Marketing news

• The value of perspective: a reflection and call for intersectional industry progress

  08-03-2018 23:12
  Although I’m grateful to work alongside many female colleagues at Orcí, International Women’s Day makes me think of the many times along the way when I’ve been the only woman in the room—and sometimes the only Latina. Throughout my career in advertising and production, I have seen my fair share of male-dominated meetings, often with men serving as the sole decision makers. I’m glad it’s changing.
  One of the best things about working in advertising is th
  
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• Copa90 and Heineken partner on MLS-related social video series, and fan-made LAFC documentary

  08-03-2018 22:33
  Heineken USA today (March 8) announced a partnership with multi-platform soccer media outlet Copa90, to release a six-part original content series for Major League Soccer (MLS), and a documentary on the launch of LAFC (Los Angeles Football Club), the league's newest expansion club.
  'Hometown,' presented by Heineken, is a series that explores supporter and MLS city culture through the lens of the league’s biggest stars. The first episode features Atlanta United striker, 2017 MLS N
  
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• "Women's movement no longer a wave, but a boiling sea": Cherry London panel discussion on #IWD 2018

  08-03-2018 20:47
  To celebrate International Women's day, Cherry London invited over 100 women – reflective of the 100 years since the tradition was first celebrated – to a panel of  'wonderwomen' who discussed how best to turn conversation into action. 
  The panel, hosted by editor-in-chief of The Stylist, Lisa Smosarski, was in support of mothers2mothers charity. It included TV and radio host Rochelle Humes; Tanya Joseph, creator of the 'This Girl Can' campaign
  
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• Brands and agencies press for progress: an #InternationalWomensDay roundup

  08-03-2018 20:22
  International Women's Day has taken on added meaning in the advertising sector, with the rise of anonymous whistleblowers, revelations of a ever-wide gender pay gap, and the rise of movements such as #MeToo, #TimesUp and others.
  On this day, brands from all over the world have celebrated women through use of stunts and special content. Some standout examples from India were featured earlier today. Agencies have also taken extra initiative today, celebrating those women blazing trails,
  
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• Facebook urges users in India to use its platform for self-enrichment in an integrated campaign

  08-03-2018 20:06
  Facebook has rolled out four localised quirky spots as part of its integrated advertising campaign 'Live What You Love' in India.
  Conceptualised by Wieden+Kennedy Amsterdam, each one minute spot features four different individuals namely Sandeep, Neha, Sunny and Heena who are narrating their various interest in lives and showcasing how they are utilizing Facebook to connect and explore things they are interested in.
  According to the press release, Facebook aims to build awareness and inspir
  
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• Actress Swara Bhaskar, Radhika Apte and Parvathy TK encourage women to shape their own world in Levi's women's day spot

  08-03-2018 19:35
  Celebrities Parvathy T K, Shipra Khanna, Swara Bhaskar, Radhika Apte are talking about the difficulties women face in the Indian society and encouraging women to breakthrough those difficulties in Levi's International Women's Day campaign.
  The latest spot, which is the third edition of the brand's campaign #IShapeMyWorld, begins with Parvathy TK speaking about how, despite resistance, she aims to continue to question misogyny through her films to close the gender gap.
  Radhika Apte is further urg
  
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• Finalists for The Drum Search Awards 2018 announced

  08-03-2018 18:53
  The Drum Search Awards 2018 judging has been and gone and the nominations can now be announced.
  This year’s submissions saw a mix of categories stand out to the judging panel including, Rising Star, Best Use of Data, Best B2C Campaign, Best Retail/eCommerce Campaign and Best Financial Services Campaign.
  According to GoCompare head of external communications, Anders Nilsson, the judging has been a really difficult process as the standard from the entries has been very high. 
  Google age
  
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• Blockchain ‘likely to happen’ where transactions are expensive or complicated: Parsec

  08-03-2018 18:53
  Blockchain is fast becoming the buzzword of 2018. Mass adoption of blockchain in advertising is likely happening in segments of the industry where transactions are expensive due to a lack of trust or complicated reconciliation, and most importantly, use commoditized buying metrics like clicks or video completions, according to Parsec chief executive, Marc Guldimann.
  Parsec is currently building models for several types of advertising exchanges on blockchains under the PAX brand. Here he talks ab
  
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• 'Do you have this in a JK Rowling?': Miss Labelled creatives swap dress sizes for inspiring women

  08-03-2018 18:52
  Independent creative duo Bex Conyngham-Hynes and Dan Scott have designed a range of alternative clothing labels for women.
  The Miss Labelled campaign features a range of celebrities from Meryl Streep to Frida Kahlo, selected to “empower” women about their size.
  The body-positive initiative comprises pf nine labels that correlate with the usual dress sizes available to British women, from a size four to 20. However instead of measuring against a number, women can size themse
  
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• McVitie's ditches the kittens in new animated campaign

  08-03-2018 18:34 via campaignlive.co.uk
  McVitie's is switching the focus of its advertising to the ability of biscuits to forge moments of human connection, its top marketer said, as it launches a new brand positioning.
  
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• Lexus gets conceptual, creates perceptual origami art to celebrate customer service

  08-03-2018 18:12
  Lexus has collaborated with artist Michael Murphy to create a piece of art to celebrate the brand's guest experience.
  The work, made up of more than 2,000 thank you letters from customers and folded into origami, is hung in such a way that from one angle, a viewer will see the car company’s 2018 LS sedan — while from another, it takes the shape of the Lexus logo.
  The 'Letters' art installation, an eight foot by 16 foot structure that’s suspended 13 feet off the ground, was
  
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• 'Be as honest as humanly possible': Exceptional Women of the World featuring Sandi Harari, Barker

  08-03-2018 18:00
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  As NYC indie agency Barker’s executive vice president and creative director, Sandi Harari leads a lean but highly creative team in the country’s biggest ad market.With over 20 years of experience in advertising and branding, Harari’s talents and experien
  
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• Moneysupermarket's new '90s-inspired ad stars a dancing and stripping Action Man

  08-03-2018 17:33 via campaignlive.co.uk
  Moneysupermarket.com has debuted the Hasbro action figure Action Man as the new star of its ad campaign, launching on Saturday.
  
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• Channel 4 to move 300 jobs from London with cities invited to pitch for creative hubs

  08-03-2018 17:21
  Channel 4 is to move more than a quarter of its staff out of London to help distribute media jobs throughout the UK.
  After more than a year of speculation that the broadcaster could leave London, it has announced that it will not sell its £100m capital HQ but will divert 300 of its 800 staff to locations outside of the capital, adding to the 30-odd staff employed around the UK regions.
  The plan, dubbed '4 All the UK' was presented by chief executive Alex Mahon this afternoon
  
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• Merkle appoints Margaret Wagner to EMEA executive vice-president growth officer

  08-03-2018 16:50
  Merkle has appointed Margaret Wagner to the new role of executive vice president growth officer for EMEA.
  In this new role, Wagner will be responsible for driving strategic leadership of new and existing clients. This will include helping existing clients adopt people-based marketing (PBM) across their organisations through performance media, marketing technology, analytics, customer experience and CRM.
  Wagner will be tasked with heading Merkle’s EMEA new business opportunities, inclu
  
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• John Lewis promises ‘bold moves’ as it vows to reinvent high street shopping

  08-03-2018 16:44
  John Lewis is looking to “reinvent” its high street stores and significantly improve the customer experience following a “challenging year” that saw profit decline by 22%.
  During its annual general meeting today (8 March), Charlie Mayfield of the John Lewis Partnership admitted that margins were under more pressure than anticipated as a result of subdued consumer demand, political uncertainty, a weakened pound and structural change, but said the business will be “up
  
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• BrewDog’s bubble bursts as the Pink IPA launch leaves a bad taste

  08-03-2018 16:44
  BrewDog’s marketers might well have their tail between their legs after their latest punk party piece fell flat.
  Launching Pink IPA as a spoof of its own Punk IPA beer, with a promise to sell it a fifth cheaper in its bars to women, was an attempt at irony and sarcasm to highlight gender pay inequality. But it hasn’t quite reached the parts the brand hoped for.
  Instead, it’s been branded a cheap, cynical, marketing stunt. It turns out ironic sexist branding is hard to dist
  
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• DMS UK: How the Guardian changed the way its readers valued content

  08-03-2018 16:35 via campaignlive.co.uk
  In November last year, the Guardian reported that it had more than 800,000 contributing readers, four times the number it had just six months earlier.
  
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• John Lewis to put marketing in the hands of staff

  08-03-2018 16:34 via campaignlive.co.uk
  John Lewis is developing social media content that its staff (who are all partners in the business) can personalise and share through their own accounts, managing director Paula Nickolds has said.
  
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• ‘It takes a big effort to stamp out unconscious bias’

  08-03-2018 16:27
  Gillian Wilmot has a wealth of industry experience behind her, having headed up marketing at Next, Avon and Littlewoods, as well as serving as managing director of Royal Mail. Now a mentor and chairman of UK Coaching, which promotes the education of sport coaches and teachers, she has deep insight and strong views about how well businesses are doing at instilling diversity and equality across UK organisations.
  With International Women’s Day offering an opportunity to gauge progress, she b
  
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• Women of Tomorrow 2018: the winners

  08-03-2018 16:15 via campaignlive.co.uk
  Ten extraordinary women have been named winners of the 2018 Women of Tomorrow Awards, run by the IPA and Campaign.
  
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• The women of Return speak out for International Women’s Day

  08-03-2018 15:33
  To celebrate International Women’s Day, we asked some of our super-talented female team members at Return if the marketing industry has progressed for women throughout their careers and which women are most inspirational to them.
  What does being a woman in business mean to you?
  "I’m proud to be a board director at a company where gender inequality simply doesn’t exist (we have an equal split in our senior management team), and I know that I’m lucky to work somewhere that
  
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• Nickelodeon tours UK with slime-inspired activation

  08-03-2018 15:32 via campaignlive.co.uk
  Nickelodeon, Viacom's children's TV channel, is touring the UK with a slime-inspired activation.
  
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• The Drum and The Sun Arms 2018: Karaoke, Clash of the Titans & more

  08-03-2018 15:22
  With Advertising Week Europe (AWE) fast approaching, The Drum has been busy preparing its own doses of fun – by teaming up with The Sun for a week full of quizzes, karaoke, and industry debates – all at our very own pub.
  Commencing on March 19, The Drum and The Sun Arms will open its boozer, just a short stroll away from the hub of Piccadilly circus.
  In ‘Meet the Judges’ attendees will have the opportunity to learn the secrets behind award-winning entries and ‘Clash
  
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• Welcome to Wow! Excerpts from a new book series on the rise of post-modern marketing

  08-03-2018 15:00
  Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing. The third chapter, Post-Modern Marketing: Welcome to Wow! explores how the resurgence of emotionally driven creative and intuitive ideas, combined with new content/experience tech, and all riding atop a mastery of modern marketing customer interaction technologies, finally puts ‘wow’ within every marketers’ grasp.  
  Washington DC science fair st
  
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• Post-Modern Marketing: Welcome to ‘Wow’!: Excerpts from a new book series on the rise of post-modern marketing

  08-03-2018 15:00
  Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing. The third chapter, Post-Modern Marketing: Welcome to ‘Wow!’ explores how the resurgence of emotionally driven creative and intuitive ideas, combined with new content/experience tech, and all riding atop a mastery of modern marketing customer interaction technologies, finally puts ‘wow’ within every marketers’ grasp.  
  Washington DC scienc
  
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• Polish film posters by legendary designer Andrzej Klimowski

  08-03-2018 14:42
  Selected highlights from the Klimowski Poster Book, a new collection by the Anglo-Polish graphic artist, whose radical, eye-catching designs draw on 20th century art movements and his Eastern European heritage.•Klimowski Poster Book is published on 8 March by SelfMadeHero Continue reading...
  
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• GTO appoints Ridgeway to drive e-commerce website

  08-03-2018 14:40
  GTO Engineering, a classic Ferrari specialist, has appointed digital agency Ridgeway to deliver its latest e-commerce website, in a strategy to increase its online profile, boost market share and put it at the forefront of the industry. 
  The new website, set to launch in Summer 2018, will offer a cohesive solution with sophisticated e-commerce functionality. It aims to embrace GTO’s core values throughout and convey to customers the authority of the company and the quality of the
  
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• IAB Europe invites the industry to help set GDPR standards

  08-03-2018 13:58
  IAB Europe has outlined its framework for implementing GDPR and is inviting publishers, technology vendors, agencies and advertisers to help define the shape the regulation takes upon its release in April.
  The advertising body has invited multiple industries and the public to comment on its GDPR Transparency and Consent Framework before its release in April.
  The framework looks to support companies in adhering to GDPR by defining the dos and do nots of handling consumer data across mobile and de
  
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• Amnesty International fights for reuniting refugee families with 'living installation'

  08-03-2018 13:22 via campaignlive.co.uk
  Amnesty International UK, the human rights organisation, is showcasing family life to highlight the importance of reuniting refugee families with a "living installation".
  
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• McDonald’s flips golden arches, Fox to slash ad time: International round-up

  08-03-2018 13:14
  Fast-food giants celebrate International Women’s Day
  To mark International Women’s Day, McDonald’s has flipped its iconic M into a W while KFC is introducing the world to Colonel Sanders’ wife, Mrs Claudia Sanders.
  As part of McDonald’s IWD campaign in the US, the company’s upside-down arches will replace rightside-up arches across its digital channels in a bid to celebrate women. It is understood the logo will also be changed on all of the company’
  
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• Omnicom diversity chief: 'This time is different' in dealing with inequality

  08-03-2018 13:07 via campaignlive.co.uk
  Tiffany Warren, the chief diversity officer for Omnicom Group, said she believes "this time is different" for dealing with sexual harassment and inequality within the advertising industry and pledged to support victims of harassment.
  
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• Ad of the Day: HP invites girls everywhere to tell their stories for International Women's Day

  08-03-2018 13:00
  On International Women’s Day, HP is inviting girls to reinvent their stories and reach for their dreams. ‘Paro,’ a short film shot in Kolkata, India, follows a girl’s journey as she discovers her passion for storytelling.
  In addition to the film, HP is introducing a range of social impact programs, rooted in the company’s belief that technology can be a democratizing force in telling and sharing stories that matter.
  In ‘Paro’ a young girl experiences the
  
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• Apprenticeships matter to the marketing industry – just ask an apprentice

  08-03-2018 12:49
  To mark National Apprenticeship Week, Darnell Buckle, an apprentice at BTL Brands, shares what agency life has taught him so far.
  With university dropout rates for UK students on the rise, a spotlight may be able to shine a little more brightly on apprenticeships. A lot of people’s preconceptions about apprenticeships are that when you come on board, you’ll just be making tea and be looked down on. They are often perceived as the ‘lesser’ option compared to
  
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• DMS UK: Media chiefs look to commerce for new revenue streams

  08-03-2018 12:00 via campaignlive.co.uk
  Media companies have been adding commerce to the list of revenue sources that can compensate for print advertising declines, Campaign's Digital Media Strategies conference heard.
  
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• Business on the Move: Lowe's, GE, Kimberly-Clark, and more

  08-03-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Lowe's has named EP+Co as the newest agency on its roster, following a marketing realignment at the retail chain. The firm joins Via Agency and Conill, to complete the trio of agencies working for Lowe's.
  GE Appliances has named FCB its agency of record. FCB will handle creative direction for GE Appliances, includ
  
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• Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team

  08-03-2018 11:20
  Formula One has changed rapidly in just six months. Getting underway with a rebrand, it then opened its first ever marketing department and subsequently launched an over-the-top streaming service, going to show just how seriously new owner Liberty Global is taking its brand-building efforts.
  Leading the charge has been managing director Ellie Norman, previously advertising and sponsorship boss at Vigin Media, whose first action on taking the role was to commission F1's first ever
  
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• An autopsy of BrewDog's pink powder-keg, the 'Beer for Girls'

  08-03-2018 11:20
  BrewDog is the first major brand to have its International Women's Day work detonate in its face. The Scottish craft beer brand leaned heavily on irony, humour and '#sarcasm' in releasing the Pink IPA: Beer For Girls – a parody product attempting to highlight lazy gender marketing and pay inequality. 
  BrewDog has a history of using bold marketing to cause a ruckus, and this week it released a pinkified for-women version of its flagship IPA,
  
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• Bloomberg chief says pendulum of media dominance is swinging away from Facebook and Google

  08-03-2018 11:18
  The “pendulum” of power in global media has finally started to swing away from Google and Facebook in a signal that their domination of global media is not guaranteed, says the chief executive of Bloomberg Media Group, the world’s largest business and financial media organisation.
  Justin B. Smith identifies a series of indicators that suggest a potential weakening of the so-called “duopoly” stranglehold that the two Silicon Valley companies currently have over the w
  
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• BAE withdraws Great Exhibition of the North sponsorship amid revolt

  08-03-2018 11:18
  Defence giant BAE Systems has beaten a tactical retreat from its sponsorship of the Great Exhibition of the North, a three-month long celebration of north east inventors, artists and designers, after several participants threatened to walk away in protest at its involvement.
  In an all-out attack, singer songwriter Nadine Shah and former Chumbawamba member Boff Whalley threatened to withdraw from the event in ‘disgust’ at BAE’s participation.
  In a statement, BAE confir
  
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• From Mr Pringles to the Monopoly Man, Creative Equals gives brand logos the female makeover

  08-03-2018 10:57
  Creative Equals has chosen to mark International Women’s Day by highlighting the male bias entrenched in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.
  The creative inclusion non-profit has released a set of short animations that depict male iconography being feminised. Mr Julius Pringle’s moustache turns into a fetching ponytail, for instance, while Gett’s hailing man is repla
  
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• Amazon pulls plug on 'creepy' Alexa laughter issue

  08-03-2018 10:42
  Amazon has issued an urgent update to its Echo speaker after its voice-powered assistant Alexa developed a glitch which caused it to randomly erupt into fits of laughter.
  Unamused customers were quick to voice complaints about the rogue speakers after being freaked out by the unsolicited response, including some woken in the middle of the night and others caught off guard while watching TV.
  Many took to social media to laugh off the incident but addressing the issue Amazon admitted that in "rare
  
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• Samsung takes over Dubai's Burj Khalifa to promote Galaxy S9

  08-03-2018 10:41 via campaignlive.co.uk
  Samsung took over Dubai's Burj Khalifa façade with LED lights and an event featuring a confetti booth to promote its Galaxy S9 and S9+ phones.
  
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• Hills Balfour merges with MMGY Global to form travel and hospitality firm

  08-03-2018 09:55
  Hills Balfour, the marketing communications agency specialising in travel and tourism, has been merged with MMGY Global to create a new business in the integrated marketing sector.
  Hills Balfour will continue to trade under its existing brand, providing continuity for clients, in tandem with the MMGY brand and services which will be introduced to Hills Balfour’s existing offices as MMGY London and MMGY Dubai.
  Hills Balfour founder Amanda Hills will remain with the business, overseeing oper
  
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• Huawei surprises beachgoers in Bondi with Mate 10-powered portable battery station

  08-03-2018 09:39
  In an out-of-home activation for its Mate 10 smartphone, Huawei installed a portable battery charging station at Bondi beach in Sydney, Australia.
  The Chinese smartphone maker wanted to play on Australians’ love for the outdoors just as much as their smartphones. That is until their phone runs out of battery, cutting their day at the beach short.
  With its increased battery life, Huawei wanted to show that Mate 10 has phone users' back all the time.
  Surprised Bondi beach goers, who cha
  
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• Unruly sets sights on stereotypes with tool that tests if ads are sexist or not

  08-03-2018 09:33
  Video marketplace Unruly has today launched a tool that tests if an ad is sexist or not to help advertisers 'unstereotype' their campaigns.
  Coinciding with International Women’s Day, the proprietary stereotype finder can identify promotions which perpetuate negative gender stereotypes, objectify the body or depict particular occupations as being better suited for one gender over the other – such as women as housewives or men as engineers.
  Incorporated within UnRulyEQ Max. the ne
  
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• Hearst's Esquire launches careers event aimed at men

  08-03-2018 09:18 via campaignlive.co.uk
  Esquire, the men's title owned by Hearst, has launched a one-day event aimed at "inspiring the next generation of entrepreneurs".
  
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• How Bloomberg is increasing women's voices in its newsroom

  08-03-2018 09:14
  For the third consecutive International Women’s Day, Bloomberg Media has launched its Women’s Voices campaign.
  The campaign which began in Asia in 2016, saw Bloomberg increasing the number of female sources in its news coverage and featured a female lineup of guests in honor of the occasion.
  This year, for 24 hours, female executives like BlackRock’s Wei Li, Merrill Lynch’s Michelle Meyer, Asian Development Bank's Sayuri Shirai, Goldman Sach’s Katie Koch, Uber's Meg
  
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• Tanya Joseph: International Women’s Day is more than just another sales opportunity

  08-03-2018 08:30
  Happy International Women’s Day. It is one of my favourite days of the year.
  I was raised by feminists; my mother and father taught my sisters and me about gender politics and to celebrate the women (and men) who have over the centuries worked so hard to bring about gender equality. On 8 March we exchange cards bearing images of strong women, ask ourselves what we are doing to support women and remind each other that while great progress has been made there is still so much more to so.
  All
  
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• Bobbies on the beat hold key to better social media engagement

  08-03-2018 08:22
  A study of almost 1.5 million tweets from 48 corporate and 2,450 non-corporate police accounts has revealed that police forces who embrace the personal touch of bobbies on the beat are far better at engaging with communities.
  Just been searching the house for the past 10 minutes looking for my glasses, only to find a different pair. I stick them on and walk past the mirror.Where's my original pair..... on my head.
  — PC Sarah Barberini (@WYP_SBarberini) 4 March 2018 
  The Knowledge
  
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