Marketing news

• CP+B adds Media Arts Lab vet Trisha Ramdoo and F&B ECD Johan Eghammer

  16-03-2018 21:55
  CP+B Boulder announced the hiring of Trisha Ramdoo as its director of business affairs and Johan Eghammer as an executive creative director.
  Ramdoo arrived at CP+B after spending nine years at TBWA/Media Arts Lab where she served as group director of business affairs for Apple, its sole client. Originally based in London, Ramdoo transferred to the agency’s Los Angeles headquarters,  where she led business affairs for domestic and global campaigns for more than a dozen i
  
  Read more

• Nike, Amazon, and Sony join Toluna-founded Insights on Demand research consortium

  16-03-2018 21:02
  ITWP, parent company of on-demand consumer insights provider Toluna, announced the addition of Nike, Amazon, Sony, and Pepsi to its Insights on Demand consortium. 
  Launched in January, ITWP's Toluna became a founding member of the Insights on Demand Consortium alongside brands such as Procter & Gamble, L’Oréal, Nestlé, Nature’s Way and agency and research partners like W20, AKQA, Simmons Research and Harris Interactive. 
  The group has been compri
  
  Read more

• Karate helps relieve stress for moving couple in latest Geico spot

  16-03-2018 20:29
  The stress of moving can lead to interesting ways of relieving frustration, or so that's the concept of Geico's latest spot. 
  The ad, by the Martin Agency, is part of a new campaign by the insurance company called 'Get to Know Geico,' which features its homeowners insurance products rather than its usual auto insurance push.
  In the spot titled 'Karate,' a middle aged couple is seen in their front yard. The wife places logs on a stump while her wiry, sweater-vested husband effortlessly
  
  Read more

• 'Worry less about what people think': Exceptional Women of the World featuring author and artist Lisa Congdon

  16-03-2018 20:02
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  For author, illustrator and artist Lisa Congdon, an artistic career path was started a little later in life. Her 30s were formative as, by that time, she hadn’t picked up a paintbrush or even drawn.Through her talent and passion, however, she has created a remarkable col
  
  Read more

• Advertisement

• Second Nike exec steps down amid workplace behavior investigation

  16-03-2018 19:55
  Jayme Martin, vice president and general manager of global categories at Nike, has been forced out of the company, people familiar with the matter told the Wall Street Journal.
  His departure comes a day after Nike brand president Trevor Edwards resigned from his position. Edwards will remain an advisor to Nike chairman, president and chief executive Mark Parker until he retires from the company in August.
  Their departures come as Nike grapples with reports of inappropriate workplace behavior. In
  
  Read more

• Brands are struggling to recruit in-house buyers and justify the cost

  16-03-2018 18:04 via campaignlive.co.uk
  Marketers face a real struggle to recruit in-house buyers as they seek to take greater control of their media, according to a new report from IDComms.
  
  Read more

• GD 'Pie' R — The Drum ruminates on the EU data legislation over pies and chips

  16-03-2018 17:52
  With less than 10 weeks to GDPR, is the industry in for a world that is full of change, full of disruption, and full of the unexpected? The Drum will explore this and more at a panel discussion with Quantcast and IDM on March 19 at the The Drum and The Sun Arms 2018.
  The panel will include Somer Simpson, lead product manager at Quantcast and the IAB's head of Policy and Regulatory Affairs, Yves Schwarzbart.
  The EU General Data Protection Regulation becomes a reality on May 25 this year. Our
  
  Read more

• Why marketers targeting sports fans should try their luck with dark social

  16-03-2018 17:20
  Our research reveals that 97%* of audience sharing around the Six Nations rugby championship is via 'dark social' – the sharing of online content across channels that cannot be measured by traditional web analytics, such as URL and video links sent via email, instant messenger platforms and online forums.
  Advertisers could be targeting an even more engaged audience, bolstering their offering by looking at innovative ways of serving up content such as video retargeting and ha
  
  Read more

• Advertisement

• Attribution fraud 101: how marketers can stop paying for what already belongs to them

  16-03-2018 16:45
  Ad fraud isn’t news to the digital advertising industry industry – it’s spent the past couple of years at the forefront of the conversation. But there’s another type of fraud that no one seems to be talking about. One that, based on data from our own platform, accounts for 54% of all fraudulent app installs. Meet attribution fraud.
  Attribution fraud has a notable difference from other types of app install fraud, which makes it harder to detect. While other methods ar
  
  Read more

• AARP empowers its members with new rallying cry and campaign starring spoken word artist J Ivy

  16-03-2018 16:33
  AARP isn’t just an organization where older Americans find life tips and get discounts. The organization has unveiled a new multiplatform brand campaign called ‘Take On Today,’ empowering the over-50 crowd to take charge and stay active, no matter what they do.
  According to a release, the new ads are designed to tell an inspiring story about possibilities and opportunities by showcasing the brand’s core purpose: to empower people to choose how they live as they age. 
  
  Read more

• The Shorty Awards celebrate a decade of innovation in short-form content and new media

  16-03-2018 15:57
  The Shorty Awards announced its full slate of nominees this morning (March 16), as it celebrates its 10th year honoring some of the best work done on social platforms.
  This year’s line-up of finalists, as in years past, features a slew of new media companies jockeying to be awarded for best executions and campaigns on different platforms. For example, The Washington Post has a couple of nominations for its 'Dirty John' podcast. Meanwhile, new media outlet Group Nine features a handful nomi
  
  Read more

• Lynx global brand boss joins BBD Perfect Storm unit set up to 'redefine masculinity'

  16-03-2018 15:18 via campaignlive.co.uk
  Fernando Desouches, senior global brand director for Lynx/Axe at Unilever, has joined BBD Perfect Storm to head up a new division focused on marketing-to-men.
  
  Read more

• Shazam and Glenlivet hide a hologram in a bottle for code-breaking experience

  16-03-2018 15:07
  New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam.
  The whisky, inspired by British Code breakers, promises a "labyrinth of flavours that will test the senses of even the most discerning whisky drinker".
  As part of this test, the bottle will have no ingredient information. Instead drinkers are given a Shazam QR code that will deliver them to an experience that lets them explore the whisky and
  
  Read more

• Dugout helps deliver FC Barcelona stadium tour onto sponsor Rakuten's Viber app

  16-03-2018 15:07
  The Camp Nou, one of football’s elite arenas and the home of Barcelona FC, can now be toured on the Rakuten Viber messaging app.
  Dugout, which has made its name creating behind-the-scenes content for football clubs, has now got together with the club and its sponsor Rakuten to build experiences around the historic stadium and its museum, all designed to drive and engage users on Rakuten Viber.
  This classic slice of footballing history is reportedly the third most visited museum in Spain.
  T
  
  Read more

• MoneySuperMarket, PepsiCo, Unilever: 5 things that mattered this week and why

  16-03-2018 14:18
  PepsiCo takes a startup mentality with first ecommerce brand Drinkfinity
  PepsiCo has spoken for some time about its desire to increase ecommerce revenues, and while there is an opportunity to drive online sales from its current stable of brands, the company also see an opening for new brands that only operate in this space.
  Drinkfinity is one of those brands. Originally launched in Brazil, it is now coming to the market in the US and Europe, including the UK. It is a healthy squash-like drink th
  
  Read more

• Inside UK law enforcement’s plan to police brand safety

  16-03-2018 14:18
  The City of London police claims the brand safety crisis becoming a national news story was “fantastic” for the force in aiding its ongoing efforts to help tackle the murkier side of the internet.
  Detective Steve Salway, head of anti-piracy operations, fraud and cybercrime disruption at the City of London police has detailed how headlines around ad misplacement have ultimately assisted the Police Intellectual Property Crime Unit (PIPCU) in its mission to remove the funding from sites
  
  Read more

• TV Planning Awards judges revealed

  16-03-2018 13:34 via campaignlive.co.uk
  Brand marketers from DFS, Barclays and Lidl are among the experts who will judge the 2018 Thinkbox TV Planning Awards - and the deadline for entries has been extended to 23 March.
  
  Read more

• YouTube Re:View: Stephen Hawking, Demi Lovato & Jason Derulo

  16-03-2018 13:30
  Welcome to YouTube Re:View. This week, we bid sad farewells, examine why chewing gum around Oprah is a bad idea and belt out some tunes.YouTube - Re:view
   
  Loading...
  RIP Stephen Hawking
  A ‘shining star’ to many, a great sense of loss prevailed over this week as news spread that the great British physicist, Stephen Hawking has died.  After being diagnosed with motor neuron disease at just the age of 22, he went on to make massive contributions to the field of science such a
  
  Read more

• L'Oréal snaps up AI & AR beauty brand ModiFace with plans to expand tech offering

  16-03-2018 13:25
  L'Oréal has acquired augmented reality and artificial intelligence brand ModiFace for an undisclosed sum, with the aim of expanding its digital offering with innovative technologies throughout beauty experiences.
  The Canadian company, which has worked with the likes of Estée Lauder and Sephora, develops technologies around 3D virtual make-up, colour and skin diagnosis.
  L'Oréal’s chief digital officer, Lubomira Rochet, hopes ModiFace will “support the reinven
  
  Read more

• AMV BBDO joins Samsung's roster and creates London laser show to promote Galaxy S9

  16-03-2018 13:25 via campaignlive.co.uk
  Abbott Mead Vickers BBDO has picked up creative work from Samsung, the first of which is a light installation marking the launch of the Galaxy S9 and S9+.
  
  Read more

• Do brands and agencies need 'inclusion riders' too?

  16-03-2018 13:11
  At this year’s Oscars, Frances McDormand surprised many with her call for 'inclusion riders' – actors’ contracts that require the cast and crew be at least 50% from diverse backgrounds. This call to action reinforced the awareness that shutting out marginalised and minority voices makes no sense for business or society.
  And now it might be time for ad land to join in. Many brands are focusing on diversity initiatives internally, when it comes to their recruitment and emplo
  
  Read more

• 'JFK' finally recites his last speech – 55 years after his death – thanks to AI

  16-03-2018 13:09
  The Times and creative agency Rothco have used artificial intelligence to put John F. Kennedy's voice to the speech he never got to make on the day of his assassination.
  Thanks to the 'JFK Unsilenced' campaign, which celebrates the late president's legacy in the lead up to the centenary of his birth, the 'lost' Dallas Trade Mart speech can finally be heard 55 years on from his murder.
  To make it happen, Accenture agency Rothco analysed recordings of Kennedy's speeches to understan
  
  Read more

• F1 unveils first global marketing campaign

  16-03-2018 12:56
  As it gears up for the 2018 Grand Prix season opener on 25 March, Formula One has launched its first ever global marketing campaign with the aim of challenging the sport’s perceptions by showing “what F1 really feels like” through the eyes of its fans.
  The multi-platform campaign, created by Wieden+Kennedy London, kicks off in Melbourne today (16 March) with new imagery and a new tagline: ‘Engineered Insanity’.
  With a big outdoor push – including in-airport an
  
  Read more

• Turner lifts the lid T1 team centralising ad sales for all its brands

  16-03-2018 12:19
  Turner International has consolidated all its digital ad products, across all its teams, under the banner of one unit called T1.
  It says that advertisers, through this new suite, can activate global, regional and local campaigns with its brands including Bleacher Report, Cartoon Network, Boomerang, CNN, ELeague, TNT, TBS, Great Big Story, Esporte Interativo and COPA90.
  Turner said it is the first time its partners will have such a broad ad scope from one single
  
  Read more

• ‘Creativity should not just be the domain of the rich, male and white’: about the RARE conference

  16-03-2018 12:18
  A partnership between D&AD, Google and the Berlin School of Creative Leadership has produced a two-day masterclass programme called RARE, which will aim to promote growth in diversity across industry creative leadership. 
   
  The London event will be run by creatives who have long been at the forefront of the diversity drive across the industry, including; Ali Hanon, Laura Jordan Bambach, Emily Kortlang and Nadya Powell.
   
  The programme has been created to help develop diverse e
  
  Read more

• Nike’s top marketer Trevor Edwards departs

  16-03-2018 12:03
  Nike’s top marketer, Trevor Edwards, is to retire from the company in August after more than 25 years working across the sportswear brand.
  Edwards joined Nike in 1992 as a regional marketing manager and has gone on to hold senior marketing positions around the world, including in the Americas, Europe and the US. In his most recent role as president of the Nike brand, he was responsible for leading all category and geographic business units, brand management across the world, and its wholes
  
  Read more

• Ad of the Day: F1 uncages visceral, fan-centric Engineered Insanity ad

  16-03-2018 11:46
  Formula One (F1) will make a lot of noise with its latest campaign that is designed to showcase how the sport can overload the senses on a primal level with its super-powered vehicles, split-second decision-making and larger-than-life drivers who can withstand average speeds of 160mph.
  F1, a sport upping its marketing capabilities and global reach, has rolled out a new hero film and strapline looking to encapsulate its wow factor and superfans. The 60-second video from Wieden+Kenn
  
  Read more

• Nike’s brand president retires in tandem with reports of inappropriate behaviour

  16-03-2018 11:43
  Nike has confirmed that brand president Trevor Edwards is to retire in an internal memo penned by chief executive officer Mark Parker – in which he also revealed that the sportswear giant was dealing with reports of inappropriate behavior.
  In the letter, reproduced by Fast Company, Parker wrote: “Over the past few weeks, we’ve become aware of reports of behavior occurring within our organization that do not reflect our core values of inclusivity, respect, and empowerm
  
  Read more

• How Stephen Hawking mastered the physics of personal image

  16-03-2018 11:40
  Professor Stephen Hawking epitomised the notion of not peaking too soon with your brand.
  Slowly but surely over his long life, the physicist who studied the stars turned himself into one of the brightest in the media galaxy.
  A steady, personable, honest, raw and real person, he represented brand authenticity in the truest form.
  He modelled mind over matter. Living in the shadow of death made him live the most concentrated, vital life stripped of all pretensions.
  His fellow scientist and colleagu
  
  Read more

• Sony creates music artist experience in New York

  16-03-2018 11:11 via campaignlive.co.uk
  Sony has created an exhibition to highlight the day in the life of a music artist.
  
  Read more

• The Times uses AI to let JFK give the speech he was meant to make

  16-03-2018 10:56 via campaignlive.co.uk
  On the centenary of his birth, The Times has recreated the voice of John F Kennedy so he can give the speech he was meant to on the day of his assassination.
  
  Read more

• Under Armour boxes clever with Anthony Joshua

  16-03-2018 10:34
  Clothing brand Under Armour has teamed up with Anthony Joshua to channel the boxer's mental focus as an athlete via a 60 second shadow boxing metaphor.
  Devised by Lucky Generals, in partnership with Dark Horses, the high-concept campaign brings the brand's I WILL positioning to life by inspiring young athletes everywhere with Joshua’s thirst for success.
  In a statement Lucky Generals said: “Using the metaphor of shadow boxing, the campaign dramatizes how even great athletes like
  
  Read more

• The Economist hands out free coffee to highlight impact of food waste

  16-03-2018 10:34 via campaignlive.co.uk
  The Economist is highlighting the impact of food waste on the environment with a series of events around New York.
  
  Read more

• L'Oréal expands into tech with the acquisition of beauty AR and AI company

  16-03-2018 10:27 via campaignlive.co.uk
  L'Oréal has acquired Canadian tech company ModiFace, a specialist in augmented reality and artificial intelligence applied to the beauty industry.
  
  Read more

• Formula One puts fans in the firing line in first ever global campaign

  16-03-2018 10:22 via campaignlive.co.uk
  Formula One is seeking to move away from its "echo chamber" with the launch of its first global campaign, ahead of the new season.
  
  Read more

• Knorr cooks up AI tool to splice Instagram memories into meals

  16-03-2018 10:05
  Food and beverage brand Knorr is looking to tantalise the tastebuds of both foodies and techies with the launch of an AI tool which it claims is capable of transforming your own memories into meals.
  Eat Your Feed serves up a plate of silicon by scanning subscribers' Instagram feeds for data which can be matched to Knorr’s recipe database to cook up personalised meals derived from their own individual experiences.
  Harnessing visual recognition to work its magic, the novel chef was
  
  Read more

• How Adidas fixed the 'broken' influencer model with Tango Squads

  16-03-2018 09:59 via campaignlive.co.uk
  Adidas has revealed how it has fixed the "broken" influencer model by building a squad of micro-influencers from the ground up to drive more authentic long-term brand connections.
  
  Read more

• Knorr launches one-off dining event for Instagrammers' personal menus

  16-03-2018 09:48 via campaignlive.co.uk
  Knorr, the Unilever food brand, is creating personalised menus for customers based on their Instagram feeds to engage a younger audience.
  
  Read more

• Gal Gadot joins growing list of influential women on Reebok's ambassador roster

  16-03-2018 09:31
  Gal Gadot will join the likes of Ariana Grande, Gigi Hadid, and Victoria Beckham as Reebok’s global ambassador, the sportswear company announced on Thursday (March 15).
  The Wonder Woman star will work with Reebok to inspire women to embrace fitness as a means to become the best version of themselves physically, mentally and socially. She will also be the face of Reebok’s Women’s Training Collection.
  “Working out has always been a big part of my life, especially with havin
  
  Read more

• Does your brand need to be on Vero?

  16-03-2018 09:00
  It’s likely that by now you’ve now heard the word Vero, the platform being lauded as the ‘new Instagram’ all over the internet.
  The app, which launched in 2015, shot to social fame last week after 500,000 users joined Vero in just 24 hours. This sudden growth is supposedly due to a mass exodus towards the platform by influencers in the tattoo and cosplay communities.
  What’s so special about this platform and what’s in it for brands? And why should you take a m
  
  Read more

• Tata Tea Kanan Devan unveils new webisodes to promote its photography escapade contest

  16-03-2018 08:03
  Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes.
  The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that is four elements at Kanan Devan Hills namely Earth, Fire, Wind and Water. The webisodes featuring their trip will be released every week on Tata Tea Kanan
  
  Read more

• Helen Tupper: Don’t be scared of negative feedback

  16-03-2018 08:00
  Feedback is one of those career development ‘tools’ that is so well known and accepted, there is a danger you dismiss this column before I can convince you otherwise. But wait. If you really think about it, how often do you actually get useful feedback? And, if you’re honest, do you always give that level of high-quality feedback to other people? I know I don’t.
  Too often, we tell people they did ‘a really great job’, without being specific about what they did
  
  Read more

• Dream11 ropes in Happy mcgarrybowen for rebranding

  16-03-2018 07:37
  Indian sports Game brand Dream11 has appointed Happy mcgarrybowen to create their new brand identity.
  Happy mcgarrybowen will redesign the brand’s logo and will also create a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.
  Happy mcgarrybowen has already created the visual imagery, iconography, logo animation for Dream11 with the aim to ensure consistent user
  
  Read more

• Unsung Heroes - the video editor: Adam Snyder, MullenLowe Singapore

  16-03-2018 07:30
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for brands and clients,
  As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them! You can read the second feature, which looks at the role of the strategist, here.
  Adam Snyder is a video editor at MullenLowe Sin
  
  Read more

• WATConsult launches 'Powerless Queen' to raise awareness about the game of chess

  16-03-2018 06:00
  NGO Project Nanhi Kali and WATConsult, part of Dentsu Aegis Network India, launched a campaign titled ‘Powerless Queen’ to raise awareness about the game of chess.
  The campaign features Tania Sachdev, an Indian chess player who holds The Fédération Internationale des Échecs (FIDE, also known as World Chess Federation) title of The International Master and The Woman Grandmaster.
  She is seen delivering th
  
  Read more

• AIA pays tribute to one of the first escalators in Malaysia in 70th anniversary video

  16-03-2018 05:29
  AIA is celebrating 70 years in Malaysia with a corporate video on its achievements, which is filmed entirely on an escalator.
  The escalator was chosen by its creative agency Leo Burnett because AIA’s 1965 headquarters housed one of the first escalators in Malaysia.
  The insurance giant hopes that the video will show what the company has achieved in the past 70 years while looking towards the future.
  “The film might be about our history, but thanks to Laura and the Leo Burnett team, it
  
  Read more

• A hijab brand, a nightclub and the new Muslimah

  16-03-2018 04:46
  Last month, the Kuala Lumpur nightclub Zouk hosted an unusual event. It was the launch of a line of hijabs from a brand that has become a household name in Malaysia and beyond: Naelofar Hijab.
  Naelofar Hijab is owned by Noor Neelofa Mohd Noor, who is widely admired as a style icon and savvy businesswoman. But the choice of Zouk – a venue known for hard partying and imbibing - to promote a head covering associated with observant Muslim women was too much for some.
  After online complaints su
  
  Read more

• WWF to shine spotlight on plastic wastage in Singapore for Earth Hour 2018

  16-03-2018 04:35
  World Wide Fund (WWF) will mark Earth Hour 2018, which will fall on 24 March in Singapore with a series of events around the island that will shine the spotlight on plastic wastage.
  According to WWF, 3 million plastic bags and bottles are sold every 60 seconds around the world, while in Singapore, a person uses 13 plastic bags a day, amounting to 27 billion plastic bags every year. 
  This volume of plastic usage, as well as the use of fossil fuels to manufacture plastics, has a significant i
  
  Read more

Follow @marketing_UKnws on Twitter!