Marketing news

• Amazon, Smirnoff, Spotify: Everything that matters this morning

  04-03-2018 17:11
  UK high street set to suffer from cold weather
  The 0.4% GDP growth forecast for the first three months of 2018 could reduce by as much as 0.2%, economists have warned, as the UK economy takes a “significant hit” as a result of the recent icy weather.
  Retail is one of the sectors expected to be hit hardest, with one analyst saying the big freeze could be a “disaster” for the high street as many people decide to stay in and shop online instead.
  “Anything that takes f
  
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• The Onion warns 'ungrateful prick' readers to 'Click The Fucking Link' in ad plea

  04-03-2018 11:52
  The Onion has launched an honest and amusing tirade about its funding model, telling readers to stop just reading the headlines.
  An article entitled ‘We Don’t Make Any Money If You Don’t Click The Fucking Link’ goes into detail about how readers need to visit the homepage to monetise the content.
  While this issue is not quite isolated to parody and humour sites, many have noted that readers tend to guffaw at headlines before going about their daily business – comple
  
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• Oscars ads vary from mimicry to empowered, humorous to artistic

  04-03-2018 11:03
  Nothing touches the Super Bowl in terms of advertising dollars, but the Oscars broadcast certainly comes as close as it can. At up to $2.6m per spot, the Academy Awards commands a high price, and considering the anticipation following the #MeToo and #TimesUp movements in Hollywood, this may turn out to be one of the most watched Oscar nights in a long time.
  While much of the content for the Super Bowl is made specifically for that moment, Oscars advertisers haven’t put forth much original
  
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• Guerrilla activists reimagine movie posters with black leads to underline diversity woes

  04-03-2018 11:01
  Black Brixton teens have “begged and hustled" to develop a vast outdoor ad campaign to create a conversation about the lack of black actors in top movies and shows. To do so, they shot, developed and erected ads throughout London for a reported cost of £150.
  The Guardian reports that 18-year-old Shiden Tekle and friends from the activist group Legally Black, conceived the campaign. They, with the help of parents, and the Special Patrol Group (SPG), a subversive ad collective tha
  
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• Cadillac unveils new compact SUV and hands-free driving tech in Academy Awards spots

  04-03-2018 11:00
  Cadillac is looking for its own version of gold this Oscars season by airing three television spots during the Academy Awards telecast, showcasing its future with two models, the Super CruiseTM and the first-ever XT4 SUV.
  For the fifth consecutive year, Cadillac returns as the official automotive partner and vehicle provider of the Academy of Motion Pictures Arts and Sciences for the 90th Oscars. The brand’s three spots on Oscars night focus on performance, technology and the future of Cad
  
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• Meeting mobile head-on: How retailers can battle back

  04-03-2018 10:19
  Mobile is more than just consumer inclination to shop from the comfort of the couch; it is a phenomenon that tremendously influences purchasing behavior, and should equally influence retailer’s strategies to impact the bottom line. Technology has most certainly disrupted the retail market, but with that disruption comes opportunity to better understand consumer behaviors so that content and personalization can reach across all channels and mitigate the risks of mobile commerce.
   
  Unde
  
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• McDonald’s golden arches ads lead drivers to the nearest restaurant

  04-03-2018 10:13
  McDonald’s has conceived an astute way of using its branding to lead commuters into its outlets, by sharing bits of its famous golden arches upon select outdoor ad buys.
  The campaign from Cossette segments the arches to funnel drivers off the road at intersections where there are McDonald’s. Evoking a Wizard of Oz’s ‘Follow the Yellow Brick Road’, viewers are urged to ‘Follow the Arches’
   The fact that the brand can syphon off full chunks of its log
  
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