Marketing news

• At SXSW, extended reality will call for an end of distance as we know it

  06-03-2018 21:31
  Extended Reality (XR) – encompassing the full spectrum of augmented, virtual and mixed reality experiences – has moved beyond novelty.
  SXSW 2018 will rightfully tout XR’s traction as a strategic channel and medium plenty ripe for brand and business adoption. The timing is apt: Accenture’s just-released Technology Vision 2018 report shows that more than half (52%) of businesses are developing an XR strategy, and 79% believe XR will have a widespread, cross-industry impact
  
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• Oreo and Shaq are giving away one million candy bars on their collective birthdays

  06-03-2018 21:30
  Today (March 6) is National Oreo Day, according to Mondelez, and to celebrate, the cookie brand is teaming up with former NBA star Shaquille O'Neal, who also happens to be celebrating a birthday the same day.
  For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit OreoBirthdayGiveaway.com and sign up to get a free candy bar. 
  The promotion features videos of O'Neal in h
  
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• Ad of the Day: Guinness highlights African footballers who have overcome adversity to thrive

  06-03-2018 18:29
  Inspiring stories highlight a new campaign for Guinness featuring Africans who have overcome adversities, such as lost limbs and being the only woman in a male dominated sport, to thrive in sport and life.
  ‘Made of Black’ by AMV BBDO tells four unique stories that celebrate individuals who show unexpected character in the world of football and inspire those around them. Each film features a true story and covers issues such as gender stereotyping and overcoming disabilities
  
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• Penguin opens female authors only bookstore to ‘amplify’ voices

  06-03-2018 18:23
  Penguin Random House has partnered with Waterstones to open a pop-up bookstore in East London selling books written only by female authors.
  The pop-up, which runs to coincide with International Women’s Day, showcases female authors ranging from Jaqueline Wilson to Malala Yousafzai as the brands hope to ‘make it a space where voices can be amplified’.
  In the video above, creative manager, Zainab Juma at Penguin Random House, said: “Whilst there's not necessarily a shortage
  
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• Charlotte Rogers: McDonald’s premium push shows it is ready to gobble up Byron’s business

  06-03-2018 18:11
  McDonald’s ‘Love affair – Luxury in a bun’ advert promoting its Signature Collection.2017 marked a decade of posh burgers in the UK. From Byron, Gourmet Burger Kitchen and Honest Burger to the slick, paired back operation introduced by American chain Five Guys, pimped-up burgers have become a mainstay of British culture.
  When Byron burst onto the scene in 2007 some wondered if this new wave of burger dining would sound the death knell for McDonald’s, the establishe
  
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• Accenture named founding member of Disney’s innovation hub StudioLAB

  06-03-2018 18:03
  Accenture has been named founding member and innovation partner of StudioLAB, an initiative helmed by Walt Disney Studios dedicated to reimagining, designing and prototyping entertainment experiences and production capabilities of the future.
  According to Disney, Accenture Interactive and its design and innovation unit Fjord will play a lead role in helping to establish StudioLAB, as well as define and develop “cutting-edge entertainment technology.” Initial areas of focus include im
  
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• Vice Media hires News UK's Tammy Willson as digital chief

  06-03-2018 17:53 via campaignlive.co.uk
  Tammy Willson, sales director for The Times and The Sunday Times, is moving to head up Vice Media's UK digital operations as general manager.
  
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• Movers and shakers: McDonald's, Spark Foundry, VCCP, Vice Media, Truth and more

  06-03-2018 17:15 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Accenture Interactive chosen as innovation partner for Disney

  06-03-2018 17:14 via campaignlive.co.uk
  Accenture Interactive has been appointed by The Walt Disney Studios as founding member and innovation partner of its StudioLAB.
  
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• Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources

  06-03-2018 16:48 via campaignlive.co.uk
  Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
  
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• Unilever's Aline Santos on driving Unilever's diversity agenda forward

  06-03-2018 16:47 via campaignlive.co.uk
  Flexible working, crèches, more generous maternity leave and tackling unconscious bias are just some of the changes that are helping Unilever attract more women, but Aline Santos wants to go further.
  
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• Aline Santos on driving Unilever's diversity agenda forward

  06-03-2018 16:47 via campaignlive.co.uk
  Flexible working, crèches, more generous maternity leave and tackling unconscious bias are just some of the changes that are helping Unilever attract more women, but Aline Santos wants to go further.
  
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• Agency drafts up clause to help brands break away from wayward influencers

  06-03-2018 16:32
  The safety of YouTube as a marketing platform has come into question many times in the last year with some of the site’s most viewed content creators causing waves of controversy. In response to this, Connects agency has drafted a mortality clause and a break clause to ensure brands are prepared to break from bad players.
  This was based on the back of a survey with 2,000 influencers which found out that 84% of contracts do not include a morality or break clause. It noted tha
  
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• Sainsbury's 'Fairly Traded' mark (almost) passes ASA challenge

  06-03-2018 16:20 via campaignlive.co.uk
  Labour MP Stella Creasy's complaint about Sainsbury's new 'Fairly Traded' mark and scheme, which the supermarket launched last year as an alternative to Fairtrade certification, has been partly upheld by the ad watchdog.
  
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• Why Pritchard’s speech is a clear sign agencies must ‘reshape’ for the future

  06-03-2018 16:02
  Marc Pritchard, brand chief at the world’s largest advertiser Procter & Gamble, grabbed ad land’s attention (again) last week with his speech outlining the FMCG giant’s plan to take more control of creative and media as it looks to drive “growth with greater efficiency”.
  As part of his call to action, he called for creative and media to be reunited. He said that while there were good reasons for separating the two functions at the time, he believes this has only
  
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• Campaign Diary: Pritchard does a Del Boy on the Commercial Road; Wunderman's Read sits on Sorrell's right hand

  06-03-2018 15:33 via campaignlive.co.uk
  Some guests appeared bewildered by the location for the ISBA conference but fortunately silver service rather than pie and mash was on offer.
  
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• Mars mulls disproportionately investing ad spend around content that reflects inclusivity and diversity

  06-03-2018 15:27
  Mars may start to shift ad spend to “disproportionately invest” against content that it deems to be “diverse and inclusive”, its top UK marketer has said.
  Mars counts Maltesers, Galaxy and Snickers among its flagship brands and spends around £90m a year on advertising in the UK.
  However, it was recently stung by the YouTube brand safety revelations which forced it to pull back spend from YouTube and Google as it grilled agencies on how it had "appeared alongside suc
  
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• Uefa marketing chief on how to be a winner for brands as well as football fans

  06-03-2018 15:00
  Grabbing the attention of millennials can be a demanding task when it comes to capturing the eyes of football fans on social media, especially when trying to balance the needs and demands of the fans with that of brand sponsors, says Guy-Laurent Epstein, marketing director of Uefa Events S.A..
  Fans want authenticity, Epstein said. They want to embrace impactful and immersive content or experiences. “Hence the importance of finding overlaps in the objectives between our sponsors a
  
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• LiveRamp extends IdentityLink offering to TV screens

  06-03-2018 15:00
  Axciom-owned LiveRamp kicked off its annual RampUp conference this week where it announced it was extending its cross-screen targeted advertising service IdentityLink to include TV screens.
  This means that advertisers will be able to use the LiveRamp identity solution, which it debuted last year, to execute people-based TV buys based on the Acxiom-owned outfit’s identity profile, which it claims can help advertisers better target users across different devices.
  Since then it has gone about
  
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• As International Women's Day approaches, should we be exclusive in inclusivity?

  06-03-2018 14:59
  There’s a new addition to the Bloomsbury set: Albright – Britain’s first women-only private members club.
  Named in honour of America’s first female secretary of state, Madeleine Albright (who famously said, “There’s a special place in hell for women who don’t help each other,”) the club is set to open its doors, quite fittingly, on International Women’s Day on Thursday.
  There will always be those who question whether or not we need Internatio
  
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• Century 21 rebrands to combat complacency in the real estate market

  06-03-2018 14:29
  Century 21 Real Estate has unveiled a rebranding campaign that represents a complete overhaul and one that aims to combat complacency and mediocrity in the real estate industry.
  According to the company, the new brand was developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs.
  A new branding spot by MullenLowe humorously uncovers the frustrations pe
  
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• FCB Inferno on redesigning the humble pack of playing cards with badass queens

  06-03-2018 14:23
  FCB Inferno has devised a new card game in which queens trump kings. Naturally, the creative agency designed a bespoke pack of cards to commemorate the launch, commissioning 16 female illustrators to submit their interpretation of a 2018 queen.
  The designers selected for the Queen Rules project were sourced from the site Women Who Draw, an open directory of female illustrators. Drawn by artists in Mexico, the US, Denmark Brazil, China, Canada, Spain, France and the UK, the work ranges from penci
  
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• UK Top Shazamed Ads: Boots wants you to show your mum you know them this Mother's Day

  06-03-2018 14:15
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  This week sees three new entries to the chart, with Boots, Samsung and BMW. 
  Boots Mother's Day #showthemyouknowthem, has taken the seventh spot with Yazoo's 'Only You'.  A short, heart-felt clip with daughters and sons of all ages, showing just how much they appreciate their mums, with a gift, for all that they do for them. 
  Samsu
  
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• Marketoonist on marketing buzzwords

  06-03-2018 14:14
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing buzzwords appeared first on Marketing Week.
  
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• Brewdog's pink 'beer for girls' criticised as marketing stunt

  06-03-2018 14:05
  Craft brewer says it launched repackaged Punk IPA to highlight gender pay inequalityBrewDog’s launch of a pink “beer for girls”, ostensibly to raise awareness about gender pay inequality and sexist advertising, has come in for criticism as a cynical marketing stunt.The independent craft brewer has launched a “new” Pink IPA – in reality a repackaging of its flagship Punk IPA – with a pledge to sell it a fifth cheaper in its bars to “those who identi
  
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• BT's Zaid Al-Qassab calls for UK to adopt own viewability standards

  06-03-2018 13:21 via campaignlive.co.uk
  BT chief brand and marketing officer Zaid Al-Qassab has called for the introduction of UK-specific viewability standards instead of "waiting another 10 years" to get globally-agreed standards.
  
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• Messi and friends kick paintballs to mark Pepsi’s Champions League partnership

  06-03-2018 13:05
  Pepsi has rolled out a global marketing campaign celebrating its sponsorship of the Uefa Champions League, in which top players like Leo Messi, Marcelo and Toni Kroos paint the town blue with exploding footballs.
  ‘Love It. Live It. Football’ is the brand’s latest effort to tie into pop culture and entertainment, which looks to give an extra insight into some of the world’s best footballers.
  Natalia Filippociants, senior marketing director of Pepsi, said: "What tightly lin
  
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• Former Tatler UK editor Kate Reardon takes over Luxx at The Times

  06-03-2018 13:05
  The Times has appointed former Tatler UK editor Kate Reardon as editor-in-chief of its glossy magazine, Luxx, with incumbent Jeremy Langmead moving to become editor-at-large after nearly two years in charge.
  Reardon, who departed Tatler last year, will be in charge for the May edition of the publication, with the next issue due out this Saturday (10 March).
  Langmead will continue to also work with Mr Porter, where he is also brand and content director, having guided the relaunch of Luxx in 2016.
  
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• Rare launches in the UK to help bridge adland's diversity gap

  06-03-2018 12:52 via campaignlive.co.uk
  Rare, a masterclass programme, is launching in London this April in a bid to drive diversity in advertising.
  
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• Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50%

  06-03-2018 12:44
  Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%, having already reduced the figure by 20% as part of its mammoth efficiency drive. 
  Discussing how the world's biggest advertiser planned to "reinvent media" in its ongoing quest for transparency, Prichard said the FMCG giant had decreased investment on inefficient media by one-fifth across the board since issuing a "wake up call" to
  
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• Tourism Western Australia hands out VR headsets to train commuters

  06-03-2018 12:03 via campaignlive.co.uk
  Tourism Western Australia gave commuters a taste of the region's sunny weather through a virtual reality experience to promote the first ever non-stop flight from the UK.
  
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• Former client Jenny Burns takes CEO role at KBS Albion

  06-03-2018 11:54
  KBS Albion has hired former client Jenny Burns to the position of chief executive.
  Burns replaces Paul Jakimciw in the role after he left at the close of 2017 to work more directly in the startup industry.
  She comes from the client side where over the last 25 years she has held roles at RSA Insurance, Barclays, Centrica British Gas, HBOS, Telefonica O2 and most recently Just Group, where she was director of brand and customer experience.
  Burns will look to push cultural change at
  
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• Advertisers should be offered 100% viewability says Isba as it unveils fresh digital standard

  06-03-2018 11:45
  The Incorporated Society of British Advertisers (Isba) has launched a new viewability standard, calling for brands to be given the facility to buy digital display ads in 100% view.
  Many advertisers, including the world’s biggest spender Procter and Gamble (P&G), subscribe to the standard set by US-based body the Media Ratings Council (MRC) that ads should be at least 50% in view.
  However, Isba has said it’s own long-term aim is for there to be a market where brands are able to bu
  
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• ITV's chief McCall bangs the drum for TV at ISBA

  06-03-2018 11:42 via campaignlive.co.uk
  ITV chief executive Carolyn McCall used her address at the ISBA conference to make a strong case for the benefits of TV advertising.
  
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• ITV's Carolyn McCall bangs the drum for TV at Isba

  06-03-2018 11:42 via campaignlive.co.uk
  ITV chief executive Carolyn McCall used her address at the Isba conference to make a strong case for the benefits of TV advertising.
  
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• James Pitaro named as new ESPN president

  06-03-2018 11:40
  ESPN has named James Pitaro, formerly chairman of Disney Consumer Products and Interactive Media, as its new president and co-chair of Disney Media Networks with immediate effect.
  Pitaro will have little time to settle into his new role with the launch of ESPN+, its in-house subscription streaming service, demanding immediate attention ahead of its looming launch this spring. A key component of the ESPN app it will collate all ESPN’s digital offerings such as news, scores and highlights.
  E
  
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• BrewDog takes aim at gendered marketing with the ironic launch of Pink IPA

  06-03-2018 11:33
  BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female consumers, the pink branded bottle aims to represent a stand against lazy, gendered marketing.
  Milking the maligned ‘for women’ marketing trope that is perhaps most famously defined by Bic, the brewer is looking to run a series of initiatives to outline the pay deficit between the sexes off the back of the launch.
  Pink IPA: Beer for Gi
  
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• Huawei opens pop-up gallery to showcase images taken on P10

  06-03-2018 11:25 via campaignlive.co.uk
  Huawei, the Chinese tech company, has set up a pop-up gallery featuring images taken on its P10 smartphone by up-and-coming UK photographers.
  
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• Royal Navy spins the notion of 'a woman's place' in latest recruitment drive

  06-03-2018 11:12
  The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who discovered that for her 'a woman's place' is in the navy. 
  Part of WCRS’s ‘Made in the Royal Navy’ campaign the series seeks to showcase opportunities for women and apprentices in the service by focussing on specific individuals; namely Louise and Modou.
  ‘Louise’s Story’ appears online and on television this week, hig
  
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• HuffPost UK taps former BuzzFeed head of news curation Andy Dangerfield

  06-03-2018 11:08
  HuffPost has bolstered its senior news team with the appointment of BuzzFeed alumnus Andy Dangerfield.
  Dangerfield was recently offered voluntary redundancy by BuzzFeed, where he served as head of news curation, as part of its UK job cuts that saw a third of staff leave. He will serve at the Oath title in a similar capacity as executive editor of distribution building on his experience, in particular, of pushing BuzzFeed’s political coverage across multiple platforms.
  In his new
  
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• HuffPost UK taps former Buzzfeed head of news, Andy Dangerfield

  06-03-2018 11:08
  HuffPost has bolstering its senior news team with the appointment of former BuzzFeed alumni, Andy Dangerfield.
  Dangerfield was recently let go by BuzzFeed as part of its UK job cuts that saw a third of staff leave, there he served as head of news curation. He will serve at the Oath in a similar capacity as executive editor of distribution building on his experience, in particular, pushing BuzzFeed’s political coverage across multiple platforms.
  In his new role, he is charged with building
  
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• Tourism Australia launches online video series to capitalise on Dundee success

  06-03-2018 10:48
  Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers to Australia.
  The Why Australia series aims to build on the hype surrounding Dundee: The Son of a Legend Returns activity and will feature the ad’s stars Danny McBride and Chris Hemsworth.
  The videos will also feature Australian stars such as Curtis Stone, Matt Wright and Jessica Mauboy, and will highlight Australia’s states and territories with stories and insights
  
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• US agricultural body Land O'Lakes uses giant lettuce head to explore origins of food

  06-03-2018 10:46 via campaignlive.co.uk
  Land O'Lakes, the US agricultural industry co-operative, National Geographic and Microsoft are using a giant lettuce head and a car covered in soil to explore the origins of food.
  
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• Persil's digital creative contest winning ad goes live

  06-03-2018 10:43 via campaignlive.co.uk
  Persil's "Get Out Here", the award-winning full-motion outdoor ad triggered by real-time weather data, has gone live in London.
  
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• Breakaway cyber security conference planned amid gender bias controversy

  06-03-2018 10:41
  A paucity of female speakers at a Dell-run cyber-security conference has prompted participants from Facebook and Alphabet to form their own breakaway gathering with a broader gender mix.
  The RSA Conference came in for criticism after scheduling a solitary female keynote speaker for the high-profile event, which drew 43,000 attendees last year, prompting some cyber security professionals to organise an alternative one-day forum in San Francisco on 17 April, the day after RSA’s week-long gat
  
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• Saudi crown prince launches ad blitz to promote London visit

  06-03-2018 10:09 via campaignlive.co.uk
  Saudi Arabia's crown prince has commissioned a huge advertising blitz to mark his visit to Britain.
  
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• Retailers are struggling but Amazon is not to blame

  06-03-2018 10:00
  The new year kicked off with more gloomy news for retailers. Many were quick to point the finger at ecommerce titan Amazon for monopolising shopper attention, squeezing margins and driving historic brands into irrelevance.
  Although Amazon has driven consumer expectations ever higher, is it really to blame for profit warnings at high street fixtures such as Marks & Spencer, Debenhams and Mothercare? Surely its success does not mean shopkeepers should pull down their shutters once and for all?
  
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• Facebook reels in ex BuzzFeed & Pinterest leaders in video push

  06-03-2018 10:00
  Facebook is sourcing outside talent to fast track its ambitions in video with the recruitment of the former head of BuzzFeed Studios to lead its global video content together with an ex-Pinterest executive to take the reigns of Facebook Watch, a proprietary video content platform.
  Matthew Henick, a former head of BuzzFeed Studios, will serve as a figurehead for Facebook’s global video content strategy and planning while new colleague Mike Bidgoli, formerly of Pinterest, will head up Facebo
  
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• TV advertising market set to roar back to life in 2018

  06-03-2018 09:29
  The UK’s TV advertising market appears set to brush off a disappointing 2017, when the sector fell back from a record high of £5.28bn the year prior to just £5.11bn, by posting a welcome return to annual growth this year.
  Confidence is high as beneath these headline figures FMCG spend on TV advertising actually grew by 8% in the fourth quarter, according to Nielsen, versus a year earlier while UK broadcaster as a whole recorded a 2% increase over the same period. Furthermore fi
  
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• SGAG launches SGEEK to provide 'light-hearted and accessible' coverage of all things tech and games

  06-03-2018 09:18
  Social media and content agency SGAG has launched a new tech channel named SGEEK, which aims to offer informative, light-hearted and accessible coverage of all things tech and games. 
  According to the Singapore-based company, which is a spin-off of 9GAG, SGEEK will primarily be a video channel with content distributed across YouTube, Facebook and Instagram. Fans can expect gadget reviews, unboxing videos, first-looks, livestreams and experiments that will appeal to English-speaking fans acr
  
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