Marketing news

• McDonald's bespoke agency We Are Unlimited adds on three new creative teams

  14-03-2018 22:27
  We Are Unlimited, McDonald’s designated advertising agency, announced a group of six new hires:  led by Chris Moreira and Mark Schöller as executive creative directors, In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s US business. Both will report to the agency’s chief creative, Toygar Bazarkaya.
  Most recently, Moreira and Schöller were executive creative directors at Saatchi & Saatchi New York, where they wer
  
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• PGA Tour launches new augmented-reality app for a more immersive experience for golf fans

  14-03-2018 21:22
  The PGA Tour introduced PGA Tour AR, a new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhones and iPads.
  In a statement, the PGA Tour said: "PGA Tour AR puts augmented reality golf experiences into the hands of hundreds of millions of iPhone and iPad users, allowing fans to interact with 3D featured holes and live 3D shot trails on any flat surface right in front of them. On featured holes throughout the season, fans will be able to
  
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• Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world

  14-03-2018 21:03 via campaignlive.com
  Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
  
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• Reebok creates boxing experience in Sports Direct store

  14-03-2018 19:01 via campaignlive.co.uk
  Reebok, the sportswear brand owned by Adidas, is creating an in-store boxing experience ahead of the UFC Fight Night this weekend.
  
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• Reebok creates boxing experience in Sport Direct store

  14-03-2018 19:01 via campaignlive.co.uk
  Reebok, the sportswear brand owned by Adidas, is creating an in-store boxing experience ahead of the UFC Fight Night this weekend.
  
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• BFree Food creates a sandwich spa to show off the 'unknown benefits' of its food offering

  14-03-2018 18:49
  This week in the weird and wonderful world of marketing, The Drum checked out BFree’s pop-up sandwich spa, where sandwiches made with the brands wheat and gluten free products were matched to a spa treatment.
  Featuring treatments like ‘Roll Back The Clock’ and ‘A Slice of Energy’, the brand created the pop up with the help of Cow PR in the hope of showcasing “the unknown benefits” of its foods.
  Louse Healy, brand manager at BFree Foods said: “The o
  
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• Why former Havas chief David Jones invested in Bafta-winning agency Gravity Road

  14-03-2018 18:20
  David Jones, of brand-tech group You & Mr. Jones, saw a hole in the agency landscape. When the former global chief executive at Havas launched the entity in 2015, he had been hearing from clients that the business model needed to change. “‘It’s all changed,’ they’d tell me. ‘We need help.’ It used to be really easy to make a few TV commercials—job done. It’s now really complicated.”
  “We’d go see the agency groups,&r
  
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• Baileys creates vegan-friendly pop-up

  14-03-2018 18:13 via campaignlive.co.uk
  Baileys, the Diageo-owned Irish cream liqueur, is creating a vegan-themed pop-up for the launch of its dairy-free product Baileys Almande in the UK.
  
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• Magners marks St Patrick's Day with website that prank calls social 'snakes'

  14-03-2018 18:00
  Magners is helping St Patrick's Day revelers take a bash at social snakes with a website that sends out automated Irish pranks to smartphone users.
  Playing on the old tale that St Patrick banished all the snakes from Ireland, the cider brand looked to help the public call out friends they deem to be snakes with a neat website update.
  The service will ask the phone number of the prank victim, before sending out an automated tirade of Irish-themed banter from a gruff voice befitting
  
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• The agency model ain’t broke – but it certainly needs fixing

  14-03-2018 17:50
  The consultants are coming. WPP is worried. P&G is piling pressure on its agencies. The doom and gloom fostered by recent headlines is enough to have even the most hardened agency executives considering their next career move. But is it warranted? Are our beloved agencies really in as much trouble as it appears?
  Media split with creative. Digital split with brand. Will clients split with (traditional) agency models? Perhaps. But just as agencies changed to adapt to those new world orders, so
  
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• McDonald’s doesn’t want marketers to stop being brave despite the ‘dead dad’ ad fail

  14-03-2018 17:42
  McDonald’s UK CEO Paul Pomroy says he “still wants marketers to be brave and bold” despite the ‘dead dad ad’ failure.
  Speaking at an Oystercatchers event last night, Pomroy discussed last year’s controversial ad, which was pulled after McDonald’s was accused of exploiting bereavement.
  Pomroy said it was important to make clear that no one was going to lose their jobs over the controversy and sent out an email to the agency the morning after the advert wa
  
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• VCCP ranked as AAR's top new-business agency for seventh straight year

  14-03-2018 17:41 via campaignlive.co.uk
  VCCP has been named as the most successful agency in new-business wins for a seventh consecutive year, according to AAR's annual survey.
  
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• Accordant joins the Isobar Australia Group

  14-03-2018 17:27
  Following the acquisition of data-driven customer experience agency Accordant in May of last year, Dentsu Aegis Network has announced that Accordant will be joining the Isobar Group Australia & New Zealand (ANZ), becoming ‘Accordant, Linked by Isobar’.
  This strategic alignment aims to build out the Isobar Group ANZ offering, developing digital specialisation across data, creativity, design, technology and personalisation.
  Accordant co-founder and chief executive, Stephen Knowles,
  
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• Pitch update: Costa/Premier Inn, Camelot, Harvey Nichols, Kraft Heinz and more

  14-03-2018 17:15 via campaignlive.co.uk
  Three agencies could win the Lottery, Harvey Nichols is set to appoint a new ad agency to replace Adam & Eve/DDB, and start-up Bountiful Cow has joined the media new-business rankings as a new entry.
  
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• 'We need more friction in marketing': Dr Kate Stone at The Drum Speakeasy in Austin with Karmarama

  14-03-2018 17:14
  “We've got to a point in our lives now, where we've made life so easy and so frictionless that we're not even needed in our own daily experiences. We don't really need to do anything. We click a button, and an Uber arrives; you click another button, and food arrives, and we're not involved in anything at all.” Said Dr Kate Stone, whose company creates interactive print experiences, at the Drum’s SXSW Speakeasy in Austin with Karmarama.
  Dr Stone, &n
  
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• Two-thirds of advertisers plan to create ads specifically for voice-activated devices this year

  14-03-2018 17:09 via campaignlive.co.uk
  Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year.
  
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• Google to ban cryptocurrency and ICO ads from June

  14-03-2018 16:46
  Google is primed to ban cryptocurrency ads and initial coin offerings (ICO) from its network.
  While Facebook made the same move in January to reduce ads “frequently associated with misleading or deceptive promotional practices”, Google has moved against the ads amid its increased scrutiny from regulators.
  Google AdWords announced the ban will come into play in June, also restricting promotions for cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice.
  Sco
  
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• Mark Ritson: 10 reasons why Superbrands 2018 is a worthless list

  14-03-2018 16:21
  Superbrands is back. Again. With another shit-filled annual compendium of hoo haa, I give you the 2018 UK Superbrands top 20.
  The Superbrands organisation describes its list as the “definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations”. OK then, if you say so. From where I am standing this year’s list makes just as little sense as all its equally ridiculous predecessors, but that will not stop naïve journali
  
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• Dos Equis doesn’t even try to keep it real in its latest hyperbole-filled campaign

  14-03-2018 16:19
  Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous fashion – as it tells drinkers to ‘Keep it Interesante’ when telling bar stories.
  The new campaign expands on the ‘interesting’ aspect of the beer, made famous by Jonathan Goldsmith’s ‘most interesting’ character. Instead of featuri
  
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• Pick of the week: Moneysupermarket gets even more epic with Action Man ad

  14-03-2018 15:49 via campaignlive.co.uk
  Moneysupermarket.com's decision to split with Mother seems even more puzzling after debuting its latest ad starring Action Man.
  
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• US Creative Work of the Week: DriveTime features 'almost' geniuses to promote smart auto finance

  14-03-2018 15:30
  Auto retailer DriveTime is highlighting two 'almost geniuses' to promote the ease of buying a used car by using its online tools and simple processes.
  The new brand positioning and creative by San Francisco agency Duncan Channon has fun with the idea that buying a car can make even the smartest people feel stupid.
  National TV spots in the auto seller's $50m-plus campaign showcase two fictional brainiacs: marine biologist Dakota Isaacs and mathematician Gunter Zoolof, who clai
  
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• Ardbeg takes whisky fans back in time

  14-03-2018 15:27 via campaignlive.co.uk
  Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves.
  
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• Q&A: can a creative agency work without a traditional hierarchy?

  14-03-2018 15:10
  Is the traditional hierarchical organisational structure appropriate for creative agencies anymore? The Drum Network spoke with Erika Clegg, co-founder and creative strategist at communications design agency Spring, to find out more about the agency’s recent structural shake-up.
   
  You recently decided to ‘reshape’ your agency Spring. What factors prompted the change?
  The agency structure had become bloated, with too many people and not enough sense of shared direction. I w
  
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• Print in the digital age: How technology is transforming print procurement

  14-03-2018 14:45
  Most sectors have been disrupted by technology, including the print industry, and it’s changing the way marketers buy print.
  Marketers who outsource their print buying to third parties can easily work directly with printers thanks to automated print procurement solutions. Marketers who already work with a trusted printer can also find ways to streamline their processes further.
  Using an external partner to source print seems an obvious choice. You hand over the relevant information and le
  
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• IPG appoints Erica Schmidt as global CEO of Cadreon

  14-03-2018 14:45
  Cadreon, the adtech specialist unit of IPG Mediabrands, has appointed Erica Schmidt as its global chief executive officer, a promotion that comes weeks ahead of her on-stage appearance at The Drum's Programmatic Punch in New York City on March 28.  
  Schmidt will report to Arun Kumar, IPG's global chief data and marketing technology officer, and is tasked with scaling the network's programmatic offering. Formerly, she occupied the role of Cadreon, executive vice president and
  
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• The Marketing Week Podcast: Addressing marketing’s impending talent shortage

  14-03-2018 14:41
  In the latest Marketing Week podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers debate marketing’s looming recruitment crisis.
  The discussion comes after exclusive Marketing Week research reveals marketing is slipping down the list of desirable careers for young people.
  Analysing the views of university and high school students on marketing’s appeal as a career for long-term success, the podcast debates whether a lack of socioeconomic di
  
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• John Lewis CIO: forget incremental updates, retailers need a total tech reset to survive

  14-03-2018 14:29 via campaignlive.co.uk
  The time for incremental technological updates has passed, retailers must learn how to reinvent their business with technology as a driver, not an add-on, agreed panellists at Millennial 20/20.
  
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• Harvey Nichols drops Adam&Eve/DDB after 17 years: 'this is sudden and sad news'

  14-03-2018 14:14
  Department store Harvey Nichols has unexpectedly parted ways with its long-term creative agency Adam&Eve/DDB after 17 years.
  The agency was told the news this morning. In a brief statement, its group chief executive James Murphy said: “This is sudden news and it’s sad news”, adding that the team wishes “Harvey Nichols all the best”.
  The news comes three months after a conspicuous lack of a Christmas ad from the brand, usually known and lauded for its festive cre
  
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• Turkey of the week: Bud Light's 'Dilly dilly' catchphrase falls flat this side of the pond

  14-03-2018 14:13 via campaignlive.co.uk
  James Page is going to stick with saying 'cheers' after watching Bud Light's new campaign.
  
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• Facebook purges Britain First and jailed founders from site

  14-03-2018 14:12
  Facebook has deleted right wing group Britain First from the site amid repeat breaches of its community standards.
  This comes days after Britain First’s leaders Paul Golding and Jayda Fransen were jailed after being found guilty of religiously aggravated harassment against Muslims. At the sentencing, the prosector told the court: “These defendants were not merely exercising their right to free speech but were instead aiming religiously aggravated abuse at innocent members of the publ
  
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• Audio AR: The beginning of the end for smartphones?

  14-03-2018 13:44 via campaignlive.co.uk
  While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses may not be so far off.
  
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• US Creative Works: featuring Energy BBDO, RTO&P, Phelps and more

  14-03-2018 13:30
  Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our US Creative Works section, fill out this online form.
  The winner will b
  
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• ITN reveals 19.6% gender pay gap, with 77% gulf in male and female bonuses

  14-03-2018 13:28
  ITN's mean gender pay gap has been revealed at 19.6% in favour of men. Even more telling is a 77% gap in average bonuses, underlining a lack of women in top jobs at the broadcast news business.
  The statistics were revealed by Channel 4 News presenter Cathy Newman, whose output is produced by ITN (in addition to ITV News and Channel 5’s).
  She said: “I’m very fortunate to be fairly paid but I will continue speaking out for the many colleagues who aren’t.
  Newm
  
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• McDonald's UK CEO: 'We can't ever be ahead of the curve when it comes to our media strategy'

  14-03-2018 13:15
  Where other big name brands are grappling with how to streamline the digital supply chain having dived head first into programmatic, McDonald's UK chief executive Paul Pomroy has explained why the food giant is taking it slow when it comes to experimenting with new media buys. 
  Noting how McDonald's has only just introduced self-order kiosks into its restaurants over the past few years, while airlines and supermarkets have had them for almost a decade, Pomroy said: "We need t
  
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• Harvey Nichols' new marketing boss kicks off job by firing Adam & Eve/DDB

  14-03-2018 13:01 via campaignlive.co.uk
  Harvey Nichols has ended its 17-year relationship with Adam & Eve/DDB, following the appointment of Deborah Bee as group marketing and creative director.
  
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• Oath's adtech chief on why the number of ad marketplaces is dwindling

  14-03-2018 13:00
  Since the inception of Oath after Verizon Wireless’ merger of AOL and Yahoo, it has been widely billed as a potential rival to Facebook and Google’s duopoly of digital media spend. Tim Mahlman, Oath, president, ad platforms, shares insight on how it intends to offer greater transparency, plus its ambitions to sideline some of the industry’s suspicious players.
  Still shy of its first anniversary under the unified Oath banner, and the Verizon Wireless entity led by Tim Armstrong,
  
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• Virgin Trains goes full millennial with #Avocard stunt for young adults lacking a railcard

  14-03-2018 12:53
  Virgin Trains is fully embracing the stereotype of avocado-loving, cash-poor millennials by offering up a discount to those aged 26-30 who arrive at ticket offices armed with the fatty green fruit.
  The marketing stunt is a response to the run on the so-called ‘millennial railcard’, which provides those in their mid- to late-20s with a third off British rail travel. Many were unable to claim their cards when they went on sale due to the website crashing under high traffic le
  
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• A brief history of Stephen Hawking's time in advertising

  14-03-2018 12:42
  Stephen Hawking has passed away at the age of 76 after a long battle with ALS.
  On top of his contributions to physics, the scientific community and society at large, Hawkings was a prolific face in popular culture, appearing in a rich tapestry of content ranging from The Simpsons, The Big Bang Theory, Star Trek and Pink Floyd in addition to being the subject of an Oscar-winning biopic.
  His family released a statement on Wednesday morning (14 March) confirming his death, noting tha
  
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• Harvey Nichols: five of the best ads by Adam & Eve/DDB

  14-03-2018 12:40 via campaignlive.co.uk
  High-street clothing retailer Harvey Nichols has called time on its 17-year relationship with Adam & Eve/DDB (and DDB before that). Campaign recalls five of the best ads, which include two Cannes Grands Prix winners.
  
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• PrettyGreen creates stand-alone event production house

  14-03-2018 12:37 via campaignlive.co.uk
  PrettyGreen is launching a creative production house to meet clients' increased needs for content-focused experiences.
  
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• Spotify expands self-serve ads from US to Canada and UK

  14-03-2018 12:30
  Spotify is rolling out its self-serve ad platform to marketers in the UK and Canada after a seemingly successful launch in the US last year.
  While the feature has been live in the US for several months, the music streaming company will now allow “marketers of all sizes” in the UK and Canada to self-serve ads on the site, targeting audiences at specific times for maximum impact. This tool will empower marketers to upload the creative as they see fit through a specially-built suit
  
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• Campaign Diary: Jordans Cereals founders offers refuge for Roof Gardens flamingos; Oystercatchers plays grape catcher

  14-03-2018 12:02 via campaignlive.co.uk
  The Jordans Cereals founders have kindly provided the Kensington Roof Gardens flamingos with a new home.
  
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• Heathrow Airport's Terminal 5 turns 10: five the airport's best campaigns

  14-03-2018 11:38 via campaignlive.co.uk
  Heathrow Airport's Terminal 5 is marking its 10th anniversary today. From sporting campaigns to a giant map of the world created with fresh flowers, Campaign looks back at some of the airport's most memorable activations and openings.
  
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• Heathrow Airport's Terminal 5 turns 10: five of the airport's best campaigns

  14-03-2018 11:38 via campaignlive.co.uk
  Heathrow Airport's Terminal 5 is marking its 10th anniversary today. From sporting campaigns to a giant map of the world created with fresh flowers, Campaign looks back at some of the airport's most memorable activations and openings.
  
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• VR cannot rejuvenate all content marketing: Facebook and NYT on how to manage client expectations

  14-03-2018 11:30
  Branded content is fast emerging as a recognised form of content in its own right – giving brands and agencies a platform to promote themselves and gain new audiences along the way. But what happens when a client wants to use Virtual Reality (VR) in their campaign and it is just not appropriate? 
  How does T Brand Studios at The New York Times and Facebook Creative Shop manage these client expectations without losing business?
  At The Drum Studios branded content event last month, this
  
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• McDonald's CEO defends role of account managers in Oystercatchers panel

  14-03-2018 11:06 via campaignlive.co.uk
  Account managers are the "key people who can translate our business" to their creative colleagues, Paul Pomroy, chief executive of McDonald's UK, told an industry audience at the Oystercatchers club.
  
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• TwelveA.M turns back time after landing £10m creative and media account from Reserved

  14-03-2018 10:57
  TwelveA.M has marked one year in business in a big way after landing a £10m creative and media account from high street retailer Reserved.
  The agency has now rolled out its ‘I Love you Cindy’ campaign, a 1980s homage starring Cindy Crawford promoting Reserved's spring/summer collection.
  Designed to further the Polish brand's European expansion, the campaign is accompanied by a bespoke mural of Crawford adorning London’s Clerkenwell Road together with flyposting across the
  
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• Movers and shakers: VCCP, Harvey Nichols, Huge, Rolls-Royce, The & Partnership, Starcom and more

  14-03-2018 10:41 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Adidas to launch stadium-inspired London store

  14-03-2018 10:39 via campaignlive.co.uk
  Sportswear brand Adidas is unveiling what it calls the UK's first stadium-inspired concept store.
  
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• Spotify launches its self-service ad platform in UK and Canada

  14-03-2018 10:35 via campaignlive.co.uk
  Spotify is rolling out its self-service ad platform, Ad Studio, in public beta mode in the UK and Canada.
  
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