Marketing news

• Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

  11-03-2018 21:57 via campaignlive.com
  We need to tear up the blueprint that created "The Old Boys' Club."
  
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• Elon Musk says AI threat greater than nuclear warheads: ‘It scares the hell out of me’

  11-03-2018 21:28
  Tesla, SpaceX and PayPal founder, Elon Musk has once again warned against the perils of developing artificial intelligence and the need for its regulation. 
   
  Speaking at a quickly arranged question and answer session for SXSW to a packed room, Musk was in a playful mood as he spoke about various elements of his work in attempting to develop space travel to Mars and how close the companies came to going broke some years ago, but it was on his nervousness with the development of artific
  
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• ‘Progress starts with a pronoun’: Austin agency T3 adds to industry conversation around gender fluidity

  11-03-2018 21:13
  Austin-based independent agency T3 has launched a new initiative, entitled “The Pronoun Project” to have brands and other agencies start embracing the fluidity of gender, and to stop marketing gender through a binary lens.
  The agency, located in the same city as the annual South by Southwest (SXSW) conference, looked to create a unique discussion and challenge the industry on a topic
  Angela Yang, T3’s director of social and strategy explained: “We ourselves want
  
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• How Universal Orlando’s hands-off approach to influencers is helping it attract Gen Z

  11-03-2018 17:28
  The effectiveness of influencer marketing is a topic that remains up for debate: a study out of Rakuten Marketing recently found that 86% of marketers admit they aren’t entirely sure how influencer fees are calculated, while 38% said they cannot tell whether a particular campaign drives sales.
  Even so, Universal Orlando Resort claims that an influencer partnership it recently enacted has helped it get the coveted attention of Gen Z, an audience it prioritizes since the theme park behemoth
  
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• Vimeo on 10 years of Staff Picks & building its huge growth: 'we are not trying to control our audience'

  11-03-2018 15:51
  “Not much lasts for 10 years online so the fact that we have made it this far is a testament to the Staff Picks initiative,” says Vimeo’s director of curation, Sam Morrill while discussing a decade of the platform’s premier channel.
   
  Sitting with the chief marketing officer, Harris Beber at the company’s venue in Austin, a renovated hostel takeover that now looks more like a temporary cinema, Morrill talks about the need to ensure his creative commun
  
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• Vimeo on 10 years of Staff Picks & building it’s huge growth: 'we are not trying to control our audience'

  11-03-2018 15:51
  “Not much lasts for 10 years online so the fact that we have made it this far is a testament to the Staff Picks initiative,” says Vimeo’s director of curation, Sam Morrill while discussing a decade of the platform’s premier channel.
   
  Sitting with the chief marketing officer, Harris Beber at the company’s venue in Austin, a renovated hostel takeover that now looks more like a temporary cinema, Morrill talks about the need to ensure his creative commun
  
  Read more

• Twitter looks to overhaul verification process

  11-03-2018 13:36
  Twitter is looking into how it can revamp its verification process as the social media site looks to battle the bots on its platform. 
  Speaking via a livestream on the Twitter-owned network Periscope, chief executive officer Jack Dorsey said shaping up the verification process could help improve communication and clear up confusion over who gets verified and who doesn’t. 
  “We believe verification is something that is very broken on this platform and something that we need t
  
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• Fake news travels faster and reaches more people than legitimate reports, study finds

  11-03-2018 12:47
  Fake news, especially false political news, travels faster than legitimate reports a study from Massachusetts Institute of Technology (MIT) has revealed. 
  Spanning 126,000 rumours and false news stories spread on Twitter over a period of 11 years, researchers found fake news was more commonly re-tweeted by humans than bots, suggesting the “more novel” nature of fake news could be to blame. 
  In addition to false political stories, other popular topics included urban legends,
  
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• Amazon's The Grand Tour runs out of gas

  11-03-2018 12:17
  It looks like it could be the end of the road for Jeremy Clarkson’s hit Amazon Prime show ‘The Grand Tour’. 
  According to reports, while the team are currently working on a third season, the streaming service has no plans to renew the series for a fourth run. 
  Speaking to the press, an unnamed source close to the show said there was “nothing to suggest” there would be a fourth season and “no one has signed anything and employees are wondering where e
  
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• BBC Three celebrates individuality with 'Perfect Day' refresh

  11-03-2018 11:31
  BBC Three has marked two years since moving online with an update to ‘Perfect Day’. 
  Starring those who have featured in stories, documentaries and comedies from BBC Three, the short film showcases the many individual perfect days that BBC Three celebrates. 
  “In the two years since moving online, BBC Three continues to push boundaries,” commented BBC Three controller, Damian Kavanagh. “We present real characters and stories that reflect the different faces
  
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• Obamas 'in talks' for Netflix production deal

  11-03-2018 11:01
  Former US president Barack Obama and wife Michelle are in talks to make exclusive content for Netflix. 
  According to reports, the Obamas would produce shows for the streaming service focusing on “uplifting stories”. 
  Eric Schultz, one of Obama’s senior advisers, stopped short of confirming the news but admitted it would make sense. 
  “President and Mrs Obama have always believed in the power of storytelling to inspire,” he said. 
  “Throughout
  
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