Marketing news

• Dear Marc Pritchard, we need to talk

  17-03-2018 18:06
  This is a message for Marc Pritchard.
  Thanks for putting agencies on notice. It's long over due. 
  Our product has lost its value. It's generally an overpriced, under-cooked, slow to market relic from a forgotten age when CMOs weren't yet invented and, apparently, we used to have long lunches and play golf with the CEO.
  Strange as it may sound, there is a whole community of dedicated creative people who completely agree with you. They've been calling for a fundamental change in how
  
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• Facebook suspends Cambridge Analytica & SCL Group accounts

  17-03-2018 12:42
  Facebook has announced that it suspended Cambridge Analytics and  Strategic Communication Laboratories (SCL) Group from its platform for fraudulently obtaining Facebook user data and then using it to run election ads on US president Donald Trump’s behalf.
  Facebook justified its move as a step towards the protection of user information as SCL/ Cambridge Analytica further violated Facebook's policies.
  It has further introduced a process whereby all apps requesting de
  
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• Facebook, online political advertising under fire following Cambridge Analytica data breach

  17-03-2018 12:42
  Facebook and its data practices have been attacked by numerous government officials following revelations that Cambridge Analytica clandestinely gained access to the information of 50 million users.
  Cambridge Analyica, which has now been suspended from Facebook, stands accused of fraudulently obtaining Facebook user data and then using it to run election ads on US president Donald Trump’s behalf.
  Facebook's  vice president and deputy general counsel, Paul Grewal, admitt
  
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• Universal Society of Hinduism urges Baffo Craft Brewery to withdraw 'Lord Ganesha' beer

  17-03-2018 12:12
  A group of people who follow Hinduism have vented their fury towards Palmi (Reggio Calabria, Italy) based Baffo Craft Brewery and urged them to apologize and withdraw their Ganesh Craft Beer; calling it highly inappropriate.
  The beer bottle features an image of Lord Ganesh holding a beer mug in one hand and a bottle in another.
  Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone.
  Ganesh is described in the translated version of the Baffo w
  
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• Madame Tussauds introduces Marvel Superheroes area with 'The Hulk' stunt

  17-03-2018 11:54
  Madame Tussauds in conjunction with Blackpool Transport organised a stunt featuring Marvel superhero 'The Incredible Hulk'  to announce the opening of a new Marvel Superheroes area.
  Hulk is seen smashing a tram in front of the Blackpool Tower as part of the stunt.
  He will be joined by other Marvel characters like Thor and Spiderman in the £1m 5,501 addition square foot to the attraction. The exhibition opens to the public on 23 March.
  The museum will further a
  
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• Nissan and Nike foster NCAA sponsorship funding to hit the $1.24bn mark this season

  17-03-2018 10:28
  Bolstered by brands like Nissan, Nike and Coca Cola, the sponsorship spending on NCAA college athletic departments, conferences, tournaments, bowl games and related properties is expected to total $1.24bn in the 2017/2018 season.
  According to ESP projections, the increase exceeds the 3.2 % increase from 2017 to 2018 and is on par with the projected 4.5% increase in overall 2018 North American sponsorship spending.
  NCAA schools and conferences most active categories include automative, banks and
  
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• 66% of voice-assisted device owners never purchase through them, says report

  17-03-2018 09:59
  Despite a huge frenzy around Alexa Echo and Google Home, only 40% of consumers own a voice-assisted device out of which 60% never browse on them and two-thirds (66%) never make purchases on them.
  A report by Episerver titled  “Reimagining Commerce: Global Findings” further states that 35% of consumers now own a smartwatch but two-thirds (66 %) of smartwatch owners never browse on them and 70% never purchase through them.
  Meanwhile, 40% of consumers have reported their inter
  
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• Sir David Attenborough joins 'The Trash Isles' campaign

  17-03-2018 08:05
  David Attenborough has joined the likes of Al Gore, Sir Mo Farah and Dame Judi Dench to support The Trash Isles campaign.
   
  The Trash Isles was created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation. It has been attracting big names to the cause and it now has the support of more citizens than 27 other countries', having overtaken Samoa in population size and breathing down Iceland’s neck.
   
  The campa
  
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• Ad of the Day: Legoland park warden helps Lego creatures get ready for the day

  17-03-2018 06:00
  For kids, Legoland Parks can be a magical place of imagination. That sense of wonder is fully imbued in the latest global ad campaign for the parks by London agency BMB.
  The new campaign positions Legoland Parks as the place for children to go to unlock their imagination and a new TV ad helps promote that idea. In the fictional story, a Legoland Park warden is awakened by her animated Lego dog after oversleeping. After rushing to the park, she realizes the residents have already gotten into misc
  
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• Argonaut confirms exit of Rick Condos, co-chief creative officer

  17-03-2018 00:44
  Argonaut confirmed the exit of co-chief creative officer (CCO) Rick Condos today (March 16).
  The San Francisco-based agency under the Project Worldwide umbrella reportedly held a town hall today regarding his exit. Condos, who was an ECD at Goodby, Silverstein and Partners before joining Argonaut in 2013 shared the title of CCO with former partner Hunter Hindman.
  Project Worldwide did not give a specific reason for Condos' termination, or whether Hindeman would assume chief creati
  
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