin, with the aim of raising awareness and empathy towards refugees globally.
  Created by UGCA and supported by Clear Channel UK, #ChooseLove comprises animated out of home inspired by Adin’s short film ‘The Journey'. The copy reads ‘Some children will go through more this winter than most adults do in a lifetime’.
  UGCA plans to collect the
  
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• Coca-Cola turns to blockchain in fight against forced labour

  18-03-2018 11:12
  Coca-Cola is to utilise blockchain's digital ledger technology to create a secure registry for workers through a partnership with the US Department of State to combat forced labour.
  The project will look to create a secure registry for workers and their contracts using blockchain's ‘validation and digital notary’ capabilities. The Department of State will support by providing expertise on labour protection.
  The labour practices in Coca-Cola have long fallen under scrutiny. In 2012, t
  
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